P$YCLE®| Household Segment DistributionTrade Area: SPOTLIGHT - 10 mi Radius Households: 182,612

Segment Code Segment Name Base Count % Comp Count % Comp Index01 The Wealth Market 2,829,756 2.26 5,364 2.94 13002 Globetrotters 944,092 0.76 2,043 1.12 14803 Business Class 2,457,226 1.97 5,919 3.24 16504 Golden Agers 1,282,433 1.03 2,494 1.37 13305 Power Couples 3,048,482 2.44 5,338 2.92 12006 Civic Spirits 1,250,857 1.00 2,668 1.46 14607 Family Fortunes 1,809,436 1.45 3,135 1.72 11908 Domestic Bliss 986,456 0.79 1,419 0.78 9809 Big Spenders 1,198,662 0.96 1,515 0.83 8710 Capital Accumulators 1,842,178 1.47 4,370 2.39 16211 Savvy Savers 1,251,197 1.00 2,780 1.52 15212 Feathered Nests 1,578,340 1.26 2,455 1.34 10613 Annuity-ville 1,709,005 1.37 3,833 2.10 15414 Financial Independents 1,225,530 0.98 3,465 1.90 19415 Midlife Highlife 2,932,547 2.35 2,707 1.48 6316 Leisure Land 1,852,249 1.48 2,489 1.36 9217 Home Sweet Equity 2,253,093 1.80 4,208 2.30 12818 Travel & Antiques 1,714,163 1.37 4,598 2.52 18419 New Money 2,024,334 1.62 2,403 1.32 8120 Comfortably Retired 796,342 0.64 323 0.18 2821 Leveraged Life 2,337,929 1.87 4,521 2.48 13222 Bargain Lovers 1,261,248 1.01 1,178 0.65 6423 School Daze 1,462,519 1.17 1,298 0.71 6124 Corporate Climbers 1,970,909 1.58 3,644 2.00 12725 Safe at Home 1,939,886 1.55 2,792 1.53 9926 Early-Bird Specials 764,981 0.61 277 0.15 2527 Conservative Couples 1,777,853 1.42 1,704 0.93 6628 Senior Solitaire 1,821,837 1.46 1,778 0.97 6729 Retirement Ready 1,634,121 1.31 3,260 1.78 13730 Fiscal Rookies 3,120,576 2.50 4,780 2.62 10531 Khakis & Credit 2,468,538 1.98 3,456 1.89 9632 Family Sprawl 1,463,288 1.17 900 0.49 4233 Cut-Rate Country 1,707,435 1.37 4,742 2.60 19034 Online Living 1,740,849 1.39 1,404 0.77 5535 Hunters & Collectors 1,710,549 1.37 3,934 2.15 15736 Paying It Down 2,086,792 1.67 5,232 2.87 17237 Rural Roots 1,334,959 1.07 1,372 0.75 7038 Old Homesteaders 1,982,556 1.59 1,803 0.99 6239 ATM Nation 1,714,438 1.37 2,047 1.12 8240 Timeless Tenants 1,472,953 1.18 2,041 1.12 9541 Finance Chargers 1,985,241 1.59 3,523 1.93 12142 Sunset Times 2,030,836 1.62 718 0.39 2443 Payday Prospects 1,775,559 1.42 2,084 1.14 8044 Homespun Families 3,544,282 2.83 3,052 1.67 5945 Greenback Acres 3,412,697 2.73 4,323 2.37 8746 Settling Down 3,421,179 2.74 5,534 3.03 11147 Middle Ages 3,261,815 2.61 4,694 2.57 9948 New Nests 3,609,700 2.89 3,384 1.85 6449 Loan Rangers 3,470,376 2.78 5,490 3.01 10850 Urban Essentials 3,399,404 2.72 5,706 3.13 11551 Starter Ranches 2,755,010 2.20 2,469 1.35 6152 Country Cottages 2,939,682 2.35 1,499 0.82 3553 Social Insecurity 1,380,561 1.10 2,453 1.34 12254 City Strivers 2,876,399 2.30 3,269 1.79 7855 Getting-By Blues 2,440,281 1.95 3,839 2.10 10856 Economizers 4,092,258 3.27 5,542 3.04 9357 Young Urban Renters 4,117,564 3.29 6,046 3.31 10158 Bottom-Line Blues 3,745,370 3.00 3,298 1.81 60

Total 125,018,808 100.00 182,612 100.00 100

Benchmark: USA Copyright © 2019 by Environics Analytics (EA). Source: Claritas - PSYCLE 2019, ©Claritas, LLC 2019(https://en.environicsanalytics.ca/Envision/About/3/2019#317).

P$YCLE®| MapTrade Area: SPOTLIGHT - 10 mi Radius Households: 182,612

Benchmark: USA Copyright © 2019 by Environics Analytics (EA). Source: Claritas - PSYCLE 2019, ©Claritas, LLC 2019(https://en.environicsanalytics.ca/Envision/About/3/2019#317).

Leaflet (http://leafletjs.com) | TomTom | Powered by Esri (https://www.esri.com) | County of Chester, DVRPC, State of New Jersey, Delaware FirstMap, Esri, HERE, Garmin, NGA, USGS, NPS

Report Details

Name: P$YCLE® Household Segment Distribution 2019Date / Time: 2/28/2019 9:15:14 AMDataVintage: 2019 Trade Area

Name Level Geographies

SPOTLIGHT - 10 mi Radius 10 mi Radius N/A

Benchmark:

Name Level Geographies

USA Entire US United States

DataSource:

Product Provider Copyright

PSYCLE Claritas Claritas - PSYCLE 2019

Segmentation System:

Product Provider Copyright

Claritas P$YCLE® Claritas ©Claritas, LLC 2019(https://en.environicsanalytics.ca/Envision/About/3/2019#317)