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INSIGHTS • IDEAS • RESULTS

How a Media Agency Works

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According to ……….

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How we roll…….

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Over 12 stages within our planning process

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Media Owners have a role in many stages…

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Top 10 Tips: Your Agency Relationship1. Relationships are key – you never know when you need a favour and vice versa

2. Understand my client’s business rather than just my campaigns- visit website/store at least

3. We have little time- make sure your meetings can be done in 15 mins with a clear agenda and outcome

4. Any communication keep short and sharp – we hate big long emails, massive attachments

5. If your email or phone call isn’t returned don’t be offended- if we see an opportunity we will call back

6. Contacting clients directly is a big no no- unless its special circumstances

7. Make sure your speaking to the right people in the agency- use your time to find out any people movements in the agency as they can be revolving doors

8. Make your proposals are personalised & tailored

9. Come in with your best offer first time – the age old 3 month negotiation no longer exists

10.Have the right people in the room always- a team of people isn’t impressive unless they are adding value

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| p.7Media Briefing / Response templates are your friend

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Top 10 Tips: The Media briefing1. 1st Step – ideally face to face brief

2. Make sure they provide all the relevant information- templates are your friend!

3. Push back on your agencies if the brief isn’t clear!!

4. Push back on your agencies if you need more time- but be mindful most things are always urgent- but the best responses require time

5. Provide a quick reverse brief via email to confirm what is needed and response times + requirements

6. Ask them for a template for you to respond back on- saves them time on re-editing

7. Presentation day- be organised with room booked, key people in the room, a bit of theatre helps in the sell

8. Be clear in your recommendation- what you sell we then have to sell back to clients

9. Leave behinds- copy of presentation, hard copy, USB, copys of mockups

10.Ask for feedback – immediately and formally

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Top 10 Tips: Where you can add value?

1. Keep me informed of key changes, updates in your media channel

2. Case studies of what you have done are helpful

3. Nothing like quick chat- in foyer, at a party, over the phone

4. Provide me with relevant research, statistics and insights

5. Tell me what it all means – its the ‘so what?’ that matters to me

6. Its not just about a % discount – what value can you offer me in your owned/earned channels

7. What would add value to my next client meeting?

8. Tickets/ freebies are better tailored to my clients than me

9. But…if you have anything – its about rewarding my team not me

10.Innovation…ideas…good thinking are the most valuable things

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