11
Hot and Cold Media By Donnie Chase “In her own sweet world Populated by dolls and clowns and a prince and a big purple bear Lives my favorite girl. Unaware of the worried frowns That we weary grown-ups all wear. In the sun she dances To silent music-songs That are spun of gold Somewhere in her own little head. Then one day all too soon She’ll grow up and she’ll leave her dolls And her prince and her silly old bear. When she goes they will cry As they whisper good-bye They will miss her I know.” but then so will I. –Lyrics From

Hot and Cold Media

  • Upload
    karis

  • View
    63

  • Download
    1

Embed Size (px)

DESCRIPTION

“In her own sweet world Populated by dolls and clowns and a prince and a big purple bear Lives my favorite girl. Unaware of the worried frowns That we weary grown-ups all wear. In the sun she dances To silent music-songs That are spun of gold Somewhere - PowerPoint PPT Presentation

Citation preview

Page 1: Hot and Cold Media

Hot and Cold MediaBy Donnie Chase

“In her own sweet worldPopulated by dolls

and clownsand a prince

and a big purple bearLives my favorite girl.

Unaware of the worried frowns

That we weary grown-ups all wear.

In the sun she dancesTo silent music-songsThat are spun of gold

Somewhere in her own little head.

Then one day all too soonShe’ll grow up and she’ll leave her dolls

And her prince and her silly old bear.When she goes they will cry

As they whisper good-byeThey will miss her I know.”

but then so will I. –Lyrics From “Waltz For Debby” by Bill Evans

Page 2: Hot and Cold Media

“In the century of Jazz,we are likely to overlookThe Waltz as a hot explosivehuman expression…”-Marshall Mcluhan

As technology progresses so do the means of expression and involvement.Depending upon that involvement, that expression is typically put into one of two categories. Hot or Cold.

Page 3: Hot and Cold Media

Hot Mediums Cold Mediums

Photography Cartoons

Radio Telephone

Phonetic Alphabet Hieroglyphic

Cinema Television

Page 4: Hot and Cold Media

Hot Medium: Very little involvement from the participant with a large amount of information. Almost everything that is needed is provided,leaving only a small portionfor the participant to interpret.

Cold Medium:Much involvement

from the participantwith a very little amount of

information. The basis is provided,

but the rest is left up to the participant to interpret.

Page 5: Hot and Cold Media

Mechanical, Uniform Repetition.

Hot mediumsare known for

being consistent.When going to a

movie or stageperformance, you

buy a ticket froma booth, walk in,

a person greets youand takes your ticket,

they tell you where to go, you sit.

EventuallyThe lights will dim,you’ll hear music,and the show begins.This is consistentat any type of movieor play. The moodis provided.

Page 6: Hot and Cold Media

Organic, Irregular, and Sporadic

Cold Mediums are typically somber and fluid. Unlike goingto the theatre, television at home is not normally routine.It can be interrupted by an emergency broadcast,it can be watched anytime. The sound and picture varies and is not as clean as in a theatre. It takes more on the behalf of theviewer to complete this experience.

Page 7: Hot and Cold Media

“The effect of Hot Media treatment cannot include much empathy or participation at any time.” – Marshall McLuhan

The lack of ideas and emotionsis what brings a coolness to the medium.

The unhindering, blatent images brings a hotness to the medium.

Page 8: Hot and Cold Media

“…any intense experience must be forgotten, censored, andReduced to a very cool state before it can be learned or assimilated.”

-Marshal McLuhan

We see in a shot from a movie whata car wreck is. Because of being a Hot Media culture we see this as beingThe model of what cars do in an accident,forgetting what actually happens whentwo cars meet.

The cooling censorshipis a tool to learn and processintense situations. To protectour values and our physicalbodies. The problem with this is we take the censoredversion of things as the truth.

Page 9: Hot and Cold Media

But the introduction of a Hot medium to a cold, non-literate culture has an adverseeffect. Violence often comes in it’s wake.

The introduction of a Hot medium to a hot, literate culture is viewed as entertaining and inviting. It is even used as a means of social gathering.

Page 10: Hot and Cold Media

“Numbness is the result of any prolonged terror.”- Marshall McLuhan

Because of our hot culture viewing hot mediums as entertainment, we compare ourselves to characters and become the hero of our own story. In doing so, we become detached from the world around us and forget that

we are not the main character in reality. Though hard times come, everything may not be Ok in the end.

Page 11: Hot and Cold Media

“…What we consider entertainment or fun in our media inevitably appears as violent political agitation to a cool culture.”

- Marshall McLuhan

“You don't have a soul. You are a Soul. You have a body. “

- C. S. Lewis

“We’ll still be waiting for something stimulating because in the end all you sold us was boredom.”

-Andrew Schwab

“Wake up and realize the dream you've lived was set up by the liar.”

-C. Espevoll

“The Hotting-up of one sense tends to effect hypnosis, and the cooling of allSenses tends to result in hallucination.”

- Marshall McLuhan