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How and why to use social media in the law firm.
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How and Why to Use Social Media in the Law Firm
Cordell M. Parvinhttp://www.cordellparvin.com
Friday, August 20, 2010
Three Stories
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AGC of America
Friday, August 20, 2010
Credibility
Relationships
Recommendations
Client Meetings
Trust and Rapport
Visibility
Getting Hired
Weak Ties
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Weak Tie Reach
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Strong-Tie Buzz
Weak-Tie Buzz
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Four Eras of Client Development
1. Do Good Work
2. Unsolicited Contact
3. Websites / Branding
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Today-4th Era
Today, It is not what you know,
or who you know,
it is who knows what you know
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Visible
Credible
Remarkable
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Friday, August 20, 2010
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Why Use Social Media
2010Geometrically Expanded by Social Media
Weak Tie Buzz Reach
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Why Use Social Media
Reduces Luck Factor
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Why Use Social Media
Tool to Monitor What Impacts Clients
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Why Use Social Media
Levels Playing Field
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Withtheadventofsocialmedia,theworldhasbeenturnedupsidedownonthe'establishment'inthelegalprofession.Whenelsehavelawyerswhohavenotbeenpracticingfordecadesorwhoarenotpracticingina'politicallycorrect'law;irmbeengiventheopportunitytocompetewiththe'haves'inourprofession?
Theeasydecisionistostickyourheadinthesandastoallthissocialmediajunk,hopingthatitwillallgoaway.Butallthewhileyou'llbelookinglessandlessfabulous.
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Why Use Social Media
Forces You to Create Valuable Content
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Why Use Social Media
Shows You Are the Expert
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Being the Best in the World Is Seriously Underrated
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Why Use Social Media
Improve Writing and Communication Skills
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Why Use Social Media
Provides a Way to Get Feedback
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Why Use Social Media
Opportunities to Lead
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Why Use Social Media
Efficient & Effective Way to Stay in Touch
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Why Use Social Media
Reduces or Eliminates Blast Email
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Why Use Social Media
Content Available 24/7
Friday, August 20, 2010
How to Make Social Media Work
28Teach Not Sell
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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size ChunksCreate a Cause
Create Client Evangelists
How to Make Social Media Work
Friday, August 20, 2010
30Use to Build Relationships
How to Make Social Media Work
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Distribute Valuable Content
How to Make Social Media Work
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How to Make Social Media Work
Expand Weak Ties
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Jeffrey Kravitz
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Michael Maransky
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Alexander Hernaez
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Keith McMurdy
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Eric Osterberg
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Elizabeth Litten
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45Chris Cheatham Twitter
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Joshua Horn
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Alexander Hernaez
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Jason Cornell
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Jennifer
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http://extendedcareproducts.com/
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Create Social Media Plan
What Now for Your Lawyers
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Listen to Clients
What Now for Your Lawyers
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Create Valuable Content
What Now for Your Lawyers
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What Now for Your Lawyers
Relationships
Develop
Weak Tie
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Create Client Evangelists
What Now for Your Lawyers
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How and Why to Use Social Media in the Law Firm
Cordell M. Parvinhttp://www.cordellparvin.com
Friday, August 20, 2010