How It Works - Miles Partnership...941-724-5437 (mobile) Elizabeth Persons Vice President Business Development Travelzoo Inc. 305-615-2517 [email protected] Program marketed with

Expand your destination’s reach in your choice of 7 key international markets with Travelzoo’s custom 360-degree turn-key marketing solution, reaching their highly engaged and responsive subscribers. Each Brand USA co-branded Newsfl ash email can be a stand-alone promotion or a co-op solution for states and regions. A powerful 2 to 1 value is extended to Brand USA partners on media placements by leveraging their investment with Travelzoo.

Brand USA Originals

TRAVELZOO EMAIL CO-OP

Canada UK Germany Japan

Australia France Spain

How It Works:

1 Select your countries of interest – a total of 7 countries are offered – minimums apply;

2 Pick one: Stand Alone destination or State Co-op campaign;

3 Travelzoo editors do all the work – images & content curated on your behalf for Newsfl ash email & custom microsite development – creative conforms to Travelzoo templates – client approves before they launch;

4 Features on the microsite include promotions for your

in-language video (if available), content & images with links to your site;

5 Travelzoo will populate the page with the best travel deals

in your destination – all turn-key;

6 Includes production and hosting of the localized microsite, one social push per country, distribution via Travelzoo’s mobile app, & 4-week promotion on home page per country;

7 Pending offers, click thru rates can vary from 35% to 50%;

8 Metrics provided at campaign conclusion – includes revenue generated in promotional timeframe, user engagement, clicks to DMO sites, etc.;

9 Each country is a month long promotion; Brand USA integration included across campaign deliverables.

PROGRAM SUMMARY

Dates Active In Market

Ongoing – launch datesbeginning July 2015

Number Of Programs

Ongoing, but some marketsmay limit number of emails sentin select timeframe

Program Availability

Deployment dates are by request of the partner and confi rmed after materials are received – allow 6-8 weeks

Opportunity

Each email campaign must focus on a specifi cdestination, region or state regardless if it’s a singleor multi-participant campaign

Market Availability

Newsfl ash Email

Custom Microsite

Material Submission RequirementNo materials required as Travelzoo will curate all content & images. Participating partners will review & approve prior to launch date. In-language video content will be provided by Miles based on partner’s request.

Proven Results – Brand USA & Travelzoo 2013 Promotion• Reach – 256 Million in 3 Countries Targeted; Users spent 2:01 minutes on page;

4.2 million 30 second spots were viewed

• Branding – Organic searches on Travelzoo for US destinations increased by 11% YOY

• Tactical – Drove 21,000 incremental international passengers to US in 12 months in just 3 countries;Estimated $29.6 Million in revenue for the US

Pricing & Timing

Markets & Subscribers

Canada UK Germany Japan Australia France China

MARKET AVAILABILITY CONTACT INFORMATION

A Brand USA Representative orPaul WinkleSenior V.P., Global [email protected] (offi ce)941-724-5437 (mobile)

Elizabeth PersonsVice President Business DevelopmentTravelzoo [email protected]

Program marketed with MILES

CO-OPCO-OPCO-OPCO-OPTRAVELZOO EMAIL CO-OP

Creative ApproachTotal Cost - 1.5

MillionEmails/Country

Cost Per Partner Based on 5 Co-Op

Partners*

Promotional Timeline Sales Close Materials Close

Stand Alone $37,500 N/A 30 Days2 months prior to desired in-market

date

6-weeks priorto launch date

State Co-op $37,500 $7,500 30 days3 months prior

to desiredin-market date

8-weeks priorto launch date

*Note Pending state’s investment, co-op partner pricing may vary and can be lower. Rates based on 5 partner commitments.

UK Germany France Canada China Japan Australia

3.5 Million 1.5 Million 1.5 Million 1.5 Million 1.5 Million 1.5 Million 1.5 Million

Stand AloneDestination Campaign*• 100% Share of Voice driving

users to a custom sponsoredmicro site

• Promotion for your in-language content package as well as promotion for content and links to your site included

*Some markets may limit destinationfeatures; see your representative for details

State or Regional Co-OpsFeatures Up to 5 Partners* per Campaign

• Each co-op partner will benefi tfrom 1/5th of the total emails drivingto the micro site that features theirin-language video with links toyour site.

• 2 deals per partner sourced byTravelzoo.

* Additional campaigns/emails can be purchased toaccommodate additional partners

Thematic Campaigns“The Best of…”; Beaches;Ski, Golf

• Created based onadequate partner support

• Please see yourrepresentative for details

360 DEGREE MARKETING EXPOSURE

Canada UK Germany Japan Australia France Spain






4 weeks on Home Page

Social Media promotions

Newsfl ash email promotions

Exposure in Travelzoo’s Mobile App

Custom Microsite

NEWSFLASH EMAIL CREATIVE SAMPLE







FeaturedDestinationHeadline

Email linksto CustomMicrosite

Destination images curatedby Travelzoo

Travelzoo offers specifi c to featured destination &co-op partners

Curated destination content provided by Travelzoo







CUSTOM MICROSITE

12345

6

8

7

9

Co-Op Partner or Subject of Choice (for stand alone) with Link &2 Images

Curated contenthighlights foryour destinationproducedby Travelzoo

Brand USA Logo

In-LanguageContent Video

Relevant travel offers in your destination curated by Travelzoo

Documents

How It Works - Miles Partnership...941-724-5437 (mobile) Elizabeth Persons Vice President Business Development Travelzoo Inc. 305-615-2517 [email protected] Program marketed with