Hotel_business_plan_I_EN.rtf

8/10/2019 Hotel_business_plan_I_EN.rtf

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Foundations Hotel & Conference Center LLC

Hotel Business PlanPeriod: 2011 2016

790 Indian Trail Blvd. Traverse City, MI, 49686 Phone: 23!"90!2"46 #a$: 866!293!0079

%&ail: &ana'er()o*ndationshotel.+o& e- ite: ///.)o*ndationshotel.+o&Conta+t: *lia 1oard, Mana'erire+tor


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Table of Contents________________________________________________________

Introduction3

Executive summary4

Marketing8Foundations product mix8Market analysis10Marketing goals11Pricing strategy12perations

12!d"ertising and promotion1#$% analysis1'

The organizational structure18Management and personnel18!dministrati"e organi(ation1)

Construction Bid2*

Education!kills TrainingInternshi"s2*
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+ntroduction

Business descri"tion

Foundations Hotel & Conference Center is a ,-diamond .otel and offers luxury

accommodation and associated amenities to local/ regional/ national andinternational tourists and tra"elers0 For usiness tra"elers e offer a ide range offacilities suc. as conference and meeting rooms and ex.iition space/ including allnecessary conferencing e3uipment and security0

Business formation

.e company as started y Pine ro"e C.urc. of od in 2**)0 .e company formis a Limited Liaility Company/ LLC0 5egistration is in t.e $tate of Mic.igan undernumer6 7,1#1P0 .e company ill employ approximately #* people for federalincome tax purposes/ Foundationsis classified as a LLC under a #*1c, parent

corporation0

Managers#irectors

.e managerdirector is Mrs0 9ulia Hoard0

.e :oard of Managers7irectors currently consists of t.e Pine ro"e C.urc. of od;PC< =lder :oard and t.ey .a"e t.e principal responsiility for fulfillment of t.e.otel>s mission and t.e legal accountaility for its operations0 !s constructionproceeds/ managersdirectors ill e added to t.e :oard from t.e community0 !t alltimes/ t.e ma?ority of memers ill represent PC0

ur :oard of Mangers7irectors furt.er ensures ade3uate .uman and financialresources and acti"ely monitors and e"aluates t.e organi(ation>s executi"e director/as ell as t.e o"erall financial results0 .e oard memers appro"e and implementpolicies to ensure ac.ie"ement of t.e mission of t.e organi(ation and to pre"entpercei"ed/ potential or actual conflict of interest0 .ey ill accomplis. t.ese functionst.roug. regular meetings sc.eduled mont.ly0

Management team

Foundations@ management team ill .a"e direct knoledge of t.e .ospitality industry

and ill possess t.e necessary professional administration skills0 ur team illinclude a general manager/ c.ief engineer/ marketing personnel/ and professionalsit. accounting experience0 .e team ill tailor to t.e needs of t.e corporate clientand ill pro"ide complementary personal ser"ices .ere needed0

Foundations ill offer all of its management team competiti"e salaries0

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=xecuti"e summary

Business goalsmission

!s a usiness .otel otaining a permanent place in t.e local and national market

place is our primary goal0 %e is. to ac3uire national and international renon as ausiness destination it.in t.e next # years0

%e see it as our main mission to pro"ide .ig. 3uality accommodation and associatedamenities and ser"ices at competiti"e prices to our targeted markets0

:asic usiness o?ecti"e is reflected in e"eryt.ing t.at e do/ .ic. is to contriute tot.e enric.ment of t.e 3uality of li"es for people around t.e orld0

Business "hiloso"hiesidentity

7ue to t.e .otel management and tourist industry experience of Foundationsstaff/e ill e ale to create a .ig. satisfaction le"el for our tourist "isitors/ usinesstra"elers and t.e local economy0 Foundationsaccommodation and conferencefacilities meet t.e .ig.est standards of t.e industry and ill enale us to offer a .ig.3uality product mix0

$ocation

%e are going to e located in =ast :ay ons.ip in rand ra"erse County/ M+0 .islocation .as een selected ecause of its location/ si(e/ "isiility/ and image0 .eexact location ill e announced in t.e near future0

%eogra"hical markets

.e primary market ill e regional due to location of t.e .otel close to t.e usinessdistrict and close to C.erryland Capital !irport0

Foundations@ international acti"ities ill e en.anced t.roug. a range of co-operati"erelations.ips it. entities suc. as6

international tour operators

go"ernmental & diplomatic links

client ranc. & trade odies

international C.amers f Commerce & tourist agencies

ma?or .ospitality institutions


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&ision of the future

.e planned company can look forard to a promising future/ ecause of t.eexperienced staff/ our careful planning/ t.e potential of t.e targeted market segments/and skills training program0 ur pre-market researc. .as s.on t.e intended market

to .a"e plenty of room for a .otel suc. as Foundationsintends to run0 .emanagement style is flexile/ progressi"e and energetic0 =nt.usiasm of t.emanagement as ell as t.e employees ill greatly stimulate t.e en"isioned grot.0

Main ob'ectives

Business objectives

=stalis. an organi(ation .ic. pro"ides opportunity for employment it. skillstraining interns.ips

Pro"ide a "enue for t.e creation of a localregional usiness employee pool:ecome estalis.ed as a renoned .otelPartner it. community agencies to en.ance ?o training ser"ices

=stalis. a funding source for t.e de"elopment of ne small usiness "entures it.int.e region ;it. profits offering non-interest earing loans

Documents

Hotel_business_plan_I_EN.rtf