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Housekeeping
• Restrooms are located every floor near the lift area• Duration: 30 mins• No breaks. Learners are advised to have their meals
before coming to class.• Canteen at the ground floor operates from 8:30am to
5:00pm• Free drinks from vending machines• Emergency exits are located at each end of the
corridors. Incase of emergency, take the nearest exit down to the assembly area at the car park.
Four Corners (6 mins)On a piece of paper, draw:Favorite food Favorite hobby
If I’m an animal, what would I want to be.
One country I would like to go on vacation
Name
Learners’ ProfileName Current
Work RoleIndustry Subject of
expertise ( Training)
One thing you expect
to learn
One way you can
contribute today
What Can We Do To Enhance Learning?
Learning Outcomes
By the end of this session, you will be able to:• Identify the strength and weaknesses of the
company in relation to the project at hand.• Identify the opportunities and threats of the
company in relation to the project at hand.• Identify appropriate strategies before
embarking on a project
Strategic Planning Dept – IAL
Project
Identify strategies to increase the number of ACTA students in IAL.
Typical Analysis Tools• SWOT – Strength, Weaknesses, Opportunities &
Threats• 3Cs – Company, Customers & Competitors• 5Cs – 3Cs, Climate & Collaborators• 4Ps – Product, Price, Place & Publicity (Positioning)• PEST – Political, Economy, Social & Technology• Porter’s Five Forces:
– The threat of the entry of new competitors– The intensity of competitive rivalry– The threat of substitute products or services– The bargaining power of customers (buyers)– The bargaining power of suppliers
Strategy of Project"Know the enemy and know yourself; you will never be in peril in a hundred battles. "
- Sun Tzu
Chinese military strategist in the Spring and Autumn Period of China (722 - 481 BC). He wrote the Art of War ( 孫子兵法 ) composed of 13 chapters. The Art of War has long been praised as the definitive work on military strategies and tactics
知己知彼,百战百胜
Situation Analysis
In order to profitably satisfy customer needs, the firm must first understand the external and internal situation, including the customers, the market environment and the firm’s own capabilities.
Furthermore, it needs to forecast trends in the dynamic environment in which it operates.
SWOT Analysis
• It is applicable to either the corporate level or the business unit level.
• The SWOT analysis is useful when a very limited amount of time is available to address a complex strategic situation.
• SWOT: Strengths, Weaknesses, Opportunities and Threats– SWOT is a simple framework for generating strategic
alternatives from a situation analysis.– SWOT was originated in the late 1960's. The GE Growth
Council used this form of analysis in the 1980's. Because it concentrates on the issues that potentially have the most impact.
Generate Strategy by SWOT framework
SO: Creation of business opportunities by maximizing the company's strength. Positive Offensive.
ST: Evasion of the threat by utilizing the company's strength. Differentiation strategy.
WO: Measures of not losing the business opportunity under the company's weakness. Gradual Approach Strategy.
WT: Measures of not causing the worst situation under the company's weakness and the threat. Defensive Defense or Withdrawal.
External Factors
Opportunities Threats
Internal Factors
Strengths SO Strategy ST Strategy
Weaknesses WO Strategy WT Strategy
Classifies Internal and External factorsExternal Factors
Opportunity Threat
Strength Positive Offensive Differentiation strategy
(Creation of business opportunities by maximizing the company's strength)
(Evasion of the threat by utilizing the company's strength)
Weakness Gradual Approach Defensive Defense or Withdrawal
(Measures of not losing the business opportunity under the company's weakness)
(Measures of not causing the worst situation under the company's weakness and the threat)
Inte
rnal
Fac
tors
Internal aspects of your project
External factors which affect your project
Classifies Internal and External factorsExternal Factors
Opportunity Threat
Strength Positive Offensive Differentiation strategy
(Creation of business opportunities by maximizing the company's strength)
(Evasion of the threat by utilizing the company's strength)
Weakness Gradual Approach Defensive Defense or Withdrawal
(Measures of not losing the business opportunity under the company's weakness)
(Measures of not causing the worst situation under the company's weakness and the threat)
Inte
rnal
Fac
tors SO Strategy ST Strategy
WT StrategyWO Strategy
Guideline– Think the "SO" strategy first.– Complement with the "ST" and "WO" strategies.– You don't need to think the "WT" strategy in a project level.
Recent changes and trends
Politics
Economy
Society
Technology
Segment A
Segment B
Segment C
Market size
Growth rate
Consumer Benefits
Info sources
・・・Changes / trends
External Factors
Opportunities Threats
Strengths
Weaknesses
Climate - Macro Environmental Analysis 3C Analysis - Customer
SWOT
Describe the influence that the macro environment affects on customers as the changes and trends of 3C customer analysis. Describe the influence that it affects on the company as the opportunities or threats of SWOT analysis.
IALCo
mpany A
Company B
Company C
Market share
Profitability
Core competence
Brand image
Technology
Sales power
Capital
Positioning
Describe the threats and weaknesses by classifying the 3C competitor analysis.
Ref. Environmental Analysis vs. SWOT
3C Analysis – Company & Competitor
Inte
rnal
Fac
tors
Collaborators – Suppliers, Distributors & Alliances
Learning Outcomes
You should be able to:• Identify the strength and weaknesses of the
company in relation to the project at hand.• Identify the opportunities and threats of the
company in relation to the project at hand.• Identify appropriate strategies before
embarking on a project
How will you use the knowledge in your work place?