How Does Consumer

Behavior Affect Quality of Life

For Individuals and Groups in

Canada and the U.S

What guides your behavior as a

consumer?

IDENTITY

The choices we make as consumers can

reflect our identity

The things we buy often reflect our likes,

beliefs and personalities

Example: What clothes you buy

HEALTH AND SAFETY

The short and long health affects of a

product can influence your decision as a

consumer

Federal law requires warnings on products

such as cigarettes to discourage

consumers

Some governments have gone further and

banned some products

Consumer safety is the focus of legislation

in both Canada and the US

JOBS

When you buy a product, you connect to a

chain of people and their jobs. Your

choices as a consumer are what keeps

them employed.

Example: The car you buy and the auto

sector

ENVIRONMENT

The decisions you make as a consumer

also affect the air, water, and land you

share with everybody.

Canada and the US have laws that relate

to consumerism and the environment

Example: Buying environmentally friendly

products

MARKETING

The way that products are advertised or

displayed can influence you as a

consumer.

Marketing campaigns are designed to

convince you to buy something

Both Canada and the US have legislation

that affects what advertising can and

cannot say.

Advertisers Tools

Bandwagon Effect

Emotional Appeal

Glittering Generalities

Plain Folks Appeal

Testimonials

Scientific Appeal