Hotel Summit East Africa 2013

26th July 2013Kenyatta International Conference Centre, Nairobi, Kenya

Investing in Hospitality Industry: The Next Frontier

Co-located with

www.kenyahospitalitytradefair.com

PartnersOrganized by Co-organized by

Register today at: www.hotelsummitea.com or Call us on: +254 714 33 22 11

Introduction to HOSEAThe Hotel Summit East Africa (HOSEA) is the region’s premier gathering, providing delegates with the opportunity to promote their business to both a regional and global audience. For those looking to do business in Kenya and neighboring countries, HOSEA is a must-attend event.

Slujan Events, in partnership with Eastern African Economic Chambers of Commerce (EAECC) are proud to introduce the first edition of Hotel Summit East Africa (HOSEA). Under the theme “Investing in Hospitality Industry: The Next Frontier”, the premier conference is slated for 26th July at Kenyatta International Convention Centre, Nairobi-Kenya.

Market OverviewThe International Monetary Fund has projected a 5.5% GDP growth in 2013 for the region, 25 percent of which is driven by the buoyant tourism sector. The steady flow of tourists combined with the growing domestic business market and the growing influx of foreign investment has helped cement the viability of East Africa’s hospitality sector. The region presents a stable economic landscape with a high investment attractiveness index barely affected by the global economic crisis.

Co-located with the Kenya Hospitality Trade Fair (KHTF), East Africa’s premiere hospitality exhibition, the Hotel Summit comes as a timely business networking solution and viable point of convergence for organizations and individuals seeking strategic knowledge, C-level partnerships and insights into the region’s most promising sector.

Starting with a strategic outlook of the region’s economic landscape with a thorough review of its investment attractiveness and the specificities of its tourism sector, the Hotel Summit will then explore from local investors’ point of view on the various incentives, ROI and policies available for foreign investors.

A succession of executive panels that will include senior management from international and local hotel chains will enable participants to understand the complexity of project financing boutique, budget or luxury hotel development in East Africa. Additional discussions will cover partnership strategies and risk management.

In an innovative approach on strategic expansion brought about by international brands CEOs will engage the audience in grasping the economics of brand consolidation and qualitative versus quantitative expansion.

Who attends � Owners, private investors, institutional investors and asset managers � Government and regulatory officials � Property funds � Real estate developers � Hotel operators and management companies � Hotel and hospitality managers � Hospitality groups � Industry associations � Banks and finance providers � Consultants � Lawyers and brokers � Architects, designers and contractors � Banks and finance providers – investment/loans � IT solution providers � Payment solution providers � Security, facilities management, services solution providers

“The right conference in

the right market at the

right time.”


Industries represented � Hotel operators and management companies � Industry associations � Government � Banks and finance providers � Legal � Consultants � IT solution providers � Payment solution providers � Security, facilities management, services solution providers � Real estate � Hospitality groups

Conference goals � Provide a highly strategic, informative and dynamic annual conference platform. � Engage all stakeholders in both the public and private sector throughout the region to

ensure that the conference delivers to the needs of the market. � Promote East Africa as an investment destination and to highlight the major projects and

on-going plans � Attract international and regional investors and to promote partnerships with local

companies � Highlight the importance of local content in projects undertaken in East Africa. � Promote collaboration between local hotels and the international chains. � Encourage international knowledge transfer on all issues from investment to partnerships

and delivery � Ensure best practice solutions and give the opportunity for companies to put forward

latest ideas

Venue detailsDate: 26th July 2013The Kenyatta International Conference CenterHarambee AvenueP.O. Box 30746-00100NAIROBI.ISDN: +254 20 3261000Telephone: +254 20 2247277Fax: +254 20 310223Email: [email protected]: www.kicc.co.ke

Marketing: +254 20 3261133/117Front Office: +254 20 3261000Public Relations: +254 20 3261151

“A fantastic conference allowing all participants

to learn and share vital knowledge on Hospitality

Industry. A massive networking opportunity.”


Conference Agenda

08:00 Registration & Networking

08:30 Biz-Speed Networking

09:30 Welcome Remarks

09:40 Opening Remarks

09:50 Key Note Address

10:00 REGION ECONOMIC OUTLOOK

An Outlook on East Africa’s Economic Landscape and the Hospitality Sector’s Viability � Tourism: The benefits of East Africa’s dual touristic appeal (holiday destination and business) for the

hospitality sector. � Diversification: What does the future hold for medical and educational tourism in East Africa? � East Africa as a key investment destination: The role of the governments in attracting foreign capital. � “A la carte” hotel development: Market drivers for budget, mid-market or luxury projects. � Assessment of market demands: Beyond serving the needs, tailoring hotel projects to consumer

behaviors and exceeding expectations. � Infrastructure: Aligning hotel project developments with current mega-infrastructure project roll-

outs.

10:40 INVESTMENT ASSESSMENT

Assessment of East Africa’s Hotel Investment Landscape � Realistic assessment of East Africa’s tourism investment: Key incentives, rewards and patterns. � Investment climate: Investment attractiveness index, ROI and exit strategies � Project finance options: BOOT, BOT, BOO, DFBO... � Foreign investor traction: Private partnership prospects, government support, investment policies

and regulatory framework � What are the opportunities for small and medium hotel brands? � Projects pipeline: Which country? What region? What city? What timeline? What segments? � Competitiveness, fostering community development and encouraging youth employability

11:20 Networking Coffee Break (Exhibition Area)

11:50 INVESTMENT PLANNING

Investment Strategy, Portfolio Diversification and Investment Vehicles � Feasibility outlook: Analysis of lodging supply gap for budget, mid-scale and high end offerings � Entry point: Doing business in East Africa? Opening first in Nairobi, Kampala or Dar? For budget?

Luxury or mid-scale?

� Availability of financing options: PPP, JV and other project finance solutions � Funding opportunities: M&A prospects, PE, banks, investment firms, VC? � Partnership strategies: Risk-free partners’ sourcing and selection process � Risk assessment: Identifying risks and adapting to market specifics. � Sustainability and ROI: Investment performance review with a realistic timeline for financial return

12:20 STRATEGY AND EXPANSION

International Outlook on the Hospitality Sector Growth Projections � Short, medium and long term prospects � Revenue generation streams and growth factors � Leveraging growth with diversified projects for mix-used development, low and midscale hotels � Hotel profitability updates � Comparative and causality analysis: International hotel industry development updates vs. East

Africa hospitality sector growth � Qualitative vs. quantitative expansion models in East Africa

12:50 Network Lunch

14:00 Break-Out Sessions

Session One Session Two

BRAND CONSOLIDATION AND STRATEGY

The Economics of Brand Consolidation in East Africa’s Market

� Brand of expansion: Boutique segment development vs. lifestyle lodging vs. low cost accommodations

� Brand extension: Going global while maintaining standardized service excellence and enhancing the uniqueness of each location

� Franchising control and negotiation: How to keep brand standards in check?

� Funding brand expansion: Medium term investment sourcing prospects

� Building the case for the geographic expansion of the brand:

� Proliferation of the brand: Which customer segment? How, why, where and when? �Measured business expansion: Refining brand message and identity by limiting regional presence

OPERATIONAL EXCELLENCE AND

REVENUE MANAGEMENT

Increasing Operational Efficiency � Creating standardized customer service response

adaptable to luxury, boutique, or budget hotel projects

� Benchmarking East Africa’s service levels against global standards

� Preparing for increased operational capacity � The E-factor: Streamlining delivery by integrating

high end IT solutions in hotel operations � Pricing: What are the best rates models

applicable to East Africa markets � What works best and what practices should be

avoided?


14:40 Networking Break (Conference Room)

14:50 Break-Out Sessions

Session Three Session Four

TECHNOLOGY AND INNOVATION

Unveiling the Many Facets of Innovation and Revealing its Benefits

� Service innovation to achieve anticipation (booking, visibility, availability)

� IT innovation to offer simplicity (back office and front desk)

� Product innovation to present a multiplicity of choice (high tech, wellbeing, amenities)

� Customer relationship management innovation to propose convenience

� Hotel design innovation to enhance brand experience

� Integration of technological innovation to increase local and regional competitiveness

� Cost vs. outcome debate for budget, mid-scale and luxury hotels

� Technology of choice: What to implement, when, where and how to assess its suitability for the regional market

COMMUNICATION, SOCIAL MEDIA AND

MARKETING

Maximizing Marketing Outreach by Increasing

Channels and Adapting the Overall Message � Speaking social media: Creating loyalty beyond the

front desk and the booking systems � Using grassroots channels: Co-marketing with local

small to medium partners to enhance visibility among the scattered business communities and domestic tourists of the region

� Micro-segmentation: Acknowledging the specifics of the region’s business, leisure or religious visitors for each segment (budget, mid-scale, luxury)

� Sales centric vs. non-sales centric communication: What message fits best?

15:30 REGULATORY UPDATES

Hospitality Sector Regulation and Investors’ Protection Provisions � Implementation updates and outcome of tourism accommodation regulations � Review of the standardization process of the East Africa Hotel classification system � Contracting compliance updates � Business licensing challenges and solutions � Outlook at the letter of the law for investment protection and existing practices � Future regulations and their impact on foreign and local hospitality investments � A country specific perspective on the day-to-day compliance to hospitality business and

investment laws

16:10 CUSTOMER SATISFACTION AND SERVICE DELIVERY

Is the Guest Still King or Does the Brand Impose and the Customer Dispose? � The customer is always right” culture: A brand value or a trade value? � The concept of agreeability � Analyzing how anonymous online consumer ratings impact brand integrity � Anticipating high customer satisfaction rates by improving service delivery � Analyzing East Africa’s consumers’ expectations to realistically address the customer

satisfaction gap

16:40 Close of Summit (Bus Transfer to Kenya Hospitality Trade Fair)

19:30 Hospitality Reception Evening

11:30 Drop off at the Hotel

Why attend

� Network with Colleagues & Industry Leaders

� Current Real Estate Trends & Hotel Values

� Over 30 Knowledgeable Speakers from all over the globe

� Great Take-Away Information � Connect with Fellow Owners � Productive and Enjoyable Event

“The conference’s blend of specialist speakers,

panel discussions and networking makes this

meeting the must-attend event of the year for

anyone interested in investment in the Hotel

Industry across the Sub-Saharan Africa.”


Sponsor the Hotel Summit East Africa:Are you looking to get involved in key hospitality projects in the Region?Are you looking to meet the key players in the rapidly expanding hospitality sector?

� Raise your business profile to the industry’s top decision makers and increase bottom-line returns

� Network with the region’s most important hospitality investors � Achieve brand recognition in new markets through our extensive marketing

campaign, your message will reach thousands of targeted industry players � Stand out in a competitive market place -your company becomes

immediately visible to the hundreds of hotel owners, investors and operators

� Strengthen your existing relationships and forge new ones - take advantage of your sponsor passes and benefit from spending quality time with new and existing contacts

We offer you a fantastic range of opportunities to promote your company to the industry. Use the attendee list to contact delegates to arrange meetings, have an exhibition stand, place an advertisement in the delegate materials... to name just a few of the benefits.

To enquire about our sponsorship packages, please contact:

[email protected]

OR call: +254 714 33 22 11

Registration options: � Early Bird Registration (up to 15th May 2013) USD 550 � Standard Registration (16th May - June 30th 2013) USD 750 � Late/On-site Registration ( after 30th June 2013) USD 950

3 Easy Ways to Register:Email: Send email copy of registration form to [email protected] Book online: www.hotelsummitea.com Telephone: Prisca on +254 720 125 337 or + 254 20 2671625

Call for SpeakersTo be part of this cutting-edge event and share your experiences, please express your interest to speak before 31 May 2013 to [email protected].

Are you a senior manager and time is a constraint for you to get involved? There are different interactive formats incorporated into the summits’ programme to enhance interactivity, which require minimal advance preparation. Consider getting involved in:

� Live interviews – interview questions will be shared with you in advance

� Panel discussions – feel free to nominate a topic of your choice

Submission criteria

� Your presentation title and a short 10 line summary of your presentation focus

� Your picture, biography, name and job title � Your contact information (email, mobile, office

telephone number)

Email [email protected] to join or recommend a member for the advisory board

TECHNOLOGY & SUSTAINABILITY

FURNISHING, INTERIOR DÉCOR & DESIGN

HOSPITALITY SUPPLIES & EQUIPMENT

OUTDOOR & TAILOR-MADE EXPERIENCES

FOOD & BEVERAGES

www.kenyahospitalitytradefair.com

25th - 27th July 2013Kenyatta International Conference Centre

Nairobi, Kenya

Hospitality Solutions,One Global Place

Event Categories


Networking Opportunities

MyHOSEA APP

At HOSEA, we pride ourselves on keeping you connected with your community and increasing your networking opportunities at our events.

Begin connecting with other delegates before you travel to Kenya. Our online platform provides a forum to view the attendee list and arrange meetings before the conference.

The KHTF App will be available to download prior to the event. It will include the programme for the two days, speaker profiles, important updates and the ability to message fellow delegates in order to network and arrange crucial meetings.

As a registered attendee, you will be sent a username and password prior to the conference.

Biz-Speed Networking

This Icebreaker session takes place before the plenary sessions. In 60 minutes, all the delegates get to meet as many delegates as possible.

Hospitality Reception Evening

Held on the second day of the exhibition, the Hospitality Reception Evening will bring together the full spectrum of the hospitality community at a five star venue. Invited guests will be treated to a lavish spread of food and beverages, whilst enjoying the vibrant entertainment throughout the evening. It will be a networking forum for the delegates and business community from the region to share, discuss and further seal business deals.

AccommodationDelegates are responsible for the arrangement and payment of their own travel and accommodation. Upon registering to attend this event, Slujan Events will inform you of how to book accommodation at various hotels.

Schedule in Brief

FRIDAY, 26TH JULY 2013

TIME ACTIVITY

8:00 - 8:30 Registration and Networking

8:30 - 9:30 Biz-Speed Networking

9:30 - 9:40 Welcome Remarks

9:40 - 9:50 Opening Remarks

9:50 - 10:00 Key Note Address

10:00 - 10:40 Regional Outlook

10:40 - 11:20 Investment Assessment

11:20 - 11:50 NETWORKING COFFEE BREAK (EXHIBITION AREA)

11:50 - 12:20 Investment Planning

12:20 - 12: 50 Strategy and Expansion

12:50 - 14:00 NETWORK LUNCH

BREAKOUT SESSIONS

14:00 - 14:40 Session One: Brand Consolidation and Strategy

Session Two: Operational Excellence and Revenue Management

14:40 - 14:50 NETWORKING BREAK (CONFERENCE ROOM)

BREAKOUT SESSIONS

14:50 - 15:30 Session Three: Technology and Innovation

Session Four: Communication, Social Media and Marketing

15:30 - 16:10 Regulatory Updates

16:10 - 16:40 Customer Satisfaction and Service Delivery

16:40 Close of Summit ( Bus Transfer to Kenya Hospitality Trade Fair)

19:30 - 11:30 Hospitality Reception Evening

11:30 Drop off at the Hotel

“Join the discussion on Twitter before, during

and after the event with our official conference

hash tag: #HOSEA2013”

26th July 2013

Documents

Hotel Summit East Africa 2013