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My masthead is going to be white. Since my central image is fairly dark and the background which my masthead is

going to be on is also dark, the white will make my masthead stand out. This is important because the masthead is a

key representation of the magazines identity, therefore needs to stand out. I will also have a distortion effect on the

masthead, this is because I don’t want my masthead to look ‘clean’ and be purely white. This is because it will be

confusing to my audience and go against the codes and conventions of the genre, this because a pure white would

symbolise purity, however by adding a distorted effect, it will mimic the distorted nature of metal music, as a result

conforming to the expectations of the genre.

I am going to

have my

coverlines as

red. This is

because

during my

research, I

found that red

is the most

common

colour in

rock/metal

magazines,

therefore I

will use it to

meet the

expectations

of my

audience.

I am going to have

my splash as

yellow, this will

stand out against

the darker colours

surrounding it (red

and black),

therefore fulfilling

the purpose of the

splash which is to

stand out and to

instantly catch the

attention of the

reader. I will

emphasise this by

having a dark inner

shadow effect on

the words; this will

make my splash

look bolder and

therefore more eye-

catching.

I am going to

have my pug with

a yellow

background and

with red writing.

As the central

image’s

background is

dark, the brighter

yellow will mean

attention is drawn

to it. As red is

one of my house

colours and it has

connotations of

aggression, which

fits into the codes

and conventions

of my genre, its

use is appropriate

here.

I am going to have the writing on my bottom strip in red,

this is because it is not something that needs to stand out

to clearly, as it is as not as important as other features,

therefore, I don’t mind it being next to more red (the

coverlines). However, it still conforms to the genre as

the audience expects to see red on a rock/metal

magazine as it is used throughout the genre.