HOT DESKING: FEEDBACKPeer assessed

WHAT IS HOT DESKING?

Hot desking is an exercise where constructive feedback is obtained from peers as they walk round the classroom reviewing your work. This is an opportunity for them to give their critical feedback as to what has worked well and areas where improvements could be made. This is an effective way of obtaining a great deal of real audience feedback in a relatively short space of time and at a stage in your magazines development when positive changes can be actioned to improve it’s appearance, therefore increasing its potential for success.

MAGAZINE DEVELOPMENTAL STAGE REACHED WHEN THE REVIEW TOOK

PLACE • My magazine was still in an early

stage of development when the hot desking exercise took place. I found the whole peer assessment process very useful and the feedback provided informative, coming at quite a pivotal stage when I could take on board constructive feedback, therefore adapting the magazine front cover to further improve its appeal with my target audience.

POSITIVES OF MY FRONT COVER:

• They thought that my cover lines where clear and easy to read also they way in which I have used alternating colours on my cover lines makes it very sophisticated and represent the genre of pop.

• They thought that the cover lines all being on the left was effective and conveyed the typical conventions of a music magazine.

• The masthead stands out and they like the way I have used the blue lines implying frequency behind the font.

• Having the magazine price close to the barcode conveys the typical conventions.

NEGATIVES FROM MY FRONT COVER:

• The typeface I have chosen is quite dated and not a font which is typically used in existing pop music magazines. I feel it doesn’t represent the modern pop music genre and therefore does not link into the whole theme of the magazine I have been trying to create, almost as if it is contradicting the ideologies of the genre being fresh, modern.

• The colours which I have used throughout the front cover are a bit dark and therefore imply alternating genres of music and not my chosen genre of my magazine. Therefore, as a result I will use brighter colours which connote fun, fresh, modern and are representative of pop music.

• My cover lines need to be shorter and sharper to captivate my audience and encourage them to reading my magazine.

OVERALL IMPROVEMENTS

• Need to make sure that every detail on my front cover represents pop music and that my audience can identify this.

• Add more colour to create greater contrast.

• I will use my peers comments to amend my draft of my front cover and produce a final front cover design which really represents my target audience with great effect.