Ensuring sustainable growth for CFNZ

The challenge

“How can we sustainably fund the

CFNZ strategic plan so we remain

viable across next 3 years?”

The roadmap

1. Understand the challenge

2. Idea-a-thon3 ideas

4. Board decision

3. Idea building

What does success look like? Financially sustainable

Membership understand what we are trying to achieve

in terms of sustainability

High level of engagement with branches maintained

Equity in service levels across branches achieved

Leader focusCEO Belinda freed up to focus on advocacy

with DHBs and MOH for increased funding

for services & medication

How many hours per week?

What is ideal?

Ground Rules for Today

Keep in mind throughout the session:

1.Idea building – not decision making

2.Make sure you have a voice

3.Respect the views of others

4.We have included ways the idea could be implemented….these are not final

IDEA 1

The issue

No single nationwide event that represents CF

Apart from awareness week limited ongoing work to raise

community awareness

Overseas and in branches there are great fundraising events

CFNZ owns nationwide fundraising event We need to create a single strong fundraising platform to

increase income

Nationwide presence across all branches

Organised and run on the same day every year (i.e. the Big

Bounce, Cycle Event, Great Strides (US)

Find inspirationGet inspired from global CF network (UK,

AUS, US) and from successful branch

events

Have national co-ordinating role with

nationwide fundraising target (NOT CEO)

Support all branches with support kit

Community building event Increases income through nationwide

fundraising

We have not done this before

Lots of inspiration from global & branch

network

This will connect us as a CFNZ network

Provides platform for fundraising and

community development

IDEA 2

The issue

National office fundraising focus can take away

from other activity

Low awareness of CF and its impact beyond

existing community

Build highly engaged community of Friends with CFGrow income by leveraging

value of personal connections

beyond the PWCF network

We’ll bring them into our

community & maintain a

dialogue with them

Both personal relationships or

businesses committed to

giving to communities

Finding new ways to connectEngage wider audience through impactful communication

◦ 1 in 25. It could be you

◦ Personal impact of living with CF

◦ Inspirational stories from “CF ambassadors”

On the ground support by engaging more at branch level

◦ Reach out to someone you know

◦ National office toolkit

Build a database so we can stay

in touch with the community

National communications

co-ordinator

Personalised touch Don’t lose personal touch, encourage local

community building – build on what you have done

Provide support package for higher value

businesses to support Corporate Social

Responsibility activity

Investigate role of social media to build community

(i.e. Facebook Friends of CF)

Making new connections

All of CFNZ can contribute – we have

connections, we just need to know

what to say and keep in touch

National network of Friends of CF

means connections made in one part

of the country could benefit elsewhere

Grow income through individual and

business investments/support (i.e.

bequests)

IDEA 3

The issue

Members are not aware who is fundraising initiatives (branch vs

national)

Differences in funding levels per person across branches

CFNZ does not have a unified voice within PWCF community

Some branch members do not understand what national office do

One Voice One CFNZ Entity

CFNZ is aligned throughout its

branch and national network

Playing to their strengths the

national office will focus on

providing advocacy, national

fundraising overview & capacity

and valued services equitably for

all PWCF

Branches will provide majority of

fundraising income with support

from national organisation, plus

local community building &

awareness

Aligned to mission, vision

and strategic plan

CFNZ brand identity

All communicating to PWCF

and wider community with

one voice

Provides a clear focus

National on services and

advocacy, fundraising support

Branches on fundraising, local

profile & community

awareness

Everyone clear on vision and strategy

Mechanism for services provided by national

office to be paid for by branches

Transparency from national office of service

provision through frequent breakdown of

services provided per region

Working group to evaluate services being

provided and prioritise highest value services

National fundraising target including support

100% clarity on services and fundraising

Single voice that best meets the needs of

wider PWCF community

Provides 100% clarity for everyone across

CFNZ network on valued services being

provided in their area

Allows CFNZ community to focus on what

everyone is best at

Ensures national office can continue to

fund services being provided

One team

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Next Steps