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HOW DO YOU LIKE YOUR POUTINE?
2016 CFA National Convention – Rapid Expansion
WHAT IS SMOKE’S POUTINERIE?
Is it a Restaurant?
Is it Poutine?
WHAT IS SMOKE’S POUTINERIE?
.....It is a BRAND
and it is an EXPERIENCE!!!
SMOKE’S POUTINERIE VISION:
GLOBAL DOMINATION by Providing a Unique “Canadian Food Experience” that will Entertain the World!
VALUES:
Leading a Fun & Entertaining Eating Experience Creating a Superior Tasting Product with Value Driven, Passionate Brand Advocates Living our Culture and Fostering Opportunities
for Growth Supporting & Helping our Business Partners
Achieve their Goals Being a Responsible Community Leader
GUESS THIS TRACK
• Created “Poutinerie” and an Entirely New Food Category
• A Quick-Serve Restaurant Exclusively Focused on Poutine
• Opened First Location Smoke’s Poutinerie Adelaide, Toronto
2009
• 10 Locations!
• World Poutine Eating Championship is Created
• Mobile Business Strategy Launched
• First Sports & Entertainment Location2010
• Doubled to 20 Locations!
• Canadian Expansion, Coast to Coast
• Sports & Entertainment Expansion 2011
• Doubled to 40 Locations!
• Received Award for Canadian Company of the Year
• Recipient of the Hospitality Award for Fastest Growing Company in Canada
• Dominating Sports & Entertainment Market
2012
• 60 Locations!
• WPEC – Largest Eating Competition in Canada
• Proprietary Products - Fries, Curd & Gravy 2013
• 80 Locations!
• WPEC – Moves to Yonge & Dundas Square, 2nd Largest Eating Competition in the World
• SPWFGCCCPGTFCGWWWPET2014
• Official Launch of Smoke’s Poutinerie U.S. Franchising Inc.
• Smoke’s Weinerie Brand Extension
2014
• 100 Locations!!!
• Official Launch of Smoke’s Poutinerie Sports & Entertainment Inc.
• Received 2015 Brand of the Year Award!
• Smoke’s Burritorie Brand Extension2015
• Targeting 133 Locations for 2016: • Canadian Retail• U.S. Retail • Sports & Entertainment Expansion• International Expansion
• GLOBAL DOMINATION Strategy 1300 Locations by 2020
2016
SPORTS & ENTERTAINMENT
CANADIANDEVELOPMENT
AMERICANDEVELOPMENT
SPORTS & ENTERTAINMENTDEVELOPMENT
18 CITIES
107,000,000 Media Impressions
12,000+ Poutine Served
25 DAYS
1 DAY 15,000+ People
5,000,000 Media ImpressionsInternational Television Coverage
5,000 Poutine Served
Being Canadian Movie launched with an epic party sponsored by Canada‘s BEST! Paul Shaffer enjoyed #Smoke’s #Poutine
SLAUGHTERHOUSE POUTINESECRET MENU ITEM
HOW THIS RESTAURANT IS STARTING A POUTINE CRAZE AROUND THE WORLD
CANADIAN TURNS PASSION FOR POUTINE INTO FOOD DYNASTY
BEST POUTINE IN TORONTO
FAMOUS CANADIAN POUTINE CHAIN NOW CLOGGING ARTERIES IN HOLLYWOOD
CNBC
Smoke’s Signals
SMOKE’S POUTINERIE BRAND OF THE YEAR
WORLD’S LARGEST & ORIGINAL POUTINERIE
Toronto-based Smoke’s Poutinerie Reveals Plan to take Poutine GLOBAL!
WHERE THERE’S SMOKE’S THERE’S SUCCESS
QUESTIONS?
WHOIS SMOKE?
SMOKEIS THE FOUNDER
SMOKEIS OUR LEADER
SMOKEIS A VISIONARY
SMOKEIS AN ADVENTURER
SMOKEIS A GIVER
SMOKEIS AN ATHLETE
SMOKEIS A ROCKSTAR
SMOKEIS A CELEBRITY
QUESTIONS?
QUESTIONS?