HOW DOUBLEDUTCH · It became difﬁcult to properly score leads because the DoubleDutch team couldn’t know for sure if a downloaded PDF was ever read – or even received

Case Study

HOW DOUBLEDUTCH INCREASED THEIR

CONVERSIONS BY 46%

Growing your content production isn’t easy, especially when your website is owned by the engineering team through a custom internal build – completely outside of a CMS. The team at DoubleDutch knew this struggle a bit too well.

Once content finally made it live (after weeks of passing through different hands), DoubleDutch’s Senior Marketing Manager, Justin Gonzalez, found new obstacles in regards to creating an experience that attracted readers and gaining valuable insights into what was actually working.

We lost visibility into what leads did with the content after they received it because we w e r e u s i n g s t a t i c P D F downloads. Did they actually read the piece? How far did they get? Where is the drop-off? Did they skip ahead to a different section? We had zero visibility into engagement with our content.

“

Uberflip Case Study - How DoubleDutch Increased Their Conversions by 46%

It became difficult to properly score leads because the DoubleDutch team couldn’t know for sure if a

downloaded PDF was ever read – or even received. On a few occasions, prospects told DoubleDutch’s sales

team that they never received an email with the piece of content they signed up for.

This is when came to

to help increase their visitors, impressions, and conversions.


REGAININGCONTROL

OVER CONTENT

To make matters even more confusing, the sales team would frequently create duplicates of old or expired collateral since they didn’t have a go-to

place for up-to-date content. This only led to more clutter and disarray.

After Uberflip proved its worth as a better way to organize DoubleDutch’s content, it was evident just how autonomous the marketing team would become after its initial content import only took one day with a helping

hand from Uberflip's Customer Success team (remember, it used to take two weeks to just upload one PDF to their website!).

The move to Uberflip also allowed Justin and his team to finally take back

control of their content.

Moving their resources to the Uberflip platform was the first step DoubleDutch took toward maturing their content strategy. Like many

other marketing teams in need of a solution, DoubleDutch used to keep track of all of their assets within a Google Doc spreadsheet but after the switch, they were able to better keep

track of and organize their content.

Initial content import took one day!


I no longer have to rely on engineering to push new content onto our website. Meaning we can run campaigns quicker

than ever, and iterate on our strategy when needed,” Justin shared.

“


A BETTEREXPERIENCE

MEANS BETTER RESULTS

Process taken care of, Justin and his team were able to focus on improving the overall content

experience. They were able to organize the content for better discoverability as well as add

more strategic CTAs to the content flow, leading to increased engagement and

conversions.

In fact, over two quarters since their new Hub’s launch, the more strategic placement of CTAs garnered a 219% increase in impressions and an

overall 46% in conversions.

While it was great to see these numbers go up, Justin knew that without proper insights into these numbers, they were more or less meaningless. Uberflip’s Flipbook design enabled the DoubleDutch team to see exactly what their visitors were doing after they filled out a form. They could now go page by page to see where their readers were dropping off, on

which pages readers were staying longer, and pinpoint areas where readers zoomed in to show a greater interest.

These insights allowed the marketing team to build a stronger content

plan with the confidence that they knew exactly what their readers wanted to see – and what they didn’t.


I can honestly say the team has been wonderful to work with,” Justin

commented about DoubleDutch’s Uberflip implementation. “Yes, we’ve hit a few bumps along the way, but the people behind Uberflip are just

some of the most amazing I’ve ever met. On top of that, the onboarding

experience was flawless, the platform works as expected, and the

team is incredibly responsive.”

“ Armed with this information, Justin was able to transform content from

a service center into a center of excellence, informing every part of the business strategy at each stage

of the customer journey.


Key Statistics


Challenges: Results:

CONTROL

The marketing team had to rely on the

engineering team to make changes to their

resource center or publish new content. Thus, their campaign

timelines had to adjust to the needs of

a different department.

EXPERIENCE

DoubleDutch’s previous resource

center made it difficult for visitors

to navigate to different pieces of

content, resulting in suboptimal

engagement and conversions.

INSIGHTS

Of those visitors who did convert, the

marketing team had no way of knowing if

they ever consumed a piece of content. This

made passing on quality leads especially

difficult.

24 HOURS

DoubleDutch was able to build their new

Content Hub in just one day – finally

without the help of their engineering team.

CONVERSIONS

Once the content experience was

optimized, DoubleDutch saw a boost in conversion

numbers largely in part due to the new placement of strategic and relevant

CTAs.


Build a remarkable content experience

with Uberflip

uberflip.com

Request a Demo Today!

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HOW DOUBLEDUTCH · It became difﬁcult to properly score leads because the DoubleDutch team couldn’t know for sure if a downloaded PDF was ever read – or even received