1. HOW MUCH AREBRANDS WORTH?PRESENTED BY:BEN, JONATHAN,
STEPHANIE, & JERRY
2. TOP 10 MOST VALUABLEGLOBAL BRANDSRank Brand NameBrand Value
1Apple Inc.$182,951M 2 IBM $115,985M 3 Google $107,857M 4 McDonalds
$95,188M 5Microsoft $76,651M 6 The Coca-Cola Company$74,286M
7Phillip Morris USA$73,612M 8AT&T$68,870M 9Verizon
Wireless$49,151M 10 China Mobile$47041M 3. BANKRUPT 4. BANKRUPT 5.
BANKRUPT 6. BANKRUPT 7. WHY DO BRANDS GOBANKRUPT?Failed to
Understand Market Conditions Failed to innovate Ignored competitors
Didnt listen to what consumers wanted Expanded too quickly 8. THE
PROCESS OFBUYING DEAD BRANDSBrandBrandDesign Name LogoPromise
AssetsReal Estate MarketingEmployeesInventoryCollateral 9. It went
bankrupt twice1. Inability to adapt the trend of digitalize
photography2. Stop manufacturing instant cameras and films, and
failed to improve business model.Apr. 2009,$88 M 10. UNDER THE
BRANDPogoNAME Manufactured & distributed by Summit Global Group
Parent Company: PLR XS Sports Video Camera Manufactured &
distributed by C&A Marketing2010 Wii Gaming Pad Manufactured
& distributed by JWIN 11. GL20Instant capture and
uploadGL30photos with build-in camera Digital camera
+printer+display GL10 Portable photobooth 12. LICENSING Pogo,
2008Manufactured & distributedby Summit Global GroupParent
Company:PLR X2010XS Sports Video CameraManufactured &
distributedby C&A MarketingTHE CLASSICS STILL GOON 2009 Wii
Gaming Pad Manufactured & distributed by JWIN 13. ANOTHER
EXAMPLE 1MillionTrade mark&Website Huge amount of traffic 5
million loyal customers Email account 14. ANOTHER CREATIVE WAY
TOUTILIZE REVIVING BRAND17Million Domain name Trade markCheaper
than 15. DISCUSSION 16. 1. Do you think consumer are aware of the
fact thatthese brands had gone bankrupt?2. If not, do you think
this business is kind of deceivingcustomers? Do you this is a
potential problem onceconsumers are aware of the fact that these
brandswent bankrupt at one point?3. Do you agree with using a dead
brand to shorten thetime and effort of generating brand awareness
is agood strategy that can be a long run for the brand? 17. 4.How
much would you pay for thebrand?(Back to its peak day in2000, it
wasconsidered to value $15 billion.)5.How would you utilize the
brand?What kind of product category areyou going to license?6.Jamie
Salter, the CEO ofAuthentic Brands, said that peopleare very likely
to buy paper usingKodak brand name.Do you think that is true?
Why?
