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How Can a company improve its marketing skills?
Great Marketing companies creatively devise marketing plans
and then Bring them to life via “Marketing Implementation”
Marketing Implementation is the process that turns marketing plans into action assignments and ensures they accomplish the plans
stated objectives.
Note : A brilliant strategic marketing plan counts for little if not implemented properly
But, What does it take to make a Great Marketing Company?
Firstly, The company must select target markets in which it enjoys superior advantages and must avoid markets where it is weak. Segmentation is the key .
All the Company’s employees and departments ought to be customer and market minded
The company must make sure the customer is always Satisfied and Loyal
Companies should have good working relationship between marketing, R&D and manufacturing and sales and customer service
Marketing R&D and
ManufacturingSales and
customer service
Together they are unstoppable !
The company must install incentives designed to lead to the right behaviors
It should manage a value delivery system in partnership with strong suppliers and distributors
The company should be skilled in building its brand name and image
If you BUILD it, They will COME
The company must be flexible in meeting the various
requirements and challenges of the customers
Created by Aishwarya Kandukuri, IIITD&MK during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com