How digital platforms and MOOCs promote a university and ... · – E-commerce module – Analytics pipe Swiss MOOC Service •Continued education EPFL credits •Equivalent to 10

How digital platforms and MOOCs promote a university and strengthen the brand

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ETH Board

ETH-Domain

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Eidgenössische Technische

Hochschule Zürich

Ecole polytechnique

fédérale de Lausanne

Paul Scherrer Institute

The Swiss Federal Institute for Forest,

Snow and Landscape Research

The Swiss Federal Laboratories for

Materials Science and Technology

The Swiss Federal Institute of AquaticScience and Technology

in 13 cantons

Facts and figures

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21 000

Employees

30 000Students

Real Estate Portfolio

7.6bn CHF

3.6bn CHF Budget

3 400Cooperations with industry and the

public sector

230patent

applications

50 spin-offs per year

Strategic Focus Areas 2017–2020

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Advanced Manufacturing Data Science

Personalized Healthand RelatedTechnologies Energy Research

ETH Domain: key role in digitization

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Advanced Manufacturing

Energy Research

Data Science

Personalized Health

Spin-offs and Patents

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Geschäftsbericht 2017, S. 92

Spin-offs

Patents

Spi

n-o

ffs

Pat

ents

0

50

100

150

200

250

0

10

20

30

40

50

60

2008200920102011201220132014201520162017

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Institutions and locations

ETH Zürich

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Founded 1855 for the benefit of the country… to provide Switzerland with top

science and engineering experts

ETH Zurich

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Internationally renowned profile in research– Strong research profile in basic science

(maths, physics, chemistry, life sciences)– Close to practitioners in engineering and architecture– 21 Nobel Prize winners, incl. Wilhelm Conrad Röntgen and

Albert Einstein– 260 spin-offs since 1996

Prof. Lino Guzzella President

Outstanding quality ofeducation and …

– 18,000 students – of which3,800 doctoral students

– 482 professors, 4,753 scientific staff, 10,242

– Expenditure CHF 1,5 million

EPFL Lausanne

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Founded 1853 as Ecole spéciale de Lausanne• Transformed into a Federal University in 1968• 1991: a new and special campus for entrepreneurs marks the

beginning of a period in which EPFL becomes the economic hotspot of western Switzerland

Outstanding quality of teaching• 10,200 students – of which 2,041 doctoral

students• 300 professors, 3,195 scientific staff• Expenditure: CHF 800 million

EPFL

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Prof. Martin Vetterli President

Internationally renownedprofile in research

• Strong research profile• Close to practitioners in

engineering and architecture• Well-established relations with

industry; entrepreneurial site on the campus

Research Institue PSI

• Paul Scherrer Institute PSI– develops, constructs and operates complex

large-scale research facilities– 1,500 staff, expenditure CHF 337 million– Main areas of research:

matter and material, energy and environment, health

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Prof. Joël MesotDirektor

Research Institut: WSL

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Prof. Konrad SteffenDirector

Swiss Federal Institute for Forest, Snow and Landscape Research WSL

• Long-term monitoring and research on use, development and protection of natural and urban spaces – and putting theory into practice.

• 500 staff, expenditure CHF 80 m.

• Main areas of research: Biodiversity, landscape development, management ofnatural hazards, sustainable use of natural resources, forest ecosystems

Research Institutes: Empa, Eawag

• Empa – materials science & technology– Cutting-edge materials and technology research

– 1,000 staff, expenditure CHF 155 m.

– Main areas of research: nanostructured materials, sustainably built environment, health and performance, natural resources and pollutants, energy

• Eawag – aquatic research– Natural & social science and engineering

from aquatic ecosystems to fully engineered wastewater management systems.

– 450 staff, expenditure CHF 65 m.

– Main areas of research: water for human welfare, water for ecosystem function, strategies for human versus ecosystem water use conflicts.

C am bridge (S ange r Ins titu te ), 18 Ju ly 2013 F ritz S ch iesse r: A n ove rv iew o f the E T H D om a in1 6

Prof. Gian-Luca BonaDirector

Prof. Janet HeringDirector

Digitalisation

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AdvancedManufacturing

Daten-wissenschaften

Personalisierte Gesundheit Energie

Enseignement• Moocs en Afrique,

en Asie, Vidéos• Cours• Laboratoires

Recherche• ERC Grants• Road Map Research

Tech Transfer• Spin offs• Patents

MOOCS in the ETH DomainNon è possibile visualizzare l'immagine.

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Teachers from Yaoundé recording in theEPFL Mooc Studio

• Spread education• Reach Africa Moocs4Africa• French parts in the world• Tech-University• Digital themes (Scala)• Student growth

•#1 in Europe #10 in the world•93 MOOCs produced•2’000’000 registrations•120’000 online alumni

•3 studios•edX + Coursera•Swiss MOOC Service

MOOC Factory at EPFLNon è possibile visualizzare l'immagine.

Non è possibile visualizzare l'immagine.

EPFL Online Alumni 2012-2017 [ 1 2 0 ‘ 0 0 0 p a r t i c i p a n t s p a s s e d a M O O C ]


• swissuniversities P5 program

– Project started in March 2018– Duration: 2.5 years

– Budget: 1.4 MCHF (760K CHF funding)

• W ho participates ?– Partners

• EPFL – ETH – USI – SUPSI – HESSO

– Beta testing institutions• UNIL – UNIGE – UZH

• HSR – HSLU – ZHAW - ZHDK - LIECHTENSTEIN

•What is it ?– MOOC platform based on Open edX

– For Swiss Institutions of Higher Education– Shared infrastructure – on SWITCHengines

– Data hosted in Switzerland

– Dedicated entry portal for each university

• Planned developments– AAI login

– ID verification and exam proctoring

– E-commerce module– Analytics pipe

Swiss MOOC Service

• Continued education EPFL credits• Equivalent to 10-30 ECTS credits• Open for anyone to participate• Requires in situ proctored exam

(at EPFL or in a testing center of the AgenceUniversitaire Francophone)

Certificate of Open StudiesNon è possibile visualizzare l'immagine.







24MOOCs in Continuing Education| 2017


http://exts.epfl.ch

http://exts.epfl.ch/

25EPFL | 2017

Switzerland’s first collaborative space dedicated to ambitious entrepreneurs transforming education and learning through technology.> 60 education startups!



• http://moocs.epfl.ch/ (the list of EPFL MOOCs produced by the Center for Digital Education)• http://courseware.epfl.ch/ (the EPFL portal of the Swiss MOOC Service, others are coming

soon ...)• https://moocs-afrique.epfl.ch/fr/villes-africaines/ Certificate of Open Studies (are also offered

by the Extension School)

• http://exts.epfl.ch/ (the site for the Extension School, an initiative of EPFL to bring digital skillsto the workforce)

• https://edtech-collider.ch/ (more than 60 startups active in educational technologies hosted in the EPFL innovation park)

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http://moocs.epfl.ch/

http://courseware.epfl.ch/

https://moocs-afrique.epfl.ch/fr/villes-africaines/

http://exts.epfl.ch/

https://edtech-collider.ch/

ETH Zurich

Only a few moocs• German as main language (Bachelor)

• Collaborative Learning

TORQUEsTORQUEs (Tiny, Open-with-Restrictions courses focused on QUality and Effectiveness) is the term

used at ETH to describe video-based learning modules which cover aspects of ETH courses and are

closely aligned with their face-to-face course equivalents.

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https://www.ethz.ch/content/dam/ethz/main/eth-zurich/education/lehrinnovation/files%20EN/Flyer_TORQUEs_E.pdf

Are you discussing to create MOOCS in your university?

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Mixed-Reality in Teaching at ETH

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Image Film ETH ZurichNon è possibile visualizzare l'immagine.

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MarketingBrand ManagementCommunication

for universities

Customer Centricity

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Touch Points – from cradle to grave

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C hildren(Parents,

Population)

O pinion LeadersPolitic ians

FoundationC om m unication

departm ent

Future students

M agazines, Socia l M edia,

studentinform ation

Faculties

A lum ni

FoundationStudent M arketing

K ids-U niO pen D oors

S tudentsR esearchersEm ployees

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Learn from Steve Jobs

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§ Create a network§ Networks ad value§ Define your target public§ Every stakeholder should get what he needs§ Keep it simple for your client§ Best companies have a great customer experience

Students / Customers

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Who is trying to create a student journey or already has it?

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What is a brand?

A brand is a promise (W . Landor)

A good brand representsa a set of unique beliefs and feelingsin the customer’s mind, driven by a product or service

uniqueness that produces word of mouth.

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The end of advertising?

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Monologue Dialogue

Idea Ideals

Top Down Ecosystem

Adaptation for universities

§ Dialogue with clients: Students, Alumnis§ Leave ONE-WAY-COMMUNICATION (Newsletter, Magazine, Website etc.)§ Word of mouth is more important§ Find Alumnis and communicate constantly

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Leading digital and social strategy

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Power of the ETH-Domain

Members ETH

Board PresidentBoard

PresidentEPFL

PresidentETH Politics

MediaEconomySociety

Professors Partners

CollaboratorsAlumni

Twitter Example

• Influencer Ranking• Profs ETH-Domain

Link to the Press Release of ETH-Board

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Statistics Web Press release

December 2016 152 visitorsDuration 2.13 min

März 2017 246Duration 2.16 min

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Mai 2017 514Duration 4.42

Media Coverage

May 2016 1 Print1 SDA (Swis News Agency)5 Online

July 2016 8 Print (short articles)

September 2016 1 Online

December 2016 1 Print1 Online

March 2017 Swiss News Agency4 online

May 2017 15 Print5 Swiss News Agency (D/F/E)> 20 Online

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Twitter as a example

Power of the crowd(Everybody has his contacts)

Strategic communication(ETH Board has not manyTwitter-Followers)

Online and offline(communication digital, result in print)

Do you work with your professors or influencers?How?

Twitter Accounts

• Swiss Tech Science• Retweet Machine• Editorial group• Accounts of the schools, departments, professors etc.• Regularly Social Media Trainings• Possibility to go further: Swiss Science

Information Plattform


https://www.swissinfo.ch/engNon è possibile visualizzare l'immagine.

https://www.swissinfo.ch/eng

Offline - Events


Scientifica 2017 Zurich




Science Festival


Science in the park


Touch Points – from cradle to grave

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C hildren

(Parents,

Population)

O pinion Leaders

Politic ians

Foundation

C om m unication

departm ent

Future students

M agazines,

Socia l M edia,

student

inform ation

Faculties

A lum ni

FoundationStudent

M arketing

K ids-U ni

O pen D oors

S tudents

R esearchers

Em ployees

Documents

How digital platforms and MOOCs promote a university and ... · – E-commerce module – Analytics pipe Swiss MOOC Service •Continued education EPFL credits •Equivalent to 10