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How new legislation affects corporate cold calling…..
The Corporate Telephone Preference Service (CTPS)
Alison Hercock – Absolute Marketing
What is the CTPS?
• Corporate Telephone Preference Service– Central register of corporate subscribers who
don’t want to receive ‘cold calls’– Legal obligation for anyone making ‘cold
sales/marketing calls’ to make sure they are not calling anyone on the register
The Legislation
• 25th June 2004 legislation introduced• The Privacy & Electronic Communications (EC
Directive) (Amendment) Regulations 2004 • More information - www.informationcommissioner.gov.uk• Governing body - Ofcom
How Does it Work?• Register held by the DMA (Direct Marketing Association)
• Businesses must register ALL of their business telephone numbers• Takes 28 days for registration to take effect• Stops businesses receiving ‘cold’ unsolicited sales/marketing calls• Implication – might not receive sales call about service that might be of interest
Who Does it Affect?
• All businesses making outbound sales/marketing calls
• The responsibility lies with the owner of the data
What do you need to do?• Ensure all data that is being ‘cold’ called is screened against the
CTPS every 28 days• Buy a service that meets your needs
– Annual service for ongoing/monthly calling activity– ‘Units’ based service to use as and when you need it, for lower levels of calling activity– Scan your data at the start of a one-off project, if calling is infrequent and not many
records are involved
What about Email?
• Only send emails to contacts who have expressed an interest in the subject area
• ‘Opt-In’ scheme• Always offer ‘Opt-Out’ facility
