1. How audiences share and discussentertainment
contentConsumers are more likely to comment about a piece of
entertainment content after they have watched, listened to or
played it89% will take action if they DID ENJOYa piece of
entertainment74%will take action if they DONT ENJOY a piece of
entertainment Use Facebook toTell a friend 66% Discuss
Entertainment 53% Tell a friendTell a family member65% Content:51%
Tell a family member50% 58%Search for more information33%23%
Comment about it on FacebookLike it on Facebook 34% 11% Tweet about
it on TwitterShare a link about it on a social network site26%
10%Share a link about it on a social network siteTweet about it on
Twitter11%9% Write a negative review on a site (e.g. Rotten
Tomatoes)Check-in to an app or website (e.g. GetGlue, Zeebox) 5%
5%Check-in to an app or website (e.g. GetGlue, Zeebox)Preferences
for Interacting with Entertainment % Strongly / Somewhat Agree I
would like to use my computer to I would like to use social
networks I would like to use my mobile phone access additional
online contentsuch as Facebook or Twitter to interact or portable
device to interact with related to my entertainmentwith
entertainmententertainment51%36%31%The biggest shift in preferences
is being able to use social networks to interact with
entertainment, such as voting on favourite contestants Audiences DO
NOT like Frictionless Sharing 20% Likelihood of Using Automatic
Notications20% Likely Neither likely or unlikely59% UnlikelyIs
there an appetite for brands to automaticallyrecommend
content?Britons are more likely to nd brand recommendations on a
social network invasive, whereas Americans would appreciate the
recommendationData taken from Edelman Value and Engagement in an
Era of Social Entertainment and Second Screens. For more info
visit: www.edelmaneditions.com/2012/06/socialent/
