How many hats can we wear?

Leigh FarmerManager of Communications and PRHorizon Behavioral Health

THE LIST

Press Release writerProject managerAdvertising copywriter/ designerEvent planner

Newsletter journalistWebsite content managerSocial media “expert”Lobbyist

The Hat Basics

FOCUS

REMEMBER:

My company

needs me

because...

The Hat Basics

Schedule a meeting with yourself.

The Golden Rules of PR

1. Perception is everything.2. Know what people are talking about.3. What do people care about?4. Always have your elevator pitch ready.5. Be transparent, honest and genuine.6. Don’t sweat the negativity.7. Always be willing to educate. Always be

willing to learn.

Marketing Template

1.Background (any relevant information)

2.Objective3.Talking points (no more than three!!)4.Strategies for implementation

a. Goalb. Task/ Projectc. Date of implementationd. Responsible staff

Marketing Template

Marketing Plan

Goal Strategy Date of implementation Staff ResponsibleTo introduce the new CEO formally to all local governments while educating the representatives about the agency and its value.

To create and implement presentations directed to all local government representatives.

(see separate marketing plan for detail)

Late summer and early fall

Need to request time on individual board meeting agendas

Leigh Farmer

Andre McDaniel

Damien Cabezas

To create more consistent and accurate messaging agency-wide.

Align all marketing materials with online programs and descriptions.

December 2014 Leigh Farmer

Provide an interagency platform for information that is user friendly.

Supervise the redesign of the intra web “Inside”.

June 2015 Leigh Farmer

Jay Goding

ELTDevelop and maintain better relationships with local legislators

Create a quarterly newsletter for legislators that highlights the agency’s top accomplishments and stories

December 2014 Leigh Farmer

Marketing Template

Have this template work for you…

Have director/ program manager fill it out

Benefits: Will keep messaging focused & accurate Creates collateral for this program

Collateral Creation

Hire a freelance graphic designerSet ground rules

Establish response times for requests Price/quarter hour

Track this for later proof you need to hire one! Style guide:

Font Type Color palate Logo usage

You’ve won in life if… Your graphic designer can do web work

Writing

Reuse/ Recycle/ ReduceNewsletters Website Presentations

Link to

Harvest Help

Create brand ambassadors

Collect stories from their departments

Share information with their co-workers

Provide volunteers for your events

Harvest Help

The “may I help you” riff

Harvest Help

HARNESS THE POWER OF:

Backseat Editors Semi-squeaky Wheels

Those that love communication

OTHER HACKS

Legislator in a box: up to 5 pieces of legislation

Measure progress/ success: Surveys (short, easy) Analytics (google/ social media)

TAKE CARE OF YOURSELF

Attend conferencesJoin professional groupsSHARE IDEAS

Let’s Talk