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1
CHRIST UNIVERSITY HOSUR ROAD
BANGALORE – 560029
Department of Commerce
MPhil in Commerce
Course Structure and Syllabus
JANUARY 2013
2
MPhil in COMMERCE
Programme Overview
The M.Phil (Commerce) program is a one year program designed and well- founded for
smooth transition into advanced research including doctoral level (Ph.D). The program
equips the researcher to aspire for higher disciplinary and methodological competencies
in research. The program is rigorous and includes three courses and a dissertation. One
primary intensive course in the general and specific research methodologies (including
functional specialization tools and techniques), and two electives from the functional
specializations (Marketing, Finance & investment, Banking & insurance and Human
recourses). The pedagogy includes paper presentations, research colloquia, SPSS and
other tools training end term exam, case study, article critique and other media. The
program provides the requisite knowledge ,skills and abilities for planning, designing,
engaging and interpreting research data for problem solving and consultancy for
researchers, academicians, practitioners and corporate.
Designation and Format of MPhil Programme
Christ University confers on the eligible candidates, the academic degree of Master of
Philosophy (MPhil) on the basis of the course work in i) Research Methodology, ii) Two
specialization courses as per the electives. Each course work paper includes Continuous
Internal Assessment and an end semester Examination. Each candidate has to submit a
dissertation followed by public defense. The degree certificate indicates the discipline
under which the degree was pursued, the title of the dissertation and the date of public
defense. The total credits for the entire course will be 20
Eligibility
The Basic eligibility of candidates intending to pursue MPhil Programme is a pass with a
minimum of 55 % in the post graduate level. The candidates are allowed to do MPhil in
the subjects they studied at the post-graduate level. However, in special cases, candidates
may be allowed to do MPhil in interdisciplinary subjects provided the candidate has
acquired sufficient knowledge and competence in the field of study. This will be assessed
on the basis of the candidate’s undergraduate, work experience and significant
contribution in the specific area.
Admission and duration of the MPhil Program Admission process will be handled by the ‘Office of Admissions’ and HODs will extend
their help in the process of written tests and interviews. Candidates are admitted to the
MPhil program in the month of June-July every year. The Office of Admissions will
announce the commencement of the MPhil Program at least two months in advance
through the university website, posters and newspapers. The candidates are selected
based on their performance in the entrance test and interview by an expert committee.
The office of Admissions will announce the list of selected candidates as approved by the
3
MPhil admission committee within two weeks after the test and interview. The
candidates have to pay the prescribed fees before joining the course. The question paper
for the written test shall consist of 50 objective type questions, with four choices for each
question. The duration of the test will be for one hour. Part A (25questions) will be for
testing the general aptitude of the candidate and part B (25 questions) will be for testing
the knowledge of the subject. The test may be conducted either on paper or online, as
informed in the intimation letter. The interview shall be conducted immediately after the
test as per the schedule announced by the Office of admissions. The MPhil program will
be conducted in two semesters. The candidate has to submit the Dissertation within the
stipulated time, after completion of the course work. Those who fail to submit the
dissertation within the specified time period can seek extension of up to one year with the
payment of prescribed fee. However this extension may be given by the HOD in
consultation with Dean, on the basis of written request from the candidates and approval
by the General Research Coordinator. The results of such candidates will be announced
separately. There will be only two repeat chances for the course work papers and this can
be availed only within two years from the date of registration. There is no improvement
for any paper at any stage of the program. The candidate has to submit the application for
the repeat examination in the prescribed form and remit the fee prescribed by the COE.
The time taken from the admission till the last date (without late fee) for submission of
dissertation shall be considered as the duration of the MPhil Program. In normal case, the
graduation certificate will be issued during the convocation in the last week of May.
Course Content
The MPhil program has three course work papers and a Dissertation.
The course content will be
Marks Credits
1) Research Methodology 100 4 (60 hrs)
2) Elective 1 100 3 (45 hrs)
3) Elective 2 100 3 (45 hrs)
Dissertation & Viva Voice 200
The course in Research Methodology may be conducted in groups (a cluster of academic
stream or departments).
The Dissertation marks include presentation of the project Proposal (25 Marks),
Presentation of Dissertation (25 Marks), Final Dissertation (100 marks) – double
valuation, and Viva after evaluation of the dissertation (50 Marks).
The HOD/GRC will compile the marks for presentation of Proposal, presentation of
Dissertation, evaluation of Dissertation and viva-voce for each candidate and submit to
the COE.
Board of examiners for the evaluation of each component, will be formed from the panel
proposed by the BOS, by the HODs in consultation with the Deans. The presentation of
Proposal and Dissertation will be assessed by Guide, HOD and the Dean.
4
Assessment of course work
Each paper of the semester will be assessed upon 100 marks (Continuous Internal
Assessment (CIA) –45 marks, Attendance –5 marks and 50 marks for the End Semester
Examination)
The internal assessment should be done periodically and the CIA marks should be sent to
the HOD, who will forward a copy to the Dean, as per the following calendar, along with
the components (Seminar, Literature survey, presentation etc.) of CIA for each paper.
CIA 1: 10 Marks, assessment before the completion of 30% of the classes
CIA 2: 10 Marks, assessment before the completion of 60% of the classes
CIA 3: 25 Marks, assessment before the completion of classes
There is no minimum mark required for CIA.
The minimum mark to pass in ESE of each paper is 50%. The minimum marks to pass in
each paper is 50% aggregate of CIA and ESE.
Adjudication of the MPhil Dissertation
The dissertation submitted by the candidate under the guidance of a guide will be
assessed by two experts (One Internal and One External – from the approved panel). The
candidates also have to appear for final viva voce. The viva-voce will be arranged by the
concerned HODs, in consultation with the Dean. Assessment based on the viva and the
dissertation, along with the assessment of theory papers of both I & II Semesters will be
considered to declare the results. The candidates will be awarded marks card and a degree
certificate. The grade points and class obtained will be entered along with marks in the
marks card.
MPhil in Commerce - Course Structure
Semester
Subject/Paper
Hours
Marks
Credit
I
Research Methodology
60
100
4
II 1. Elective 1
2. Elective 2 45
45
100
100
3
3
III Dissertation (1 yr)
Proposal 25
Pre-submission 25
Adjudication 100
Viva 50
200
10
TOTAL 500 20
5
SYLLABUS FOR MPHIL
COURSE: RESEARCH METHODOLOGY
CODE: RCM 131 CREDITS: 04
Course Description:
Research methodology covers topics related to identification and investigation of
research problems applied to specific area of study, Formulation of research objectives,
research questions/hypotheses, Conducting an appropriate literature survey, Designing
and implementing an appropriate data collection methodology, Writing and presenting a
research.
Learning Outcome:
To provide a general framework of the research, its structure and characteristic
features as well as the modes of collection and analysis of data.
To give researchers knowledge about the framework of Statistics and familiarize
them with the different techniques to use them effectively in the area of research,
thereby making objective and logical decisions.
The course also enhances the use of Statistical software’s to facilitate multivariate
data analysis and highlighting applications to various managerial issues as per the
area of specialization of the individual student.
Level of Knowledge:
The learner should have some basic knowledge on how to carry on a proper research,
prepare a good dissertation with some knowledge on the usage of statistical tools.
PART A: GENERAL RESEARCH METHODOLOGY (40 Hours)
Unit-1 Research (03 Hours)
Focus: Analytical/ Working Knowledge
Research: Meaning – Purpose- Types of research-significance of research in social and
business sciences.
Unit-2 Steps in Research (08 Hours)
Focus: Analytical/ Working Knowledge
Steps in Research: Review of literature - Identification, selection and formulation of
research problem- Research questions-Research design- Formulation of hypothesis
Unit-3 Sampling Technique (08 Hours)
Focus: Analytical/ Working Knowledge
6
Sampling Technique: Sampling theory-Types of sampling-Steps in sampling- Sampling
and Non-sampling error-Sample size – variables that go into sample size.
Unit-4 Data for Research (08 Hours)
Focus: Analytical/ Working Knowledge
Data for Research: Primary data-Meaning-Collection methods-Observation – Interview-
Questionnaire-Schedule-Pretest-Pilot study –Experimental and case studies- Secondary
data- Meaning – Relevance, limitations and cautions.
Unit-5 Processing Data (06 Hours)
Focus: Analytical/ Working Knowledge
Processing Data: Checking- Editing-Coding- transcriptions and Tabulation- Data
analysis- Meaning and methods- Quantitative and Qualitative analysis-interpretation of
analysis. Statistics in Research: Specific applications of measures of Central tendency,
Dispersion, Skewness and Kurtosis in research. Measures of Relationship: Correlation –
Simple, Partial and multiple- Regression- Simple and multiple-Association of Attributes
– applications in research.
Unit-6 Structuring the dissertation (07 Hours)
Focus: Analytical/ Working Knowledge
Structuring the dissertation: Chapter scheme– Pagination- Identification- Using
quotations- Presenting footnotes– abbreviations- Presentation of tables and Referencing-
Documentation-Use and format of appendices- Indexing.
PART B: SPECIFIC RESEARCH METHODOLOGY (20 Hours)
Unit-1 Probability Theory (05 Hours)
Focus: Analytical/ Working Knowledge
Probability Theory: Areas of application, Independent, dependent events, Mutually
exclusive and exhaustive events, Conditional Probability and Bayes’ Theorem, A Priori
and posterior probabilities, Concept of PMF(Probability mass function), Binomial
Distribution, Poisson Distribution,
Unit-2 Hypothesis Testing and estimation (06 Hours)
Focus: Analytical/ Working Knowledge
Hypothesis Testing and estimation: Fundamentals of hypothesis testing-Standard error-
point and interval estimates-Important non-parametric tests: Sign, Run Kruskal-Wallis
tests and Mann – Whitney test. ANOVA and Chi-Square Tests: One-way and two-way
ANOVA – Latin Square tests for association and goodness of fit, T test.
7
Unit-3 Analysis and Interpretation (06 Hours)
Focus: Analytical/ Working Knowledge
Analysis and Interpretation using SPSS (Statistical packages for social sciences).
Application of Factor analysis Application of Discriminate analysis, Application of
Cluster analysis Uni-variate and Multi variate analysis
Unit-4 Financial Econometrics (03 Hours)
Focus: Analytical/ Working Knowledge
Financial econometrics
Essential Reading:
1. Goon, A. M., Gupta, M. K., & Dasgupta, B. D. (2001). An outline of
statistical theory. (Vol. I and II). World Press.
Recommended Reading:
1. Aldenderfer, Mark, S., & Roger, K. B. (1984). Cluster analysis . Thousand
Oaks, CA: Sage Publications, Quantitative Applications in the Social
Sciences Series No. 44.
2. Corter, & James, E. (1996). Tree models of similarity and association.
Thousand Oaks, CA: Sage Publications, Quantitative Applications in the
Social Sciences Series No. 112.
3. Kaufman, Leonard, & Peter , J. R. (1990). Finding groups in data: an
introduction to cluster analysis. NY: John Wiley & Sons, ISBN:
0471878766.
4. Aaker, D. A., Kumar, V., & Day, G. S. (2000). Marketing Research. John
Wiley and Sons.
5. Bagozzi, R. P. (1994). Principles of marketing research. USA: Edited by,
Basil Blackwell Ltd.
Multivariate Analysis:
1. Anderson, T. W. (1984). An Introduction to Multivariate Statistical Analysis,
(2nd ed.) N.Y.: Wiley
2. Bock, R. D. (1975). Multivariate statistical methods in behavioral research,
N.Y.: McGraw Hill.
3. Carroll, J. D., Green, P. E., & Chaturvedi, A. (1997). Mathematical tools for
applied multivariate analysis. (2nd ed.) N.Y.: Academic Press
4. Dillon, W. R., & Goldstein, M. (1984). Multivariate analysis: Methods and
applications. N. Y.: Wiley.
5. Flury, B. (1997). A first course in multivariate statistics. N.Y.: Springer
8
Candidates will choose a minimum of 2 from among the following 6 courses
COURSE: LATEST TRENDS IN HUMAN RESOURCE
MANAGEMENT
CODE: RCM 231 CREDIT: 03
Course Description:
The course provides the knowledge, skills and increases the competencies to do research
with respect to latest trends in manpower management in today’s organizations. The
course covers topics related to organization’s and its characteristics, recent trends in
training and development, practical implications of Intellectual Capital, Competency
mapping and Data & Information needs for a HR Manager.
Learning Outcome:
To equip students with the knowledge and skills with respect to latest trends in
manpower management in today’s organizations.
To facilitate and increase competencies to research on latest trends and develop
expertise to handle people issues in a humanistic way.
To institute in executives the thrust of executing the new HR concepts in their life
as well as in their career development.
To help gain a synergistic perspective of the HR function to help contribute
concretely to organizations competitive advantage.
Level of Knowledge:
The learner should have some basic knowledge on various Organizations and the basics
and importance of Human resource and its management.
Unit 1 (07 Hours)
Focus: Basic and conceptual
Learning Organization, Meaning, Characteristics, Single-loop learning V/S Double loop
learning. Creating a learning organization. Knowledge Management- Meaning,
challenges and recendt trends. Approaches to KM- KM issues- E – Learning: Challenges
and issues.
9
Unit 2 (08 Hours)
Focus: Basic and conceptual
Recent trends in training and development, Trends in performance appraisal. Emphasis
on Continuous Feedback, 360 Degree - A Debate, Challenges ahead in Performance
Management Systems, Management Development- Introduction- Describing the
managers’ job- Making MD strategic- M Education- MT and experiences- Designing MD
programs- HRD programs for culturally diversified employees.
Unit 3 (07 Hours)
Focus: Basic and conceptual
Intellectual Capital: the theory and its practical implications. Intellectual Capital defined.
Types of Intellectual Capital. Human capital- practical implications of Intellectual Capital
theory. Human Capital theory and practices. Emotion at work and Work Life Balance.
Unit 4 (08 Hours)
Focus: Basic and conceptual
Competency mapping, HR Branding, HR Word Power, HR Score Card. Human Resource
Accounting and Audit: Meaning, process and importance. Managing work force diversity
– Challenges and issues; Psychological Contract and Enhancing Organizational
effectiveness
Unit 5 (08 Hours)
Focus: Basic and conceptual
Introduction: Data & Information needs for HR Manager; Sources of Data; Role of ITES
in HRM; IT for HR Managers; Concept, Structure, & Mechanics of HRIS; Programming
Dimensions & HR Manager with no technology background; Survey of software
packages for Human Resource Information System including ERP Software such as SAP,
Oracles Financials and Ramco’s Marshal [only data input, output & screens];
Unit 6 (07 Hours)
Focus: Basic and conceptual
Definition- Aims- The rationale of SHRM- Resource based SHRM- Approaches to
SHRM- Limitations to the concept of SHRM- HR Information Strategy- Achieving fit
between HRS and Business strategy- Formulating HRS- Implementing HRS. Positive
Psychology - Mentoring & Coaching.
10
Essential Reading:
1. Armstrong, M. (2009). Armstrong's handbook of human resource
management practice. Kogan Page Limited.
2. DeSimone, R.L. & Harris, M. D. (1994). Human resource
development. (2nd ed.). The Dryden Press, Harcount Brace College
Publishers.
Recommended Reading:
3. Sanghi, S. (2004). Handbook of competency mapping. New Delhi:
Response Books.
4. Walker, A. J. (1982). Hris development: A project team guide to building
effective personnel information system. New York: Van Nostrand Reinhold
Company.
5. Cascio, E. W. (2000). Costing human resources: The financial impact of
behaviour in organizations. Ohio: South-Western College Publishing.
6. Alvesson, M., & Sveningsson, S. (2007). International organizational
behaviour. London: Routledge.
7. Adler, N. J., & Gundersen, A. (2007). International organizational
behaviour. New Delhi: CENGAGE Learning.
8. Senge, P. M. (2006). The fifth discipline: The art and practice of the
learning organization. USA: Doubleday.
9. Saks, A. M., & Haccoun, R. R. (2008). Performance management
through training and development. New Delhi: CENGAGE Learning.
10. Bacal, R. (1999). Performance management. New York: McGraw-Hill.
ISBN 0-07-071866-0.
11. Murthy, C. S. V. Managing information systems-text and applications.
Himalaya Publications.
COURSE: INTERNATIONAL HUMAN RESOURCE
MANAGEMENT
CODE: RCM 232 CREDIT: 03
Course Description:
The course familiarizes the importance of cross-cultural issues, and varying management
practices and systems critical for business expansion and individual career success across
borders. International Human Resource Management covers topics related to Managing
& Supporting International Assignments, the various global HR issues, Labor relations
and its administration and HRS at Global Level.
Learning Outcome:
To introduce students to international aspects of human resource management,
legal requirements for HR functions.
11
To familiarize the importance of cross-cultural issues, and varying management
practices and systems critical for business expansion and individual career success
across borders.
To facilitate students in critical and competitive areas of HRM that is SHRM and
ILO.
Level of Knowledge:
The learner should have some basic knowledge on various Organizations and the various
International Businesses in the world and the basics of Human resource management at
International level.
Unit 1 Introduction: The enduring context of IHRM (08 Hours)
Focus: Basic and conceptual
The general nature of globalization and IHRM as a source of competitive advantage.
Differences in complexity between domestic HRM and IHRM, The role of IHRM in
transferring competence across borders, The critical nexus of IHRM and global strategic
management, Host country contexts and challenges for standardization and adaptation
Unit 2 Managing & Supporting International Assignments (08 Hours)
Focus: Basic and conceptual
International staffing: Recruiting and selection, International training and development,
Compensation, Re entry and career issues (for expatriates) Contemporary Issues in Man
Power Planning and Recruitment & Selection
Unit 3 Global HR Issues (09 Hours)
Focus: Basic and conceptual
HRM in Host country context, Business ethics and social responsibility in global
operations, managing workforce diversity in the global context (Industrial relation),
Performance management. International business ethics & HRM, Modes of Issues and
IHRM, Ownership issues, Practical issues, research questions, and theoretical
development
Unit 4 Labor Relations (05 Hours)
Focus: Basic and conceptual
Labor relations – Key issues in international relations – strategic choices before firms –
strategic choices before unions – union tactics. Managing people in an international
context – Japan – Europe – US.
Unit 5 HRS at Global Level (05 Hours)
12
Focus: Basic and conceptual
HRS at Global Level- IHRS at the industry level- regional level- national level-
enterprise level- The HRS implications of globalization. Transformational Leadership
Unit 6 Labor Administration (10 Hours)
Focus: Basic and conceptual
Labor Administration - ILO, ILC and Indian Constitutional Provisions in Relation to
Labor Administration - Central Machinery of Labor Administration - Labor
Administration at the State, District and Local Levels. Contemporary Trends and Future
of Industrial Relations in India. Contemporary Issues in Wage and Salary Administration
and Employee engagement and Retention.
Essential Reading:
1. Cherunilam, F. International business: Text & cases. (3rd ed.). Prentice
Hall India.
2. Daniels, J. D., Lee, R. H., & Sullivan, D. P. Globalization and
business. ISBN :81-203-2223-1.
Recommended Reading:
3. Mendenhall, M. E., Oddou, G. R., & Stahl, G. K. (2007). Readings
and cases in international human resource management. London:
Routledge.
4. Jane, P. B. international perspectives on organizational behavior and
human resource management.
5. Nilakant , V., & Ramnarayan, S. (2006). Change management - altering
mindsets in a global context. Response Books, ISBN 0761934685.
6. Monappa, A. Industrial relations. Tata Mc-Graw Hill Publishing Company
Ltd.
7. Verma, P. Management of industrial relations – reading and cases.
Oxford and IBH Publication.
8. Mabey, C., & Salman, G. Strategically managing hr. Beacon Books or
Infinity Books.
13
COURSE: STRATEGIC MANAGEMENT
CODE: RCM 233 CREDIT: 03
Course Description:
The course provides the basic knowledge and understanding of the nature and dynamics
of the strategy formulation and implementation processes as they occur in complex
organizations. The course covers topics related to various strategies, internal appraisals,
strategic analysis and choices, corporate level strategies, leadership and corporate culture.
Learning Outcome: To provide an integrative framework that will allow students to synthesize
knowledge from other business courses into a comprehensive understanding
of competitive advantage.
To provide a basic understanding of the nature and dynamics of the strategy
formulation and implementation processes as they occur in complex
organizations.
To encourage students to think critically and strategically.
To develop the ability to identify strategic issues and design appropriate courses
of action
Level of Knowledge:
The learner should have some basic knowledge on various strategies and the processes
and management of strategies in organizations.
Unit 1 (07 Hours)
Focus: Basic and conceptual
Definition, nature, scope, and importance of strategy; and strategic management
(Business policy). Strategic decision-making. Process of strategic management and levels
at which strategy operates. Role of strategists. Defining strategic intent: Vision, Mission,
Business definition, Goals and Objectives.
Unit 2 (12 Hours)
Focus: Basic and conceptual
Internal Appraisal – The internal environment, organizational capabilities in various
functional areas and Strategic Advantage Profile. Methods and techniques used for
organizational appraisal (Value chain analysis, Financial and non financial analysis,
historical analysis, Industry standards and benchmarking, Balanced scorecard and key
factor rating). CSF. Environmental Appraisal—Concept of environment, components of
environment (Economic, legal, social, political and technological). Environmental
14
scanning techniques- ETOP, QUEST and SWO TOWS).
Unit 3 (12 Hours)
Focus: Basic and conceptual
Corporate level strategies-- Stability, Expansion, Retrenchment and Combination
strategies. Corporate restructuring. Concept of Synergy.Business level strategies—
Porter’s framework of competitive strategies; Conditions, risks and benefits of Cost
leadership, Differentiation and Focus strategies. Location and timing tactics. Concept,
Importance, Building and use of Core Competence.
Unit 4 (07 Hours)
Focus: Basic and conceptual
Strategic Analysis and choice—Corporate level analysis, Industry level analysis, Porter’s
five forces model. Qualitative factors in strategic choice. Strategy implementation:
Resource allocation, Projects and Procedural issues.
Unit 5 (07 Hours)
Focus: Basic and conceptual
Leadership and corporate culture, Values, Ethics and Social responsibility. Operational
and derived functional plans to implement strategy. Integration of functional plans.
Strategic control and operational Control. Organizational systems and Techniques of
Strategic evaluation
Essential Reading:
1. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing
industries and competitors. New York: free press.
Recommended Reading:
2. Hoskisson. , Rowe, , & Sheppard , Strategic management, competitiveness
and globalization.
3. Hitt. Competitiveness and globalization (concepts),. 2nd Canadian edition.
4. Porter, M. E. (1985). Competitive advantage: Creating and sustaining
superior performance. New York, Free Press.
5. Porter, M.E. (1990). The competitive advantage of nations. New York: Free
Press
15
COURSE: MANAGERIAL ECONOMICS
CODE: RCM 234 CREDIT: 03
Course Description:
The course provides the basic knowledge on various techniques available in applied
research for the analysis of micro- level data in the study of economic behavior and
policy problems. The course covers theories of consumer and producer behavior under
certainty and uncertainty, general equilibrium theory with complete and incomplete
markets.
Learning Outcome:
The course examines the techniques available in applied research for the analysis
of micro- level data in the study of economic behavior and policy problems
The objective of the course is to examine the current state of microeconomic
theory at several of its frontiers. The course covers theories of consumer and
producer behavior under certainty and uncertainty, general equilibrium theory
with complete and incomplete markets.
The model is then used to study growth, inflation, exchange rates, monetary and
fiscal policy and the business cycle
Level of Knowledge:
The learner should have some basic knowledge on Economics and the market conditions
and its management.
Unit 1 Introduction to Economics (03 Hours)
Focus: Basic and conceptual
Introduction to Economics; Nature and Scope of Managerial Economics, Significance in
decision-making and fundamental concepts. Objectives of a firm.
Unit 2 Econometric models (03 Hours)
Focus: Basic and conceptual
Econometric models- meaning, classification and role. Consumer behavior – Utility
analysis
Unit 3 Demand and Supply Analysis (05 Hours)
Focus: Basic and conceptual
16
Demand and Supply Analysis; Law of Demand/ Supply, Exceptions to the law of
demand, Determinants of Demand. Elasticity of Demand- Price, , Cross and Advertising
Elasticity; Uses of Elasticity of Demand for managerial decision making, measurement of
Elasticity of Demand. Demand forecasting meaning, significance and methods.
Unit 4 Production concepts & analysis (09 Hours)
Focus: Basic and conceptual
Production concepts & analysis; Production function, single variable-law of variable
proportion, two variable-Law of returns to scale. Cost concept and analysis, short-run and
long-run cost curves and its managerial use.
Unit 5 Market Structure (07 Hours)
Focus: Basic and conceptual
Market Equilibrium and Average Revenue Concept. Market Structure: Perfect
Competition, Monopoly, Monopolistic Competition, Oligopoly
Unit 6 Pricing Strategies (07 Hours)
Focus: Basic and conceptual
Pricing Strategies; Price determination, full cost pricing, product line pricing, price
skimming, penetration pricing.
Unit 7 National Income (07 Hours)
Focus: Basic and conceptual
National Income; Circular Flow of Income ,Concepts and various methods of its
measurement, Inflation, types and causes, Business Cycle, Profit concept and major
theories of profits; Dynamic Surplus theory, Risk & Uncertainty bearing theory and
Innovation theory.
Unit 8 Monetary and Fiscal Policies (04 Hours)
Focus: Basic and conceptual
Monetary and Fiscal Policies, Balance of Payment, Investment planning, Indian economy
Essential Reading:
1. Mithani, D. M. (2005). Principles of economics. Himalaya Publishing House.
17
Recommended Reading:
2. Mankiw, G. (2007). Principles of macroeconomics. (4th ed.). Thomson.
3. Petersen, C.H. (2006). Managerial economics. Pearson Education.
4. Salvatore, D. (2007). Managerial economics. Oxford Publication.
5. Atmanand. (2007). Managerial economics. Excel Books.
COURSE: FINANCIAL MARKETS AND DERIVATIVE
CODE: RCM 235 CREDITS: 03
Course Description:
The course provides the basic understanding and knowledge of derivatives and introduces
the analytics of derivative valuation and how financial institutions operate. The course
covers topics related financial systems since its inception and markets operations, market
theories and introductions to derivatives market.
Learning Outcome: To give the students an understanding of what is financial markets and how they
work.
To provide a basic understanding of derivatives and introduces the analytics of
derivative valuation.
To provide an understanding of financial markets and financial institutions that
operates within the financial markets. Students successfully completing this
course should have the necessary tools and understanding of the financial markets
operations and the functions of financial institutions in the economy.
To provide practical and simple investment and corporate financial management
strategies using derivatives in a manner this will allow students to apply these
concepts and skills.
Level Of Knowledge:
The learner should have some basic knowledge on various aspects of finance, financial
markets and financial institutions.
Part I: Capital Markets, Consumption and Investment
Unit 1 (03 Hours)
Focus: Basic and conceptual
Introduction to Financial System, Markets and components – Background, structure,
nature, role, functions, necessity, economics, definitions, etc.
18
Unit 2 (03 Hours)
Focus: Basic and conceptual
Overview of the Financial System and Markets in India – Organization, operation,
growth, etc.
Unit 3 (07 Hours)
Focus: Basic and conceptual
Money Market in India – in the framework of Products, Providers, Investors, Players,
Regulators, Yields, Liquidity, Regulations and Procedures and other aspects of various
Money Market Instruments
Unit 4 (12 Hours)
Focus: Basic and conceptual
Capital Market in India – Building blocks of Project Financing Strategies and Options –
in the framework of Products, Providers, Investors, Players, Regulators, Yields,
Liquidity, Regulations and Procedures and other aspects of Capital Market Instruments in
designing an Optimal Financing Mix alongside critical parameters governing their
selection, implications, structuring, pricing, costs, prioritization, etc.
Unit 5 (06
Hours)
Focus: Basic and conceptual
Primary Market, Secondary Market, Depositories, and Government Securities
Market
Part II: Advanced Capital Budgeting Topics
Unit 6: Efficient Capital Markets (07 Hours)
Focus: Analytical/ Working Knowledge
Efficient Capital Markets: Theory, Capital Budgeting under Uncertainty: The Multi
period Case, Overview of Fixed Income Instruments, Bond Mathematics.
Unit 7: Derivatives Market: (07 Hours)
Focus: Analytical/ Working Knowledge
(a) Introduction to Derivatives (b) Futures Markets (c) Pricing of Forwards & Futures (d)
Interest rate Futures (e) Swaps (f) Option Markets
19
(g) Properties of Option Prices (h) Trading Strategies involving options (i) Binomial
Pricing (j) Black – Scholes Option Pricing Model (k) Options on Stock Index, Currencies
and Futures (l) Management of Market Risk (m) Value at Risk (n) Exotic Options
Essential Reading:
1. Mishkin, J. H., & Eakins, Financial markets and institutions. (6th ed.).
Recommended Reading:
2. Hull, J. C. Introduction to futures and options markets . (3rd ed.). Prentice
Hall.
3. Hull, J. C. (2006). Options, futures and other derivative securities. (6th
ed.). Upper Saddle River, N.J: Prentice Hall.
COURSE: MARKETING MANAGEMENT
CODE: RCM 236 CREDIT: 03
Course Description:
The course provides the in-depth knowledge of theoretical and practical aspects in
different areas of marketing. The course covers topics related emerging trends in
marketing, sales and distribution management, scope of advertising, integrated marketing
communications and international marketing.
Learning Outcomes: To familiarize the students with theoretical and practical aspects in different areas
of marketing.
To Increase depth of knowledge of the students in different areas of marketing.
To increase the competency of the students to apply knowledge and skills in
different areas of marketing to help solve problems confronted by organizations
Level Of Knowledge:
The learner should have some basic knowledge on marketing and its management at the
national and international level.
Unit 1: Introduction to Marketing (10 Hours)
Focus: Basic and conceptual
Role, nature, scope and emerging trends in marketing; Importance of consumer behavior-
personality, perception, learning and consumer attitudes; STP strategies, Managing
marketing mix and importance of service marketing & industrial marketing.
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Unit 2: Sales Management (09 Hours)
Focus: Basic and conceptual
Planning and organizing sales force, recruitment and training methods, sales forecasting-
sales quotas, territory allocation and routing, sales force compensation, motivating and
leading the sales force.
Unit 3: Distribution Management (09 Hours)
Focus: Basic and conceptual
Channel structure, Retail management -formats, retail marketing mix, retail planning
strategies, procurement and distribution, merchandise plan; Channel planning –
designing channel systems, vertical integration, outsourcing; managing channel conflicts,
channel policies-market, customer coverage, pricing and on product lines.
Unit 4: Integrated Marketing Communication (08 Hours)
Focus: Basic and conceptual
Importance, need and scope of advertising, elements of communication mix, associating
feelings with the brand – brand equity, image, personality associations and attitude,
advertising agencies, tracking advertising results, IMC process - sales promotion, direct
marketing, internet advertising, public relations.
Unit 5: International Marketing (09 Hours)
Focus: Basic and conceptual
Challenges and benefits of International marketing, reasons for going global;
International Trade Theories – BOP, BOT, FOREX; Global marketing environmental
factors, global marketing mix, Indian Government policy and support for international
trade.
Essential Reading:
1. Kotler, P. Marketing management. PHI.
2. Cateora, & Graham, J. L. International marketing . Tata McGraw Hill
India.
Recommended Reading:
3. Ramaswamy, & Namakumari, Marketing management. McMillan India.
4. Cundiff , & Still, Sales management. Prentice Hall of India.
5. Futrell, C. M., & Thomson, . Sales management, teamwork, leadership
and technology.
5. Sales and Distribution Management.
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6. Coulghon, A. T. Marketing channels . Pearson Education.
7. Havaldar, K. K. Sales and distribution management . Tata McGraw Hill
India.
8. Belch, & Belch, Advertising management . Tata McGraw Hill India.
9. Batra, R., Aake, D. A., & Myer, J. G. Advertising management.
PHI.
10. Keegan, W. J. Global marketing . Tata McGraw Hill India.
11. Sakonvisit, & Shaw, J. J. International marketing . PHI.
Evaluation
Each Paper of the semester will be assessed upon 100 marks (Continuous Internal
Assessment (CIA) – 45 marks, Attendance 5 marks and 50 marks for the End Semester
Examination)
CIA 1 : 10 Marks
CIA 2 : 10 Marks
CIA 3 : 25 Marks
Attendance : 5 marks
End semester Exam: 50 Marks
Dissertation & Viva voce
Dissertation
The scholar is expected to submit a title mid of the II semester to the committee in a
specified format. Synopsis must be submitted within two weeks. The first defense, for the
dissertation work, should be held within two months’ time. Five Copies of Dissertation
Report must be submitted in a specified format to the project committee for evaluation
purpose at the end of III semester. Scholars are encouraged to publish papers in the
National /International journals. Appropriate weightage will be given for the published
work based on Research committee’s recommendations.
Presentation of research Proposal 25 Marks
Presentation of Dissertation 25 marks
Dissertation 100 Marks
Viva voce 50 marks
Total 200 Marks