FOLONARI

PREMIUM ITALIAN WINES BY THE PRODUCERS OF

R U F F I N O C H I A N T I . S C H I E F F E L I N & C O . , N E W Y O R K

HOUSE OF GOOD TASTEin the industr ial area

featuring

For fur ther in format ion on Gold Bond Products, wr i teN a t i o n a l G y p s u m C o . , D e p t . W . F . 6 4 , B u f f a l o 2 5 , N . Y .

3 8

VIS IT THE

Edward Durell Stone

FIESTA1JFIANTS

moderate

moderate toexpensive

moderate

moderate

inexpensive

expensive

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expensive

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inexpensive

moderate

MoRocco (78)

NEwENGLAND (ro2)

NEw r\{Exrco (99)

perrsraw (75)

PoLYNEsTA (85)

PORT AUTHORITYrrELrPoRr ( l2t)

REPUBLIC OFKoREA (52)

nnrrxcorp (18)

scHAEFER (27)

sHEA srADruu (f 5O)

SPAIN ( '7)

SWEDEN (67)

swrrzERLAND (7f )

rExAs ( l4l)

rxerr^aso (90)

TRANSPORTATION ANDTRAVEL (123)

wEsrvrRGrNn (96)

wrscoNsIN (104)

WORLD'S FAIRMARTNA (148)

FII

An outdoor terrace offers American food, andIamb, chicken and beef prepared in the Moroc-can manner. There is also a supper club, theThousand and One Nights.

Millstone at the Fair recalls early New England,with clam chowder, beef pies, johnnycake.

The Hitching Post offers cafeteria service andSpanish-American specialties. Beer only.

Beef, lamb, chicken and goat, served on rice orwheat, are on the menu.

Plate specials offer both Polynesian and Ameri-can foods and include appetizer and beverage.

The glass-enclosed Top of the Fair offers a spec-tacular view in addition to fine food.

The Tea House provides such foods as spicedspareribs and marinated meats with side dishes.

The favorites of New York of the 1900s (for ex-ample, oysters Rockefeller and beef Stroganoff)are at the Town House.

SchaeferCenter has an ample buffet (chickens.

hams) and tables around a fountain.

The Main Restaurant (expensive) specializes ingrilled steaks and chops. The Combo (moderate)has an American menu and quick service. TheBarand Barbecue(moderate) offers hamburgers,roast beef. Open for night games.

The Granada and the Toledo both offer Continen-tal cuisine, with specialties from every part ofSpain. There are flamenco dancers.

The smorgasbord has hot and cold specialties,including herring prepared in a dozen ways.

Le Chalet has a balcony and wooden tables, andserves cheese fondues and Swiss wines.

The Frontier Palace re-creates a Western dancehall, serving up steaks and fried chicken as wellas entertainment. A chuck-wagon offers 91.00suppers after l0 p.m.

Both lunch and dinner are buffet, with sweetand sour crisp noodles and various curries.

The Galaxy Cafeteria, one of the largest at theFair, has l0 international styles of foods.

A cafeteria offers fried chicken dinners and WestVirginia ham sandwiches. No bar.

.Tad'sSteaks serves, in cafeter ia-s ty le , a $1.19dinner featuring charcoal-broiled sirloin steaks.

An American menu, with emphasis on seafood,is served in a nautical ddcor.

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SEE THE FAIR

SIKORSKY S.61SIGHTSEEINGHELICOPTERS

Vertical take-off is flying's most exciting ex-perience. Enjoy a spectacular view of the entireFair j41ne ride. See location of all exhibits,all points-iffiterest. Save time. Snap yourown aerial photos. Famous twin engine Sikor-sky 5-61 Helicopters fly you on the Fair's mostdramat ic , panoramic , s ightsee ing t r ip . A l lflights leave from and return to heliport.

. PIACE - Roof-top Heliport in the Trans-portation area of the Fair.

o TIME - Continuous. FARE-Adutts 96.50, (chitdren $3.50 )o TICKETS -At Heliport, or at select tickel

sources inside or outside the Fair, or askany travel agent.SIGHTSEEING HELICOPTERS OPERATED BY:

NEW YI|RK AIRWAYS1 2 t h y e a r - o v e r o n e m i l l i o np a s s e n g e r s c a r r i e d o n r e g u l a r l yscheduled f l ights between KennedlInternational, Newark and lacuaf-dia Airports and Manhattan's WallStreet Heliport and to the Fair.See your travel agent or New YorkArrways.

3 9

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SNACK EIAFIS

Only ea t ing p laces w i th a capac i ty o f 50 or more are

l isted Al l have tables unless otherwise noted In ad-

di t ion to these, there are many cafes. smal l snack

bars and refreshment stands in al l areas of the Fair

AERIAL TOWER RIDE AND WAFFLE RES-

TAURANT ( l f t ) . Hot plates, beer and a de luxe"Bel-gem" waff le

CENTURY GRILL ( l l t ) . Hamburgers, foot- long

hot dogs

DENMARK (t4). Danish open-faced sandwiches,

pas t r ies and beer a t the Kat tegat Inn

HALL OF EDUCATION (t) . A cafeter ia serving

hamburgers, hot dogs, sandwiches and beer

HAWAII (142). Fresh juices f lown from the Is lands,

plus chop sueys and other special t ies No tables

HOLLYWOOD (lOO). At four stands. snacks from

soup to waff les, plus beer Self-service

HONG KONG (56) . Duck , ch icken. shr imp or lob-

ster in baskets at the Bird Cage Garden

MARYLAND (94). Fr ied chicken, crab-cake sand-

wiches and so f t d r inks a t the Chesapeake Bay Whar f

MASTRO PIZ,ZA (5). Six var iet ies of pizza pies,

plus beer No tables

MINNESOTA ( l l l ) . A s idewalk ca fe serv ing sand-

wiches, soft dr inks and beer

MISSOURI ( lO7). A cafeter ia that of fers hot and

cold plates, sandwiches, hot dogs, etc

I I{OROCCO (7t) . Mint tea, biscuits and Moroccan

appetizers, plus kafta. a spiced hamburger

NEWYORK STATE (106) . Hot p la tes and sand-

wiches a t an au tomat ; hamburgers a t a counter

POLYNESIA (Et). A sidewalk cafC serving both

American and Polvnesian food

RHEINGOLD ( l t ) . A sidewalk cafC serving hot

and cold plates, sandwiches and, of course, beer

SEVEN-UP ( f7 ) . A var ie ty o f unusua l sandwiches

at the Internatronal Sandwich Garden Self-service

SUDAN (79). Sudanese "hamburgers" (charcoal-

roasted lamb patt ies), plus beer and cocktai ls

TEXAS ( l4l) . At f ive areas, special t ies from shrimp

to Texas beef Self-service

RUFFINO I tot y', pri zegbignli

I...\Mnen vou dine lto40

Itolion !

TAKE YOUR OWN ,.ELECTRONICAT THE TOSHIBA EXHIBITION

PH(lT(l''

P i ckupStorage Tube

Come to the Tosh iba booth in the Japan

Pav i l i on No . 2 . S tand i n f r on t o f t he TV camera ,

press a bu t ton , and a few seconds la te r see your

own "e lec t ron ic photo" on the TV screen.

The Tosh iba P ickup Storage Tube "memor izes"

the s t i l l p i c t u re and p ro jec t s i t any t ime up t o

abou t ha l f an hou r a f t e rwa rd . l t ' s one o f a

thousa nd e lec t ron ic marve ls deve loped by Tosh iba ,

o ldes t a nd most respec ted na me in e lec t r i c i t y in

a | | As ia .

Don ' t m iss th is fasc ina t ing t ry - i t -yourse l f demon '

st rat i o n.

For J'urther informatiort, please contact

TOKYO SHIBAURA ELECTRIC CO. , LTD.NEW YORK OFFICE :530 F i f t h Avenue , New Yo rk 36 , N .Y . , U .S .A .

I o k y o S h i b a u r a E | e c t r i c C o , L t d T o k y o , ) a p a ^ Q u a | i t y S i n c e l 8 7 5

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GR/NIN I^tG PORPOISES high jump,

bowl and toss lranges in the Floridapavilion Among the gilted animals at the

Fair are o bull in a boudoir, a gonlla0n a bike and a dog that models t'ashions.

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EXCITING RIDES include the

Log Flume, which shoots rapids at I0

feet a second. Fair visitors ffiay also spinin a tire, nde in a helicopter, go upin a cable car and sail in an outrigger.

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preroddctyls _ll_\, dnd li.le-sized cAv,emen w,ove,at Travelcrs Insurdnce, mon discovers lire. The Lebanonpav,ilion exhibirs lossi/s 80 milliln v€ors lld

A NAVAL BATTLE is re-created for lascinated spectatlrsas J ohn Paul J ones's " Bonhomme RichArd" (right)defeats the "Serapis" in a Continental Insurance diorama.Elsewhere, realistic displays bring to life historic

figures and such distant places as Israel and Malaysia.

AN ANTIQUE AUTO, this copy ofFord's first gasoline buggy is .one of a variety of vehides 0n dkplay.

A MESSENGER IN SPACE.T elstar stars in a number of exhibits,including the Bell System's (below).Almost every We ol satellite, rocket andcapsule ryay be seen at the Fair.

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A HOTEL BEIIEATH THL' SEA is a |earure o.fthe.future, as loreseen in GM's 1964-1965 l :uturama;the guests enioy submarine wews and trips in

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aquascllters (,ities,.farms, schools and houses oJ t0m0rr0w'

Are 0n viev, in various I-air displalls-mlst oJ them, like

the Futuromo, based on knowledgeable guesses.

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HULA DANCERS in Hawaii's Alohatheatre presenta history of the hula. Fiji Islanders, Alaskan Indians andBelgiaru are among thzse presenting folk muic and dances.Dancers in the Louisiana Mardi Gras parade andbaton twirlns from N*v York State help represent the U.S.

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A FLAMENCO DANCER from Madndperlorms in the Spanish pavilion.

More than 80 nations are

represented at the Fair with displays

ol national products, pezples and customs.

ICE DANCER Gezila Head ol Swedenstars in the I ce-Travaganza at theNew York City building. The show has,among other things, an indoor ski run,movie screens and six revolving stages.

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MICHELAIIGELO'S PIETA is only one o.f the prodigies

ol art at the Fair. El Grecls, Picassos and a Rubens are

shown. as are ancient tredsures from China, India, Sudan

The.\, vie with clntemplrarv works-the biggest in size

being the wall ol pop art 0n New York State's Theaterama.

IF Yt}U HAVEN'T SEENACY--+

^.dA' "Y(lRKI Everybody wants see the world's largest store, for whereelse can you find so many wonderful things from all over theworld. . . at prices that remind you "it's smart to be thrifty"?You'II find a cordial welcome waiting for you, plus fascinatingdisplays, demonstrations, exhibits, fashion shows, and manythoughtful services to make your visit to New York pleasant.

I Here, too, you can see and study the largest official walk-around model of the Fair, as well as special Fair exhibits.. . thebest way to pre-plan your own trip to the Fair, save yourself timeand footsteps. If you've already visited the Fair, bring yourfriends and relatives to see Macy's exhibit. They'll love it. Macy'sExhibit Center, 5th floor, Herald Square, open during store hoursthrough August 15. No admission charge.

Maey*S at thg Faif: see the new idea for your life ofleisure . . . houses you buy furnished and fitted out so all youhave to do is turn the key in the lock and start living. Substan-tially built yet surprisingly thrifty in price, these Leisuramahouses are so complete they have General Electric Kitchens,even dishwashers and washer-dryers. Where does Macy's comein? We furnished the houses, down to teacups and towels-

f Leisurama North to be built in Montauk on Long Island;Leisurama South in Lauderdale at Ft. Lauderdale, Florida. . -both superb resort areas. Built by All-State Properties Inc.,designed by Raymond LoewylWilliam Snaith fnc-, decoratedand furnished by Macy's. See both houses on the Court of theMoon, between the Avenues of Commerce and Europe.

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Gathered arlund the Pool of Industry, 4j pavilions ffirspectacles, staqe shows, architectural wonders and a glitteringtestimonial to America's industrial strength. The hundredsof companies represented in this areo, comprising a rough crlsssectiln of the nation's eclnlmy, have put 0n display as wide a rangeol produas and services as have ever been assembled for a fair.

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I I AMERICAN INTERIORS

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14 BELL SYSTEM

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16 BOY SCOUTS OF AMERICA

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19 SCOTT PAPER

20 PARKER PEN

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26 JULIMAR FARM

27 SCHAEFER

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PROPERTIES AND MACY'S

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\ Delightful Canousel of Pnogness-wherethe audience moves and electronic f igurese n a c t a w a r m , w h i m s i c a l p l a y i n t h e w o n -derful Walt Disney sty le.

Mammoth Sky-Domo Spectaculan- b igdrama on the biggest projection screen inthe wor ld, the epic struggle of man to con-trol Nature's energy.

Awe- insp in i ng A tom ic Fus ion - a man .m a d e s u n - d e m o n s t r a t e d t o t h e g e n e r a lp u b l i c i n t h e U . S . A . f o r t h e f i r s t t i m e . Ah i g h l i g h t o f y o u r v i s i t t o t h e W o r l d ' s F a i r !

F a s c i n a t i n g M e d a l l i o n C i t y . B e y o n d t h ea r c h i s a r e a l a l l - e l e c t r i c c i t y w i t hh o m e s a n d s t o r e s , c i v i c a n d i n d u s t r i a lbu i ld ings - even a space observa tory .

Come and bring the whole family. 0pen daily, l0AM to l0 PM.0n the Avenue of Commerce near the Pool of Industry. AlIMlSSl[ltl FREE.

INE lUSTF I IAL AF IEA :

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ALL.STATE PROPERTIES AND MACY,S-TWO IOW.COSI, 79space-saving houses are on exhibition in this joint display.

AMERICAN ExPREss-One mill ion dollars in real currency 4,hang from a "money tree"; there is also a model of the Fair.

AMERICAN INTERIORS-From furniture to fixtures, every- I Ithing that goes into the home is on display in this pavil ion.

BELL SYSTEM-A show traces communications from the 14tom-tom to Telstar, and displays explain the scientif ic aspects.

BETTER LIvTNG-The good life is exemplified by hundreds 2,of products and services, plus fi lms, concerts and art shows'

BoYscouTsoFAMERrcA-Exhibitions of knot-tying, map- f6making, fire-starting and other scoutly skil ls are.put on daily.

cHUNKY cANDY-Sweets in the making can be seen through 22the walls of a transparent factory; there is also a playground.

cLArRoL-This is a hair-coloring display, just for the ladies. 2,

cocA-coLA-A l5-minute round-the-world journey gives 40visitors the sights and sounds of five widely scattered regions.

GONTINENTAL INsURANcE-The American Revolution is re- 2lcreated in animated cartoons, dioramas. paintings and song.

DU PoNT-A musical revue presents a lively history of chem- t6istry; there are also demonstrations of chemical wizardry.

DYNAMTC MATURTTY-Exhibits show secrets of retirement. l8J .

EAsTMAN KoDAK-The history and techniques of photogra- 3Ophy share bil l ing with photogenic settings for camera buffs.

EQUITABLE LIFE-Animated maps and counters keep track 7

of the population explosion in America and around the world.

FESTIvAL oF GAs-The uses of gas are shown in moving 3pictures, cooking demonstrations and new-product displays.

FIRSTNATIoNALCTTY BANK-This is the Fair's only bank; 29changing foreign currency to dollars is one of the specialties.

FoRMIcA-A full-sized house uses Formica throughout. 12

cENERAL cIGAR-A magician causes people to float in the ttair and vanish; sports movies feature startling optical effects.

GENERAL ELEcTRTc-Exhibits include a revolving theater, 24Walt Disney displays and a demonstration of nuclear fusion.

HALL oF EDUcATrox-Noted Americans discuss today's 8problems; present and future teaching methods are shown.

HousE oF GooD TAsTE-Fully furnished houses provide Iguides for home-building and decorating in three styles.

INTERNATIONAL BUsINEss MAcHTNEs-Computers are .6

demonstrated with puppets, films and working models.

60

lbo exhibits youmaynot harrethought

you coutd see.An American Air l ines idea to broaden your visi t .

American Airlines ofrers a good choice offlights between NewYork and each of thesetwo ciries. Coach fares are only $ t3.50*toBosron, $ I5.35*ro Washingron.

You could see one city as a side trip fromthe Fair; see the other on thewaybackhome.If you arerr't here y€t,, see one on the way in.

W a s h i n g t o n . 6 5 m i n u t e s l r o m N . y Boston, 6o minutes Irom N.y.

Look us up and see.

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JoHNsoN's wAx-A color motion picture is shown on thetheme of world brotherhood. There is alsc'a children's center.

JULIMAR FARM-The exhibit presents a variety of gardens.

MAsTRo Przz&-Visitors may try their hand at making pies.

MEDo pHoro sUPPLY-Complete film service is provided.

MoRMON cHuRcH-Pictures and films tell of the Church.

NATIoNAL cAsH REGISTER-Fast-thinking business ma-

chines include an automated bank, computerized cookbook.

OREGON-In the Flushing River, experts demonstrate log-roll ing, woodchopping, ax-throwing, jousting and clowning.

PAN AMERICAN HIGHWAY GARDTTVS-TTOPiCAI PIANTS ANdphotomurals of the long, rugged highway are displayed here.

PARKER PnN-This is a clearing house for international penpals; names of foreign participants are provided by computer.

PEPsr-coLA-Walt Disney's exhibit consists of a nine-minuteboat ride past settings which represent many foreign lands.

POOL OF INDUSTRY-At nightfall, fireworks, music and theworld's largest fountain all combine in a spectacular show.

PROTESTANT AND ORTH ODOX CENTEn-The work of ma nychurch groups is illuminated in film, sound and historic art.

RcA-Live color television originates here and is piped to re-ceivers on the fairgrounds; visitors may watch the process.

RHETNGoLD-Little Old New York-a gaslit street and park

of about 1904-is charmingly re-created in authentic detail.

RUSSIAN oRTHODox CHURCH-A jewel-encrusted goldicon is the principal attraction in a diminutive wooden chapel.

ScHAEFER-A gallery of outstanding sports photographs iscombined with a history of the brewing industry in Germany.

scoTT PAPER-The story of paper is told in a magic wood.

SEvEN-UP-sandwiches of l6 nations are the attraction here.

slMMONs-Whimsical displays show sleeping habits fromrock pillow to modern mattress. Beds for napping are for hire.

STNGER Bowl-Olympic trials are among the features sched-uled for this stadium; machines for the home are displayed.

TowER oF LrcHT-The world's most powerful searchlightblazes from this building, which also offers a musical show.

TRAVELERS INsURANcE-"The Triumph of Man" is present-

ed in dioramas which trace history,from the invention of tools.

U.s. POST OFFICE-A narrated tour of the Fair's operatingpost office explains the modern mechanized mail system.

rvoRLD's FArR PAvILToN-This is the Fair's auditorium.

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Gonfusing, isn't it?

The Waverly Decortron can pickthe fabrics that belong in t/our home.Electronicaf ly.

Schumacher Exhibit, Better Liying Genter

Waver-ly's educated electronic deco rator can single out theright fabrics for your deco rating problem. And the coorOiniteO tibricsto use with i t . See the beaut i fu i Waverly fabr ics at the Schumacherexhibit. And at the saryq t i f f io, we'l l tel l you what store nearest yourhomehas theanSWer fab r i cs .Youransw-e r fao r i cs

WAVERLY BONDED FABRICSF O R S L I P C O V E R S , D R A P E R T E S , A N D U P H O L S T E R Y .

Don't leave without ply inFtheWaverly Decortron with your questions !

A D IV IS ION OF F . SCHUMACHER & CO. , 58 W.4OTH ST . , NEW YORK 18 , N . Y .

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HOUSE OFGOOD TASTE

Three houses-traditional, contempo-rary and modern-fully furnished andprovisioned down to liqueurs on thecoffee table, are on exhibition in thishomemakers' center. The buildings aresponsored not by one exhibitor but byscores of building, decorator and house-wares companies. Their aim is to pro-

vide visitors with a yardstick of homebuilding and decorating standards. Inaddition, there is a stripped-down housethat enables visitors to look into thewalls and see secrets of construction thatare ordinarily invisible.* Admission:25 cents.

Highlights

rRADrrroNAL HousE. This house ofwhite plastic clapboard, with terraceand swimming pool. is an adaptation ofa rambling New England farmhouse. Ithas three bedrooms and displays suchfeatures as a party room with indoorbarbecue fireplace and a kitchen with asewing nook.coNTEnpoRARy HousE. Sliding-glasswalls and a living room skylight makethis a house of l ight and space. Furnish-ings are both antique and contemporary,there is a separate family robm, and inthe garage are a Finnish steam bath anddressing room. Most of the rooms openonto sundecks, and the grounds have nofewer than three pools, as well as a sum-mer house.ntroDERN HousE. Edward Durell Stonels"inward looking" house was designedfor the suburban lot, with the houseenclosing the grounds to ensure pri-

vacy. A patio is in each corner, and agarden is in the center under a glass

dome. The l6-foot-long living room ishung with modern American paintingson loan from museums, galleries andartists.

64

HTDDENAssETs. The innards of a house,such as wiring, plumbing and heatingsystems that normally stay out of sight,are on view in the open-wall structure.

Of the thousands of trees that were grow-

ing in Flushing Meadow, 200, ranging

up to 50 feet tall, had to be transplanted

because of construction. Another 5,100

were planted especial ly for the Fair. In

addit ion to the trees, about 10,000

pounds of grass seed were sown and

415.000 f lowers planted.

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A striking pavilion, dominated by anartif icial cloud and set amid ever-bloom-ing gardens, contains twin exhibitionhalls that provide movies and dioramastell ing the story of The Church of Jesus

Christ of Latter-day Saints. Several im-posing works of religious art are on

display.* Admission: Jree.

Highlights

rHE pAvrt,lox. A white cloud, visible fora great distance, hovers around threetowers-replicas of the east towers ofSalt Lake City's famed Mormon Temple.It is i l luminated by colored lights atsunset. A gilded statue of the angelMoroni is placed atop the center spire.A reflecting pool stands in front of thebuilding.THE GARDENs. Mormons from all overthe world have contributed flowers andshrubs to provide five complete changesof blooming plants from spring to fall.Small circular pools, with water run-ning over pebbles, are shaded by wil-lows and tall poplars. There are bencheson which fairgoers may rest.

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"ll you miss Elsie's show atthe Better Living Center, you

haventt been to the Fair"(lt 's a real treat for the whole family)

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Kodak Picture Tower!""Meet me at the

. . . And walk right into adventurelYou'llfind beauty, color, drama andentertainment under the sweepingiloondeck roof-and atop it, toolAnd untold opportunities to takeunforgettable pictures here, thereand everyruhere at the Fairl

See the world's largest outdoorlor prints atop the Kodak Picture

T o w e r . K o d a k p h o t o g r a p h e r ss e a r c h e d t h e w o r l d f o r t h e s epictures.

e a movie l ike no movie You'veseen before-"The Searching

Eye, " - in the c i rcu la r , a i r -cond i -t ioned Kodak Tower Theatre. l t 'sfree.

See the latest in photograPhicuipment and get helpful t iPs on

camera technique in the Kodak ln-formation Center.

See how photography can addtra fun to your leisure in Kodak's

"Adventures in PhotographY."

See the fascinating story of theatom in Eastman Chemica l Products '

workings of man and machine. Inthe X-ray Exhibi t you' l l a lso see the

rld's largest radiograph.See news photos being receivedphoto-facsimi le machines. See

a lso how pro fess iona l photogra-phers contr ibute to f ie lds f rom Ar-

i tecture to Zoology.See a fascinat ing movie about

the mot ion picture business, show-ing how Hollywood and TV createentertainment for the whole wor ld.

See an outstanding col lect ion oflo r photographs in the Kodak

Salon Area.ee how photography helps pro-e "Peace Through Understand-

ing" al l over the globe, in the Inter-nat ional Area.

EASTMAN KODAK COMPANY,ROCHESTER, N. Y.

air-condi t ioned Dome Theatre.e the Amateur Movie Exhibi t -see why it 's easier than ever to

ke sparkl ing home movies.See the History of Photography

Exhibi t on loan from the famouseorge Eastman House col lect ion.See demonstrat ions of the new

Kodak lns tamat ic Cameras . Theyl o a d i n s t a n t l y a n d t a k e b e a u t i f u lp ictures t ime af ter t ime.

See a fu l l -scale model of Tiros,d photos of Earth relayed from

the satel l i te in orbi t .See a robot Astronaut give a fas-

nat ing demonstrat ion of micro-f i lm's appl icat ion to space travel inthe Recordak Exhibi t .

@ Su" how X-rays reveal the inner

Plus world-famous clown Emmett Kelly, Jr. to entertain you and the youngstors as only he cant

h

f

- I N O I J S T F I I A L

THE r\irovrEs. Two lOo-seat theaters op-erateal ternately wi th a l5-minute f i lmon Mormon history.THE ARr. A nine-ton replica of BertelThorvaldsen's famous statue, The Chris-/zs. stands in one wing. Two I lO-footmurals tell the story of Christ and ofThe Latter-day Saints. In addition, otherworks of art are located about the oa-v i l ion.

Every World's Fair hostess has a rain-

coat and three uniforms-one each for

cool, moderate and hot weather. The blue-

and-orange uniforms were designed by

Jo Copeland. Thirty-f ive leading designers

were candidates for the job; she got i t

when her name was drawn from a hat.

t) FEsrrvAL oF GAs

A puppet movie, a magic show, cookingdemonstrations and product displayshave been assembled by the gas indus-try in a pavilion of l ight, airy architec-ture in a pleasant garden. A white roof,raised high on two columns. sheltersmost of the area. Underneath, an ar-rangement of trees, shrubs, ponds andpaths leads the flow of visitors to theexhibits and a restaurant.* Admission: free.

Highlights

cARousEL pREvrEw. A giant carousel, l2feet off the ground, slowly revolves with-in the exhibit area and permits ridersto view the displays they are about tovisit. A complete turn takes about fiveminutes.-FUN HOUSE OFTHE FUTURE.- IN thTCC CON-

necting buildings, the importance of gasis dramatized by tricks and surprise dis-plays. During the l0-and-a-half-minutetour, the narrator's voice eerily echoesin dark corridors, animated appliances

68

pop out of the ceil ing and color picturesare flashed in unexpected places on thewalls.FRoM EARTH To HoME. Movies and dia-grams show how gas is discovered, proc-essed and brought to the consumer. Ina push-button game, visitors can "pros-pect" for gas-trying to beat 9-to-l oddsagainst finding it.TNDUSTRTALMARvELs. In a "magic show"featuring new industrial products. ce-ramic blocks are ignited by gas but arenever consumed and glass bends andstretches but does not break.puppETs oN Frr,rvi. A l5-minute moviepresents the sometimes tender, some-times slapstick adventures of a puppetnamed "Tom Therm."AppLrANcE FERRTS wHEEL. The latest instoves, refrigerators, laundry driers andother gas equipment intended for thehome is displayed on a 2 -foot-high ro-tat ing wheel .THEATER oF cooKrNG. Six to eight timesa day, in a 15O-seat amphitheater, lead-ing chefs give demonstrations in the fineart of cooking.MAcHTNEs Arwonx. The gas turbine, gen-erators and coolers actually being usedto heat, l ight and cool the pavilion areshown and explained in a landscapedarea called the Garden of Giants.REsrAURANT. "Festival'64-the Amer-ican Restaurant" has walls of glass andcascading greenery, and features Amer-ican regional dishes. Much of the foodserved in this restaurant is preparedr ight at the table.

OREGON

A carnival of timbering is staged alonga stretch of the Flushing River by atrouDe of 25 men and women from the

t

Major Gene ralBaron Friedrich WilhelmLudolf Gerhard Augustin von Steub€tr,the NewYork World's Fair might bethe British Colonial Exposition.

If it weren't for

Go see "Cinema 76" at the Continental InsurancePavil ion. I t 's the remarkable story of General vonSteuben and other heroes of the Continental Army.Some famous. Some forgotten. All fascinating. Allpart of an excit ing exhibit ion of extraordinaryevents during the American Revolut ion.

The Continental Insurance Companies

, l

*- INEI IJgTFI IAL

Northwest, with much climbing, chop-p ing . b i r l i ng ( l og - ro l l i ng ) , i ous t ing f romlogs. double-bladed-ax throwing andclowning. Spars of Douglas fir 120 feet

tall are set up on the bank and used for

many of the feats; wear and tear re-quires the replacement of these great

masts every two or three days. Bleachersseat 1,250; under them vis i tors wi l l f ind

a display of Oregon industries and a sou-ven i r shop .* Admission: adults, $1.00; children, 75cents.* Hours: l0 a.m. t0 lo p.m. Shows daily at

noon. 2 p.m.,4 p.m.,7 P.m. and 9 P.m.

Highlights

rvrrcHTy wooDslvrEN. Carnival acts arechanged monthly and it is not hard tosee why: A 74-year-old Finn climbs upa spar by means of two planks; twologgers drop their hats from the top,then beat the hats down, and the otheracts are equallY rugged.TorErvr-cARvING INDIAN. An old art is

demonstrated in front of the pavilion

by an Indian who carves traditional to-

tems using nothing more than a primi-

tive ax.

Two bags of dirt used at the ground-

breaking ceremonies of the Hollywood

pavi l ion were brought to the Fair al l the

way from Cali fornia. One came from the

base of a tree at the corner of Hollywood

and Vine, and the other from the site of

the New Hollywood Museum'

F\. , MASTRO PIZZA

At this counter restaurant, six variet ies

of. pizza are served, instructors demon-

strate pizza-making and the customers

are encouraged to try their own hand

at tossing those whir l ing disks of dough

in the air. Decorated with displays of

70

cheese, tomatoes and other pizza in-gredients, the counter also sells softdrinks and beer.

Cit ies the world around are dotted with

mementos of world's fairs. Among them

are: St. Louis' Jefferson Memorial and

the City Art Museum, left by the 1904

Louisiana Purchase Exposit ion; Chicago's

Midway Plaisance (Columbian Exposit ion

o f l89 l ) ; Ph i lade lph ia 's Mun ic ipa l S tad i -

um (1926 Sesqu i -Centenn ia l Exh ib i t ion) ;

Par is ' Pa la is de Cha i l lo t (1917 In te rna-

tional Exhibition); San Francisco's Treas-

ure Island (Golden Gate International

Exhibit ion of l9l9); and Brussels' Monu-

ment to the Molecule (World's Fair of 1958).

INTERNATIONALBUSINESSMACHINES

The world of the computer and themethods both man and machine use tosolve problems are on display in a star-tling white egg-shaped theater, 90 feethigh and covered with the letters IBM,repeated nearly 1,000 times. The struc-ture towers above 45 rust-colored metaltrees; located in this artificial grove areexhibit courts, a maze of walkways sus-pended above a reflecting pool, and apentagon of little theaters where me-chanical puppets perform. The exhibitwas one of the last projects on whichthe late architect Eero Saarinen worked.The wonders inside the ovoid buildingwere wrought by the noted designerCharles Eames.* Admission: free.

Highlights

soNcs FRoM THE TREES. Perched onramps in the metal trees, musicians

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tastes better in any language !\ , , r n : r t t t ' r ' l r o u \ ( ) r r s : r v i t . " ( ' h c t ' r ' s ] " ' S k , r l ] ' o r ' " S : r l r r r l "

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FAIR FACTS FROM RAMBLER

Did you know?

. . , t ha t ove r 50 ,000 BoyScou ts w i l l a t t end t heWor fd ' s Fa i r on one day a lone?(Everyday , o f cou rse , the re a rep len ty o f T rus twor thy , B rave ,D e p e n d a b l e R a m b l e r s t h e r e , t o o ! )

. . . t ha t the Tower o f L igh t p roduces

m o r e t h a n 1 2 b i l l i o n c a n d l e p o w e r ?(Of course , when i t comes to rea ltower ing power , no t many compac tsc a n h o l d a c a n d l e t o t h e R a m b l e rAmbassador ' s 270-hp V-8 ! )

. . . t ha t i f a l l t he ca rs tha t w i l la t tend the Fa i r were p laced endto end , the t ra f f i c j am wou ldstretch around the wor ld 372t i m e s ? ( T h i n k h o w m u c h e a s i e rge t t i ng a round wou ld be i feve rybody d rove a b ig - ins ide ,t r i m - o u t s i d e R a m b l e r ! )

. . . t h a t v i s i t o r s w i l l c o n s u m e m o r et h a n 1 4 0 m i l l i o n h o t d o g s a t t h eF a i r ? ( R e m i n d e r : i f y o u r c a r i s ad o g o n g a s m i l e a g e , i t ' s t i m e t osw i t ch to a th r i f t yR a m b l e r A m e r i c a n- t o p m i l e a g e i nevery economyru n o f f i c ia l l yentered ! )

. . . t ha t the Fa i r ' s foun ta ins andp o o l s a r e e q u i p p e d t o h a n d l e o v e r

205 m i l l i on ga l l ons o f wa te re v e r y d a y ? ( R a m b l e r i s

e q u i p p e d t o h a n d l eplenty of water , too:i t s Deep-D ip rus t -p roo f ing goes r i gh tup to the roo f fo ra l l -ove r p ro tec t iona g a i n s t r o a d s a l t ,spray, and water! )

Er-t

1964 Rambler American 440-H Hardtop

And did you know?. t ha t Ramble r g i ves you 3 to ta l l y d i f fe ren t c lasses o f

compac ts? . . t ha t on ly Ramble r g i ves you a l l o f theseextra va lues-Advanced Uni t Construct ion, Deep-Dip rust -proof i ng, Ceramic-Armored muf f ler , Double-Safety Brakesand more . . that Rambler sav ings star t wi th the lowestpriced U.S.-bui l t car*, bar none 2 See your Rambler dealers o o n a n d' :l .:i: j::,:::::;"::, ji :,,:,:.,:i: : .i :::J :,:, :"::l

J[o.l in compact-car sales

RAMBLERA M E R I C A N . C L A S S I C 6 o r V - 8 . A M B A S S A D O R V - 8

I N E U S T F I I A L

entertain the crowds on the elevated

walkways.THE pEopLE rvALL. A steep grandstand

entered from ramp level below the the-

ater is one of the features of the exhibit .

After the audience of some 500 is seat-

ed, the "People Wall" is drawn swift ly

and smoothly up into the theater, while

a narrator appears, suspended before

the audience on a small circular plat-

form.

THE rNFoR.rvrATroN MAcHTNE. Inside the

theater, a l2-minute show ful l of visible

and audible surprises (special l ighting

effects, stereophonic sound, l4 sl ide and

movie projeclors throwing images on

screens and surfaces of various shapes

and sizes) describes the similari ty ofmethods that are used by the human

mind and computers to solve problems.

Headsets provide simultaneous transla-

t ion of the English narrat ion into f ive

languages: French, German, I tal ian,

Japanese and Spanish.

THEATERIENTAGoN. On the little stages

under the trees, mechanical figures act

out playlets four minutes long about

such topics as speed, computer logic andinformation handling systems; in oneplay, Sherlock Holmes uses computer

logic to solve The Case of the Elusive

Train.

THE pRoBABrLrryMAcHrNr. In a demon-

strat ion of the law of averages, held

every l7 minutes, thousands of smallplast ic bal ls are dropped one by one

through a maze of more than 450 pins.

Below the pins are 2l pockets. At the

end of every experiment, each pocket

contains approximately the same num-

ber of bal ls i t held the last t ime.

coMPUTERs AT woRK. Two of the most

recent applications of computers are

demonstrated:g For translation. an exhibit shows howtechnical data that are writ ten in Rus-sian can be quickly and accurately word-ed in Eng l ish .

! For characler recognition, a c()mputer

system is displayed that is programmed

to recognize handwrit ten numerals ( in-

cluding scribbles) and associate facts

with them. The machine accepts a card

w i t h a n y d a t e s i n c e S e p t c m b e r 1 8 , 1 8 5 l ,

wr i t ten on i t and prompt ly re tu rns an-

1 i

other card containing a historical ly

signif icant news story in capsule form,

taken from The New York Times of that

date.

scHoLAR's wALK. This is a quiet area

where the lore of computers and scien-t i f ic information about them are dis-played on reading stands.

The cost of bui lding the Vatican pavi l ion-more than two mi l l ion do l la rs -wasraised by churches throughout the U.S.

?7I EQUITABLE LIFE

The story of the nation's and the world'sphenomenal populat ion growth and

change is depicted in several imposing

exhibits. Beneath a giant tabulator

which keeps an up-to-the-minute tal ly

o f the na t ion 's to ta l popu la t ion , l igh ts

f lash on a 45-foot-wide map-the De-

mograph-to indicate births and deaths

as they occur in each state. World popu-

la t ion d is t r ibu t ion and to ta ls a re shown

on another map and counter. These dis-plays are housed in an open concretepavi l ion. A two-way grandstand offers

a v iew o f the exh ib i ts on one s ide ; the

other side faces the Pclol cl f Industry

w i th i t s founta ins and n igh t ly d isp lays

of fireworks.* Admission: lree.

Highlights

ouR cHANGTNG popuLATloN. The Demo-graph is studded with electronical ly

control led l ights that indicate not only

births and deaths but also age and sex

distr ibutions, the trend toward metro-pol i tan areas, and rates of future growth

in the United States. Hanging above

the map is the giant counter, which

dramatizes the growth of the total U.S.populat ion-at the rate of one person

every l I seconds-by displaying the cur-

*

liT

Tf

I N E ' U S T F I I A L

rent figure in numbers more than sixfeet high.THE woRLD ExpLosIoN. Constantly ris-ing totals on the world counter reflectthe phenomenal speed at which theearth's population of more than threebill ion is increasing (at a rate of abouttwo persons a second). An accompany-ing map shows the distribution of theworld population.TNTERpRETTNGTHE FIGURES. A narrator

explains the signif icance of populat ion

growth and distr ibution in the com-

ing years. Earphones instal led along the

sides of the pavi l ion provide facts about

the populat ion of the United States in

specific areas. Earphones near the map

of the world furnish similar informa-

t ion on a global scale in a variety of for-

eign languages.

In order to fly flags of the state's 77 coun'

t ies over the Oklahoma pavi l ion, a com-

mission first had to design them; up to

that time the counties had no flags.

8 HALL OF EDUCATION

The changing goals, methods and toolsof education in America are the con-cern of the exhibitors in this pavilion-for the most part businesses associ-ated with education. Visitors may seea school of tomorrow, hear prominentAmericans discuss problems of the day,listen to classroom exercises and watchmodern teaching machines at work. Thelarge building also has a playground

area, an audio-visual demonstrationcenter and a public restaurant.* Admission: lree; small charge to the play-ground.

Highlights

scHoor- oF ToMoRRow. A scale modelshows a school in the year 2000, as

76

visualized by leading educators and ar-chitects. Accompanying the model are il-lustrations and explanations of the roleeducation will play in the lives of Amer-icans in future years.DrALocuEs IN DEprH. In a ground-floorauditorium seating 2OO, prominentfigures in many different fields are in-terviewed regularly on current issuesby leading scholars and a guest moder-ator. The interviews, open to the pub-

lic, are put on tape for future use inschools and libraries.FUTURE TEAcnrxc. Actual school and col-lege classes, using the latest audio-visualteaching techniques and equipment, areheld in the auditorium each day. Thenewest electronic teaching machines aredisplayed in a nearby area.vocATroNAL EDUcATIoN. The imPor-tance of vocational training in Ameri-ca's future is stressed by an exhibit ofmachine tools and samples of machinework accomplished by vocational stu-dents all over the U.S.ADvENTTJRE plAycRouNn. Children areinvited to play on a number of futuristicclimbing structures in a playground be-side the building.APLAcETo EAT. On the ground floor ofthe pavilion is a large cafeteria of mod-ern design.

The permanent staff of the World's Fair

1964/1965 Corporation numbers 2OO,

compared with 6,500 for the l9l9 Fair.

o. ' TRAVELERS

INSURANCE

In this pavil ion. which seems to floaton jets of water, the two-and-a-half-bil l ion-year story of l ife on earth is por-

3

trayed, beginning with the earliest celland culminating in modern man's leapinto space. Under the red dome thatsymbolizes the, Travelers umbrella ofprotection, I I dioramas use life-sizedmodels, stage sets and sound and light-ing effects to re-create the most crucialeras and events of the exhibit 's theme,"The Triumph of Man."* Admission: Jree.

Highlights

BrRTH oF THE EARTH. The approach tothe pavilion is through an 8O-foot cov-ered walkway, which has along itslength a glass-and-plastic mural depict-ing the origins of our planet.BEcTNNTNG oF LrFE. On the ground levelis a three-dimensional display thattraces the evolution of l ife from one-celled organisms to early land creatures.Realistic l ighting and sounds create thesubaqueous atmosphere in which thisjourney began.rHE pRocREss oF rvrAN. One and a halfmill ion years of human progress arereviewed in a 2l -minute tour of the t ldioramas that cover the second floor.\ In the earliest periods, tools are invent-ed, fire is discovered and art and religiondeveloped.\ Early larms and cities indicate the be-ginnings of civil ization.$ The Roman era is shown at its peak,and during its decline under barbarianattack.g The darkness ol the Middle Ages isepitomized by the perils of the BlackDeath, which ravaged Europe for cen-turies.! The rise oJ modern man is shown byCopernicus' theory that the earth re-volves around the sun and by Colum-bus' voyage of discovery.

1 Pioneers tame America. and the UnitedStates faces and surmounts the trials ofthe Civil War.\ Inthefnal display, man is seen on theverge of yet another triumph, the ex-ploration of space.rHE coMpANy roDAy. Several exhibits re-lating to The Travelers are at the end ofthe pavilion. They stress the protectioninsurance affords families, businessesandcommunities; there is also a center

where questions about insurance areanswered. Visitors may obtain an il lus-trated booklet and record dealing withThe Triumph of Man exhibit.

Suggestions for items to put in the newWestinghouse t ime capsule poured infrom al l over the country. A Minnesotacampfire group wanted included for' theteenager of 5,0o0 years hence a yoyo, bub-ble gum, a talking dol l , a Twist record

and a hula-hoop. Many.women suggestedwigs. bikinis, false eyelashes and hair dye.

t0

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SIMMONS

On the first floor of the blue and whiteBeautyrest pavil ion, five whimsical dis-plays follow man's progress from rockpillow to comfortable mattress in hiseffort to get a good night's sleep. On theupper floors, visitors can lie down insmall, private rest alcoves, rented by thehalf-hour.* Admission:coves, $ I .00.

fru to the pavilion; rest al-

Hightights

"LAND OF ENCHANTMENT.- IN thc CX-

hibit area, the animated displays dealwith various aspects of sleep: elves dig-ging sand for the Sandman; the sleep-ing difficulties of Will iam Shakespeare,George Washington, Napoleon and oth-er historic figures.AND so ro BED. Uniformed attendantsescort visitors to their rest alcoves, seta timer outside and rouse them gentlyif they sleep beyond the half-hour limit.Each alcove is carpeted and furnishedwith bed, shelf and full-length mirror;a nap robe is provided. For the insom-niac, floor-to-ceiling windows offer anexcellent view of the fairgrounds.

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xrI

\MELCOME TO TI{EThe very f irst i tem A&P ever sold was a product broughtf rom hal f way ' round the wor ld. An especia l ly f ine tea atan especia l ly low pr ice.

Today, over a century later, A&P Buyers comb the fourcorners of the world to bring you over 6,000 i tems fromfif ty countr ies as well as from the f i f ty United States.

WOFTLD'S FARE(And every one of these items is guaranteed toplease you or you get your money back!)

The future wi l l undoubtedly produce new and won-der fu l developments in the wor ld 's fare. What-ever they are, your A&P wi l l cont inue to br ing moregood food to more people for less money.

tSuper Markets

II

HEREAT THE HEART

OF THEGENERAL MOTORS

FUTURAMA

THRILL I DREAM I DISCOVERIII{ FRIGIDAIRE'S KITCHEI{ IDEA CENTERSheer magnificcnce! You'll tl isc,over man)' ncN wavs to brigltten up) our kitchen because thcse l'rigitlaire tlisplavs are {il lerl l ' ith dccorat-ing ideas from all over the rvorlrl. Anr[ thel"re filled rvith the nervestFrigidaire appliancres. All so lovell' 1'ou'll n-ant to stop touring andstart t:ooking. See these exr:iting displal.s at Frigidaire's Iiitchen IdeaOenter. And see the l'onderful nerv Frigiclaire appliancesin the Formica \Vorld's Fair House. too. Visit' them nol'!

FR. IGIDAIR.EP F ' O D L ' C T O F G E N E F ' A L M O T O R S ;

Glt t{(lw T(l THE GEI{ERAI M(lT(lRS FUTURAMA ANDFORMICA WORLD'S FAIRH(lUSE

- I N D U S T F I I A L

il AMERICANINTERIORS

The worid of home. furnishings is ondisplay in this circular; four-story build-ing with two turretlike wings. Morethan 120 manufacturers and a numberof interior designers are represented inexhibits dealing with everything thatgoes into a house: furniture, fabrics,floor coverings, paints, tableware, dec-orations and lighting. Among thefeatures are l4 integrated room set-tings, each of which reflects a distinc-tive way of l ife in a different region ofthe United States. Other exhibits fea-ture unusual uses of wood, displays ofa variety of crafts, and showings ofaward-winning furniture design. Thereis a restaurant.* Admission: 50 cmts:, childrm undbr 12free.

Highlights

REGToNAL LrvrNG. In the 14 furnishedrooms, New York City is represented bya penthouse living room, Chicago by thedining room of a remodeled carriagehouse, and so on. Co-sponsors of thedisplay are Du Pont and the AmericanInst i tute of lnter ior Designers.pRrzE-wrNNrNG DEsrcNs. Arnong theprize-winning pieces of furniture is awalnut cabinet, for high-fidelity equip-ment or storage use, which won firstprize in the "Design for Better Living"contest sponsored in schools and col-leges by the pavilion and the Fine Hard-woods Association. AIso on display are20 winning designs from the AmericanInstitute of Interior Designers' annualawards.RESTAURANT. The pavilion's Glass Tow-er Restaurant is open for all meals.Visitors may dine on a broad terracewhich offers a panoramic view of thefairgrounds.

The ful l-sized woven repl ica of FrancisScott Key's Star-spangled Banner, hang_ing in the Maryland pavi l ion, was loomeddur ing the w in te r o f t962-196J , b i t by b i t ,by 300 Balt imore women.

FORMICA

The "Formica World's Fair House," sit-uated on the only hil l at the Fair, is thefirst house to use Formica laminatedplastic on exterior walls. Its interior in-cludes an indoor barbecue pit and nat-ural i l lumination from skylights. For-mica products are used lhroughout-onfurniture, cabinets and interior walls.Designed for a family of four .to six,the one-level house is for sale fromlisted builders across the country, in.six styles priced from 925,000 ro 945,-000. An exhibit arcade. which is builtinto the hil l below the model home, dis-plays a variety of modern householdproducts.* Admission:free.

Highlights

"TALKTNG HousE" roun. The interior ofthe house is viewed from an enlargedhallway, where a tape-recorded tourpast animated displays takes 13 min-utes. Features of the home, besides itsease of housekeeping, are a patio thatgives access to four rooms, and the fourskylights, which are locared in the fam-ily room, hallway, breakfast area andkitchen.EXHrBrr ARcADE. Shown here are build-ing products, furnishings and otheritems, some from Formica Corporationand other d iv is ions of the AmericanCyanamid Company, others providedby a number of independent manufac-turers who supplied products for themodel house.

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