Hotel Energy Solutions Online Magazine. 2011

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SMARTER, GREENER AND

MORE COMPETITIVE

Take a look at the HES e-toolkit,and nd out more about our

pilot desnaons

Hotel Energy SoluonsConference 2011

FITUR Green 2011

INSIDE!

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French Environment &

Energy Management Agency

Supported by:

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OTEL

ENERGYSO

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EN

TDear Reader 3Hotel Energy Soluons 4HES your guide to beer energy consumpon 4What the HES e-toolkit can do for you 5

Did you now...?The UNWTO commitment 7

HES Pilot DesnaonsStrandja Nature Park, Bulgaria 8Palma, Spain 10Haute Savoie, France 12Bonn, Germany 14

Hotel Energy Soluons - 2011Conference 16

FITUR 2011: Responding to the challenges of global tourismInternaonal Tourism Trade Fair 18FITUR 2011 Brokerage Event 18

FITUR Green Exhibion 19

Visit Madrid 20

Hotel Technology InstuteSustainability in the Spanish Tourism Sector 21

Sustainable Energy Europe Campaign 22

Global Tourism Forum Andorra 2011 23

Hotel Energy Soluons partners 24

Contact the World Tourism Organizaon coordinaon team

Claudia Lisboa HES Project Manager [email protected] Novakovic HES Communicaon [email protected]

Disclaimer: The sole responsibility for the content of this magazine lies with the authors. It does not necessarily reect the opinion of the European Union. Neitherthe EACI nor the European Commission are responsible for any use that may be made of the informaon contained therein.

For further INFORMATION and CONFERENCE REGISTRATION, visit our website: www.hotelenergysoluons.net

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Dear Reader...

Welcome to the third issue of

the Hotel Energy SoluonsOnline Magazine

Aer two years of extensive research and tesng, the United NaonsWorld Tourism Organizaon and its partners will unveil an innovaveonline soware applicaon for improving energy management in hotels:the HES e-toolkit.

In this issue, pilot desnaon hoteliers who have tested the e-toolkit

will share their experiences with you. You will also preview FITUR Green,a special exhibion that will be part of the Internaonal Tourism TradeFair in Madrid. FITUR Green will present some of the latest and mostsuccessful technologies adapted to energy and tourism.

We will show you how, by using energy-ecient and renewable-energytechnologies, hotels can reduce operaonal costs while also helping toalleviate the industrys impact on the environment. The energy hotelsconsume is not only expensive but also contributes to the environmentalchallenges we are all so well aware of. By reducing CO2 emissions,hotels can make a posive contribuon to the environment and reduceoperaonal costs at the same me.

The varied impacts of a changing climate are becoming evident atdesnaons around the world and are already inuencing decisionmakingin the tourism sector. This aects all of us, and we all must think abouthow best to reduce the burden we place on the environment. Due to thenumber of clients they receive, hotels are well placed to act as a beaconof energy responsibility to other industries, as well as to individuals.

Hotels are one of tourisms key drivers of employment and economicrevenue. Hotel Energy Soluons is commied to enabling a morecompeve, more sustainable future for the tourism industry by assisnghotels to adjust their energy needs in a praccal and feasible way.

As we work together toward a greener future for the tourism sector, HotelEnergy Soluons provides an interacve forum between hoteliers, energytechnology suppliers and other stakeholders at tourism desnaons.Together we can all pave the way to increasing compeveness andreducing greenhouse emissions.

I hope you enjoy this excing issue.

Zoritsa Urosevic

Hotel Energy Soluons CoordinatorUnited NaonsWorld Tourism Organizaon (UNWTO)

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Hotel Energy Soluons

HES Your guide to beer energy consumpon

Hotel Energy Soluons presents the HES e-toolit,

an innovave energy toolit for hotels

Launched by the United Naons World TourismOrganizaon, Hotel Energy Soluons is an iniave co-funded by the European Agency for Compeveness andInnovaon (EACI) and Intelligent Energy Europe (IEE).The project was conceived to help small and mediumenterprises (SMEs) in the accommodaon sector reducetheir energy consumpon and also to reduce their

operaon costs. Although HES was designed primarilywith European Union Member States desnaons inmind, hotels at any desnaon around the world mayuse the tools free of charge.

HES will guide you to beer understand the energyconsumpon of your hotel and show you how toimprove your energy management how to increaseyour energy eciency and cut your operaonal costs.The Hotel Energy Soluons e-toolkit is a sowareapplicaon available online. It is not only a diagnosctool, but it also oers and adapted range of available

soluons in energy-ecient (EE) and renewable-energy(RE) technologies. These technologies are designed toreduce energy consumpons impact on the climate andenvironment and are therefore well aimed at the touristindustry.

The HES e-toolkit oers the best soluons to enhanceand opmize energy performance, calculate thenecessary inial investment and the return on thatinvestment, and nally, it compares the results withsimilar properes.

Aer installaon, energy consumpon and hotel energy

bills decrease, which makes a posive contribuon tothe environment and increases prots.

The HES e-toolkit, currently being tested at pilotdesnaons, will be presented on 20 January 2011during the second annual Hotel Energy SoluonsConference. The conference will be held at FITUR, theInternaonal Tourism Trade Fair in Madrid. It will oer thepossibility to meet with EE and RE technology providersat FITUR Green, an integrated part of the Hotel EnergySoluons objecve, to build a beer understandingbetween hoteliers and energy technology providers and

manufacturers.

Clic hereto learn more,read our fact sheet.

hotelenergysolutions.net

HOTEL ENERGY SOLUTIONSIncreasing thecompetitivenessand sustainability oftheEU accommodationsector

WHAT WILL THE PROJECT DO?

Hotel Energy Solutions project delivers information,

technicalsupportandtraining tohelp smalland medium-

sized(SME) hotelsacross the27 European UnionMember

Statesto increasetheir useofenergyefficiency(EE)and

renewableenergy (RE)technologies.This willhelp reduce

hotels operational costs, while increasing their

competitiveness andsustainability. Itwillalso contribute

toalleviatingtheindustrys impactonclimatechange.

Hotel Energy Solutions assists hoteliers by delivering,

among else:

HES E-toolkit aninnovativesoftware applicationthat

offersenergyusedata analysis,decision-makingsupport

and recommendations for investing in EE and RE

technologies,as wellas acarbonfootprint calculator.

HES Video and E-brochure communicationtools will

bemade availablefor useby hoteliersin support of

transmitting theimportance ofenergy savingsto their

guestsandstaff.

Supporting materials resea rc h p ub l ic at ion s

concerningthe mostsuitable EE andRE technologies,

practicesandincentivesavailableforhotels.

WHO IS INVOLVED?

The WorldTourismOrganization(UNWTO), aspecialised

UN agency fortourism, as coordinator ofthe project has

brought together keyorganisationsin thefields oftourism

a n d en erg y su ch a s United Nations Environment

Programme (UNEP), International Hotel and Restaurant

Association (IH&RA), French Environment and Energy

Management Agency (ADEME), and EuropeanRenewable

Energy Council(EREC). Theproject isco-fundedby the

European Agency for Competitiveness and Innovation

(EACI).

WHY DO WE NEED TO ACT NOW?

Whilethehotelsectorisoneof tourismindustrys largest

drivers of employment and economic revenue, i t i sa lso a

resourceintensivesector. TheEU ActionPlanfor Energy

Efficiency (2006) identifiesthe tertiary sector, including

hotels,as having thepotential toachieve 30% savingson

energy useby 2020 higher thansavingsfrom households

(27%), transport (26%), and the manufacturing industry

(25%).

Almost halfofthe worldshotels arelocatedin Europe,

and9 out of10 oftheseareSME hotels.Currently, theSME

hotelsuseof EEandRE technologiesisfar belowits real

potential, andthemajorityof thesehotelsare relyingon

older,lessefficientequipment.

Reducing CO2 emissions by adopting up-to-date energy

technologies can helpboost the competitiveness and

sustainabilityof these hotels.To increasetheir savings

potential throughuse ofEE andRE technologies,SME

hotels need informationand technicalsupport that the

HotelEnergySolutionsprojectis developing.

EXHIBITIONEnergy Technologies

forthe HotelSector

19 23 JAN 2011

Dont miss these important upcoming events!

CONFERENCEAnInnovative Energy

Toolkit for Hotels

20 JAN 2011

First-timepresentationof theinnovativeapplicationforSME

hotelsinsupport of their energymanagementeffortswith

hoteliertestimonials ofits potentialfor energy savings!

Energytechnology suppliersare invited to present at FITUR

GREEN, aspecial exhibitiondedicated toenergy andtourism.

Over 5,000 hotelsattendFITUR eachyear!

The Hotel Energy Solutions aims to help hotels improve

theirenergy management, reduce operational costs and

achieve:

20%increase in energy efficiency

10% increase in renewable energy use

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HES E-toolkit

What the HES E-toolit can do for you

Reduce your energy consumpon with the HES e-toolit

The HES E-toolkit is designed to allow you to measureand improve your hotels energy performance andreduce energy costs. The e-toolkit quesonnaire takesabout 40 minutes to complete and then generates aseries of simple reports.

The quesonnaire rst asks basic quesons about your

hotel or guesthouse and its locaon andenvironment in order to match soluons to the needs ofeach individual hotel.

Next, the quesonnaire asks for details about theamount and types of energy you purchase (thisinformaon can be found on your energy bills) andabout any renewable energy you may already generateon site. The nal part of the quesonnaire asks aboutenergy-saving measures you are already taking such

as using low-energy lighng or improving buildinginsulaon. Once you implement the soluons bestadapted to your needs, you will improve your hotelsenergy performance and reduce energy costs, therebyimproving your compeveness.

Aer compleng the quesonnaire,

the toolit presents you with three one-page reports:

5

an Energy Soluons Report that proposes priorityopons you can consider in order to increase energyeciency (these are divided into low/no cost opons andopons that require an inial investment)


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Hotel Energy Soluons

In addion to the reports, the E-toolkitprovides a return-on-investment calcu-lator. This calculator shows you the mostcosteecve investment for your hotel. It iseasy to understand and is adapted to yourpersonal budget.

Energy eciency and renewable energyare widely talked about now, but when itcomes to deciding on what would be bestfor individual hotels or guest-houses, the

informaon and advice available can beconfusing.

The HES E- toolkit provides easy-to-understand informaon onavailable technologies, and the reports it generates enable you tosee how simple it can be to reduce your energy consumpon and tounderstand the soluons that are best adapted to your hotel or guest-house. Armed with this, youve taken your rst step toward improved

energy management.

Aer choosing to invest in long-term energy-reducon soluons, the next step is to get an esmate from suppliers andinstallers. They will also explain how each of the opons can be ed to your hotel. Some local or naonal nancialsupport may be available, so be sure to check. Then select one or more opons, and in a short me your hotels energyperformance and savings will surprise and delight you.

6

an Energy Consumpon Report that shows how muchenergy is being used per square meter per year, pernight and per room, along with an energy bar that showshow this compares with other hotels and guest-housesof the same type which allows you to appreciate yourpotenal energy savings (20%, 40%, 50%...).

a Carbon Emissions Report that calculates the amountof carbon dioxide your hotel produces via the energy itconsumes.


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Did you now...?

The UNWTO commitment

We are all aware that global warming is a major

concern. The UNWTO has been working to raise

awareness on climate-change issues in the tourism

sector for many years. Climate change is already having

a signicant impact on tourist desnaons while energy

consumpon within the tourism industry contributes to

global warming. A recently issued report commissioned

by the European Commission warned that tourism

receipts in Europe may decrease by ve billion Euros

per year by 2080 due to the consequences of globalwarming. Tourism acvies, mainly transportaon and

accommodaon, generate 5% of the total greenhouse

gas emissions. The challenge ahead therefore lies

in adapng the tourism desnaons to changing

environmental impacts and at the same me to

transform tourism into a greener industry.

A greener tourism

As a key driver of jobs, trade, investment anddevelopment, the tourism industry has treme-ndous

economic value around the globe. The UNWTO has

been lobbying governments around the world to include

travel and tourism in their smulus packages and to

encourage its sustainable growth in the transformaon

toward the Green Economy. A modeling exercise

shows that tourism investments under green economy

scenarios have an economic mulplier eect while

reducing negave environmental impacts. Progress is

also being made by the private sector. Over the nextfew years more accommodaon businesses will likely

be required to obtain energy cercates, showing their

energy performance, and ulmately aecng the overall

value of the business.

The challenges

of climatechange and a

greener tourism

7

Go to website
http://www.unwto.org/sdt


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Strandja Nature Park is the largest protected natural area

in Bulgaria, established to protect unique ecosystems

and their biodiversity and to preserve the folklore,

culture and heritage of its villages.

In the park there are 54 species of mammals and 261

species of birds. Strandja is the only Bulgarian territory

included in the ve priority conservaon areas in Centraland Eastern Europe. It lies within the second largest bird

migratory path in Europe - the Via Ponca.

There are 121 species habitats, and in this respect, the

park is one of the foremost of Europes protected areas.

For many years now, the area has received the support

of the Swiss government for nature preservaon and

ecotourism development via the Bulgarian-Swiss

Biodiversity Program.

The Strandja Nature Park is one of the largest in Europe

and renowned for its gorgeous ora and fauna, while

incorporang in its territory exisng villages and the

everyday life of their local inhabitants. The park islocated in the Burgas region in south-eastern Bulgaria

and gives onto the stunning Black sea coast.

Strandja features a mild climate, a beauful landscape,

and a rich history and tradions.

In the region stands Strandja Mountain, the tallest peak

of which, on Bulgarian territory, is over 900 meters high.

An Abundant Ecosystem

and an Ancient Culture

8

The HES Rural Pilot Desnaon


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Strandja Nature Par

The Sustainable Tourism Project

The Directorate of the park is acvely working for the sustainable development of the area, implemenng a numberof projects that also address the sustainable development of local tourism. For the last 15 years many people in thearea have begun looking for alternave sources of income, and currently there are more than 100 establishments thatoer accommodaon, food and sightseeing in the area. There are guest houses in the villages, as well as small hotels.

Taking into account that these units are in a natural park, they must be even

more responsible to the environment. By using alternave sources of energy,

they are able to reduce their impact on nature. In the last two years, a

regional trade mark was developed and launched. The trademark recognizes

accommodaon providers and other tourism service providers who fulll thecriteria of responsible tourism.

The United Naons Environmental Program (UNEP) is in partnership with

the Bulgarian Social and Environmental Responsibility Center (SERC) in the

implementaon of the Hotel Energy Soluons pilot phase acvies. It is

ancipated that the HES pilot desnaon will build on the exisng sustainable

tourism iniaves within Bulgaria.

SERC and the Bulgarian

government have demonstrated

their commitment to sustainable

tourism through their

partnership with the United

Naons Industrial Development

Program (UNIDO) on the

Resource Ecient and Cleaner

Producon (RECP) project in

Bulgaria. As a direct result of

SERCs acvies, 20 Bulgarian

experts have been trained on

cleaner producon (CP) andanother 20 in corporate social responsibility (CSR). CP and CSR acvies have

been implemented in 25 hotels and ve tourism-related enterprises from the

supply chain in three Bulgarian locaons, and stakeholders have been engaged

in the promoon of sustainable desnaon management organizaons.

TO kNOW MORE:

Strandja Nature Par

www.strandja.bg

Burgas Regional

Administraon

www.bsregion.org

Social and Environmental

Responsibility Centre (SERC)

www.serc.bg

Contact:Mariana Assenova

Chair of the Steering Commiee

E-mail:[email protected]

9
http://www.strandja.bg/http://www.strandja.bg/


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The projects main objecves are the promoon ofthe municipality as a desnaon which is responsible

and commied to sustainability, raising awareness

among residents and tourists, and disseminang the

environmental best pracces of businesses in Palma.

The 2nd Internaonal Conference on Climate Changeand Tourism took place in October 2007 in Davos,

Switzerland. The conclusions of that conference were

brought together in a document, the Davos Declaraon,

which the Palma City Council Municipal Tourism Instute

used as an inspiraon and reference for the creaon of

this project, with the cooperaon and support of the

World Tourism Organizaon (UNWTO).

Palma City Council, working through the Municipal

Tourism Instute in collaboraon with private

businesses of the sector, wishes to promote an image

of this desnaon which is more rmly linked with

dierent segments of the tourism market and which

demonstrates a capacity for invesng in projects that

respect the environment, improving its compeveness

and posioning Palma as a dierenated tourist

desnaon with added value in quality and excellence.

Palma: Responsible TourismThe Palma, Turismo Responsable project aims to ensure

that all public-private iniaves are protable and

contribute to reinforcing a new image of this desnaon.

To this end, all the City Councils promoonal resources

will be employed, together with those resources placed

at the disposal of the City Council by collaborang

businesses in order to disseminate the project in

naonal and internaonal forums.

Palma, Turismo Responsablepromotes the concept of shared

responsibility among cizens,

tourists, and the desnaon which

hosts their visit.

The HES Coastal Pilot Desnaon

Palma: Commied

to responsibility

In 2008, Palma City Councils Municipal Tourism Instute

(Instuto Municipal de Turismo, IMTUR) launched the

project Palma Turismo Responsable

(Palma Responsible Tourism).

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Hotel Energy Soluonsin Palma

Palma is one of the four tourist desnaons selectedfor the implementaon of the Hotel Energy Soluonsproject (HES), an iniave of the World TourismOrganizaon (UNWTO). HES aims to facilitate the useof renewable energies and ecient energy systems forsmall and medium-sized hotels.Palma as a coastal desnaon has been selected forthe pilot phase of the project, during which it will boostits sustainability and compeveness, tesng the Betaversion of the HES e-Toolkit and receiving training fromleading European agencies.

The other locaons taking part are Bonn, Germany(as an urban desnaon); the region of Haute- Savoiein France (as a mountain desnaon); and Strandzha,Bulgaria (a rural desnaon).A total of 22 hotels in the municipality of Palma havealready signed up to HES, and will be able to benet freeof charge from specialized training in energy eciencyand renewable energies. Thanks to HES, these hotelswill achieve a reducon in their operang costs, increasetheir compeveness, and eventually help to reduce theimpact of the sector on climate change, promong

sustainability.Hotel Energy Soluons aims to achieve increases inthe use of renewable energy technologies and energyeciency of 10% and 20% respecvely in the hotelstaking part in the iniave.

Palmas hotels parcipang inthe HES project

The following hotels are parcipang in the project:Meli Palas Atenea, Hotel Tres, Palacio Ca Sa Galesa,Isla Mallorca, Saratoga, Nauc, Las Arenas, AparthotelPlaza Son Rigo, Casllo Hotel Son Vida, HM Jaime III,HM Gran Fiesta, HM Tropical, Costa Azul, Marina Luz,Pamplona, Nets, Hotel y Apartamentos Leman, TrypBosque, Iberostar Royal Crisna, Hotel Dal, Zurbarn,and AC Ciutat de Palma.

Palma de Mallorca, Spain

It also provides tourists with the tools they

need to learn how to enjoy more responsibleholidays, helping them to beer understandthe concept of responsible tourism. Thegovernment also invites cizens and touriststo contribute their opinion on how Palmacan become a more responsible desnaon.

TO kNOW MORE:

Mr Pedro Oliver

General Manager

INSTITUT MUNICIPAL DE TURISME

(IMTUR)

C/de la Victria 2, ppal

07001 - Palma

(34) 971 225 986

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Boosng parcipaon

The Municipal Tourism Instute promotes and

encourages the parcipaon of businesses andinstuons in the project by means of the signing of

collaboraon protocol, allowing them to work together

to create synergies in the development of tourism policy

within the framework of its competencies. Companies

such as Air Berln, Das Insel Radio, El Corte Ingls, Coca-

Cola, Sol Meli y CitySightseeing Palma have already

signed up to the iniave.

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The HES Mountain Pilot Desnaon

To minimize the ecological footprint, electedocials, policy makers and tourism professionalsconstantly strive to nd the right balance betweenencouraging healthy tourism and protecng aunique environment. They have found the answerlies in promong renewable energies and somobility, a new trend in tourism that allows all

stakeholders in travel to reduce the impact tourismacvies have on the environment.

Combining development with anexceponal environment

Creang wealth without harming the planet: this is a permanent

concern for the Haute-Savoie department in the French Alps. It is a

region commied to developing economic and tourisc acvies while

ensuring their successful integraon into its postcard landscapes.

Protecng the quality of life and the environment

In 2004, the Haute-Savoie commied to a policy of

environmental excellence to beer address suchconcerns. Since then, the region has undertaken

21 projects. Some examples are reducing waste

producon, building and renovang buildings that

ulize energy eciency, sensizing secondary

school students to environmental responsibility

and experimenng with alternave means of

transportaon. In 2006, the region also established a

departmental plan of energy.

The Haute-Savoie launched a Climate Acon Plan in 2008, and in 2009 it joined the European Union program EnercitEE(European networks, experience and recommendaons helping cies and cizens to become Energy Ecient). The

goal is to strengthen energy eciency, the use of renewable energies and energy conservaon. Furthermore, the

instuon Savoie-Mont-Blanc Tourisme is encouraging the development of ecostaons.

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Haute Savoie, France

An old concern

This concern for the environment is far from recent:SILA (the Inter-municipal Associaon of Lake Annecy)

was created in 1957 by eight municipalies in order to

save the lake from polluon.

The associaon accomplished its mission and more:

Lake Annecy is now known as the cleanest in Europe.

In the Haute-Savoie, there is a common goal, which

was taken up by the Applicaon Commiee to host the2018 Olympic and Paralympics Winter Games: to strike

a delicate balance between economic development and

environmental protecon in order to preserve the high-

quality natural and living environments.

This goal is perfectly addressed by a program like Hotel

Energy Soluons, which local hoteliers, who are very

sensive to these issues, have spontaneously lauded.

FURTHER READING:

Quand les staons protgent leur patrimoine naturel

Les JO : un lan favorable lconomie

Responsabilit socitale: un d pour lavenir

hp://enercitee.eu

SOFT MOBILITY

hp://www.managenergy.net

TO kNOW MORE:

Ms Sandrine Bornaghi

Responsible for Environmental Projects

[email protected]

Chambre de Commerce et dIndustrie

de la Haute-Savoie

www.haute-savoie.cci.fr

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The HES Urban Pilot Desnaon

Sustainable Bonn

Conference Sector Qualies for SustainabilitySince 2006, Germanys United Naons City runs a unique project, Sustainable Bonn, whose aim is moresustainable performance of the conference-tourism sector. Within ve years, 49 hotels and businesseshave qualied as Partners of Sustainable Bonn accounng for more than half of the citys hotel beds.Conferences on sustainable development to be managed sustainably. The hotels, restaurants, and cateringbusinesses should all demonstrate sustainable pracces in order to show solidarity with the conferencethemes.

Bonn: Germanys United Naons City

Bonn is Germanys United Naons City, where UNagencies have concentrated their eorts towardsustainable development worldwide. There are 17 UNagencies in Bonn and more than 850 UN employees.The biggest UN agency is the Climate Secretariat,followed by the Desercaon Secretariat and the UNVolunteers Programme. Other units deal with water,threatened species and natural disasters. The UNWTO

runs a consultancy unit for tourism and biodiversity inthe city.

The UN is the heart of a dense cluster of organizaonsdedicated to sustainability, including federal ministries;science, research and business organizaons; the mediaand some 150 NGOs, such as the Forest StewardshipCouncil and the Fairtrade Labelling OrganizaonsInternaonal. It is clear that Bonn is commied tosustainability

Hosng major environmental conferences

Bonn has become a plaorm for internaonal debatesand cooperave eorts, with a huge part of the Bonnconference-tourism business being sustainability-driven. The needs of these conferences and theirdelegates cannot be met by non-sustainable services ifthey want to demonstrate their sustainability integrity.Hence, the project Sustainable Bonn began to address

the conference-tourism sector in 2006. It supportssustainable pracces in Bonns hotel, restaurant andcatering businesses.

While reluctant at rst, the ten pilot hotels forSustainable Bonn soon found that their sustainabilitystrategies brought sustainable and nancial benet

as well as the opportunity to invest savings in socialresponsibility and fair purchasing pracces.From 2006 to 2010, 49 hotels, caterers and eventlocaons successfully parcipated in Sustainable Bonn

in such diverse sustainability areas as energy eciencyand renewable energies, water and waste management,mobility and fair and sustainable purchasing.

Bonn, Germany a beauful city located on the river Rhine next toSiebengebirge, Germanys oldest nature preserve. Quick facts: 141square kilometers, 319,000 inhabitants from 170 naons, numeroustourism and conference desnaons.

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Hotel Energy Soluons in Bonn

In 2011, 25 hotels in Bonn will test the new Hotel Energy

Soluons (HES) tool, contribung with their experience

gained from Sustainable Bonn. Mayor Nimptsch, who

met UNWTO Secretary-General Taleb Rifai in Bonn in

March 2010, considers the tesng a milestone and

expects that HES will unveil further potenal for energy

eciency and renewable energies in Bonn. Also in his

capacity as Vice Chair of the WMCCC, he welcomes the

UNWTOs iniave to support small and mediumsized

hotels and desnaons in their endeavours towards

sustainable energy management.

Bonn, Germany

Mr. Jrgen Nimptsch,Lord Mayor of the Federal City of Bonn.

Five years of Sustainable Bonn

Aer ve years of Sustainable Bonn, the success is

visible in implementaon, follow-up-strategies and

disseminaon. The conference-tourism sector is highly

movated and commied: partners connue upon

compleon of the programme, applying for re-audits

and disseminang the ideas of Sustainable Bonn to sta,

clients and through the channels of hotel chains.

Ameron has even convinced the city of Celle to iniate a

Sustainable Celle Tourism project in 2009. Moreover, the idea has spread to the cultural sector as well as to educaonal

eld.

Sustainable performance is sought aer, and not only for UN conferences and meengs on environmental or

development topics: it somemes it even constutes a condion for the choice of a venue.

TO kNOW MORE:Mrs. Susanne NoldenInternaonal Aairs and RepresentaonBonn City [email protected]

15

Sustainable Bonn has gratly helped to achieve sustainable performance and to make it part of the

image the city projects to the world. Tilmann Flaig, Managing Director of Tourismus & Congress GmbH,

sees an enormous increase in meengs and conferences in the eld of sustainability. Future concepts

should be geared toward this main focus, says Flaig.

Sustainable Bonn has been an asset from the beginning, the charm of it being easy access and an individual approach.

There is more to this project than merely greening conferences we are talking about an increased conscience for

development issues. According to Bonns Mayor, Jrgen Nimptsch, it is this conscience that makes up Sustainable Bonn.

Go to website

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HOTEL ENERGY SOLUTIONS

Hotel Energy Soluonsat FITUR Madrid 2011

Aer two years of research and tesng, the United Naons World Tourism Organizaon and its partners

will unveil the Hotel Energy Soluons e-toolkit. The e-toolkit is an innovave soware applicaon available

online to help hotels improve their energy management.

Hoteliers from pilot desnaons who have used the betaversion of the HES e-toolkit will share their experiences.Furthermore, the latest and most successful technologiesadapted to our sector will be presented at the conference andat a special exhibion dedicated to energy and tourism: FITURGREEN (19-23 January 2010).

As we work together toward a greener future for the tourismsector, Hotel Energy Soluons provides an interacve forum

for hoteliers, energy technology suppliers and other tourismstakeholders to save energy and reduce greenhouse emissionswhile increasing compeveness.

The HOTEL ENERGY SOLUTIONS ANNUAL

CONFERENCE will:

present the innovave HES e-toolkit designed for hotels

to help them to improve their energy performance

showcase energy-eciency (EE) and renewable-energy(RE) soluons for hotels while creang the best sengto network with Europes leading energy technologies

suppliers

demonstrate the benets hotels can derive byimplemenng energy eciency and using renewable

energies

The HOTEL ENERGY SOLUTIONS ANNUAL

CONFERENCE is highly relevant for:

hotel sector parcipants on local, regional and

naonal levels, especially small and medium-sizedaccommodaon businesses

energy-eciency (EE) & renewableenergy (RE)technology suppliers and manufacturers

tourism decision/policy makers and local authoriesin the elds of tourism, energy, technology and

environment

tourism and energy investment consultancy agents as

well as all others interested

The conference includes plenary presentaons and technical panels. In addion, it oers opportunies for networkingwith professionals in tourism, energy and technology.

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3%

7%

7%

9%

11%

13%

14%

34%

2%

Private sector or busi ness ass ociationHotel

Technology provider

University or research institute

Other governmental body

Non-governmental organis ation

National tourism administration

Intergovernmental organis ation

Media

Destination

Certification scheme

HOTEL ENERGY SOLUTIONS

Annual Conference

An Innovave Energy Toolit for Hotels

Thursday, 20 January 2011

FITUR Madrid

2011 Conference

What happened in 2010?

HES Conference 2010 Recap

The last years Hotel Energy SoluonsConference 2010 showcased innovaveenergy and sustainability soluonsgeared toward the hospitality sector.The audience comprised approximately250 professionals from naonal andprofessional associaons in tourismand energy, hotels, cercaon bodies,technology businesses and other tourism-

related enes.

17

ENTER HERE

ENG

ESP


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FITUR 2011

The Internaonal Tourism Trade FairFITUR celebrates its 31st anniversary from 19-23 January.

FITUR is a meeng point for tourism professionals at which theycan establish strategies, plans of acon and business alliancesto energize and get the most out of the tourism business. FITURshowcases innovave soluons for the changing demands of thetourism industry.

Tourism promoon agencies, operators, hotels, travel agencies,consultancies and experts in internaonal tourism managementand development will be meeng in Madrid for FITUR.

At the last edion, FITUR welcomed 10,966 exhibingcompanies from 166 countries/regions, 124,644 professionalparcipants and 7,532 journalists. They exchanged ideas anddeveloped new strategies to transform leisure into business andbusiness into development for those desnaons that welcomethe millions of travelers who visit and enjoy them.

FITUR 2011 Broerage EventA b2b Tourism Matchmaing Event

The FITUR 2011 Brokerage Event is organized within theframework of FITUR, the Internaonal Tourism Trade Fair heldin Madrid. The Brokerage Event provides commercial reach totwo theme conferences: FITUR GREEN, which revolves aroundhotel eco-eciency, and FITURTECH, which focuses on newtechnologies for tourism.

The FITUR 2011 Brokerage Event aims to aract Europeancompanies in the tourism sector.

The event oers parcipants the opportunity to:

nd new commercial and technological partnersdevelop and strengthen business relaonshipsexchange experience with internaonal business partnersidenfy market trends and new innovaonsmarket new products, services and technologies related

to tourism and cultural heritage

The FITUR 2011 Brokerage Event is geared toward tourismsuppliers and operators who are commied to environmentallysustainable and socially responsible development in this industry.

Responding to the

Challenges of Global Tourism

But FITUR goes beyond promong therevitalizaon of businesses by also aiming toprovide soluons to new tourism challenges.The fair is also a common meeng groundthat enables professionals to address theseissues together. During these mes, markedby growing concern and increasing socialawareness with regard to climate change,the organizers of the event are commied topromong respect for the environment withinthe tourism industry.

Co-organisaon:Chambers of Commerce and Industry of:

Coordinaon:Chamber of Commerce and Industry of Toledo

Partners:

Sponsors:

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FITUR GREEN will provide

opportunies for hotel

professionals to discuss their

needs with the most advancedenergy technology providers

in the accommodaon sector.

The exhibion area will feature

companies that develop or distribute energy eciency

and renewable energy systems for hotels. The systems

are designed to reduce energy consumpon and, thus,

the negave impact the industrys acvies have on

the environment. The addional advantage of these

technologies is that they result in signicant savings for

businesses by opmizing energy consumpon.

The area that will exhibit green technologies will

also showcase FITUR GREEN. This strategic locaon

places it alongside the greatest concentraon of

accommodaon businesses that are also parcipang

in the fair. It is worthwhile to note that at FITUR 2010,

39% of the 10,966 parcipang businesses were in the

accommodaon sector. By locang FITUR GREEN in this

area, the networking possibilies between technology

providers and accommodaon professionals have beenmulplied.

Based on the variety and number of its parcipants,

FITUR GREEN is well on the way to consolidang its

presence in successive edions as a model eort in the

promoon of eco-friendly tourism.

This increase in FITURs themed secon transmits the

industrys interest in making a contribuon toward

environmental sustainability.

By adopng this acve role in environmental protecon,

the hotel industry stands out as an example to other

industries and business sectors.

The FITUR GREEN exhibion is a complementary event

in support of the aims of the Hotel Energy Soluons

project, and we strongly encourage you to parcipate

as a visitor or an exhibitor.

Sustainability and Energy Eciency

Meet technology providers for hotels

We invite you to parcipate in the 2nd edion of FITUR GREEN, which will be held 19-23 January 2011 at

FITUR Madrid. FITUR GREEN is an iniave introduced by the United Naons World Tourism Organizaon

(UNWTO) in collaboraon with the Internaonal Tourism Trade Fair (FITUR) and the Madrid Tourism Board.

FITUR Green Exhibion

For moreinformaonenter here...

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Visit Madrid

An excing,lively and green city

Madrid is a city with a rich cultural heritage, where tradion

and innovaon go hand in hand in perfect harmony.

An amenable, warm and friendly city, where visitors

immediately feel at home. A dynamic and cosmopolitan

metropolis, with a very auent and dynamic lifestyle.

A green city

But it is also a green city. The Madrid Tourist Board, conscious

of the fact that the economic and recreaonal acvies that

tourism generates should integrate the conservaon of our

natural and cultural assets, is a strong supporter of sustainable

and responsible tourism. Accordingly, it signed a collaboraon

agreement with the World Tourism Organisaon, whose main

exponent is the joint organisaon ofFITUR Green, which will have

its second edion in 2011, following last years success.

For the city, sustainable and responsible tourism is an essenal

factor that must be taken into account by the tourist industry.

Given the current economic climate, encouraging sustainability

may be decisive, although perhaps in the medium and long term

when investments will make more sense as the results will be so

much more visible. In this regard, projects such as Hotel Energy

Soluons are essenal, not just for the cost-saving factor, but

fundamentally because they ensure the sustainability of the sector

and sasfy the needs of clients who are becoming more and more

aware of the environmental footprint, and more demanding withregards to respecng the environment.

What to visit in Madrid

On your trip to Madrid, why not visit one of our more than 80

museums, the highlight of which are those to be found along the

renowned Paseo del Arte or Art Wal. A ten minute stroll along the

Art Walk takes you past one of the worlds highest concentraon

of universally-renowned masterpieces by arsts ranging from

Goya, Velzquez, Tiziano or El Greco, at the Prado Museum; tomore avant-garde masters such as Dali, Picasso, Mir, at the Reina

Soa Naonal Arts Centre; as well as Durero, Canaleto, Brueghel,

Gauguin or Kandinsky at the Thyssen-Bornemisza Museum.

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An excing, lively and green city

Supporng sustainable and responsible tourism

Madrid is also fortunate to be the only city in the world

to be surrounded by four cies boasng UNESCO World

Heritage status (vila, Segovia, Toledo and Alcal de

Henares), all of which are located less than an hour away.

Other nearby locaons that appear on the list of UNESCO

World Heritage Sites are Aranjuez (in the category of

Cultural Countryside) and San Lorenzo de El Escorial

Monastery. Make the most of your stay by going to theopera, see a musical, a play, a amenco show or a concert.

Keep an aernoon free to go shopping at any of the citys

50,000 shops where you are guaranteed to nd just

what you are looking for. Enjoy a great dining experience

- Madrid boasts a wide variety of both regional and

internaonal cuisine in its more than 3,000 restaurants.

Or take a stroll in one of its parks or gardens, replete with

history and historical monuments. Then nish o the day

discovering the legendary Madrid nightlife.

All informaon pertaining to tourist acvies in Madrid

is available from the Madrid Tourist Boards tourist

informaon points, located in the Plaza Mayor, Coln,

Callao, Cibeles, Atocha and at Madrid-Barajas Airport

(Terminals 2 and 4); or on the esMADRID.com website.

The Madrid Tourist Board also provides a comprehensive

programme of guided tours of the city. Tours are

available in seven languages (Spanish, English, French,German, Italian, Portuguese and Japanese), and can be

done on foot, bike or skates, none of which pollute the

environment.

The City of Madrid invites you toexperience some of the incrediblesensaons to be found in thiswonderful city. Once you discoverthem, we are sure you will be backfor more.

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Sustainable Energy Europe Campaign

A European campaign aimed atraising awareness and changingthe landscape of energy.

Hotel Energy Soluons is an Ocial Partner of the Sustainable Energy Campaign.

Calling Green Hotels: Promote your energy eciency and renewable energy soluonsthrough Sustainable Energy Europe, an iniave of the European Commission.

Tae part in the Sustainable Energy Europe Awards 2011

The annual awards are an integral part of the

Sustainable Energy Europe Campaign and provide an

invaluable opportunity to highlight the successes of themost outstanding, ambious and innovave projects in

sustainable energy. The European Commission invites

green hotels to promote their sustainable energy

soluons through this European compeon.

Eligibility Criteria: Projects must be ongoing, nanced,

implemented by public and/or private actors and be

related to one of the Awards categories.

Awards categories

Communicang: Projects that raise awareness aboutenergy and which aim at changing percepons and

behaviour.

Consuming: Projects, acvies or services designed to help

reduce energy consumpon both for private consumers,

public authories and private companies.

Learning: Projects designed to enhance knowledge and

skills related to energy eciency and renewable energy.

Living: Projects that aim to make buildings more energy-ecient or that incorporate the on-site generaon of

renewable energy.

Producing:Projects directly related to renewable energy

producon or the manufacture of energy-ecient

products.

Travelling: Projects related to transport, whether of

people or goods, that focus on energy-eciency or the

use of renewable energy sources.

How to parcipate? Please visit European UnionSustainable Energy Wee.

More informaon?Contact David Crous [email protected] or call at +32 2 333 59 54.

Open your doors to the European Union Sustainable Energy Wee EUSEW 2011

Would you like to show your partners and guests how your hotel saves energy?

Take the opportunity to parcipate in the upcoming EU Sustainable Energy Wee. Organise

your event between 9th and 17th of April 2011 and your hotel will be showcased within aEurope-wide movement towards a more sustainable energy future.

For more informaon please contact Masha Tarle at [email protected] or by telephone at +32 2 333 59 53.

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UNITED NATIONS WORLD TOURISM ORGANIZATION UNWTOAs the leading internaonal organizaon in the eld of travel and tourism, the World TourismOrganizaon (UNWTO) is charged by the United Naons with promong development of responsible,sustainable and universally accessible tourism, with the aim of ensuring that member countries, touristdesnaons and businesses maximize the posive economic, social and cultural eects of tourism andfully reap its benets.www.unwto.org

UNITED NATIONS ENVIRONMENT PROGRAMME UNEPUNEP is the designated authority of the United Naons system in environmental issues at the global andregional level. UNEPs priories, as adopted by the h special session of UNEPs Governing Council, are:environmental monitoring, assessment, informaon and research including early warning; enhancedcoordinaon of environmental convenons and development of environment policy instruments;

freshwater; technology transfer and industry.www.unep.org

INTERNATIONAL HOTEL AND RESTAURANT ASSOCIATIONS IH&RAIH&RA is a is a not-for-prot organisaon and the only global business organizaon represenng thehospitality industry worldwide, and is ocially recognized by the United Naons. IH&RA work focuseson represenng the collecve interests of the industry to policy-makers in major internaonal, regionaland naonal bodies involved in tourism and hospitality; and promong best pracces in tourism andhospitality.www.ih-ra.com

FRENCH ENVIRONMENT AND ENERGY MANAGEMENT AGENCY ADEMEADEME is a state-funded public industrial and commercial establishment that was set-up in 1992 and

whose acvies are supervised by the French government ministries in charge of research, environmentand energy. ADEMEs three priories include commitment to energy management, as well as creang awaste management economy compable with the environment, reducing air polluon and improvingtransport. ADEMEs core experse covers research and development smulaon, advisory support anddecision-making assistance and disseminaon of best pracces.www.ademe.fr

EUROPEAN RENEWABLE ENERGY COUNCIL ERECEREC is an umbrella organisaon of the leading European renewable energy industry, trade and researchassociaons including those acve in the sectors of photovoltaic, wind energy, small hydropower,biomass, geothermal energy and solar thermal. EREC provides the link between assessment ofrenewable energy technologies and policy developments at European level, and contributes to theEU-wide awareness on renewable energy through its informaon disseminaon acvies.www.erec.org

EXECUTIVE AGENCY FOR COMPETITIVENESS AND INNOVATION - EACIThe Intelligent Energy Europe (IEE) programme is run by the Execuve Agency for Compevenessand Innovaon (EACI) on behalf of the European Commission, and seeks to bridge the gap between EUpolicies and how they impact on the ground.The IEE programme helps deliver on the 20/20/20 targets that the EU has set for itself by fundingEuropean projects that promote energy eciency, renewable energies and cleaner transport.ec.europa.eu/intelligentenergy

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HES Partners

Partners:

Supported by:


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SAVETHEDATE

6-7march2011inandorr

a

TheFirstGlobalTourismFo

rum

SAVE THE DATE6/7 March 2011Building New Models for Tourism GrowthCompetitiveness & Responsibility

www.unwto.org

The Global Tourism Forum 2011 (GTFA), organized by the WorldTourism Organization (UNWTO) in the spectacular natural settingof the Principality of Andorra, will bring together key stakeholdersfrom the travel and tourism sector, opinion leaders, economistsand policy makers and provide a truly global platform to share stra-tegic insights and demonstrate the role travel and tourism can playin addressing major global challenges.

Hosted by:


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Documents

Hotel Energy Solutions Online Magazine. 2011