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Communicating ideas and solutions must be made simple in order to achieve the desired outcome. The main and supporting ideas have to be well structured to engage the audience by eliciting the right questions and responding with key messages which are insightful and well supported.
Organized by: excelle C O N S U L T I N G
NTUC members eligible for additional U-TAP funding up to $330.00
“Behind every effective presentation is clear and structured thinking”
How business and technical professionals can achieve buy-in for their ideas, solutions & recommendations when presenting to stakeholders and clients
The following techniques, used by leading management consultancies worldwide, help professionals achieve stakeholder buy-in:
• The Pyramid Principle helps structure the thinking and ensures that the main idea is substantiated with strong arguments and pertinent data prior to communicating to its intended audience • The Crafting of Key Messages helps develop insightful messages which are impactful and answers the question ‘So what?’ • The Situation-Complication-Question-Answer (SCQA) Framework helps captivate the audience’s attention and prepare them to grasp what is about to be communicated, and is used to develop effective introductions
Target audience : policymakers, managers, researchers, consultants, professionals in engineering, IT, sales and marketing, and those who need to write proposals and/or prepare presentations to stakeholders.
This workshop will enable you, your colleagues and staff to:
• Reduce time spent in writing proposals and reports • Increase overall clarity, persuasiveness and impact of key messages • Achieve buy-in for ideas, solutions and recommendations
www.excelle.com.sg Website
Structured Thinking and Communication 2-day workshop
16-17 September 2014
SHERATON TOWERS Singapore 39 Scotts Road
(5 min walk – Newton MRT)
For enquiries, please contact Boon Chye at: +65 9841 5702 or [email protected]
Effective Communication Workshop Series from Excelle Consulting
Structured Thinking and Communication
Using Minto Pyramid Principle
Two-Day Workshop
for
Marketeers, policy makers, managers, consultants and professionals in engineering, IT and sales, and those who write proposals and/or prepare presentations to stakeholders.
Upon completion of the workshop, participants will be able to:
• Craft insightful key messages
• Write effective introduction that leads to the key message
• Build logical structure of messages
• Develop compelling recommendations
• Adapt presentations to different audiences
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Organized by:
excelle C O N S U L T I N G
Pyramid built of ‘ideas’
Organized by:
EXCELLE CONSULTING PTE LTD
9 Temasek Boulevard #19-05 Suntec City Tower 2 Singapore 038989 UEN 200300196D
Copyright © Excelle Consulting Private Limited, Singapore
PROGRAM OUTLINE
Prior to setting up Excelle Consulting in early 2003, he was the Director of Technology Consulting at Cap Gemini Ernst & Young (South-east Asia). He is a frequent speaker at regional seminars and conferences. Boon Chye is a Certified Management Consultant (CMC) and has conducted corporate and public seminars on this topic since 2008. He also lectures at ESSEC, a premier French Business School as well as SMU Lee Kong Chian School of Business and provides coaching on structured thinking. He is a fully certified ACTA Trainer & Assessor accredited by WDA. Boon Chye obtained his Software Engineering degree from France under a Public Service Commission Scholarship from 1978-1985. He is fluent in English, Mandarin and French.
FACILITATOR
Methodology
The workshop is designed to be highly interactive. There will be daily
breakout sessions where participants discuss in groups and present their
solutions. Concepts covered are illustrated using real-life examples and
case studies.
Boon Chye is the Principal Consultant of Excelle Consulting, a Singapore-based Management and IT Consultancy firm. He has successfully consulted to MNCs, Government Agencies and SMEs in more than 20 countries.
Past Participants (partial)
NCS, Maybank, Sembcorp Industries, iDA, Kulicke & Soffa, NTUC
Healthcare, SATS, e2i, SingPost, Ecquaria Technologies, SPRING, IE
Singapore, Schneider Electric, CrimsonLogic , PayPal, STEE, DBS, Mindef,
IHIS, MOHH and motivated PMETs.
DEFINING THE PROBLEM
• Address the right issue from the audience’s perspective
• Frame the problem correctly before analyzing it
CREATING AN EFFECTIVE INTRODUCTION
• Craft an effective introduction using SCQA framework
• Relate introduction to problem definition
CRAFTING KEY MESSAGES
• Develop insightful key messages
• Distinguish between strong and weak messages
BUILDING THE STRUCTURE WITH STRONG ARGUMENTATION
• Identify the main tenets of Pyramid Principle
• Construct the pyramid structure of messages
• Develop deductive and inductive arguments
• Group ideas and apply logical order
CONSTRUCTING THE DELIVERABLE
• Convert message structure into documents and presentations
• Identify effective elements for closing
MAKING THE FINAL PRESENTATION TO STAKEHOLDERS
• Align presentation to communication objectives & types of audience
This workshop helps professionals acquire and enhance the 21st century skills of effective communication and critical thinking in writing and presentation. Behind every clear writing is clear thinking which in essence is manifested through a logical structure of insightful ideas supported by strong arguments and pertinent data. All leading management consultancies leverage these skills to develop winning proposals, compelling recommendations and convincing reports for their clients and top management.
Workshop Title: Structured Thinking and Communication
Date: 16-17 SEPTEMBER2014
0900 -1700h
Venue: SHERATON TOWERS, 39 Scotts Road
(5 minutes walk from Newton MRT)
Registration Details*
Please complete the registration form on the next page and email to
Workshop Enquiries Boon Chye Mobile: 9841 5702 or Email: [email protected]
Payment Details Workshop Fee: SGD1,480 GST exempt
(inclusive of workshop folder, 2 lunches and 4 tea-breaks)
15% discount applies to total invoice of 3 or more participants from the same
company or organization registered for the same session. Nett fee after
discount is S$1,258 each.
Please send cheque to: EXCELLE CONSULTING PTE LTD
9 Temasek Boulevard
#19-05 Suntec City Tower 2
Singapore 038989
Cheques should be made payable to Excelle Consulting Pte Ltd
Cancellation A full refund will be granted if we are notified of the cancellation at least 14
days before the workshop’s start date. There will be no refund for notifications
received thereafter. Substitution of participants will be allowed at any time
without penalty.
Excelle Consulting reserves the right to cancel any workshop. In such cases, a
full refund will be made immediately. * Excelle Consulting shall be entitled to refuse to register a
participant at its sole discretion
