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How breakthroughs begin.™ Data Storage Trends From 10GB to 1PB… Jeff Alsford Director of Technology, EMEA 6 th November 200

How breakthroughs begin.™ Data Storage Trends From 10GB to 1PB… Jeff Alsford Director of Technology, EMEA 6 th November 200

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How breakthroughs begin.™

Data Storage Trends

From 10GB to 1PB…

Jeff Alsford Director of Technology, EMEA

6th November 200

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The Expanding Digital Universe

Source IDC 2007

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The Expanding Digital Universe

Category Millions in 2006Digital cameras 400Camera Phones 600PCs 900Audio Players 550Mobile Subscribers 1,600LCD/Plasma TVs 70

2010 prediction is a 50% increase, plus higher resolution

Source IDC 2007

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From 10GB to 1.6PB…

IDC: Unstructured data will become the primary task for storage

October 29th, 2008 by Beth Pariseau

According to a new IDC Enterprise Disk Storage Consumption Model report released this week, transaction-intensive applications are giving way as the main segment of enterprise data to an expanded range of apps as well as a tendency to create more copies of data and records for business analytics including data mining and e-Discovery.

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File Size

Traditional Data

E-mail Database File

5KB

xMB

Digital Content

Digital Camera Picture

Map

4MB

300MB

Health Care

60 GB

DigitalMusic

10MB

Video

50MB

Digital Content: Pervasive Across Businesses of All Sizes

Document

25KB

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The Expanding Digital Universe

• 2006 digital information created, 161 Exabytes

Petabyte, Exabyte, Zettabyte

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The Expanding Digital Universe

The consequence is

More files to manage

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From 10GB to 1.6PB…

There are some simple design criteria that ensure scalable, high capacity

storage systems will work…

• Remove complexity• Ease of use• Plug & Play mentality• Recovery techniques• Management• Scalability

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From 10GB to 1.6PB…

Hardware failures will happen, especially in large systems, and must

be mitigated.

• Zero impact on users• Automatic data recovery• Time to recover• Hardware replacement • Pre-emptive action

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From 10GB to 1.6PB…

Different data types, at different times, need different levels of protection and

access.

Not all data is equal

Dynamic protection based on business criteria, n+1..n+4

Information Lifecycle Management

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From 10GB to 1.6PB…

Storage growth needs are unpredictable...

...so customers want low cost of ownership, simplicity of installation & upgrade, and easy-to-use systems.

• Touch/People• Time to add, configure• Management tools/alerts

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From 10GB to 1.6PB…

Customers want to scale storage performance & capacity, seamlessly and

independently, depending on their business application needs.

Performance and capacity are different

They want storage to interoperate with existing investments, turning

data into a proactive resource.

How breakthroughs begin.™

Automating Large Scale Storage Infrastructure