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How business see their market 3C segmentation. Lectoraat Digital World/E-business Rotterdam Peter van den Heuvel Fellow van het lectoraat Piet Alblas Fellow lectoraat. Your view on reality. Your view on reality determines your actions. - PowerPoint PPT Presentation
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How businesssee their market3C segmentation
Lectoraat Digital World/E-business RotterdamPeter van den HeuvelFellow van het lectoraatPiet AlblasFellow lectoraat
Your view on reality
Your view on reality
determines your actions
For example: how do you see Education
That determines your actions!
• What’s your view?
• Now: how business see their market
How do you see your customer/market
Simpel of complex
Dynamic or static
How do you see your customer/market
Simpel of complex
Dynamic or static
How do you see your customer/market
Simpel of complex
Dynamic or static
Simpel: focus on efficiency
Complex: focus on research, knowledge,
standardisation
Static: focus on low cost mass production
Dynamic: focus on listening and flexiblity
What are you going to do, to choice
standard or custom-made
low cost/high quality
How do you coordinate
IT
Outsourcing
Performance indicators
Values/trust
View on the Customer
Simpel demand Complex demand
Dynamicenvironment
Staticenvironment
3C
Basismodel Frans van der Reep
View on the Customer
Simpel demand Complex demand
Dynamicenvironment
Staticenvironment
3C
Operational Excellence
Away Any-way
Basismodel Frans van der Reep
Order
Coordination
Simpel demand Complex demand
Dynamicenvironment
Staticenvironment
3C
Order Operational Excellence
Away Any-way
Basismodel Frans van der Reep
Command and Control Standardising excellence
OutsourcingPooling Alligning Linking
Coordination
Simpel demand Complex demand
Dynamicenvironment
Staticenvironment
3C
Order Operational Excellence
Away Any-way
Basismodel Frans van der Reep
Choice
Simpel demand Complex demand
Dynamicenvironment
Staticenvironment
3C
Order Operational Excellence
Away Any-way
Basismodel Frans van der Reep
Command and Control Standardising excellence
OutsourcingPooling Alligning Linking
Outsourcers
Costsavers
Flexibels
Functionals
ITdevelopment
control personal productivity teamwork dynamic
Organizationaldevelopment
centralized decentralized enhanced
hierarchical distributed responsibility virtual
Informationaccess
MIS-departmentcorporation,
enterprise controllinganybody, any place
any time
mainframe 1-tier PC/LAN 2-tier client/server 3-tier network-centric
Internet: synchroniseer de internals
F.A.M van der Reep
Alignment:
High volumelow margesEfficiency, low costsProduct orientedCentral planning/controlNot innovativeTaylorICT: standardisation/costcenter/ERP
Dynamic world
Simpel
Stabile
Low volumeNicheHigh revenuesHigh margesCustommadeStandardised competentionsShared valuesCustomer orientedReality PullInnovativeICT: investment/employee fit
StandardisationFollower/not innovativeProven technologyHigh volumeFront office simpelOutsourcingNot investing/ASPFlexibleICT: costcenter/outsourced
Sevice businessVolume high, High margeStandardisation processesFunctional organisedHigvalue/high expertise servicesICT: costcenter/more innovative
What Business are we in?
Complex
Outsourcers Flexibels
FunctionalsCostsavers
C2: Coordination
Who is coordinating here?
Reality pull – schedule push
Assignment
• Choose an organisation and
analyse witjh the information you
have/can find the consistency
between
• View on market
• Choice
• Coordination