Liz BrackleyOwner/Director

Home Instead Senior Care, Brighton, Hove and Shoreham

How high quality, accessible home care can support people living with

dementia

Content

• My story• Home Instead Mission• Who are we and what makes us different?• Demographics and the increasing need for support at home• Developing a personal approach• Conclusions

My personal story

• Brighton

• Career in service industry –

marketing, operations, strategy

• My parents – and meeting

Dementia

• And meeting Home Instead

Our Mission

To become the UK’s most admired care company through changing the face of ageing.

Home Instead Senior Care

• We assist people to remain at home where they are most happy and comfortable• We offer high quality companionship, home help and personal care services• Tailored to the specific individual needs of our clients • 190 franchises across the UK, independently and operated• Predominately supporting those who have to self-fund

What Makes us Different?

• We are pioneers of relationship led care• We take time with our clients – 1 hour min• Highly selective CAREGiver recruitment processes• We invest in the training of all our staff - includes specialist dementia training for

CAREGivers• CAREGivers and clients matched and continuity maintained• CAREGivers are always introduced to a client• We don’t wear uniforms• We try to work as a team with our Clients’ families and other support structures

Home Instead Brand Values

Responsive

ReliableEffective Training

Trust

Demographics

* “Ready for Ageing?” report – House of Lords

• Britain's population is ageing• People are living longer and having fewer children• Older age groups are growing much faster than the rest of the

population:• Over the next 20 years:

51% more people aged 65 and over in 2030 compared to 2010* 101% more people aged 85 and over in 2030 compared to 2010* There are now more people in the UK aged over 60 than there are under 18*

Demographics

The population is also seeing changes in health and social needsIncreasing numbers of families touched by dementia

• 857,000 people living with dementia 1 in 100 people aged 65-70 have dementia 1 in 6 people aged over 80 have dementia

90% of people want to stay in their own homes

Things older people need as they age

• Security • Belonging • Continuity - experience, links and connections • Purpose – to have goals • Achievements - to make progress against those goals • Significance – feel important

Majority of people don’t want to go into long term care – especially with dementia where familiarity and routine are important.

Personalised Approach Needed

• See the person, not the ailment or task• Personalised care plans not based on task but on keeping the person happy, engaged and independent – and updated• System needs to be reliable, flexible and imaginative• No-one’s experience of Dementia is the same as another – we never presume:

Undiagnosed “memory problems” Fronto-temporal dementia Early onset Dementia PCA (Posterior Cortical Atrophy) Alzheimer’s Mixed Dementia Respite care

Home care can support a new and more efficient care model - it’s not just a task based service

Independence Family Intermediate Facility Palliative/Hospice

Home care can be applied at any interval across the care continuum

The CAREGiver is the “glue”

How we provide care

Person-Centered and Relationship-Based

Specific Focus on Alzheimer’s and Other Dementias Care for the Family Caregiver

• 90% of Older People prefer to live at home as they age

• Focus on relationships, not tasks

• Personalised care solutions, including care coordination

• Alzheimer’s training for our CAREGivers

• In the UK accredited by City and Guilds

• Free Alzheimer’s Family and community Workshops

• Free resources for family caregivers

• Focus on family caregiver wellness

• Alleviates physical and emotional burdens, provides peace of mind

Active & Healthy

Living

Extended Life

With Quality

OUR CARE OB J ECT IVE S

Benefits • Help retain independence and sense of self• Help prevent depression • Alleviate loneliness• Help prevent hospital re-admissions

And an update:

• Home Instead – Brighton is growing well, now over 2.5 years old

• Excellent feedback from clients and their families• Looking to specialise further in dementia care, and

provide community support• Mum is now living on Hove seafront – live-in care

Thank you

Any Questions?