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©2012 Ideaca Knowledge Services Ltd.
How Mature is Your BI Strategy?Presented by COMPUTERWORLD & Ideaca
#BImaturity
Survey FindingsSurvey Findings
Understanding MaturityUnderstanding Maturity
What are Leaders Doing?What are Leaders Doing?
How to Get ThereHow to Get There
TransCanada’s BI JourneyTransCanada’s BI Journey
©2012 Ideaca Knowledge Services Ltd.
Ideaca is a Canadian based consulting firm that advises on and
implements business applications• Offices in Vancouver, Calgary, Edmonton, Toronto and Kitchener
• Privately held with over 250 employees
• Over 350 satisfied, repeat customers
Our Areas of Focus Include:• Strategic Consulting & Advisory Services
• Business Intelligence / Analytics
• Mobility
• Portals and Collaboration
• Customer Relationship Management (CRM)
• Enterprise Resource Planning (ERP)
• Custom Application Development
• Enterprise Application Integration
• Cloud Computing
• Support Services
About Ideaca
Big Firm Consulting, Small Team Dedication, Benefits-Based Delivery
Support Services
Advisory
Services
ImplementationServices
©2012 Ideaca Knowledge Services Ltd.
Why Partner with IDC?
4
2006 - 2009
2010 - 2011
2012
Understanding MaturityUnderstanding Maturity
What are Leaders Doing?What are Leaders Doing?
How to Get ThereHow to Get There
TransCanada’s BI JourneyTransCanada’s BI Journey
Survey FindingsSurvey Findings
©2012 Ideaca Knowledge Services Ltd.
Survey Demographics
6
©2012 Ideaca Knowledge Services Ltd.
Survey Demographics
7
©2012 Ideaca Knowledge Services Ltd.
What Value Has Analytics Brought?
0% 20% 40% 60% 80% 100%
100-150MM
150-250MM
250-500MM
500MM+
Fin Services
Mfr & Resources
Infrastructure Services
Distribution Services
IT
Business
Unsure / DK Poor value Fair value Good value Great value
8
©2012 Ideaca Knowledge Services Ltd.
How much have Operational Decisions been improved by the use of analytics?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total
Starter
Simple
Strategic
Savant
Not improved Improved a little Improved a lot
9
©2012 Ideaca Knowledge Services Ltd.
How much have Strategic Decisions been improved by the use of analytics?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total
Starter
Simple
Strategic
Savant
Not improved Improved a little Improved a lot
10
©2012 Ideaca Knowledge Services Ltd.
Where in Organizations does Analytics Get Deployed?
0% 10% 20% 30% 40% 50% 60% 70%
Marketing Optimization
Legal / Compliance
Contact Centre
Planning / Development
Merchandise Planning &…
Other
Risk Mgmt, incl Fraud
Engineering
Procurement / Sourcing
Customer Care
Inventory Management
Admin / Executive
Supply Chain
Human Resources
IT
Marketing
Operations
Sales
Finance, Accounting or Treasury
Top
2nd
3rd
11
©2012 Ideaca Knowledge Services Ltd.
Key Analytical Objectives
0% 10% 20% 30% 40% 50%
Cost Control
Better Financial Mgmt
Improved Customer Service
Accountability
Sales Force Effectiveness
Productivity Optimization
Customer Insight
Asset Optimization
Marketing Optimization
Revenue Optimization
Reduction of Risk
HR / Workforce Optimization
Product & Service Innovations
Global Sourcing Optimization
Other
Regulatory Compliance
Supply Chain Optimization
Top
2nd
3rd
12
©2012 Ideaca Knowledge Services Ltd.
How Are Analytics Done in Cdn Organizations?
0% 20% 40% 60% 80% 100%
100-150MM
150-250MM
250-500MM
500MM+
Fin Svcs
Mfr & Resources
Infrastructure Svcs
Distribution Svcs Individuals with
spreadsheets
Dep't level data-marts or
warehouses
Division or LoB data-marts
or warehouses
Enterprise-wide data-
marts or warehouses
Enterprise-wide analytics
or BI service
13
©2012 Ideaca Knowledge Services Ltd.
Key Findings
Analytics provide Value • 61% found positive value
• 48% believe their strategic decision making has improved
• Analytics gets support from management – but there is a split in terms of how
it’s viewed organizationally (As a result, funding, development & management
is typically dep’t lead)
BI is underutilized as a revenue generator • 42 % still treat BI as a cost center
• Primarily restricted to Finance (62%), Sales (51%), Operations (45%) and
Marketing ( 36%)
• Under-represented in Customer Care (7%), Contact Center (3%), IT, HR,
Procurement, etc
• Decisions are being driven by cost control and financial mgmt
Analytics have not been democratized in Canada• Only 28 % of customer-facing and 29 % operational employees regularly use
BI in their job
• Use still dominated by executives (43%), managers (57%) and analysts (53%)
14
©2012 Ideaca Knowledge Services Ltd.
Key Findings
Mobility is here• Mobility already moving fast at 33% adoption
• Strong correlation between Maturity Leaders and mobile adoption
• The Large Enterprise segment is ahead in mobile adoption
• Opportunity to widen the number of BI users & further embed BI into how
people actually do their jobs, not just report on them
Very wide mix of tools in use• Organizations are moving past static reports (33%) to more sophisticated
analytical offerings like what-if (18%) and process monitoring (28%).
Predictive analytics (13%) and automated decision-making (10%) remains
rarer
• 'Spreadmarts' are still a very popular tool for BI & analytics in Canada with
over 40% of respondents having them as their main tool. That said, 35%
have enterprise-wide data warehouses or BI services
• Emerging mktg fog around analytical terms like “Predictive Analytics” and
“Real Time” leads respondents to believe that they already have these
solutions when it’s likely they do not
15
©2012 Ideaca Knowledge Services Ltd.
Key Findings
Indicators of Lower Analytical Maturity • Individuals & Adhocracy
• Perception of Analytics as Cost Centres or Tactical
Strategic & Savants care about data• Trustworthiness, timeliness & comprehensiveness. That’s a critical step on the path to
advanced tools like process, predictive and automated decisions
• Strategic & Savants are adding onto the F&A analytics by extending into Marketing,
Executive decision-making, HR, etc.
16
Survey FindingsSurvey Findings
Understanding MaturityUnderstanding Maturity
What are Leaders Doing?What are Leaders Doing?
How to Get ThereHow to Get There
TransCanada’s BI JourneyTransCanada’s BI Journey
©2012 Ideaca Knowledge Services Ltd.
Canadian BI Maturity
18
Minimum LevelRequired
How analytics mainly done
Analytics Development
Process
Highest Level Of Analytics
Starter Spreadsheets Ad-hoc Static Reports
Simple Dept level data-marts
Dept Level Static Reports
Strategic Dept level data-marts
LOB Level What-if Analytics
Savant Enterprise-wide data-marts
Enterprise-wide What-If Analytics
©2012 Ideaca Knowledge Services Ltd.
Canadian BI Maturity
Starter
47%Simple
28%
Strategic
15%
Savant
10%
By Maturity
48%
28%
15%
10%
0% 20% 40% 60%
Starter
Simple
Strategic
Savant
19
©2012 Ideaca Knowledge Services Ltd.
• Information Access &
Analysis
• Business Process Automation
• Communication & Collaboration
• User Application Development
• Performance Management
• Performance, Reliability& Security
• Report Creation
• Database Administration
• Data Management
• Integration
• Application Development
• Administration
• Improved Sales Effectiveness
• Improved Marketing
Effectiveness
• Improved Customer Service
• New/Expanded Channels
• New/Enhanced products/services
• Improved Product Availability
Why Maturity Matters
20
• Other IT Costs
• Hardware
• IT Services
• Software (clients & servers)
• Travel Expenses
• Operational Costs
• External Business Services
• Other IT Costs
Revenue
GenerationProductivity
IT Labour
Savings
Direct
Cost
Savings
Greater Maturity = Greater Benefit
Survey FindingsSurvey Findings
Understanding MaturityUnderstanding Maturity
What are Leaders Doing?What are Leaders Doing?
How to Get ThereHow to Get There
TransCanada’s BI JourneyTransCanada’s BI Journey
©2012 Ideaca Knowledge Services Ltd.
What are Leaders doing? (Savant)
22
Process
• 61% have exec. level polices supporting better data over sight
• 57% have the ability to assess data needs across departments/functions
Organization
• 69% Have a decision culture that values the use of supporting data
• 55% have a dedicated internal data analyst / data scientist role
Knowledge
• 66% have formal in-house development of analytical skill sets
• 54% Continually maintain and update data definitions
Performance
• 44% Continually capture / monitor data quality issues
• 42% can measure time-to-information for end users
Technology
• 81% use a traditional BI Platform
• 78% leverage data query / discovery tools
• 59% use data quality tools
• 75% will be using mobility by 2013
• 73% of users have self-service access to BISource: Aberdeen Group
Survey FindingsSurvey Findings
Understanding MaturityUnderstanding Maturity
What are Leaders Doing?What are Leaders Doing?
How to Get ThereHow to Get There
TransCanada’s BI JourneyTransCanada’s BI Journey
©2012 Ideaca Knowledge Services Ltd.
How to Get There
Know where you are:• Assess your BI Maturity
• Listen to your users
• Define the benefits you want to see
• Treat data as a strategic asset; not just an “IT problem”
24
©2012 Ideaca Knowledge Services Ltd.
Invest in Capabilities, not just Technology:• Automate the creation and delivery of standard reports
• Free up users’ time for more strategic projects that earn more value
• Make decisions faster; find information in real-time
• Receive alerts instantly if key metrics are off
• Collaborate across business units with clear visibility into enterprise data
• Forecast with greater accuracy
• Distribute data outputs that are tailored to the end-user instantly to increase value and understanding
• Dashboards, reports, etc.
How to Get There
25
©2012 Ideaca Knowledge Services Ltd.
Words of Advice
26
Business Intelligence is a Program not a Project !
#BImaturity
Survey FindingsSurvey Findings
Understanding MaturityUnderstanding Maturity
What are Leaders Doing?What are Leaders Doing?
How to Get ThereHow to Get There
TransCanada’s BI JourneyTransCanada’s BI Journey
©2012 Ideaca Knowledge Services Ltd.
TransCanada’s BI Journey
28
Further Questions?
Richard HinesManaging Partner
Suite 110, 308 11th AvenueCalgary, AlbertaT2G 0Y2
Tel: +1 403.860.3865 [email protected]
Richard HinesManaging Partner
Suite 110, 308 11th AvenueCalgary, AlbertaT2G 0Y2
Tel: +1 403.860.3865 [email protected]
Richard HinesManaging Partner
Suite 110, 308 11th AvenueCalgary, AlbertaT2G 0Y2
Tel: +1 403.860.3865 [email protected]
Richard HinesManaging Partner
Suite 110, 308 11th AvenueCalgary, AlbertaT2G 0Y2
Tel: 403 860 3865 [email protected]
www.ideaca.com
#BImaturity