How IT is Transforming Pharmaceutical and Healthcare Industries

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  • 7/27/2019 How IT is Transforming Pharmaceutical and Healthcare Industries

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    HOW IT IS TRANSFORMING

    PHARMACEUTICAL AND

    HEALTHCARE INDUSTRIES

    By:-

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    ROLE OF IT IN HEALTHCARE

    Information technology provides many exciting applications

    for the health sector, such as computer-aided surgery, the use

    of telesensing methods to examine patients from their homes,

    and patient/doctor interaction via the internet and digital

    medical libraries.

    It can provide the health care sector with unprecedented

    productivity and quality of care if there is a strategic vision

    and adequate research to ensure success.

    Powerful high-end systems provide expert advice based on

    sophisticated analysis of huge amounts of medical

    information.

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    ROLE OF IT IN HEALTHCARE

    New communications and monitoring technologies support

    treatment of patients comfortably from their own homes.

    Information technology can also help to provide better

    feedback loops for connecting providers, policymakers, and

    patients with late-breaking research and discussions about

    clinical decision-making policy.

    help us take data from records of individual care and make

    them available for analysis of populations, both for the

    generation of new epidemiological knowledge and for the

    generation of prudent health policy

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    ROLE OF IT IN HEALTHCARE

    Advances in information technology can provide

    more cost effective monitoring

    follow-up of patients beyond health care centres

    dynamic, optimal targeting of specific sectors of thepopulation

    for screening and early treatment where necessary.

    Health care organizations currently invest less in IT than inany other information-intensive industry, and current systemsare relatively primitive, compared with industries such as

    banking or aviation.

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    EXAMPLE

    The Unified Theory of

    Acceptance and Use of

    Technology (UTAUT) to

    the phenomenon of

    physician adoption ofelectronic medical records

    (EMR) technology.

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    CLOUD COMPUTING IN

    HEALTHCARE

    Cloud offers innovative ways to capture, manage, store,

    and share information with potential cost savings in IT

    infrastructure and staff.

    Academic institutions and private companies see the

    cloud as a solution to getting cheap, easy access to high-

    performance computing (HPC) capabilities.

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    CLOUD COMPUTING IN

    HEALTHCARE

    Pharmaceutical companies, rather than managing server and

    storage platforms themselves, can outsource those

    responsibilities to big server companies like Amazon, IBM,

    Microsoft, Hewlett-Packard, and Google.

    Companies want to decrease the overall number of data

    centres they must maintain (thereby slashing IT costs), while

    simultaneously increasing their computing capacity and their

    ability to partner with others, like the academic community,

    during research.

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    IMPLEMENTING SAAS IN

    HEALTHCARE

    Firms can abandon buying

    software and implementing

    it internally, region by

    region, office by office.

    They can instead subscribe

    to software thats streamed

    as a ubiquitous featureacross their cloud, no

    matter where someone logs

    in.

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    EXAMPLE

    Pfizer, has experimented with

    using the cloud for R&D

    improvements

    It has been able to conduct

    online clinical research with

    patients.

    Its also pursued sales andmarketing benefits by sending

    real-time updates via the

    cloud to reps in the field.

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    EXAMPLE

    Eli Lilly, has a more comprehensive

    virtualization program, in which it

    maintains control of some of its data

    centres and servers but relies on the

    cloud for the rest of its computingneeds.

    Eli Lilly partnered initially with

    Amazon. Using Amazons Virtual

    Private Cloud (VPC) which is not

    open to the public, Internet lilly has

    been enjoying the advantages of cloud

    solutions.

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    THE PISTOIA ALLIANCE

    It was first conceived by informatics experts at AstraZeneca, GSK,

    Novartis, and Pfizer together attended a meeting in Pistoia, Italy.

    The founders realized that their organizations were individually

    tackling the same precompetitive problems:-issues around

    aggregating, accessing, and sharing data that were essential to

    innovation, but provide little competitive advantage.

    They realized that working together to solve these commonproblems would free their organizations to innovate by enabling

    them to cut costs and repurpose precious resources to projects with

    more strategic, competitive impact.

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    THE PISTOIA ALLIANCE

    Hence, The Pistoia Alliance was established as a members

    organization in 2009. Today, it encompasses Life science

    companies, academic groups, informatics vendors, and

    publishers.

    Pistoia Alliance members aim to reduce the barriers to

    innovation by improving the interoperability of R&D business

    processes through precompetitive collaboration

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    THE PISTOIA ALLIANCE

    It serves to:

    Assemble and aggregate common use

    cases

    Facilitate conversation, collaboration,

    and innovation

    Incubate and deliver concepts and pilot

    projects that support precompetitive

    collaboration

    Develop and iterate business models forinformation-based services that reflect

    the changing life science marketplace

    and the pressures for innovation

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    THE PISTOIA ALLIANCE

    The Cloud is a focal point for much of the organizations efforts. Its

    Sequence Services explores the concept of providing next

    generation gene sequences as a cloud-based service.

    Everyone in life sciences R&D has to do gene sequencing, data

    management and analysis of sequence data, and departments need

    access to data that sits in the public domain during this process.

    Pistoia hosted a next-generation sequencing challenge called theSequence Squeeze Competition

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    REVOLUTIONIZING THE REVENUECYCLE

    Changes that can be made:-

    The transition to mobile devices

    at the virtual bedside creates new

    challenges for connectivity and

    interoperability. The do better with less

    mandate suggests rethinking the

    traditional patient financial

    services system investment and

    its ROI.

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    INTEGRATED HEALTHCARE

    ECOSYSTEM.

    They should anticipate greater integration with payers and

    new relationships with drug companies and other suppliers. In

    this converging ecosystem, finance leaders should be consider

    how to achieve uniformity of reporting, interoperability, and

    better return on IT investments.

    ENABLING MORE EFFICIENT

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    ENABLING MORE EFFICIENTCONNECTIONS WITH PHYSICIAN

    PRACTICES When operating as small businesses,physician groups can use

    cloud-based computingto help avoid building significantinternal ITinfrastructure.

    ACCELERATING EFFECTIVE

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    ACCELERATING EFFECTIVE

    CONNECTIONS BETWEEN PRIMARY CARE

    PROVIDERS AND HOME CARE.

    Wireless devices canprovide real-time data to cloud, where they arecaptured, and can be used for individual caremanagement andconsolidated into a broaderdatabase for the practice of evidence-

    basedmedicine across the broader population. Finance officers who are grappling with their organizations change

    initiatives should look to the cloud as a potential game-changer for

    their IT infrastructure now and for the future.

    They should take the lead, working closely with IT colleagues, to

    consider cloud for all IT planning. They should evaluate cloud as

    they look for new approaches to clinical and financial information

    systems and business intelligence. They should be ask their systems

    providers and other consultants if, how, and when cloud can make a

    difference and how their organization can benefit.

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