How and Why to Use Social Media

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How and Why to Use Social Media in the Law Firm

Cordell M. Parvinhttp://www.cordellparvin.com

Friday, August 20, 2010

Three Stories

2Friday, August 20, 2010




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AGC of America


Credibility

Relationships

Recommendations

Client Meetings

Trust and Rapport

Visibility

Getting Hired

Weak Ties


Weak Tie Reach

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Strong-Tie Buzz

Weak-Tie Buzz


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Four Eras of Client Development

1. Do Good Work

2. Unsolicited Contact

3. Websites / Branding



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Today-4th Era

Today, It is not what you know,

or who you know,

it is who knows what you know


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Visible

Credible

Remarkable



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Why Use Social Media

2010Geometrically Expanded by Social Media

Weak Tie Buzz Reach


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Reduces Luck Factor


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Tool to Monitor What Impacts Clients


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Levels Playing Field


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Withtheadventofsocialmedia,theworldhasbeenturnedupsidedownonthe'establishment'inthelegalprofession.Whenelsehavelawyerswhohavenotbeenpracticingfordecadesorwhoarenotpracticingina'politicallycorrect'law;irmbeengiventheopportunitytocompetewiththe'haves'inourprofession?

Theeasydecisionistostickyourheadinthesandastoallthissocialmediajunk,hopingthatitwillallgoaway.Butallthewhileyou'llbelookinglessandlessfabulous.


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Forces You to Create Valuable Content


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Shows You Are the Expert


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Being the Best in the World Is Seriously Underrated


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Improve Writing and Communication Skills


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Provides a Way to Get Feedback


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Opportunities to Lead


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Efficient & Effective Way to Stay in Touch


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Reduces or Eliminates Blast Email


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Content Available 24/7


How to Make Social Media Work

28Teach Not Sell


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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size ChunksCreate a Cause

Create Client Evangelists



30Use to Build Relationships



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Distribute Valuable Content



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Expand Weak Ties




35

Jeffrey Kravitz


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Michael Maransky


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Alexander Hernaez


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Keith McMurdy


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Eric Osterberg


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Elizabeth Litten


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Facebook


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Facebook




45Chris Cheatham Twitter





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Joshua Horn


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Alexander Hernaez


Jason Cornell


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Jennifer


http://extendedcareproducts.com/


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Create Social Media Plan

What Now for Your Lawyers


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Listen to Clients



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Create Valuable Content



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Relationships

Develop

Weak Tie


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Create Client Evangelists



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How and Why to Use Social Media in the Law Firm

Cordell M. Parvinhttp://www.cordellparvin.com


Documents

How and Why to Use Social Media