Houstonian Media Kit

ABOUT THE HOUSTONIAN

“The Houstonian... Trend Advertising at its best!”– Fredric Morris, Hott Tops Salon & Antique Dealer

“The Houstonian has been GREAT for our business!New customers were thrilled to find our information and

more keep coming. Thank you!”– JeanAnn Robinson, City Hall Café

“University House Lake Road has had an INCREASED number of potential prospects [and] thanks the Houstonian for it’s hard

work & dedication to SHSU students & it’s customers. ”– Candace Brown, UH Lake Road

TOP 100 Since its inception The Houstonian has been a consistent source for news on campus. The paper is a part of the Texas Intercollegiate Press Association and has won the directors trophy for two consecutive years.

100 YEARSAS THE INDEPENDENT STUDENT NEWSPAPER OF

SAM HOUSTON STATE UNIVERSITY

Exemplary Newspaper for Journalism Students by JournalismDegree.org

OUR MARKET

STUDENT SPENDING

TOTAL LOCAL ECONOMIC IMPACT BY STUDENTS:

$115,838,821

UNDERGRADUATESTUDENTS

GRADUATESTUDENTS

UNIVERSITYEMPLOYEES

TOTAL SHSUCOMMUNITY

Source: Sam Houston State University Fall 2013 Fact Book and The Texas Tribune

Source: Measuring Economic Impact (2012)

Rate Card Designed by Cesar Jimenez for The Houstonian Newspaper

Top 5 Areas where Students Spend the most:

$33,916,621Rental Housing

Dining Out

Groceries

Clothing & Accessories

Entertainment

$20,795,611

$8,112,682

$3,444,576

$4,388,372

48%29.4%

11.5%

6.2%

4.9%

WEB ADS

HoustonianOnline.com

HoustonianOnline.com makes it easy for you to promote your business by offering visitors ads with one-click

access to your website or virtually any other page on the web!

CLICK HERE FOR ADVERTISEMENT RATES

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780 x 90 px

300 x 250 px 125 x 125 px

300 x 250 pxMASTHEAD AD

LOWERCONTENT AD

LOWERSIDE AD

1/3 ROTATION UPPER SIDE BAR AD

INSTANT INTERACTION

Monthly: $800.00

Monthly: $140.00 Monthly: $75.00

Monthly: $200.00

Weekly: $250.00

Weekly: $20.00 Weekly: $25.00

Weekly: $60.00

Daily: $40.00

Daily: $10.00 Daily: $5.00

Daily: $15.00

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10”PRINT ADS

BLOCK AD

Local: $58.00

2 col x 3.325 in

Campus: $50.00

1/2 PAGE

Local: $472.00

5 col x 10.75 in

Campus: $419.00

1/8 PAGE

Local: $112.50

3 col x 5 in

Campus: $97.50

1/4 PAGE (V)

Local: $236.00

2.5 col x 10.75 in

Campus: $209.00

BANNER AD

Local: $90.00

5 col x 2.025 in

Campus: $78.00

1/4 PAGE (H)

Local: $230.00

5 col x 5.25 in

Campus: $205.00

CLASSIFIEDSClassifieds are determined by number of characters. Rates run at $4 per line,20 characters max per line.

FULL COLOR1/8, 1/4 & 1/2 ads: +$150Full Page Ads: +$250

INSERTS$100 per 1000 (any size)

Please send inserts to:The Huntsville ItemRE: THE HOUSTONIAN1409 10th StreetHuntsville, Texas 77320

5 col x 21.5 in FULL PAGE

Local: $945.00

Campus: $838.00

CARD AD

Local: $35.00

H: 2 col x 2.025 in V:•1 col x 4.05 in

Campus: $30.00

BUNDLES

$1,500.00*PER MONTH

Orange Bundle

• Online Masthead • 2 Full Color Quarter Page Ads• 1 Black & White Quarter Page Ad• 2 Black & White Eighth Page Ads

$1,200.00*PER MONTH

White Bundle

• Online Side Box• 2 Full Color Quarter Page Ads• 2 Black & White Quarter Page Ads• 2 Black & White Eighth Page Ads

$1,000.00*PER MONTH

Blue Bundle

• Online Side Box• 3 Black & White Quarter Page Ads• 4 Black & White Eighth Page Ads

$500.00*PER MONTH

Bearkat Bundle

• 2 Black & White Eighth Page Ads• 2 Full Color Front Page Banner Ad

or• 1 Black & White Horizontal Quarter Page Ads• 3 Black & White Eighth Page Ads• 2 Black & White Card Ads

DISCOUNTS• 5% Pre-pay for Advertising Order

• 15% New Client’s First Ad Order

• 20% Running 5 Scheduled Ads

• 25% Running 8+ Scheduled Ads

• 30% Running Weekly all Semester

CAMPUS

PAYMENT PROOFS AND ERRORS IN ADS

PRODUCTION SERVICECANCELLATION

COMMUNITY

DROP-OFF LOCATIONS

24

5

6

71011

12

3546

36

37

38

42

43

44

3940

41

33

34

1320

21

22 2324

25

26 27

28

29 30

3132

14

1516

17

1819

893

1

Sam

Hou

ston

Ave

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Aven

ue H

Aven

ue J

Bowers Blvd.

14th Street

16th Street

19th Street

22nd Street

Bearkat Blvd.

1 Veteran’s Resource Center2 Estill Building3 Farrington Building4 Visitors Center5 Thomason Building6 Evan’s Building7 Dan Rather8 News Stand9 President’s Building10 Baptist Center11 Kats for Christ12 Health Center13 CHSS Building14 Lee Drain Building15 Lowman Student Center16 News Stand17 AB I18 Library/Starbucks19 Smith- Hutson

20 AB IV21 News Stand22 Campus Post Office23 South Paw Starbucks24 Chemistry Building25 Art Department26 REC Sports27 Kineseology Bldg28 Gaertner Performing Arts Center29 Criminal Justice Center30 University Hotel31 Teachers Education Center32 Counselor Education Center33 Old Main Market34 Wesley Center- Physical Plant Admin. Offices- Small Business Development- Correspondence Learning

35 Five Loaves36 Farm House37 Huntsville Farm Supply38 Bearkat Books39 Tango Nails40 Pita Pit41 Papa John’s42 Kampus Korner43 Ron Mafridge Field House44 Grounds Department45 Public Library46 Walgreens- Shipley’s- CVS Pharmacy- Physicians ER- Chamber of Commerce- Café Texan- 12th St. News Stand- Shipley’s Donuts

- Fresh Donuts- Central Stores- CVS Pharmacy-New- Mr. Hamburger- Ace Hardware- News Stand- IHOP- Denny’s- Starbucks on I-45- The Woodlands Center

- Indicates Outside Map

All advertising rates are net rates. Cash, check, credit cards and money orders are accepted. In order to reserve a space in The Houstonian a client must provide endorsement on insertion order and make full payment prior to the run date. If payment is not received or the insertion is not signed, the ad cannot run.

Proofs will be provided for all ads made by The Houstonian on pre-made ads. These proofs must be corrected (if needed), signed, and returned by the deadlines. Make goods or adjustments will be considered only for errors that were solely the fault of The Houstonian and will be given at the discretion of the Business Manager. Full refunds will be given only for ads that did not run.

Any ad The Houstonian designs and produces will be done for an additional fee. After the ad is proofed by the client, The Houstonian is no longer responsible for any errors in the ad.

Cancellation of advertising is accepted until the publication deadline. After deadline, the space must be paid for whether the ad runs or not. The Houstonian is not responsible for any omission or error on ads sent after the deadline.

PUBLICATION DATES

FALL 2014

SPRING 2015

AUGUSTS M T W T F S

1 23 4 5 6 7 8 9

10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031

SEPTEMBERS M T W T F S

1 2 3 4 5 67 8 9 10 11 12 13

14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30

OCTOBERS M T W T F S

1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31

JANUARYS M T W T F S

1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

FEBRUARYS M T W T F S1 2 3 4 5 6 78 9 10 11 12 13 14

15 16 17 18 19 20 2122 23 24 25 26 27 28

MARCHS M T W T F S1 2 3 4 5 6 78 9 10 11 12 13 14

15 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

NOVEMBERS M T W T F S

12 3 4 5 6 7 89 10 11 12 13 14 15

16 17 18 19 20 21 2223 24 25 26 27 28 2930

DECEMBERS M T W T F S

1 2 3 4 5 67 8 9 10 11 12 13

14 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31

DATES TO REMEMBER8/22 Refunds8/27 Back to School9/12-14 Parents Weekend10/11 Homecoming11/15 Saturday@Sam12/13 Graduation & Finals

APRILS M T W T F S

1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30

MAYS M T W T F S

1 23 4 5 6 7 8 9

10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031

1/9 Refunds1/14 Back to School1/15 Polls open for “Best of”2/14 Valentines3/9-13 Spring Break3/19 “Best of” Results3/26 Saturday@Sam4/9 Graduation & Finals

DATES TO REMEMBER

Documents

Houstonian Media Kit