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How Guerlain reached a 52% email opt-in rate in one campaign A staple in the French landscape for perfumes and cosmetics The House has set up a contest on its Facebook page around its range of cosmetics “Les Météorites”. Founded in Paris, in 1828 1,000 to 5,000 employees The challenges The campaign Customise the user experience Languages French, English & Germain Channels Dedicated mini-site and Facebook page Opt-ins to Guerlain newsletter Educate consumers about products Engage & animate its audience Increase the number of newsletter subscribers To participate, Internet users had to choose their skin color among 4 shades proposed, answer a quiz according to the chosen shade and fill out a form for their participation to be taken into account during the draw. To design its campaign, Guerlain sought the assistance of the Qualifio Studio who created a minisite entirely dedicated to the contest. 3 2 52%

How Guerlain 52% email opt-in rate in one campaign · How Guerlain reached a 52% email opt-in rate in one campaign A staple in the French landscape for perfumes and cosmetics The

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Page 1: How Guerlain 52% email opt-in rate in one campaign · How Guerlain reached a 52% email opt-in rate in one campaign A staple in the French landscape for perfumes and cosmetics The

How Guerlain reached a 52% email opt-in rate in one campaign

A staple in the French landscape for perfumes

and cosmetics

The House has set up a contest on its Facebook page around its range of cosmetics “Les Météorites”.

Founded in Paris,in 1828

1,000 to 5,000 employees

The challenges

The campaign

Customise the user experience

Languages French, English &

Germain

Channels Dedicated mini-site and Facebook page

Opt-insto Guerlain newsletter

Educate consumers about

products

Engage & animate its

audience

Increase the number of

newsletter subscribers

To participate, Internet users had to

choose their skin color among 4 shades

proposed, answer a quiz according to

the chosen shade and fill out a form for

their participation to be taken into account

during the draw. To design its campaign,

Guerlain sought the assistance of the

Qualifio Studio who created a minisite

entirely dedicated to the contest.

3 2 52%

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