How do Advertisements Influence People

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How do Advertisements Influence People?


INTRODUCTION In the present information age, there is no way

one can avoid seeing advertisements since they can be found on many web pages that we visit, in movie theaters, on television, on radio, sports arenas, public functions, in the streets and on roadsides.

Most times we appear to believe that we are always in control of what we prefer and what we purchase. This is not usually the case since the advertisements that we came across on a regular basis influences many of our choices.


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HOW ADVERTISEMENTS INFLUENCE PEOPLE

Previous research has shown that effective advertisements affect the brain by causing it to recall vital information that we come across on a regular basis.

The human brain is made of neurons & cells that process and transmit information by using chemical and electrical signals.




These cells are separated by gaps referred to as synapses. These synapses are essential since it is through the body’s ability to convey information between them that thinking, sensing and other brain functions are made possible. However, it has been established that not all neurons can communicate with another.




Human beings learn through their experiences and they become more knowledgeable and more responsive to new approaches and information when they are repeatedly exposed to a stimulus. What happens in the brain is that the synapses are being developed.




Their strength is determined by how often we repeat (cognitively or actually) a particular event. Furthermore, when familiar events are paired up, the synapses tend to build up more rapidly and easily. This is what creates long term memory.




Effective advertisements influence people by appealing to both emotion and memory. This is enhanced by their repetitiveness.

When a person comes across information that is emotional, the amygdala releases chemicals that will stimulate the formation of new synapses and this information is stored.




When he/she comes across related information, the synapses will be strengthened as a result of recurring encounters.

The consequence is that the emotion-filled event will be wired for quick recall which can be summoned at any time in the future. This explains why many people fall for impulse buying.




Whenever we have to make a quick selection, we will always go for products that we have come across or have seen being advertized.

By affecting our brains, repetitive advertisements have caused many people to buy products that they never needed in the first place.




Past research has shown that advertisements have influenced our choices when it comes to selecting what to eat. Presently, foods and beverages are some of the most advertised products in the world. This has led to many changing their eating habits.

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How do Advertisements Influence People