How E-Mail Marketing can boost sales

E-Mail marketing is an excellent way to advertise your listings. More and more companies are turning to email to conduct marketing initiatives as it is the most effective form of online promotion. It helps you to quantify the number of emails opened by your recipients and the number of times your embedded links were clicked. By enabling you to measure the level of your recipient’s interest, email campaigns help you to alter your strategies to boost the response rates.

Here are a few steps towards successful email marketing -

• Create a list of your target customers

• Knowing their needs, wants and interests will be helpful to discover what encourages them to take actions

• To avoid spam make sure these customers have agreed to or, are loyal to receive the email

• Avoid purchasing contact lists from third party sources

• Based on the selected target audience, determine the kind of campaigns to be used: newsletters, press releases, event invitations, holiday or seasonal promotions, new product or service announcements etc.

• Determine the best time the target audience is most likely to open and read your email. Midday delivery is better than mornings or evenings

• Determine the right day of the week to send out campaigns. Usually Tuesday and Wednesday bring better results as compared to other days

• If the target audience is diverse, carry out some testing to determine the right timing

• Don’t use deceptive subject lines

• Give recipients an option to opt-out of your mailing list

• Get reports/analytics on each email campaign

• Analyze the results obtained and compare them to the previous email campaigns results. This will help you to determine whether the goals of current campaign were achieved

• Based on the results, outline strategy for new campaign

Email marketing allows you to create brand awareness and boost sales. So start building your contact list, create attractive e-mail designs, execute e-mail campaigns and track the results.

From Lead Tracking to creating sophisticated Marketing Materials to Social Media Exposure to better Search Engine Rankings, Newplans takes care of all your marketing needs in just 5 simple steps. With ready-to-use templates you can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-

mails Campaigns, e-Book or Videos and share them on major social networking sites. Not just that, marketing materials generated using Newplans.com is

automatically optimized for search engines so that your marketing material get good web exposure and better search engine rankings.

For more information visit us at www.newplans.com or call us at 412-567-0010 x 217.