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BRANDPOINTHOW CAN TRANSFORM YOUR BRAND AND MARKETING STRATEGY WHAT FACTORS DRIVE A PERSON’S PURCHASE DECISIONS? This is an important question that every brand must answer, if they are to succeed in their industry. After all, it relates to many key areas, from how your brand is perceived to what makes people choose your products over a competitor’s (or vice versa). And it’s crucial if you want your marketing and brand positioning to hit the mark and resonate with your core audience.
Chances are you’re gathering extensive quantities of data to answer these questions, but there is a danger that you can collect so much that it becomes difficult to understand and generate meaningful insights.
That’s where Pointlogic Brandpoint comes in. Utilising comprehensive research, the latest Bayesian modelling techniques and simulation-based software functionality, Brandpoint enables you to develop the best brand strategies for your target audiences, avoid costly missteps and get the most out of your marketing budget.
THE BENEFITS OF BRANDPOINTBrandpoint can help you get a better understanding of the wider operating environment and how your target audience thinks. By getting insights into what factors drive people’s choices and the differences between various consumer segments, you can optimise your brand strategy decisions accordingly.
Therefore, you can enhance the consumer journey, maximise the effectiveness of your messaging and improve creative material and media planning.
The insights from Brandpoint can also help you determine whether you’d be best trying to concentrate on core strengths or diversify into new areas.
HOW DOES IT WORKOur industry-leading Brandpoint solution uses advanced mathematical models and survey data to identify the key factors that drive consumer behaviour - both functional and rational.
By using Bayesian modelling to get the deepest insights from disparate data sets, Brandpoint gives you a much clearer picture of how different brand attributes are influencing people’s purchase decisions and how people regard your organisation.
These insights can be used to segment your market, set targets, prioritise and value customer journey stages and identify the potential of messaging strategies to support key brand decision-making processes.
Our flexible software delivers the research and analytics results in an accessible, user-friendly format. Brandpoint offers an Insights section, which displays the research in a way that makes it very easy for you to create valuable insights. You can drill down into audiences, rank brand attributes and compare your brand against competitors, all in an extremely user friendly and visual way.
In addition, you can go a step further with Brandpoint’s Simulation feature. Our mathematical models are integrated into an intuitive scenarios-function that allows you to fine-tune the results and see what impact alternative branding approaches would have on your KPIs.
With so many options open to marketers, it really pays to get an idea of how each one could play out, based on real, substantive data rather than guesswork.
WHAT OUR CLIENTS SAY
Brandpoint has proved a huge help in answering What, why and how when it comes to communication for our client brands. Its ability to identify the key comms levers, and then to model and compare the effect of pulling different combinations, enables us to make much smarter, strategic choices for our brands”Nick LicenceRegional Director Data & Strategy Dentsu Asia Pacific
“MARCEL VAN DER KOOI
EVP Global Business+31 10 281 60 60
