How a Media Company Embraced Big Data- Impetus & Entravision @Strata Conference 2012

7/31/2019 How a Media Company Embraced Big Data- Impetus & Entravision @Strata Conference 2012

1/32


2/32

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3/32

Pjlgi z 0

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4/32

Pjlgi z 7

Cnwlfcnj @rfpp+Kigln DffwurlcwIcwrntlplfc gijltirp WT* rnglf* Lcwirciw ncg kfolji n`rfpp whi wfu

Y#P# 95 Hlpuncl` knrbiwp


5/32

Pjlgi z 9

Icwrntlplfc Fc+Nlr* Fcjlci* Fc whi Af


6/32

Pjlgi z 4

Ycgirpwncglca Qh| Icwrntlplfc Gi`lgig

Knbi n Ola Gnwn Ujn|

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0# P|ciralpwl` fuufrwyclw|

7# Ciq riticyi pwrink


7/32


8/32

Pjlgi z 8

N`wlfcnoji Lcplahwp lp nc Itfjtlca Urf`ipItfjywlfc fd n Knrbiwir lcwf Hlpuncl` Phnri fd Qnjjiw


9/32

Pjlgi z 5

Ola Gnwn Orlcap wf Icwrntlplfc Hlah+Tnjyi

Fddirlca

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+ Gikfcpwrnwi _FL

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Jitirnai ola gnwn ictlrfckicw ncg 0rg unrw| gnwn pfyr`ip n`rfpp oyplc


11/32

Pjlgi z >>

Qlcclca Ixi`ywlti Oy|+lc Qnp @rlwl`nj

Lwp qnp n placldl`ncw lctipwkicw ncg `fkklwkicw whnw ri~ylrig @IF tlp

ncg pyuufrw

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lctipwkicw ncg lkujikicwnwlfc unwh

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12/32

Pjlgi z >?

_ipyjw Jyklcnr Qnp @rinwig np n Ciq

Icwrntlplfc Oyplcipp Yclw

Ciq oyplcipp yclw qnp `rinwig gigl`nwig wf pirtlca Hlpuncl`+df`ypig ncnj|w

ncg lcplahwp


13/32

Pjlgi z >0

WI@HCL@NJ NUU_FN@H

Jyklcnr Ola Gnwn Qfyjg Ciig wf Pyuufrw whipi


14/32

Pjlgi z >7

Jyklcnr Ola Gnwn Qfyjg Ciig wf Pyuufrw whipi

Ciigp Ncnj|wl`p+np+n+Pirtlì ujnwdfrk

Naarianwi kyjwluji pfyrìp fd gnwn drfk gltirpi pfyrìp

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15/32

Pjlgi z >9

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16/32

Pjlgi z >4

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17/32

Pjlgi z >1

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Qi nr`hlwi`wig n pfjywlfc whnw gidlcig njj knmfr wi`hcfjfa| Bi|Uirdfrknc`i Lcgl`nwfrp (BULp, ncg PUFD


18/32

Pjlgi z >8

Pfjywlfc Nr`hlwi`wyri Uhnpig Nuurfn`h

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kfcwhp ncg ?7 kfcwhp#

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19/32

Pjlgi z >= LclwlnjUhnpi

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20/32

Pjlgi z ?5

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21/32

Pjlgi z ?>

Lcwircnj Qilahwig Itnjynwlfc Hijuig qlwh

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qilahwlca nanlcpw Jyklcnrp fomi`wltip


22/32

Pjlgi z ??

Dlcnj _ipyjw @rinwlfc

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23/32

Pjlgi z ?0

Gidlcig Uirdfrkncì Kiwrl`p N`rfpp whi Icwlri

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24/32

Wi`hcfjfa| H|orlg Nr`hlwi`wyri


25/32

Pjlgi z ?9

Lkujikicwig Pfjywlfc Ftirtliq

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26/32

Pjlgi z ?4

Jyklcnr Oyplcipp Lcplahwp


27/32

Pjlgi z ?1

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28/32

Pjlgi z ?8

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29/32

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30/32

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31/32

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32/32

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How a Media Company Embraced Big Data- Impetus & Entravision @Strata Conference 2012