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Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. What is the severity of not obtaining a strong online presence? Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com) 1

How Many Monthly Visitors do YOU WANT?

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Page 1: How Many Monthly Visitors do  YOU WANT?

SEO and what it means to you.

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site

ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of

search results, so where a site ranks in a search is essential for directing more traffic toward the site.

What is the severity of not obtaining a strong online presence?

Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com)

1

Page 2: How Many Monthly Visitors do  YOU WANT?

How Many Monthly Visitors do YOU WANT?

TODAY: 3,500 (not so good)

What if you had these results? 70,500 Visitors? 282,000 visitors? (3 years from

today) 728,000 (5 years from today) 1,512,000 new visitors to your web

site 7-10 years from today!Author Randi Thornton SEO Google

Guru (SEOGoogleGuru.com)2

Page 3: How Many Monthly Visitors do  YOU WANT?

People Search Online. Who are they finding?

Are you losing profits to your Competitors?

Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com)

3

Page 4: How Many Monthly Visitors do  YOU WANT?

Conversions. How Many Leads do you want?

Make sure you get the leads, not your competition!

Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com)

4

TODAY

6 MONTH

S

1 YE

AR

3 YE

ARS

5 Y

EARS

0%

20%

40%

60%

80%

100%

COMPETITORS# of LEADS

Page 5: How Many Monthly Visitors do  YOU WANT?

R ROI and SEO

Baseline Monthly Traffic - Average Visitors Human traffic -5,000.00 SEO Traffic Improvements

Exponential factor of increase in traffic over 6 months 2.00x Net New Traffic Human Traffic - Increase. 5,000.00 Conversion Rate

Measures YOUR conversion values (i.e. shopping cart, downloads, sales, etc.) or other call to action. .20%

Monthly Net New Customers 10.00 Average Sale

Client average sale value for web site based on conversion metric. $10,000.00 Average Monthly Revenue

Net Present Value for SEO improvements. $100,000.00 Annual Net New Clients 120.00 Annual Net New Revenue $1,200,000.00 Customer Acquisition Cost $250.00 Outsourced SEO Annual Cost

Assumes Professional SEO design, implementation and maintenance. $30,000.00

Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com)

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Page 6: How Many Monthly Visitors do  YOU WANT?

SEO MEANS PROFITS.

How much do you want to

Increase your bottom line?

Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com)

6

SEO

Rankings/ Web Site Traffic

Larger Data Base

LEADS!

PROFITS!!!

Page 7: How Many Monthly Visitors do  YOU WANT?

SEO Google Guru to the RESCUE!

Increase Online Traffic Increase Brand IdentityBecome the “GO TO” online Authority

Discover Missed OpportunitiesGrow Your Data BaseDecrease Lead CostIncrease Profits!

Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com)

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