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© Advantage Compendium, Ltd. How Consumers Make Decision: Annuities, Insurance & Cognitive Biases Dr. Jack Marrion

How Consumers Make Decision: Annuities, Insurance ... · When you have a prospect that thinks something is impossible determine whether they would act if it could happen – would

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  • © Advantage Compendium, Ltd.

    How Consumers Make Decision: Annuities,

    Insurance & Cognitive Biases

    Dr. Jack Marrion

  • © Advantage Compendium, Ltd.

    How We Think Decisions Are Made Rational

    Brain

    Decision To Buy

    Logically Presented

    Facts

  • © Advantage Compendium, Ltd.

    How Decisions Really Happen

    Rational Brain

    Biases

    Emotions

    Logically Presented

    Facts Decision To Buy

  • © Advantage Compendium, Ltd.

    The Real Size of The Life Insurance Market 8 out of 20 consumers own individual life insurance policies.

    6 said they didn’t need it; they didn’t have people dependent on them and estates taxes weren’t an issue.

    Show how insurance can create a bigger legacy creates a new need. Show a cash value policy can provide future income

    3 would buy if they found a way to afford it.

    Help them find the money. Move existing assets. Use a higher yield annuity creates new money.

    3 say they don’t own insurance because no one ever asked them to buy.

    Ask them to buy

  • © Advantage Compendium, Ltd.

    Narrow Framing At the grocer tomorrow you wouldn’t pay $40 for a 12 oz can of coffee

    If the convenience store started charging $80 for a 12 pack of Budweiser you might change to Merlot.

    If you sold lottery tickets for $1000 where the player’s family was guaranteed to win $100,000 if they kept playing you’d have people lining up at your door for a chance to play.

    But at Starbucks you’ll pay $5 for a 12 oz Cafe Latte which works out to an even higher overall cost

    But you’ll pay $7 for a beer at the ballpark

    But the same person won’t pay $1000 annual premium to buy a cash value life insurance policy with a death benefit of $100,000

  • © Advantage Compendium, Ltd.

    Narrow Framing – Choose One Answer In Each Would you prefer

    Lose $750

    25% chance to win $1000 and

    75% to get nothing A) or B)

    And would you prefer

    Win $250

    75% chance to lose $1000 and

    25% to lose nothing C) or D)

    Most people pick A & D

  • © Advantage Compendium, Ltd.

    Narrow Framing – Choose One Answer In Each Would you prefer (assumes $250 life insurance premium)

    Lose $250

    1% chance to win $10,000 and 99%

    you win $0 A) or B)

    And would you prefer

    Win $250

    1% chance you lose $10,000 and 99% you win $250

    C) or D)

    Life insurance

    forces people to pick B & C

  • © Advantage Compendium, Ltd.

    Narrow Framing – Change the loss/reward frame

    Lose 50 Cafe Lattes

    1% chance to win $10,000 and 99%

    you win $0

    A) or B)

    And would you prefer

    Win 50 Cafe Lattes

    1% chance you lose $10,000 and 99% you win 50

    Café Lattes C) or D)

    Life insurance provides a

    better reward so pick B & C

    Would you prefer (assumes $250 life insurance premium)

  • © Advantage Compendium, Ltd.

    Narrow Framing – Change the frame: Annuity/Life $50,000 CD @ 1.5% = $750 $50,000 Annuity @ 2.5% = $1250 - $250 LI = $1000 Net

    Make $250 more (Annuity)

    1% chance to win $10,000 and 100%

    you win $250 A) or B)

    And would you prefer

    Make $250 less

    (CD)

    Lose a 1% chance to win $10,000 and

    make $250 less C) or D)

    By combining an annuity

    sale with a life insurance sale people pick B

    & C

  • © Advantage Compendium, Ltd.

    Narrow Framing – House Money $200,000 CD @ 1.5%

    = $3000 Interest

    “I would buy life insurance if I could

    afford it”

    $200,000 Annuity @ 2.5% = $5000 Interest = $2000 in House Money

    Life Insurance Anyone?

  • © Advantage Compendium, Ltd.

    Narrow Framing – Fear Of Underwriting A LIMRA survey found a quarter of non-buyers said the buying process was too difficult. Younger Buyers accustomed to internet buying find the process tedious Older buyers may be forced to confront health issues that they’d rather deny and privacy is violated.

    Reframe Underwriting As A Discount From Full Price First, admit it is a hassle. Then frame this extra hassle as really being a discount from full price. It would be presented as “Yes, I can offer you life insurance that doesn’t require a physical exam or phone interview and it costs $800 a year. However, if you agree to do the interview/ physical I might be able to get you a 25% discount off that regular price.” B i ll ’ ti th d iti h l th t f th

  • © Advantage Compendium, Ltd.

    Hugo

  • © Advantage Compendium, Ltd.

    “Good news, I can get you life insurance and you’ll pay the standard premium.” Said the Agent

    The suddenly non-anxious prospect responded, “That’s good to know, I’ll get back to you if I decide to do

    anything.”

    What went wrong?

  • © Advantage Compendium, Ltd.

    Initial Frame My family is in danger, but

    This won’t happen No one will sell me insurance

    Reframing The solution was quick (so it must have been easy)

    “I can get you life insurance” “you’ll pay the standard premium.”

    End Frame I can buy insurance at anytime

    I’m not sure I need to buy it Everyone will sell me insurance

  • © Advantage Compendium, Ltd.

    Initial Frame My family is in imminent danger

    This won’t happen No one will sell me insurance

    Reframing It took 3 days and a lot of work

    Company Z may take you if we apply now “If they accept you be happy you get to pay a premium.”

    End Frame My family is protected

    I was lucky to get insurance My agent is a miracle worker

    “I’m not very optimistic about

    your chances, but what would you do if I found a carrier willing to sell you life insurance?”

  • © Advantage Compendium, Ltd.

    Reframing

    When you have a prospect that thinks something is impossible determine whether they would act if it could

    happen – would you really buy if I could get you life insurance?

    When you offer the impossible show how difficult it was to find it – When you sit down again across the prospect

    you begin by naming the insurers that said no or had higher rates.

    It’s helps if there is real urgency, but it’s not essential –

  • © Advantage Compendium, Ltd.

    Objection Preemption – The Process 1. Anticipate the objections (not why they should buy but why they don’t buy) 2. Come up with answers that make sense to the consumer 3. Frame the objections and answer before the consumer asks

  • © Advantage Compendium, Ltd.

    Objection Preemption – The Process 1. Anticipate the objections (not why they should buy but why they don’t buy) - Life Insurance Objections: Too expensive, Don’t need it 2. Come up with answers that make sense to the consumer - Why would someone need life insurance? To create a lump sum of money.

    Why would you need the money? Replace a pension ended by a death, pay estate taxes, replace assets/asset growth or income that goes away upon a death.

  • © Advantage Compendium, Ltd.

    Objection Preemption – The Process

    You need to replace $10,000 income upon the death How? 1. Become Wal-Mart greeter 2. Eat a lot less 3. Use, say, $120,000 to buy an income annuity How to get an extra $120,000? 1. Take $15,000 to Vegas and bet it all on red

  • © Advantage Compendium, Ltd.

    Objection Preemption – The Process How to find $2,000 a year? Move $200,000 from 1.5% bank CD to 2.5% fixed annuity. And if you can’t find all the money needed for the 1st solution find another solution If you could move $32,000 into an life-only immediate annuity this might pay the $2000 life

  • © Advantage Compendium, Ltd.

    Objection Preemption – The Result “Do you have any income that stops if (spouse) dies? How would you offset the loss (loss aversion) of that income? Many people use life insurance to replace an income that goes away upon a death. Life insurance isn’t cheap but most folks prefer owning it to having their (spouse) spend retirement saying “thank you for shopping at Wal-Mart.” “Before we figure out what this might cost why don’t we see if you have any other assets that aren’t pulling their financial weight (fairness), because an adjustment (part of their current journey) may be all you need to protect that income

  • © Advantage Compendium, Ltd.

    Rational Reasons - Fixed Annuities

    Higher Potential Yields

    No Market-Risk of Loss

    Tax-Deferred Interest

    Lifetime Income Options

    Minimum Guaranteed Return

    PresenterPresentation NotesIndex annuities have the same advantages and disadvantages of other fixed annuities.

  • © Advantage Compendium, Ltd.

    The Rational Marketing Message If I could potentially double your interest income without subjecting your money to stock market risk of loss would you be interested? If I could reduce or eliminate owing taxes on your Social Security benefits without increasing your risk would you be interested? If I could give you a stable income you can’t outlive AND you keep control of your money would you be interested? If I could show you a place that has been competitive with bond interest without the risk of market loss would you be interested?

  • © Advantage Compendium, Ltd.

    Who Shouldn’t Buy A Fixed Annuity?

    Too Short A Time Frame

    Going For Maximum Returns

    Portfolio Tinkerers

    Must Be FDIC Insured

  • © Advantage Compendium, Ltd.

    Have you ever heard… “I have plenty of time to decide about retirement income” (Psychological Distance) “My stock portfolio is up 40% and the market was up again today” (Projection Bias) “My stock portfolio is up 40%, I’m know what I’m doing” (Overconfidence) “I’m going to sleep on it” (often Heuristics/Rules of Thumb) Or the agent’s first comment: “The stock market was up 20%, I’d like to tell you about thus fixed index annuity with a 5% interest limit” (Bad Framing)

  • © Advantage Compendium, Ltd.

    Main Causes of Decision-Making Biases

    Time (Psychological Distance)

    Projection Bias

    Information Overload

    Rules of Thumb

    Overconfidence

    PresenterPresentation NotesIndex annuities have the same advantages and disadvantages of other fixed annuities.

  • © Advantage Compendium, Ltd.

    Time: Closing The Psychological Distance

    “So Charlie, how are you going to pay the bills in retirement?”

    “Have you created budget of your expenses in retirement?”

    If your investment one year from now was worth 25% less than it now is, would you be happy or sad that you didn’t buy

    the fixed annuity today?

  • © Advantage Compendium, Ltd.

    Time: Closing The Psychological Distance It’s not “Mutual funds have market risk and that investment could go down in value.” It’s “How would you feel about not buying the annuity today if that

    fund is worth $50,000 less a year from now?”

    It’s Not “You can earn 3% interest in this fixed annuity guaranteed for 5 years”

  • © Advantage Compendium, Ltd.

    Projection Bias 3 Month Rolling Average Mar 1999 to July 2003

    600

    700

    800

    900

    1000

    1100

    1200

    1300

    1400

    1500

    1600

    Mar-99 Jun-99 Sep-99 Dec-99 Mar-00 Jun-00 Sep-00 Dec-00 Mar-01 Jun-01 Sep-01 Dec-01 Mar-02 Jun-02 Sep-02 Dec-02 Mar-03 Jun-03

    Inflow data source: http://www.ici.org

    Inde

    x Valu

    es

    -30.0

    -20.0

    -10.0

    0.0

    10.0

    20.0

    30.0

    40.0

    50.0

    Equi

    ty Mu

    tual

    Fund

    Inflo

    ws

    S&P 500 Equity Fund Inflows

    Fig 2.3

    Figure 2.3

    Net Flows to Mutual Funds

    (billions of dollars, 1993–2007)

    1993228

    199484

    1995212

    1996321

    1997375

    1998477

    1999363

    2000388

    2001504

    200274

    2003-43

    200453

    2005255

    2006474

    2007883

    inflow97

    Investment Company Institute

    (Dollar Figures in Millions)

    TotalDomesticForeignTotalTaxableMunicipal

    DateEquityEquityEquityHybridBondBondBondTotal

    Monthly Net New Cash Flow

    1/31/0729,3097,77721,5323,57515,10212,2812,82047,986

    2/28/0726,94810,54616,4023,57515,04611,9183,12945,570

    3/31/077,9988927,1062,78214,96312,1152,84825,742

    4/30/0718,1051,53216,5732,46213,59212,2481,34334,159

    5/31/07-1,123-12,55711,4342,06621,31817,7383,58022,261

    6/30/074,234-3,8868,1201,3687,5207,02050013,122

    7/31/0711,103-3,72114,8242,0224,0003,81518517,125

    8/31/07-15,620-17,4111,791426-4,033-2,845-1,188-19,228

    9/30/077,629-3,98111,6101,3107,4165,9191,49716,356

    10/31/0710,878-4,15115,0282,29211,42410,71171324,593

    11/30/07-10,038-14,5674,5291,0022,0503,168-1,119-6,986

    12/31/071,253-8,1159,3681,2826634,097-3,4343,198

    1/31/08-44,555-34,747-9,809-97522,98020,4672,513-22,550

    2/29/089,1583,6165,5433,78613,75312,5401,21426,698

    3/31/08-9,978-8,611-1,3677958,6266,0712,555-557

    4/30/0812,0526,0206,0333,02316,55513,0873,46731,630

    5/31/0814,7506,4138,3373,56617,03712,0255,01235,354

    6/30/08-4,329-3,246-1,0839074,4701,8512,6191,048

    7/31/08-27,264-19,508-7,756-4941,696-7872,483-26,063

    8/31/08-19,695-2,267-17,4281137,7115,2932,418-11,872

    9/30/08-51,116-29,802-21,314-6,692-1,771-1,147-624-59,578

    10/31/08-72,384-47,384-25,001-14,594-41,214-32,856-8,358-128,192

    11/30/08-20,649-11,906-8,743-5,872-14,846-13,675-1,171-41,367

    12/31/08-20,315-10,170-10,145-1,956-7,308-3,000-4,308-29,578

    1/31/099,2166,9432,273-37916,54212,6813,86125,378

    2/28/09-25,084-14,433-10,650-4,14816,84512,4964,349-12,386

    3/31/09-25,531-17,315-8,216-3,98320,04516,5683,477-9,469

    4/30/0911,9699,3532,6162,14328,47123,3735,09842,583

    5/31/0918,29213,8684,4242,85931,82525,2916,53452,976

    6/30/0912,2395,5916,6481,95428,88223,5095,37343,076

    7/31/099,4392,3167,1231,99735,14628,3526,79446,582

    8/31/094,045-1,9756,0203,16143,06034,0209,04150,266

    9/30/09-10,137-11,2781,14110,79747,70737,57110,13648,367

    10/31/09-6,923-14,8467,9222,95744,96440,2034,76140,998

    11/30/09-2,668-8,7646,0962,99736,33531,3604,97536,664

    12/31/09-3,612-8,9385,3262,36126,20521,5184,68724,954

    1/31/1011,5771,6419,9363,47427,61123,0554,55642,661

    2/28/10-209-5,3855,1772,29127,31722,2605,05629,399

    3/31/1010,1242,0328,0924,56037,74833,7254,02352,432

    4/30/1010,3342,4297,9054,12727,72626,80692042,187

    5/31/10-25,111-19,806-5,305-1,46513,75911,1242,635-12,818

    6/30/10-5,034-7,4992,4661,02218,88016,9711,90914,869

    7/31/10-12,283-12,289619229,47125,6613,81017,380

    8/31/10-16,907-16,524-383-84530,48425,3785,10512,731

    9/30/10-11,167-14,6303,4621,79525,85923,5682,29116,487

    10/31/10-81-7,1477,0672,98523,82821,8881,94126,732

    11/30/10362-6,5076,8703,402-9796,723-7,7022,785

    12/31/101,608-12,20613,8141,777-20,406-7,049-13,357-17,021

    1/31/1119,74511,4518,2946,655-1,75610,642-12,39824,643

    2/28/1113,0529,2613,7916,0617,80712,130-4,32326,920

    3/31/112,097-5,0147,1114,75611,61414,269-2,65418,467

    4/30/116,7762,8303,9464,14213,15016,874-3,72424,068

    5/31/11-5,030-7,1142,0843,04419,55919,589-3017,574

    6/30/11-22,957-20,821-2,1361,21112,92612,051875-8,820

    Estimated Weekly Net New Cash Flow

    7/6/11-3,843-4,4736305706,3536,1152373,080

    7/13/11-3,444-4,0926485925,2864,8234622,433

    7/20/11-6,840-6,529-311-1052,3642,138226-4,581

    7/27/11-10,094-8,758-1,336-73-214-67-147-10,381

    Weekly cash flows are estimates that are adjusted to represent industry totals, based on

    reporting covering 95 percent of industry assets, while monthly flows are actual numbers

    as reported in ICI's "Trends in Mutual Fund Investing."

    newCash

    Data Section 3: U.S. Long-Term Mutual Funds

    Table 17

    Net New Cash Flow1 and Components of Net New Cash Flow of Equity Mutual Funds

    (millions of dollars, annual)

    Net New Cash FlowSalesRedemptions

    YearNew + ExchangeNew2Exchange3Regular + ExchangeRegular4Exchange5

    1984$4,336$28,705$16,586$12,119$24,369$10,669$13,700

    19856,64340,60825,04615,56233,96517,55816,406

    198620,38687,99750,77437,22467,61226,05141,561

    198719,231139,59665,09374,502120,36538,60181,764

    1988-14,94868,82725,64143,18683,77433,24750,528

    19896,77489,34546,81742,52782,57137,22945,342

    199012,915104,33462,87241,46291,41944,48746,931

    199139,888146,61890,19256,427106,73053,39453,336

    199278,983201,720134,30967,411122,73861,46561,272

    1993127,260307,356213,63993,717180,09591,94488,151

    1994114,525366,659252,887113,772252,134141,097111,037

    1995124,392433,853282,937150,915309,461170,402139,059

    1996216,937674,323442,372231,951457,385240,531216,854

    1997227,106880,286579,064301,222653,180362,022291,158

    1998156,8751,065,197699,554365,643908,322534,256374,065

    1999187,5651,410,845918,600492,2451,223,280744,144479,136

    2000309,3671,975,8821,321,838654,0441,666,5151,038,572627,943

    200131,9661,330,685953,197377,4881,298,720892,879405,841

    2002-27,5501,220,185898,417321,7681,247,734878,823368,911

    2003152,3161,086,351847,602238,749934,035710,535223,500

    2004177,8411,106,604935,116171,488928,762762,199166,563

    2005135,6331,210,0051,031,828178,1771,074,372882,510191,862

    2006159,4411,437,2981,231,622205,6761,277,8571,054,207223,650

    200792,6321,760,3851,533,572226,8141,667,7541,398,470269,284

    1Net new cash flow is the dollar value of new sales minus redemptions, combined with net exchanges.

    2New sales are the dollar value of new purchases of mutual fund shares. This does not include shares purchased through reinvestment of dividends in existing accounts.

    3Exchange sales are the dollar value of mutual fund shares switched into funds within the same fund group.

    4Redemptions are the dollar value of shareholder liquidation of mutual fund shares.

    5Exchange redemptions are the dollar value of mutual fund shares switched out of funds and into another fund in the same group.

    Note: Data for funds that invest primarily in other mutual funds were excluded from the series.

    Components may not add to the total because of rounding.

    roll

    3622010.1459333333

    3625113.0508

    3628117.8009666667

    3631219.9684

    3634215.4893333333

    3637313.4715666667

    3640410.7005

    3643413.5799

    3646516.9496

    3649521.6789333333

    3652628.3038

    3655739.8584666667

    3658644.6626

    3661742.3663666667

    3664730.1513666667

    3667824.4012333333

    3670818.8405333333

    3673921.1645666667

    3677019.5622333333

    3680020.1689666667

    3683114.0072

    3686112.109

    3689214.076

    3692311.1353333333

    369510.398

    36982-1.5526666667

    370125.589

    3704316.0513333333

    370739.237

    371041.5893333333

    37135-11.8

    37165-11.082

    37196-4.3776666667

    372266.3803333333

    3725812.7553333333

    372899.4576666667

    3731718.3596666667

    3734815.9856666667

    3737815.8093333333

    37409-0.1593333333

    37439-22.004

    37470-24.65

    37501-23.922

    37531-8.8926666667

    37562-5.554

    37592-2.956

    37624-0.573

    37655-6.5886666667

    37683-3.9136666667

    377141.5786666667

    377449.2526666667

    3777515.5633333333

    &A

    Page &P

    S&P 500

    Equity Fund Inflows

    Inflow data source: http://www.ici.org

    Index Values

    Equity Mutual Fund Inflows

    3 Month Rolling Average Mar 1999 to July 2003

    1268.11

    1286.63

    1307.8

    1336.58

    1334.42

    1340.61

    1310.61

    1322.02

    1344.85

    1407.03

    1417.54

    1410.04

    1419.82

    1439.14

    1457.2

    1442.54

    1435.34

    1467.7

    1461.67

    1461.2

    1393.62

    1354.88

    1333.75

    1308.74

    1255.43

    1216.58

    1221.87

    1243.22

    1230.48

    1188.21

    1127.07

    1076.58

    1080.06

    1115.77

    1139.24

    1128.34

    1128.11

    1110.35

    1097.15

    1044.63

    989.53

    939.17

    880.99

    872.37

    879.12

    900.3

    890.28

    858.56

    848.34

    868.75

    909.56

    974.5

    bdiprirates

    1.10376.89

    0.11276666677.14

    -0.17803333337.39

    -0.60447.54

    -0.77013333337.62

    -0.83116666677.57

    -0.19763333337.55

    -0.09396666677.46

    0.42867.32

    0.61836666677.16

    1.53357.17

    1.56346666677.24

    -0.08156666677.35

    -0.57953333337.45

    -0.52587.54

    0.77413333337.49

    1.56173333337.28

    3.09157.15

    3.67143333337.06

    3.64833333337

    4.58726.87

    5.09893333336.74

    6.63226666676.6

    5.65916666676.52

    6.14666.5

    4.95676666676.54

    5.15536.55

    4.46666.5

    5.19726.44

    4.20716.37

    4.58763333336.27

    4.23323333336.15

    5.31656.11

    4.49303333336.08

    5.01626.1

    3.95053333336.13

    4.78493333336.27

    3.35366.39

    1.70943333336.54

    0.72076666676.74

    0.52033333336.92

    1.20327.06

    -0.01523333337.1

    -1.16117.23

    -1.78043333337.23

    -3.20886666677.29

    -5.38067.37

    -6.74236666677.48

    -6.41136666677.51

    -4.16426666677.43

    -3.51506666677.52

    -1.20386666677.51

    -1.15886666677.51

    -0.41553333337.33

    -1.52547.27

    -1.84713333337.23

    -1.62816666677.21

    -1.39233333337.06

    1.976.91

    4.49866666676.75

    7.09666666676.67

    5.44266666676.69

    4.83733333336.76

    3.0836.84

    4.56966666676.84

    7.43933333336.73

    9.58066666676.68

    11.1146.59

    8.53566666676.54

    5.5466.53

    4.67833333336.53

    5.4766.51

    8.07266666676.55

    7.40333333336.61

    7.6296.68

    8.82766666676.6

    14.60633333336.5

    16.1276.3

    17.02833333336.07

    11.5765.95

    9.64033333335.93

    7.47333333335.96

    9.08133333335.91

    12.44866666675.79

    13.78533333335.68

    13.14333333335.56

    9.72833333335.37

    &A

    Page &P

    Bond Fund Inflows

    Composite Bond Interest Rate

    Bond Fd Infows

    Bond Yields

    3 Month Rolling Average Jan 1996 to June 2003

    bothinflows

    23.52856666671.1037

    22.66570.1127666667

    23.7433333333-0.1780333333

    21.5553333333-0.6044

    14.8325333333-0.7701333333

    12.3805333333-0.8311666667

    13.4285-0.1976333333

    16.0922-0.0939666667

    15.76746666670.4286

    13.77890.6183666667

    18.82906666671.5335

    19.10236666671.5634666667

    18.6613333333-0.0815666667

    14.4093333333-0.5795333333

    15.3450666667-0.5258

    17.46530.7741333333

    21.04686666671.5617333333

    18.84506666673.0915

    21.82393.6714333333

    19.57513.6483333333

    21.04986666674.5872

    17.81083333335.0989333333

    16.12056.6322666667

    18.13795.6591666667

    20.60116.1466

    24.53873333334.9567666667

    22.92163333335.1553

    21.67763333334.4666

    19.35335.1972

    9.00553333334.2071

    4.70763333334.5876333333

    -0.97953333334.2332333333

    7.17766666675.3165

    6.13756666674.4930333333

    11.02333333335.0162

    7.01033.9505333333

    10.14593333334.7849333333

    13.05083.3536

    17.80096666671.7094333333

    19.96840.7207666667

    15.48933333330.5203333333

    13.47156666671.2032

    10.7005-0.0152333333

    13.5799-1.1611

    16.9496-1.7804333333

    21.6789333333-3.2088666667

    28.3038-5.3806

    39.8584666667-6.7423666667

    44.6626-6.4113666667

    42.3663666667-4.1642666667

    30.1513666667-3.5150666667

    24.4012333333-1.2038666667

    18.8405333333-1.1588666667

    21.1645666667-0.4155333333

    19.5622333333-1.5254

    20.1689666667-1.8471333333

    14.0072-1.6281666667

    12.109-1.3923333333

    14.0761.97

    11.13533333334.4986666667

    0.3987.0966666667

    -1.55266666675.4426666667

    5.5894.8373333333

    16.05133333333.083

    9.2374.5696666667

    1.58933333337.4393333333

    -11.89.5806666667

    -11.08211.114

    -4.37766666678.5356666667

    6.38033333335.546

    12.75533333334.6783333333

    9.45766666675.476

    18.35966666678.0726666667

    15.98566666677.4033333333

    15.80933333337.629

    -0.15933333338.8276666667

    -22.00414.6063333333

    -24.6516.127

    -23.92217.0283333333

    -8.892666666711.576

    -5.5549.6403333333

    -2.9567.4733333333

    -0.5739.0813333333

    -6.588666666712.4486666667

    -3.913666666713.7853333333

    1.578666666713.1433333333

    9.25266666679.7283333333

    &A

    Page &P

    Equity Mutual Fund Inflows

    Taxable Bond Mutual Fund Inflows

    Equity Mutual Fd Inflows

    Taxable Bond Mutual Fd Inflows

    3 Month Rolling Average Jan 1996 to June 2003

    Sheet1

    ICI Mutual Fund Net Monthly Inflows (outflows) in billions

    StockTaxable Bd Fund

    January-9628.1322.246Jan-96equitytaxable bd

    February-9621.7730.419Feb-96s&prolling 3 month averagesbd inflowIPR! 3 month aver inrt rate

    March-9620.6810.646Mar-96640.6523.5291.104640.651.1046.89

    April-9625.543-0.726Apr-96646.722.6660.113646.70.1137.14

    May-9625.006-0.454May-96656.2623.743-0.2656.26-0.1787.39

    June-9614.117-0.633Jun-96664.6421.555-0.6664.64-0.6047.54

    July-965.375-1.224Jul-96659.914.833-0.8659.9-0.7707.62

    August-9617.650-0.637Aug-96654.1912.381-0.8654.19-0.8317.57

    September-9617.2611.268Sep-96659.7613.429-0.2659.76-0.1987.55

    October-9613.366-0.913Oct-96681.5316.092-0.1681.53-0.0947.46

    November-9616.6760.931Nov-96716.5415.7670.4716.540.4297.32

    December-9611.2951.837Dec-96734.3413.7790.6734.340.6187.16

    January-9728.5161.833Jan-97761.3118.8291.5761.311.5347.17

    February-9717.4961.021Feb-97772.5719.1021.6772.571.5637.24

    March-979.972-3.098Mar-97778.0318.661-0.1778.03-0.0827.35

    April-9715.7600.339Apr-97783.0914.409-0.6783.09-0.5807.45

    May-9720.3031.182May-97802.2515.345-0.5802.25-0.5267.54

    June-9716.3330.802Jun-97844.9217.4650.8844.920.7747.49

    July-9726.5052.702Jul-97895.9121.0471.6895.911.5627.28

    August-9713.6985.771Aug-97912.9718.8453.1912.973.0927.15

    September-9725.2692.541Sep-97933.6921.8243.7933.693.6717.06

    October-9719.7592.632Oct-97920.4619.5753.6920.463.6487

    November-9718.1228.588Nov-97939.121.0504.6939.14.5876.87

    December-9715.5524.077Dec-97946.8217.8115.1946.825.0996.74

    January-9814.6887.232Jan-98968.716.1216.6968.76.6326.6

    February-9824.1745.669Feb-981000.0218.1385.71000.025.6596.52

    March-9822.9425.539Mar-981043.7920.6016.11043.796.1476.5

    April-9826.5013.663Apr-981087.6124.5395.01087.614.9576.54

    May-9819.3236.264May-981101.4422.9225.21101.445.1556.55

    June-9819.2103.473Jun-981112.1421.6784.51112.144.4676.5

    July-9819.5285.855Jul-981115.1119.3535.21115.115.1976.44

    August-98-11.7213.294Aug-981070.69.0064.21070.64.2076.37

    September-986.3164.614Sep-981031.654.7084.61031.654.5886.27

    October-982.4664.792Oct-981024.32-0.9804.21024.324.2336.15

    November-9812.7516.544Nov-981093.17.1785.31093.15.3176.11

    December-983.1962.144Dec-981163.846.1384.51163.844.4936.08

    January-9917.1236.361Jan-991224.1711.0235.01224.175.0166.1

    February-990.7123.347Feb-991249.077.0104.01249.073.9516.13

    March-9912.6034.647Mar-991268.1110.1464.81268.114.7856.27

    April-9925.8382.067Apr-991286.6313.0513.41286.633.3546.39

    May-9914.962-1.586May-991307.817.8011.71307.81.7096.54

    June-9919.1051.681Jun-991336.5819.9680.71336.580.7216.74

    July-9912.4011.466Jul-991334.4215.4890.51334.420.5206.92

    August-998.9090.463Aug-991340.6113.4721.21340.611.2037.06

    September-9910.792-1.974Sep-991310.6110.701-0.01310.61-0.0157.1

    October-9921.039-1.972Oct-991322.0213.580-1.21322.02-1.1617.23

    November-9919.018-1.395Nov-991344.8516.950-1.81344.85-1.7807.23

    December-9924.980-6.260Dec-991407.0321.679-3.21407.03-3.2097.29

    January-0040.914-8.487Jan-001417.5428.304-5.41417.54-5.3817.37

    February-0053.682-5.481Feb-001410.0439.858-6.71410.04-6.7427.48

    March-0039.392-5.267Mar-001419.8244.663-6.41419.82-6.4117.51

    April-0034.025-1.746Apr-001439.1442.366-4.21439.14-4.1647.43

    May-0017.037-3.533May-001457.230.151-3.51457.2-3.5157.52

    June-0022.1421.667Jun-001442.5424.401-1.21442.54-1.2047.51

    July-0017.343-1.611Jul-001435.3418.841-1.21435.34-1.1597.51

    August-0024.009-1.303Aug-001467.721.165-0.41467.7-0.4167.33

    September-0017.335-1.663Sep-001461.6719.562-1.51461.67-1.5257.27

    October-0019.163-2.576Oct-001461.220.169-1.81461.2-1.8477.23

    November-005.524-0.646Nov-001393.6214.007-1.61393.62-1.6287.21

    December-0011.640-0.955Dec-001354.8812.109-1.41354.88-1.3927.06

    January-0125.0647.511Jan-011333.7514.0762.01333.751.9706.91

    February-01-3.2986.940Feb-011308.7411.1354.51308.744.4996.75

    March-01-20.5726.839Mar-011255.430.3987.11255.437.0976.67

    April-0119.2122.549Apr-011216.58-1.5535.41216.585.4436.69

    May-0118.1275.124May-011221.875.5894.81221.874.8376.76

    June-0110.8151.576Jun-011243.2216.0513.11243.223.0836.84

    July-01-1.2317.009Jul-011230.489.2374.61230.484.5706.84

    August-01-4.81613.733Aug-011188.211.5897.41188.217.4396.73

    September-01-29.3538.000Sep-011127.07-11.8009.61127.079.5816.68

    October-010.92311.609Oct-011076.58-11.08211.11076.5811.1146.59

    November-0115.2975.998Nov-011080.06-4.3788.51080.068.5366.54

    December-012.921-0.969Dec-011115.776.3805.51115.775.5466.53

    January-0220.0489.006Jan-021139.2412.7554.71139.244.6786.53

    February-025.4048.391Feb-021128.349.4585.51128.345.4766.51

    March-0229.6276.821Mar-021128.1118.3608.11128.118.0736.55

    April-0212.9266.998Apr-021110.3515.9867.41110.357.4036.61

    May-024.8759.068May-021097.1515.8097.61097.157.6296.68

    June-02-18.27910.417Jun-021044.63-0.1598.81044.638.8286.6

    July-02-52.60824.334Jul-02989.53-22.00414.6989.5314.6066.52nd highest bond inflow

    August-02-3.06313.630Aug-02939.17-24.65016.1939.1716.1276.3

    September-02-16.09513.121Sep-02880.99-23.92217.0880.9917.0286.07

    October-02-7.5207.977Oct-02872.37-8.89311.6872.3711.5765.95

    November-026.9537.823Nov-02879.12-5.5549.6879.129.6405.93

    December-02-8.3016.620Dec-02900.3-2.9567.5900.37.4735.96

    January-03-0.37112.801Jan-03890.28-0.5739.1890.289.0815.91

    February-03-11.09417.925Feb-03858.56-6.58912.4858.5612.4495.79

    March-03-0.27610.630Mar-03848.34-3.91413.8848.3413.7855.68

    April-0316.10610.875Apr-03868.751.57913.1868.7513.1435.56

    May-0311.9287.680May-03909.569.2539.7909.569.7285.37

    June-0318.6565.261Jun-03974.515.5637.9951.677.9395.2

    July-03

    August-03

    September-03

    October-03

    November-03

    December-03

  • © Advantage Compendium, Ltd.

    Projection Bias 3 Month Rolling Average Mar 2007 to July 2011

    600.00

    700.00

    800.00

    900.00

    1000.00

    1100.00

    1200.00

    1300.00

    1400.00

    1500.00

    1600.00

    Mar-07 Jun-07 Sep-07 Dec-07 Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11

    Inflow Data Source: http://w w w .ici.org

    Inde

    x Va

    lues

    -60.0

    -50.0

    -40.0

    -30.0

    -20.0

    -10.0

    0.0

    10.0

    20.0

    30.0

    Equi

    ty M

    utua

    l Fun

    d In

    flows

    S&P 500 Equity Fund Inflows

    Fig 2.3

    Figure 2.3

    Net Flows to Mutual Funds

    (billions of dollars, 1993–2007)

    1993228

    199484

    1995212

    1996321

    1997375

    1998477

    1999363

    2000388

    2001504

    200274

    2003-43

    200453

    2005255

    2006474

    2007883

    inflow97

    Investment Company Institute

    (Dollar Figures in Millions)

    TotalDomesticForeignTotalTaxableMunicipal

    DateEquityEquityEquityHybridBondBondBondTotal

    Monthly Net New Cash Flow

    Jan-0729,3097,77721,5323,57515,10212,2812,82047,986

    Feb-0726,94810,54616,4023,57515,04611,9183,12945,570

    Mar-077,9988927,1062,78214,96312,1152,84825,74221,41821.418

    Apr-0718,1051,53216,5732,46213,59212,2481,34334,15917,68417.684

    May-07-1,123-12,55711,4342,06621,31817,7383,58022,2618,3278.327

    Jun-074,234-3,8868,1201,3687,5207,02050013,1227,0727.072

    Jul-0711,103-3,72114,8242,0224,0003,81518517,1254,7384.738

    Aug-07-15,620-17,4111,791426-4,033-2,845-1,188-19,228-94-0.094

    Sep-077,629-3,98111,6101,3107,4165,9191,49716,3561,0371.037

    Oct-0710,878-4,15115,0282,29211,42410,71171324,5939620.962

    Nov-07-10,038-14,5674,5291,0022,0503,168-1,119-6,9862,8232.823

    Dec-071,253-8,1159,3681,2826634,097-3,4343,1986980.698

    Jan-08-44,555-34,747-9,809-97522,98020,4672,513-22,550-17,780-17.780

    Feb-089,1583,6165,5433,78613,75312,5401,21426,698-11,381-11.381

    Mar-08-9,978-8,611-1,3677958,6266,0712,555-557-15,125-15.125

    Apr-0812,0526,0206,0333,02316,55513,0873,46731,6303,7443.744

    May-0814,7506,4138,3373,56617,03712,0255,01235,3545,6085.608

    Jun-08-4,329-3,246-1,0839074,4701,8512,6191,0487,4917.491

    Jul-08-27,264-19,508-7,756-4941,696-7872,483-26,063-5,614-5.614

    Aug-08-19,695-2,267-17,4281137,7115,2932,418-11,872-17,096-17.096

    Sep-08-51,116-29,802-21,314-6,692-1,771-1,147-624-59,578-32,692-32.692

    Oct-08-72,384-47,384-25,001-14,594-41,214-32,856-8,358-128,192-47,732-47.732

    Nov-08-20,649-11,906-8,743-5,872-14,846-13,675-1,171-41,367-48,050-48.050

    Dec-08-20,315-10,170-10,145-1,956-7,308-3,000-4,308-29,578-37,783-37.783

    Jan-099,2166,9432,273-37916,54212,6813,86125,378-10,583-10.583

    Feb-09-25,084-14,433-10,650-4,14816,84512,4964,349-12,386-12,061-12.061

    Mar-09-25,531-17,315-8,216-3,98320,04516,5683,477-9,469-13,800-13.800

    Apr-0911,9699,3532,6162,14328,47123,3735,09842,583-12,882-12.882

    May-0918,29213,8684,4242,85931,82525,2916,53452,9761,5771.577

    Jun-0912,2395,5916,6481,95428,88223,5095,37343,07614,16714.167

    Jul-099,4392,3167,1231,99735,14628,3526,79446,58213,32313.323

    Aug-094,045-1,9756,0203,16143,06034,0209,04150,2668,5748.574

    Sep-09-10,137-11,2781,14110,79747,70737,57110,13648,3671,1161.116

    Oct-09-6,923-14,8467,9222,95744,96440,2034,76140,998-4,338-4.338

    Nov-09-2,668-8,7646,0962,99736,33531,3604,97536,664-6,576-6.576

    Dec-09-3,612-8,9385,3262,36126,20521,5184,68724,954-4,401-4.401

    Jan-1011,5771,6419,9363,47427,61123,0554,55642,6611,7661.766

    Feb-10-209-5,3855,1772,29127,31722,2605,05629,3992,5852.585

    Mar-1010,1242,0328,0924,56037,74833,7254,02352,4327,1647.164

    Apr-1010,3342,4297,9054,12727,72626,80692042,1876,7506.750

    May-10-25,111-19,806-5,305-1,46513,75911,1242,635-12,818-1,551-1.551

    Jun-10-5,034-7,4992,4661,02218,88016,9711,90914,869-6,604-6.604

    Jul-10-12,283-12,289619229,47125,6613,81017,380-14,143-14.143

    Aug-10-16,907-16,524-383-84530,48425,3785,10512,731-11,408-11.408

    Sep-10-11,167-14,6303,4621,79525,85923,5682,29116,487-13,452-13.452

    Oct-10-81-7,1477,0672,98523,82821,8881,94126,732-9,385-9.385

    Nov-10362-6,5076,8703,402-9796,723-7,7022,785-3,629-3.629

    Dec-101,608-12,20613,8141,777-20,406-7,049-13,357-17,0216300.630

    Jan-1119,74511,4518,2946,655-1,75610,642-12,39824,6437,2387.238

    Feb-1113,0529,2613,7916,0617,80712,130-4,32326,92011,46811.468

    Mar-112,097-5,0147,1114,75611,61414,269-2,65418,46711,63111.631

    Apr-116,7762,8303,9464,14213,15016,874-3,72424,0687,3087.308

    May-11-5,030-7,1142,0843,04419,55919,589-3017,5741,2811.281

    Jun-11-22,957-20,821-2,1361,21112,92612,051875-8,820-7,070-7.070

    27-Jul-10,094-12,694-12.694

    Estimated Weekly Net New Cash Flow

    7/6/11-3,843-4,4736305706,3536,1152373,080

    7/13/11-3,444-4,0926485925,2864,8234622,433

    7/20/11-6,840-6,529-311-1052,3642,138226-4,581

    7/27/11-10,094-8,758-1,336-73-214-67-147-10,381

    Weekly cash flows are estimates that are adjusted to represent industry totals, based on

    reporting covering 95 percent of industry assets, while monthly flows are actual numbers

    as reported in ICI's "Trends in Mutual Fund Investing."

    newCash

    Data Section 3: U.S. Long-Term Mutual Funds

    Table 17

    Net New Cash Flow1 and Components of Net New Cash Flow of Equity Mutual Funds

    (millions of dollars, annual)

    Net New Cash FlowSalesRedemptions

    YearNew + ExchangeNew2Exchange3Regular + ExchangeRegular4Exchange5

    1984$4,336$28,705$16,586$12,119$24,369$10,669$13,700

    19856,64340,60825,04615,56233,96517,55816,406

    198620,38687,99750,77437,22467,61226,05141,561

    198719,231139,59665,09374,502120,36538,60181,764

    1988-14,94868,82725,64143,18683,77433,24750,528

    19896,77489,34546,81742,52782,57137,22945,342

    199012,915104,33462,87241,46291,41944,48746,931

    199139,888146,61890,19256,427106,73053,39453,336

    199278,983201,720134,30967,411122,73861,46561,272

    1993127,260307,356213,63993,717180,09591,94488,151

    1994114,525366,659252,887113,772252,134141,097111,037

    1995124,392433,853282,937150,915309,461170,402139,059

    1996216,937674,323442,372231,951457,385240,531216,854

    1997227,106880,286579,064301,222653,180362,022291,158

    1998156,8751,065,197699,554365,643908,322534,256374,065

    1999187,5651,410,845918,600492,2451,223,280744,144479,136

    2000309,3671,975,8821,321,838654,0441,666,5151,038,572627,943

    200131,9661,330,685953,197377,4881,298,720892,879405,841

    2002-27,5501,220,185898,417321,7681,247,734878,823368,911

    2003152,3161,086,351847,602238,749934,035710,535223,500

    2004177,8411,106,604935,116171,488928,762762,199166,563

    2005135,6331,210,0051,031,828178,1771,074,372882,510191,862

    2006159,4411,437,2981,231,622205,6761,277,8571,054,207223,650

    200792,6321,760,3851,533,572226,8141,667,7541,398,470269,284

    1Net new cash flow is the dollar value of new sales minus redemptions, combined with net exchanges.

    2New sales are the dollar value of new purchases of mutual fund shares. This does not include shares purchased through reinvestment of dividends in existing accounts.

    3Exchange sales are the dollar value of mutual fund shares switched into funds within the same fund group.

    4Redemptions are the dollar value of shareholder liquidation of mutual fund shares.

    5Exchange redemptions are the dollar value of mutual fund shares switched out of funds and into another fund in the same group.

    Note: Data for funds that invest primarily in other mutual funds were excluded from the series.

    Components may not add to the total because of rounding.

    roll

    3917221.418

    3920217.684

    392338.327

    392637.072

    392944.738

    39325-0.094

    393551.037

    393860.962

    394162.823

    394470.698

    39478-17.78

    39507-11.381

    39538-15.125

    395683.744

    395995.608

    396297.491

    39660-5.614

    39691-17.096

    39721-32.692

    39752-47.732

    39782-48.05

    39813-37.783

    39844-10.583

    39872-12.061

    39903-13.8

    39933-12.882

    399641.577

    3999414.167

    4002513.323

    400568.574

    400861.116

    40117-4.338

    40147-6.576

    40178-4.401

    402091.766

    402372.585

    402687.164

    402986.75

    40329-1.551

    40359-6.604

    40390-14.143

    40421-11.408

    40451-13.452

    40482-9.385

    40512-3.629

    405430.63

    405747.238

    4060211.468

    4063311.631

    406637.308

    406941.281

    40724-7.07

    40754-12.694

    &A

    Page &P

    S&P 500

    Equity Fund Inflows

    Inflow Data Source: http://www.ici.org

    Index Values

    Equity Mutual Fund Inflows

    3 Month Rolling Average Mar 2007 to July 2011

    1420.86

    1482.37

    1530.62

    1503.35

    1455.27

    1473.99

    1526.75

    1549.38

    1481.14

    1468.36

    1378.55

    1330.63

    1322.7

    1385.59

    1400.38

    1280

    1267.38

    1282.83

    1164.74

    968.75

    896.24

    903.25

    825.88

    735.09

    797.87

    872.81

    919.14

    919.32

    987.48

    1020.62

    1057.08

    1036.19

    1095.63

    1115.1

    1073.87

    1104.29

    1169.43

    1186.69

    1089.41

    1030.71

    1101.6

    1049.33

    1141.2

    1183.26

    1180.55

    1257.64

    1286.12

    1327.22

    1325.83

    1363.61

    1345.2

    1320.64

    1292.28

    bdiprirates

    1.10376.89

    0.11276666677.14

    -0.17803333337.39

    -0.60447.54

    -0.77013333337.62

    -0.83116666677.57

    -0.19763333337.55

    -0.09396666677.46

    0.42867.32

    0.61836666677.16

    1.53357.17

    1.56346666677.24

    -0.08156666677.35

    -0.57953333337.45

    -0.52587.54

    0.77413333337.49

    1.56173333337.28

    3.09157.15

    3.67143333337.06

    3.64833333337

    4.58726.87

    5.09893333336.74

    6.63226666676.6

    5.65916666676.52

    6.14666.5

    4.95676666676.54

    5.15536.55

    4.46666.5

    5.19726.44

    4.20716.37

    4.58763333336.27

    4.23323333336.15

    5.31656.11

    4.49303333336.08

    5.01626.1

    3.95053333336.13

    4.78493333336.27

    3.35366.39

    1.70943333336.54

    0.72076666676.74

    0.52033333336.92

    1.20327.06

    -0.01523333337.1

    -1.16117.23

    -1.78043333337.23

    -3.20886666677.29

    -5.38067.37

    -6.74236666677.48

    -6.41136666677.51

    -4.16426666677.43

    -3.51506666677.52

    -1.20386666677.51

    -1.15886666677.51

    -0.41553333337.33

    -1.52547.27

    -1.84713333337.23

    -1.62816666677.21

    -1.39233333337.06

    1.976.91

    4.49866666676.75

    7.09666666676.67

    5.44266666676.69

    4.83733333336.76

    3.0836.84

    4.56966666676.84

    7.43933333336.73

    9.58066666676.68

    11.1146.59

    8.53566666676.54

    5.5466.53

    4.67833333336.53

    5.4766.51

    8.07266666676.55

    7.40333333336.61

    7.6296.68

    8.82766666676.6

    14.60633333336.5

    16.1276.3

    17.02833333336.07

    11.5765.95

    9.64033333335.93

    7.47333333335.96

    9.08133333335.91

    12.44866666675.79

    13.78533333335.68

    13.14333333335.56

    9.72833333335.37

    &A

    Page &P

    Bond Fund Inflows

    Composite Bond Interest Rate

    Bond Fd Infows

    Bond Yields

    3 Month Rolling Average Jan 1996 to June 2003

    bothinflows

    21.4181.1037

    17.6840.1127666667

    8.327-0.1780333333

    7.072-0.6044

    4.738-0.7701333333

    -0.094-0.8311666667

    1.037-0.1976333333

    0.962-0.0939666667

    2.8230.4286

    0.6980.6183666667

    -17.781.5335

    -11.3811.5634666667

    -15.125-0.0815666667

    3.744-0.5795333333

    5.608-0.5258

    7.4910.7741333333

    -5.6141.5617333333

    -17.0963.0915

    -32.6923.6714333333

    -47.7323.6483333333

    -48.054.5872

    -37.7835.0989333333

    -10.5836.6322666667

    -12.0615.6591666667

    -13.86.1466

    -12.8824.9567666667

    1.5775.1553

    14.1674.4666

    13.3235.1972

    8.5744.2071

    1.1164.5876333333

    -4.3384.2332333333

    -6.5765.3165

    -4.4014.4930333333

    1.7665.0162

    2.5853.9505333333

    7.1644.7849333333

    6.753.3536

    -1.5511.7094333333

    -6.6040.7207666667

    -14.1430.5203333333

    -11.4081.2032

    -13.452-0.0152333333

    -9.385-1.1611

    -3.629-1.7804333333

    0.63-3.2088666667

    7.238-5.3806

    11.468-6.7423666667

    11.631-6.4113666667

    7.308-4.1642666667

    1.281-3.5150666667

    -7.07-1.2038666667

    -12.694-1.1588666667

    -0.4155333333

    14.0072-1.5254

    12.109-1.8471333333

    14.076-1.6281666667

    11.1353333333-1.3923333333

    0.3981.97

    -1.55266666674.4986666667

    5.5897.0966666667

    16.05133333335.4426666667

    9.2374.8373333333

    1.58933333333.083

    -11.84.5696666667

    -11.0827.4393333333

    -4.37766666679.5806666667

    6.380333333311.114

    12.75533333338.5356666667

    9.45766666675.546

    18.35966666674.6783333333

    15.98566666675.476

    15.80933333338.0726666667

    -0.15933333337.4033333333

    -22.0047.629

    -24.658.8276666667

    -23.92214.6063333333

    -8.892666666716.127

    -5.55417.0283333333

    -2.95611.576

    -0.5739.6403333333

    -6.58866666677.4733333333

    -3.91366666679.0813333333

    1.578666666712.4486666667

    9.252666666713.7853333333

    13.1433333333

    9.7283333333

    &A

    Page &P

    Equity Mutual Fund Inflows

    Taxable Bond Mutual Fund Inflows

    Equity Mutual Fd Inflows

    Taxable Bond Mutual Fd Inflows

    3 Month Rolling Average Jan 1996 to June 2003

    Sheet1

    ICI Mutual Fund Net Monthly Inflows (outflows) in billions

    StockTaxable Bd Fund

    January-9628.1322.246equitytaxable bd

    February-9621.7730.419s&prolling 3 month averagesbd inflowIPR! 3 month aver inrt rate

    March-9620.6810.646Jan-071438.241.104640.651.1046.89

    April-9625.543-0.726Feb-071406.820.113646.70.1137.14

    May-9625.006-0.454Mar-071420.8621.418-0.178656.26-0.1787.39

    June-9614.117-0.633Apr-071482.3717.684-0.604664.64-0.6047.54

    July-965.375-1.224May-071530.628.327-0.770659.9-0.7707.62

    August-9617.650-0.637Jun-071503.357.072-0.831654.19-0.8317.57

    September-9617.2611.268Jul-071455.274.738-0.198659.76-0.1987.55

    October-9613.366-0.913Aug-071473.99-0.094-0.094681.53-0.0947.46

    November-9616.6760.931Sep-071526.751.0370.429716.540.4297.32

    December-9611.2951.837Oct-071549.380.9620.618734.340.6187.16

    January-9728.5161.833Nov-071481.142.8231.534761.311.5347.17

    February-9717.4961.021Dec-071468.360.6981.563772.571.5637.24

    March-979.972-3.098Jan-081378.55-17.780-0.082778.03-0.0827.35

    April-9715.7600.339Feb-081330.63-11.381-0.580783.09-0.5807.45

    May-9720.3031.182Mar-081322.70-15.125-0.526802.25-0.5267.54

    June-9716.3330.802Apr-081385.593.7440.774844.920.7747.49

    July-9726.5052.702May-081400.385.6081.562895.911.5627.28

    August-9713.6985.771Jun-081280.007.4913.092912.973.0927.15

    September-9725.2692.541Jul-081267.38-5.6143.671933.693.6717.06

    October-9719.7592.632Aug-081282.83-17.0963.648920.463.6487

    November-9718.1228.588Sep-081164.74-32.6924.587939.14.5876.87

    December-9715.5524.077Oct-08968.75-47.7325.099946.825.0996.74

    January-9814.6887.232Nov-08896.24-48.0506.632968.76.6326.6

    February-9824.1745.669Dec-08903.25-37.7835.6591000.025.6596.52

    March-9822.9425.539Jan-09825.88-10.5836.1471043.796.1476.5

    April-9826.5013.663Feb-09735.09-12.0614.9571087.614.9576.54

    May-9819.3236.264Mar-09797.87-13.8005.1551101.445.1556.55

    June-9819.2103.473Apr-09872.81-12.8824.4671112.144.4676.5

    July-9819.5285.855May-09919.141.5775.1971115.115.1976.44

    August-98-11.7213.294Jun-09919.3214.1674.2071070.64.2076.37

    September-986.3164.614Jul-09987.4813.3234.5881031.654.5886.27

    October-982.4664.792Aug-091020.628.5744.2331024.324.2336.15

    November-9812.7516.544Sep-091057.081.1165.3171093.15.3176.11

    December-983.1962.144Oct-091036.19-4.3384.4931163.844.4936.08

    January-9917.1236.361Nov-091095.63-6.5765.0161224.175.0166.1

    February-990.7123.347Dec-091115.1-4.4013.9511249.073.9516.13

    March-9912.6034.647Jan-101073.871.7664.7851268.114.7856.27

    April-9925.8382.067Feb-101104.292.5853.3541286.633.3546.39

    May-9914.962-1.586Mar-101169.437.1641.7091307.81.7096.54

    June-9919.1051.681Apr-101186.696.7500.7211336.580.7216.74

    July-9912.4011.466May-101089.41-1.5510.5201334.420.5206.92

    August-998.9090.463Jun-101030.71-6.6041.2031340.611.2037.06

    September-9910.792-1.974Jul-101101.6-14.143-0.0151310.61-0.0157.1

    October-9921.039-1.972Aug-101049.33-11.408-1.1611322.02-1.1617.23

    November-9919.018-1.395Sep-101141.2-13.452-1.7801344.85-1.7807.23

    December-9924.980-6.260Oct-101183.26-9.385-3.2091407.03-3.2097.29

    January-0040.914-8.487Nov-101180.55-3.629-5.3811417.54-5.3817.37

    February-0053.682-5.481Dec-101257.640.630-6.7421410.04-6.7427.48

    March-0039.392-5.267Jan-111286.127.238-6.4111419.82-6.4117.51

    April-0034.025-1.746Feb-111327.2211.468-4.1641439.14-4.1647.43

    May-0017.037-3.533Mar-111325.8311.631-3.5151457.2-3.5157.52

    June-0022.1421.667Apr-111363.617.308-1.2041442.54-1.2047.51

    July-0017.343-1.611May-111345.21.281-1.1591435.34-1.1597.51

    August-0024.009-1.303Jun-111320.64-7.070-0.4161467.7-0.4167.33

    September-0017.335-1.663Jul-111292.28-12.694-1.5251461.67-1.5257.27

    October-0019.163-2.576-1.8471461.2-1.8477.23

    November-005.524-0.6461393.6214.007-1.6281393.62-1.6287.21

    December-0011.640-0.9551354.8812.109-1.3921354.88-1.3927.06

    January-0125.0647.5111333.7514.0761.9701333.751.9706.91

    February-01-3.2986.9401308.7411.1354.4991308.744.4996.75

    March-01-20.5726.8391255.430.3987.0971255.437.0976.67

    April-0119.2122.5491216.58-1.5535.4431216.585.4436.69

    May-0118.1275.1241221.875.5894.8371221.874.8376.76

    June-0110.8151.5761243.2216.0513.0831243.223.0836.84

    July-01-1.2317.0091230.489.2374.5701230.484.5706.84

    August-01-4.81613.7331188.211.5897.4391188.217.4396.73

    September-01-29.3538.0001127.07-11.8009.5811127.079.5816.68

    October-010.92311.6091076.58-11.08211.1141076.5811.1146.59

    November-0115.2975.9981080.06-4.3788.5361080.068.5366.54

    December-012.921-0.9691115.776.3805.5461115.775.5466.53

    January-0220.0489.0061139.2412.7554.6781139.244.6786.53

    February-025.4048.3911128.349.4585.4761128.345.4766.51

    March-0229.6276.8211128.1118.3608.0731128.118.0736.55

    April-0212.9266.9981110.3515.9867.4031110.357.4036.61

    May-024.8759.0681097.1515.8097.6291097.157.6296.68

    June-02-18.27910.4171044.63-0.1598.8281044.638.8286.6

    July-02-52.60824.334989.53-22.00414.606989.5314.6066.52nd highest bond inflow

    August-02-3.06313.630939.17-24.65016.127939.1716.1276.3

    September-02-16.09513.121880.99-23.92217.028880.9917.0286.07

    October-02-7.5207.977872.37-8.89311.576872.3711.5765.95

    November-026.9537.823879.12-5.5549.640879.129.6405.93

    December-02-8.3016.620900.3-2.9567.473900.37.4735.96

    January-03-0.37112.801890.28-0.5739.081890.289.0815.91

    February-03-11.09417.925858.56-6.58912.449858.5612.4495.79

    March-03-0.27610.630848.34-3.91413.785848.3413.7855.68

    April-0316.10610.875868.751.57913.143868.7513.1435.56

    May-0311.9287.680909.569.2539.728909.569.7285.37

    June-0318.6565.261974.515.5637.939951.677.9395.2

    July-03

    August-03

    September-03

    October-03

    November-03

    December-03

  • © Advantage Compendium, Ltd.

    Projection Bias

    If The Past Works Against You Change The Past

  • © Advantage Compendium, Ltd.

    A B

    Chart1aaa

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    331.89

    339.94

    330.8

    361.23

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    356.15

    322.56

    306.05

    304

    322.22

    330.22

    343.93

    367.07

    375.22

    375.34

    389.83

    371.16

    387.81

    395.43

    387.86

    392.45

    375.22

    417.09

    408.78

    412.7

    403.69

    414.95

    415.35

    408.14

    424.21

    414.03

    417.8

    418.68

    431.35

    435.71

    438.78

    443.38

    451.67

    440.19

    450.19

    450.53

    448.13

    463.56

    458.93

    467.83

    461.79

    466.45

    481.61

    467.14

    445.77

    450.91

    456.5

    444.27

    458.26

    475.49

    462.71

    472.35

    453.69

    459.27

    470.42

    487.39

    500.71

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    670.63

    639.95

    651.99

    687.33

    705.27

    757.02

    740.74

    786.16

    790.82

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    801.34

    848.28

    885.14

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    899.47

    947.28

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    955.4

    970.43

    980.28

    1049.34

    1101.75

    1111.75

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    1120.67

    957.28

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    1098.67

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    1286.37

    1335.18

    1301.84

    1372.71

    1328.72

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    1388.91

    1469.25

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    1366.42

    1498.58

    1452.43

    1420.6

    1454.6

    1430.83

    1517.68

    1436.51

    1429.4

    1314.95

    1320.28

    1366.01

    1239.94

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    1249.46

    1255.82

    1224.38

    1211.23

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    1040.94

    1059.78

    1139.45

    1148.08

    1130.2

    1106.73

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    1076.92

    1067.14

    989.82

    911.62

    916.07

    815.28

    885.76

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    879.82

    855.7

    841.15

    848.18

    916.92

    963.59

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    990.31

    1008.01

    995.97

    1050.71

    1058.2

    1111.92

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    1126.21

    1107.3

    1120.68

    1140.84

    1101.72

    1104.24

    1114.58

    1130.82

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    1211.92

    1181.27

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    1248.29

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    1280.66

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    1270.09

    1270.2

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    1303.82

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    1377.94

    1400.63

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    1438.24

    1406.82

    1420.86

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    1530.62

    1503.35

    1455.27

    1473.99

    1526.75

    1549.38

    1481.14

    1468.36

    1378.55

    1330.63

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    1400.38

    1280

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    1282.83

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    896.24

    903.25

    825.88

    735.09

    797.87

    872.81

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    1030.71

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    1327.22

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    1365.68

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    1440.67

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    1426.19

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    1569.19

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    1630.74

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    1685.73

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    1756.54

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    1782.59

    1859.45

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    1883.95

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    1960.23

    1930.67

    2003.37

    1972.29

    2018.05

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    1994.99

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    2085.51

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    2063.11

    2103.84

    1972.18

    1920.03

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    2093.25

    2043.94

    1940.24

    1932.23

    2059.74

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    2098.86

    2173.6

    2170.95

    2168.27

    2126.15

    2198.81

    2238.83

    2278.87

    2363.64

    2362.72

    2384.2

    2411.8

    2423.41

    2470.3

    2471.65

    2519.36

    2575.26

    2647.58

    2673.61

    2823.81

    2713.83

    2640.87

    2648.05

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    91-96

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    389.83

    371.16

    387.81

    395.43

    387.86

    392.45

    375.22

    417.09

    408.78

    412.7

    403.69

    414.95

    415.35

    408.14

    424.21

    414.03

    417.8

    418.68

    431.35

    435.71

    438.78

    443.38

    451.67

    440.19

    450.19

    450.53

    448.13

    463.56

    458.93

    467.83

    461.79

    466.45

    481.61

    467.14

    445.77

    450.91

    456.5

    444.27

    458.26

    475.49

    462.71

    472.35

    453.69

    459.27

    470.42

    487.39

    500.71

    1000

    1000

    1000

    1000

    1000

    1000

    1000

    1000

    1000

    1000

    1000

    1000

    1000

    A

    Sheet1

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    Mar-90339.94

    Apr-90330.80

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    Aug-90322.56

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    Jan-91343.93

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    Mar-91375.22

    Apr-91375.34

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    Jun-91371.16

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    Oct-91392.45

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    Dec-91417.09

    Jan-92408.78

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    Mar-92403.69

    Apr-92414.95

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    Jun-92408.14

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    Sep-92417.80

    Oct-92418.68

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    Dec-92435.71

    Jan-93438.78

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    Mar-93451.67

    Apr-93440.19

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    Sep-93458.93

    Oct-93467.83

    Nov-93461.79

    Dec-93466.45

    Jan-94481.61

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    Mar-94445.77

    Apr-94450.91

    May-94456.50

    Jun-94444.27

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    Aug-94475.49

    Sep-94462.71

    Oct-94472.35

    Nov-94453.69

    Dec-94459.27

    Jan-95470.42

    Feb-95487.39

    Mar-95500.71

    Apr-951000.00

    May-951000.00

    Jun-951000.00

    Jul-951000.00

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    Sep-951000.00

    Oct-951000.00

    Nov-951000.00

    Dec-951000.00

    Jan-961000.00

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    Mar-961000.00

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    Jan-97786.16

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    Mar-97757.12

    Apr-97801.34

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    Jan-98980.28

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    Mar-981101.75

    Apr-981111.75

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    Jan-991279.64

    Feb-991238.33

    Mar-991286.37

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    Jan-001394.46

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    Jan-011366.01

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    Mar-011160.33

    Apr-011249.46

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    Jan-021130.20

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    Mar-021147.39

    Apr-021076.92

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    Apr-03916.92

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    Jan-041131.13

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    Mar-041126.21

    Apr-041107.30

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    Jan-051181.27

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    Mar-051180.59

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    Jan-061280.08

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    Jan-081378.55

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    Jan-09825.88

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    Apr-09872.81

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    Dec-091115.10

    Jan-101073.87

    Feb-101104.29

    Mar-101169.43

    Apr-101186.69

    May-101089.41

    Jun-101030.71

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    Sep-101141.20

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    Nov-101180.55

    Dec-101257.64

    Jan-111286.12

    Feb-111327.22

    Mar-111325.83

    Apr-111363.61

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    Sep-111131.42

    Oct-111253.30

    Nov-111246.96

    Dec-111257.60

    Jan-121312.41

    Feb-121365.68

    Mar-121408.47

    Apr-121397.91

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    Jun-121362.16

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    Sep-121440.67

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    Nov-121416.18

    Dec-121426.19

    Jan-131498.11

    Feb-131514.68

    Mar-131569.19

    Apr-131597.57

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    Sep-131681.55

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    Nov-131805.81

    Dec-131848.36

    Jan-141782.59

    Feb-141859.45

    Mar-141872.34

    Apr-141883.95

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    Aug-142003.37

    Sep-141972.29

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    Nov-142067.56

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    Jan-151994.99

    Feb-152104.50

    Mar-152067.89

    Apr-152085.51

    May-152107.39

    Jun-152063.11

    Jul-152103.84

    Aug-151972.18

    Sep-151920.03

    Oct-152079.36

    Nov-152093.25

    Dec-152043.94

    Jan-161940.24

    Feb-161932.23

    Mar-162059.74

    Apr-162065.30

    May-162096.96

    Jun-162098.86

    Jul-162173.60

    Aug-162170.95

    Sep-162168.27

    Oct-162126.15

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    Jan-172278.87

    Feb-172363.64

    Mar-172362.72

    Apr-172384.20

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    Nov-172647.58

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    Jan-182823.81

    Feb-182713.83

    Mar-182640.87

    18-Apr2648.05

    18-May2705.27

    18-Jun2718.37

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    Sheet2

    Sheet3

    Chart1aaa

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    32994

    33025

    33056

    33086

    33120

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    33178

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    33240

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    33725

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    33973

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    34060

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    36164

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    331.89

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    389.83

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    639.95

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    687.33

    705.27

    757.02

    740.74

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    970.43

    980.28

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    1120.67

    957.28

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    1328.72

    1320.41

    1282.71

    1362.93

    1388.91

    1469.25

    1394.46

    1366.42

    1498.58

    1452.43

    1420.6

    1454.6

    1430.83

    1059.78

    1139.45

    1148.08

    1130.2

    1106.73

    1147.39

    1076.92

    1067.14

    989.82

    911.62

    916.07

    815.28

    885.76

    936.31

    879.82

    855.7

    841.15

    848.18

    916.92

    963.59

    974.5

    990.31

    1008.01

    995.97

    1050.71

    1058.2

    1111.92

    1131.13

    1144.94

    1126.21

    1107.3

    1120.68

    1140.84

    1101.72

    1104.24

    1114.58

    1130.82

    1173.82

    1211.92

    1181.27

    1203.6

    1180.59

    1156.85

    1191.5

    1191.33

    1234.18

    1220.33

    1228.81

    1207.01

    1249.48

    1248.29

    1280.08

    1280.66

    1294.83

    1310.61

    1270.09

    1270.2

    1276.66

    1303.82

    1335.85

    1377.94

    1400.63

    1418.3

    1438.24

    1406.82

    1420.86

    1482.37

    1530.62

    1503.35

    1455.27

    1473.99

    1526.75

    1549.38

    1481.14

    1468.36

    1378.55

    1330.63

    1322.7

    1385.59

    1400.38

    1280

    1267.38

    1282.83

    1164.74

    968.75

    896.24

    903.25

    825.88

    735.09

    797.87

    872.81

    919.14

    919.32

    987.48

    1020.62

    1057.08

    1036.19

    1095.63

    1115.1

    1073.87

    1104.29

    1169.43

    1186.69

    1089.41

    1030.71

    1101.6

    1049.33

    1141.2

    1183.26

    1180.55

    1257.64

    1286.12

    1327.22

    1325.83

    1363.61

    1345.2

    1320.64

    1292.28

    1218.89

    1131.42

    1253.3

    1246.96

    1257.6

    1312.41

    1365.68

    1408.47

    1397.91

    1310.33

    1362.16

    1379.32

    1406.58

    1440.67

    1412.16

    1416.18

    1426.19

    1498.11

    1514.68

    1569.19

    1597.57

    1630.74

    1606.28

    1685.73

    1632.97

    1681.55

    1756.54

    1805.81

    1848.36

    1782.59

    1859.45

    1872.34

    1883.95

    1923.57

    1960.23

    1930.67

    2003.37

    1972.29

    2018.05

    2067.56

    2058.9

    1994.99

    2104.5

    2067.89

    2085.51

    2107.39

    2063.11

    2103.84

    1972.18

    1920.03

    2079.36

    2093.25

    2043.94

    1940.24

    1932.23

    2059.74

    2065.3

    2096.96

    2098.86

    2173.6

    2170.95

    2168.27

    2126.15

    2198.81

    2238.83

    2278.87

    2363.64

    2362.72

    2384.2

    2411.8

    2423.41

    2470.3

    2471.65

    2519.36

    2575.26

    2647.58

    2673.61

    2823.81

    2713.83

    2640.87

    2648.05

    2705.27

    2718.37

    2816.29

    91-96

    375.34

    389.83

    371.16

    387.81

    395.43

    387.86

    392.45

    375.22

    417.09

    408.78

    412.7

    403.69

    414.95

    415.35

    408.14

    424.21

    414.03

    417.8

    418.68

    431.35

    435.71

    438.78

    443.38

    451.67

    440.19

    450.19

    450.53

    448.13

    463.56

    458.93

    467.83

    461.79

    466.45

    481.61

    467.14

    445.77

    450.91

    456.5

    444.27

    458.26

    475.49

    462.71

    472.35

    453.69

    459.27

    470.42

    487.39

    500.71

    514.71

    533.4

    544.75

    562.06

    561.88

    584.41

    581.5

    605.37

    615.93

    636.02

    640.43

    645.5

    654.17

    1991-1996

    96-01

    639.95

    651.99

    687.33

    705.27

    757.02

    740.74

    786.16

    790.82

    757.12

    801.34

    848.28

    885.14

    954.31

    899.47

    947.28

    914.62

    955.4

    970.43

    980.28

    1049.34

    1101.75

    1111.75

    1090.82

    1133.84

    1120.67

    957.28

    1017.01

    1098.67

    1163.63

    1229.23

    1279.64

    1238.33

    1286.37

    1335.18

    1301.84

    1372.71

    1328.72

    1320.41

    1282.71

    1362.93

    1388.91

    1469.25

    1394.46

    1366.42

    1498.58

    1452.43

    1420.6

    1454.6

    1430.83

    2500

    2500

    2500

    2500

    2500

    2500

    2500

    2500

    2500

    2500

    2500

    2500

    2500

    2500

    B

    Sheet1

    Feb-90331.89

    Mar-90339.94

    Apr-90330.80

    May-90361.23

    Jun-90358.02

    Jul-90356.15

    Aug-90322.56

    Sep-90306.05

    Oct-90304.00

    Nov-90322.22

    Dec-90330.22

    Jan-91343.93

    Feb-91367.07

    Mar-91375.22

    Apr-91375.34

    May-91389.83

    Jun-91371.16

    Jul-91387.81

    Aug-91395.43

    Sep-91387.86

    Oct-91392.45

    Nov-91375.22

    Dec-91417.09

    Jan-92408.78

    Feb-92412.70

    Mar-92403.69

    Apr-92414.95

    May-92415.35

    Jun-92408.14

    Jul-92424.21

    Aug-92414.03

    Sep-92417.80

    Oct-92418.68

    Nov-92431.35

    Dec-92435.71

    Jan-93438.78

    Feb-93443.38

    Mar-93451.67

    Apr-93440.19

    May-93450.19

    Jun-93450.53

    Jul-93448.13

    Aug-93463.56

    Sep-93458.93

    Oct-93467.83

    Nov-93461.79

    Dec-93466.45

    Jan-94481.61

    Feb-94467.14

    Mar-94445.77

    Apr-94450.91

    May-94456.50

    Jun-94444.27

    Jul-94458.26

    Aug-94475.49

    Sep-94462.71

    Oct-94472.35

    Nov-94453.69

    Dec-94459.27

    Jan-95470.42

    Feb-95487.39

    Mar-95500.71

    Apr-95514.71

    May-95533.40

    Jun-95544.75

    Jul-95562.06

    Aug-95561.88

    Sep-95584.41

    Oct-95581.50

    Nov-95605.37

    Dec-95615.93

    Jan-96636.02

    Feb-96640.43

    Mar-96645.50

    Apr-96654.17

    May-96669.12

    Jun-96670.63

    Jul-96639.95

    Aug-96651.99

    Sep-96687.33

    Oct-96705.27

    Nov-96757.02

    Dec-96740.74

    Jan-97786.16

    Feb-97790.82

    Mar-97757.12

    Apr-97801.34

    May-97848.28

    Jun-97885.14

    Jul-97954.31

    Aug-97899.47

    Sep-97947.28

    Oct-97914.62

    Nov-97955.40

    Dec-97970.43

    Jan-98980.28

    Feb-981049.34

    Mar-981101.75

    Apr-981111.75

    May-981090.82

    Jun-981133.84

    Jul-981120.67

    Aug-98957.28

    Sep-981017.01

    Oct-981098.67

    Nov-981163.63

    Dec-981229.23

    Jan-991279.64

    Feb-991238.33

    Mar-991286.37

    Apr-991335.18

    May-991301.84

    Jun-991372.71

    Jul-991328.72

    Aug-991320.41

    Sep-991282.71

    Oct-991362.93

    Nov-991388.91

    Dec-991469.25

    Jan-001394.46

    Feb-001366.42

    Mar-001498.58

    Apr-001452.43

    May-001420.60

    Jun-001454.60

    Jul-001430.83

    Aug-002500.00

    Sep-002500.00

    Oct-002500.00

    Nov-002500.00

    Dec-002500.00

    Jan-012500.00

    Feb-012500.00

    Mar-012500.00

    Apr-012500.00

    May-012500.00

    Jun-012500.00

    Jul-012500.00

    Aug-012500.00

    Sep-012500.00

    Oct-011059.78

    Nov-011139.45

    Dec-011148.08

    Jan-021130.20

    Feb-021106.73

    Mar-021147.39

    Apr-021076.92

    May-021067.14

    Jun-02989.82

    Jul-02911.62

    Aug-02916.07

    Sep-02815.28

    Oct-02885.76

    Nov-02936.31

    Dec-02879.82

    Jan-03855.70

    Feb-03841.15

    Mar-03848.18

    Apr-03916.92

    May-03963.59

    Jun-03974.50

    Jul-03990.31

    Aug-031008.01

    Sep-03995.97

    Oct-031050.71

    Nov-031058.20

    Dec-031111.92

    Jan-041131.13

    Feb-041144.94

    Mar-041126.21

    Apr-041107.30

    May-041120.68

    Jun-041140.84

    Jul-041101.72

    Aug-041104.24

    Sep-041114.58

    Oct-041130.82

    Nov-041173.82

    Dec-041211.92

    Jan-051181.27

    Feb-051203.60

    Mar-051180.59

    Apr-051156.85

    May-051191.50

    Jun-051191.33

    Jul-051234.18

    Aug-051220.33

    Sep-051228.81

    Oct-051207.01

    Nov-051249.48

    Dec-051248.29

    Jan-061280.08

    Feb-061280.66

    Mar-061294.83

    Apr-061310.61

    May-061270.09

    Jun-061270.20

    Jul-061276.66

    Aug-061303.82

    Sep-061335.85

    Oct-061377.94

    Nov-061400.63

    Dec-061418.30

    Jan-071438.24

    Feb-071406.82

    Mar-071420.86

    Apr-071482.37

    May-071530.62

    Jun-071503.35

    Jul-071455.27

    Aug-071473.99

    Sep-071526.75

    Oct-071549.38

    Nov-071481.14

    Dec-071468.36

    Jan-081378.55

    Feb-081330.63

    Mar-081322.70

    Apr-081385.59

    May-081400.38

    Jun-081280.00

    Jul-081267.38

    Aug-081282.83

    Sep-081164.74

    Oct-08968.75

    Nov-08896.24

    Dec-08903.25

    Jan-09825.88

    Feb-09735.09

    Mar-09797.87

    Apr-09872.81

    May-09919.14

    Jun-09919.32

    Jul-09987.48

    Aug-091020.62

    Sep-091057.08

    Oct-091036.19

    Nov-091095.63

    Dec-091115.10

    Jan-101073.87

    Feb-101104.29

    Mar-101169.43

    Apr-101186.69

    May-101089.41

    Jun-101030.71

    Jul-101101.60

    Aug-101049.33

    Sep-101141.20

    Oct-101183.26

    Nov-101180.55

    Dec-101257.64

    Jan-111286.12

    Feb-111327.22

    Mar-111325.83

    Apr-111363.61

    May-111345.20

    Jun-111320.64

    Jul-111292.28

    Aug-111218.89

    Sep-111131.42

    Oct-111253.30

    Nov-111246.96

    Dec-111257.60

    Jan-121312.41

    Feb-121365.68

    Mar-121408.47

    Apr-121397.91

    May-121310.33

    Jun-121362.16

    Jul-121379.32

    Aug-121406.58

    Sep-121440.67

    Oct-121412.16

    Nov-121416.18

    Dec-121426.19

    Jan-131498.11

    Feb-131514.68

    Mar-131569.19

    Apr-131597.57

    May-131630.74

    Jun-131606.28

    Jul-131685.73

    Aug-131632.97

    Sep-131681.55

    Oct-131756.54

    Nov-131805.81

    Dec-131848.36

    Jan-141782.59

    Feb-141859.45

    Mar-141872.34

    Apr-141883.95

    May-141923.57

    Jun-141960.23

    Jul-141930.67

    Aug-142003.37

    Sep-141972.29

    Oct-142018.05

    Nov-142067.56

    Dec-142058.90

    Jan-151994.99

    Feb-152104.50

    Mar-152067.89

    Apr-152085.51

    May-152107.39

    Jun-152063.11

    Jul-152103.84

    Aug-151972.18

    Sep-151920.03

    Oct-152079.36

    Nov-152093.25

    Dec-152043.94

    Jan-161940.24

    Feb-161932.23

    Mar-162059.74

    Apr-162065.30

    May-162096.96

    Jun-162098.86

    Jul-162173.60

    Aug-162170.95

    Sep-162168.27

    Oct-162126.15

    Nov-162198.81

    Dec-162238.83

    Jan-172278.87

    Feb-172363.64

    Mar-172362.72

    Apr-172384.20

    May-172411.80

    Jun-172423.41

    Jul-172470.30

    Aug-172471.65

    Sep-172519.36

    Oct-172575.26

    Nov-172647.58

    Dec-172673.61

    Jan-182823.81

    Feb-182713.83

    Mar-182640.87

    18-Apr2648.05

    18-May2705.27

    18-Jun2718.37

    18-Jul2816.29

    Sheet2

    Sheet3

  • © Advantage Compendium, Ltd.

    Projection Bias: Fortune Teller Success 1991-1996 1996-2001

    Chart1aaa

    32905

    32933

    32965

    32994

    33025

    33056

    33086

    33120

    33147

    33178

    33210

    33240

    33270

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    33329

    33359

    33392

    33420

    33451

    33484

    33512

    33543

    33574

    33605

    33637

    33665

    33695

    33725

    33756

    33786

    33819

    33848

    33878

    33910

    33939

    33973

    34001

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    34060

    34092

    34121

    34151

    34183

    34213

    34243

    34274

    34304

    34337

    34366

    34394

    34428

    34456

    34486

    34516

    34547

    34578

    34610

    34639

    34669

    34702

    34731

    34759

    34792

    34820

    34851

    34883

    34912

    34943

    34974

    35004

    35034

    35066

    35096

    35125

    35156

    35186

    35219

    35247

    35278

    35311

    35339

    35370

    35401

    35432

    35464

    35492

    35521

    35551

    35583

    35612

    35643

    35675

    35704

    35737

    35765

    35797

    35828

    35856

    35886

    35916

    35947

    35977

    36010

    36039

    36069

    36101

    36130

    36164

    36192

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    36251

    36283

    36312

    36342

    36374

    36404

    36434

    36465

    36495

    36528

    36557

    36586

    36619

    36647

    36678

    36710

    36739

    36770

    36801

    36831

    36861

    36893

    36923

    36951

    36983

    37012

    37043

    37074

    37104

    37138

    37165

    37196

    37228

    37258

    37288

    37316

    37347

    37377

    37410

    37438

    37469

    37502

    37530

    37561

    37592

    37624

    37655

    37683

    37714

    37744

    37775

    37805

    37836

    37867

    37897

    37928

    37958

    37990

    38021

    38050

    38081

    38111

    38142

    38172

    38203

    38234

    38264

    38295

    38325

    38357

    38388

    38416

    38447

    38477

    38508

    38562

    38595

    38600

    38630

    38661

    38691

    38723

    38754

    38782

    38813

    38843

    38874

    38904

    38935

    38968

    38996

    39026

    39057

    39113

    39141

    39172

    39202

    39233

    39263

    39294

    39325

    39355

    39386

    39416

    39447

    39478

    39506

    39538

    39568

    39599

    39629

    39660

    39691

    39721

    39752

    39782

    39813

    39844

    39872

    39903

    39933

    39964

    39994

    40025

    40056

    40086

    40117

    40147

    40178

    40209

    40237

    40268

    40298

    40329

    40359

    40390

    40421

    40451

    40482

    40492

    40543

    40574

    40602

    40633

    40663

    40694

    40724

    40755

    40786

    40816

    40847

    40877

    40908

    40939

    40967

    40999

    41029

    41060

    41090

    41121

    41152

    41182

    41213

    41243

    41274

    41305

    41333

    41364

    41394

    41425

    41455

    41486

    41517

    41547

    41578

    41608

    41639

    41670

    41698

    41729

    41759

    41790

    41820

    41851

    41882

    41912

    41943

    41973

    42004

    42019

    42050

    42078

    42109

    42139

    42185

    42216

    42247

    42277

    42308

    42338

    42339

    42400

    42429

    42460

    42490

    42520

    42541

    42582

    42613

    42643

    42674

    42704

    42735

    42766

    42794

    42825

    42855