Russell Deich Cindy JaromSteve Dyrdahl Christian LangeMatt Hull Kelly Lyndon

How May I Help You?

Delivering quality customer service in retail stores.

• Improved shopping experience• Understanding customer behavior• Improved customer loyalty

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Value

Problem• Poor customer service• Customer retention

Solution• Efficient customer traffic• Immediate customer service• Analytics

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Indoor PositioningSystem

In-Store Wifi

Retail Database- Mapping Data

- Coupons- Recommendations

- Consumer data

Solution

Ruggedized Tablet- Secure attachment- Bar code scanner

4

Competition

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• Several failed products 3-5 years ago

• Economic downturn• Hardware too expensive• Poor market acceptance

What has changed?• Economy on the rebound, retailers looking to increase sales• Commercial tablet hardware drives down cost• Increased consumer technology adoption

Solution Offering Typical 100 Unit Installation

System Installation & Setup $55k per store Product Mapping Hardware

Annual Service Contract $60k per store Hardware Maintenance Store Traffic & Sales Analytics

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Market Opportunity & Rollout Plan• Phase 1: Early Adopter Trial

− Direct Sales− Mid-Tier Retailers− 3 Trial Stores

• Phase 2: Full Solution Rollout− Value Adders Resellers Channel− Mid and Top-Tier Retailers

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Five Year Projection

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2012 2013 2014 2015 2016

$(2,000)

$-

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

Cash Revenue EBIT

thou

sand

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Funding Plan• Phase 1: Early Adopter Trial

− $1.5 M− 1 year

• Phase 2: Full Solution Rollout− $3 M− 2 years

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Questions?

Five Year Projection (backup)

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2012 2013 2014 2015 2016

Stores Added 0 20 30 50 50

Stores Under Contract 0 5 35 85 130

Revenue $ - $ 1,400 $ 3,750 $ 7,850 $ 10,550

COGS $ - $ 563 $ 955 $ 1,698 $ 1,878

Operating Expenses $ 969 $ 1,953 $ 2,069 $ 2,278 $ 2,390

EBIT $ (969) $ (1,116) $ 726 $ 3,874 $ 6,282

Funding $ 1,500 $ 3,000 $ - $ - $ -

Cash $ 531 $ 2,415 $ 3,141 $ 7,015 $ 13,296