Hosted by the

Robert H. Smith School of Business

University of Maryland, College Park

June 5 – 8, 2019

June 5, 2019

Dear Participants,

Welcome to the 2019 Marketing Dynamics Conference! The Robert H. Smith School of Business at the

University of Maryland, College Park is pleased to host this year’s conference. We have a great program

for our 75 guests consisting of 12 presentations by doctoral students, 42 presentations by faculty from

around the world, and a keynote talk by Jim Sprigg of InterContinental Hotels Group.

This program booklet will provide all the information you need – from talk titles and presenters and the

times and locations to information about our two social activities on Thursday and Friday evening. The

back pages of this program contain information on our catered meals, wifi codes, and the addresses of

our two conference hotels.

If you have questions, please do not hesitate to ask Carol Cron, the MDC Event Manager for assistance.

You may e-mail Carol at ccron@rhsmith.umd.edu.

We hope you enjoy your visit to the University of Maryland, College Park!

Roland Rust P.K. Kannan Michael Trusov

Distinguished University Professor Dean's Chair in Marketing Science Associate Professor

and David Bruce Smith Chair in Marketing of Marketing

2019 Marketing Dynamics Conference Co-Chairs and Keynote Speaker

Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he was the founder and Executive Director of the Center for Excellence in Service and the Center for Complexity in Business. He served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, was founding Editor of the Journal of Service Research, and served as Editor of the International Journal of Research in Marketing (IJRM).

P. K. Kannan is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. Dr. Kannan is the Editor-in-Chief of the Interntional Journal of Research in Marketing, an Associate Editor for Journal of Marketing Research, and serves on the editorial boards of Marketing Science, Journal of Marketing, Journal of Service Research.

Michael Trusov is Associate Professor of Marketing at the Robert H. Smith School of Business (on leave). Currently he holds an appointment as Professor of Marketing at Bocconi University in Milan, Italy. His research focuses on Internet marketing (search engine, social media and social networks, consumer-generated content), text analysis, eye-tracking and data mining.

Jim Sprigg is the Director of Database Marketing at the InterContinental

Hotel Group. Jim is an innovative database marketer with a broad

quantitative background who is focused on integrated multi-channel

promotional marketing. He has built and leads a team of rock stars

supporting both science and execution of marketing for stakeholders

across the globe, with emphasis on complex overlapping experiments

and predictive scoring to personalize, measure and optimize the

impact of digital content and offers on customer retention, spend, and

engagement. His previous roles involved advances in cost-based

pricing, actuary/underwriting, effects-based military planning, and

economic simulation.

Summary Schedule

Marketing Dynamics Conference Program

Wednesday, June 5

5:00 p.m. Welcome Reception – Executive Meeting Space – 2333 Van Munching Hall

Thursday, June 6

8:00 a.m. Breakfast – 2517 Van Munching Hall

9:00 a.m. Welcome – 2505 Van Munching Hall

9:15 a.m. PhD Student Presentations – 2505 and 2511 Van Munching Hall

10:45 – 11:00 a.m. Break – 2517 Van Munching Hall

11:05 a.m. PhD Student Presentations – 2505 and 2511 Van Munching Hall

12:35 – 1:15 p.m. Lunch – 2517 Van Munching Hall

1:20 p.m. PhD Student Presentations – 2505 and 2511 Van Munching Hall

2:50 – 3:05 p.m. Break – 2517 Van Munching Hall

3:10 p.m. General Session Presentations – 2505 and 2511 Van Munching Hall

5:15 – 5:30 p.m. Shuttle bus leaves for downtown DC from Van Munching Hall

5:00 – 5:30 p.m. Guests not going downtown return to hotel or embark on other evening plans

9:30 p.m. Shuttle leaves downtown D.C. to return to the hotels

Friday, June 7

8:00 a.m. Breakfast – 2517 Van Munching Hall

9:00 a.m. General Session Presentations – 2505 and 2511 Van Munching Hall

10:10 – 10:25 a.m. Break – 2517 Van Munching Hall

10:30 a.m. General Session Presentations – 2505 and 2511 Van Munching Hall

11:45 a.m. Keynote Talk – Jim Sprigg, InterContinental Hotels Group

12:45 – 1:30 p.m. Lunch – 2517 Van Munching Hall

1:35 p.m. General Session Presentations – 2505 and 2511 Van Munching Hall

3:20 – 3:35 p.m. Break – 2517 Van Munching Hall

3:40 p.m. General Session Presentations – 2505 and 2511 Van Munching Hall

6:00 p.m. Happy Hour – Courtyard of Van Munching Hall (outside 1500 wing)

6:45 p.m. Crab Feast - Courtyard of Van Munching Hall (outside 1500 wing)

Saturday, June 8

8:00 a.m. Breakfast – 2517 Van Munching Hall

9:00 a.m. General Session Presentations – 2505 and 2511 Van Munching Hall

10:45 – 11:00 a.m. Break – 2517 Van Munching Hall

11:05 a.m. General Session Presentations – 2505 and 2511 Van Munching Hall

1:20 – 2:00 p.m. Lunch (boxed lunches/beverages) – 2517 Van Munching Hall

2019 MARKETING DYNAMICS CONFERENCE

THURSDAY, JUNE 6 – ALL DAY

PhD Presentations from 9:15 a.m. – 2:45 p.m.

General Sessions begin at 3:10 p.m.

The presenting author’s name is in bold.

TIME TRACK 1 TRACK 2 9:00 - 9:10 a.m. WELCOME - 2505

PhD Presentations – 40 minutes each with a discussant

9:15 – 9:55 a.m. 40 min.

#1 – Zhang - 2505 Peng (Vincent) Zhang, University of Georgia Guiyang Xiong, Syracuse University Sundar Bharadwaj, University of Georgia Pre-release New Product Sales Forecast Using Customers’ Dynamic Knowledge Collaborative Activities

#2 – Gu - 2511 Xian Gu, University of Maryland P.K. Kannan, University of Maryland The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase

10:00 – 10:40 a.m. 40 min.

#3 – Yang - 2505 Xiaoli Yang, Boston University Nachiketa Sahoo, Boston University Effect of Publisher’s Content Strategy on Online News Subscription

# 4 – Lee - 2511 Jieun Lee, University of Connecticut Joseph Pancras, University of Connecticut Debanjan Mitra, University of Connecticut Strategic Tipping Behavior in the UGC Context

10:45 – 11:00 a.m. BREAK - 2517

11:05 – 11:45 a.m. 40 min.

#5 – Wang - 2505 Chutian Wang, University of Maryland Yogesh Joshi, University of Maryland Bobby Zhou, University of Maryland Paywalls in Digital News Consumption

#6 – Amaral - 2511 Christopher Amaral, Queen’s University Ceren Kolsarici, Queen’s University Mikhail Nediak, Queen’s University The Impact of Varying Consumer Credit Pricing by Consumer Risk: An Empirical Investigation using Indirect Lending

11:50 – 12:30 p.m. 40 min.

#7 – Tong - 2505 Siliang Tong, Temple University Xueming Luo, Temple University How Can Platforms’ Consumer Protection Intervention Affect Platform Growth in a Sharing Economy?

#8 – Deer - 2511 Lachlan Deer, University of Zurich Pradeep K. Chintagunta, University of Chicago How TV Advertising Influences Word of Mouth: Evidence from Twitter

12:35 - 1:15 p.m. LUNCH - 2517

1:20 – 2:00 p.m. 40 min.

#9 – Igarashi – 2505 Mirai Igarashi, Tohoku University Nobuhiko Terui, Tohoku University Identifying Topic-based Communities by Combining Social Network Data and User- generated Content

#10 – Sui - 2511 Meng Sui, Fordham University Erick W. Rengifo, Fordham University Fred Viole, Fordham University Kurt Jetta, TABS Analytics Modeling Elasticity: A Brief Survey of Price Elasticity of Demand Estimation Methods

2:05 – 2:45 p.m. 40 min.

#11 – Zhao - 2505 Cindy Zhao, University of Maryland Michael Trusov, Bocconi/University of Maryland The Role of Incentivized Reviews: A Dynamic Perspective

#12 – Kim - 2511 Sungjin Kim, Cornell University Clarence Lee, Cornell University Sachin Gupta, Cornell University Bayesian Synthetic Control Methods

2:50 - 3:05 p.m. BREAK - 2517

General Session Presentations – 30 minutes each Thursday afternoon – 6 talks Friday all day – 22 talks Saturday half day – 14 talks

3:10 – 3:40 p.m. 30 min.

#1 – Galande - 2505 Ashish S. Galande, Indian Institute of Management Sudhir Voleti, Indian School of Business Siddharth Singh, Indian School of Business Brand Marketing Effectiveness, Brand Positioning Gaps and Brand Outcomes: An Empirical Investigation

#2 – Ameri - 2511 Mina Ameri, University of Pittsburgh Elizabeth Honka, UCLA Ying Xie, UT-Dallas A Model of Tie Formation, Product Adoption, and Content Generation

3:45 – 4:15 p.m. 30 min.

#3 – Ringel - 2505 Oliver Borchers, University of Mannheim Daniel M. Ringel, University of North Carolina at Chapel Hill Sabine Kuester, University of Mannheim Dynamics in the Evolution of Consumers’ Brand Associations: A Temporal Neural Word Embedding for UGC

#4 – Wang – 2511 Gokhan Yildirim, Imperial College Business School Britney Wang, Imperial College Business School Barbara Deleersnyder, Tilburg University Market Turbulence Following a Major New Product Introduction: Is It Really So Bad?

4:20 – 4:50 p.m. 30 min.

#5 – Fischer – 2505 Max Backhaus, ObiNext Marc Fischer, University of Cologne and University of Technology Sydney Brand Damage From Reported Incidents of Product Harm and Corporate Misconduct-How Deep and How Long

#6 – Holtrop – 2511 Niels Holtrop, Maastricht University Jaap Wieringa, University of Groningen Timing Customer Reactivation Initiatives

5:00 – 5:30 p.m. Guests not going downtown return to hotel or embark on other evening plans

5:15 – 6:15 p.m. Bus leaves Van Munching Hall for downtown (arriving at destination about 6:15 p.m.)

FRIDAY, JUNE 7 – ALL DAY GENERAL SESSION

TIME TRACK 1 TRACK 2 9:00 – 9:30 a.m. 30 min.

#7 – Liu – 2505

Yi Liu, University of Pennsylvania John Zhang, University of Pennsylvania Pinar Yildirim, University of Pennsylvania Resistance to Artificial Intelligence and Price Discrimination

#8 – Xiao – 2511 Ping Xiao, Deakin University Ruli Xiao, Indiana University The Impact of KFC Product-harm Crisis in Chinese Market: Rise or Fall Together?

9:35 – 10:05 a.m. 30 min.

#9 – Luo – 2505 Xueming Luo, Temple University Jack Tong, Temple University Zheng Fang, Sichuan University Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

#10 – Aribarg – 2511 Pranav Jindal, University of North Carolina - Chapel Hill Anocha Aribarg, University of Michigan The Role of Advertised Reference Prices in Consumer Search

10:10 – 10:25 a.m. BREAK - 2517

10:30 – 11:00 a.m. 30 min.

#11 – Daljord – 2505 Øystein Daljord, University of Chicago Carl F. Mela, Duke University Jim Sprigg, InterContinental Hotels Group Song Yao, University of Minnesota Forward-looking Behaviour and Goal Progress in Loyalty Programs

#12 – Li – 2511 Nan Li, University of Rochester Avery Haviv, University of Rochester Mitch Lovett, University of Rochester The Effect of Extending and Sharing Intellectual Property

11:05 – 11:35 a.m. 30 min.

#13 – Zhang – 2505 Lingling Zhang, University of Maryland Yiping (Amy) Song, Fudan University Liye Ma, University of Maryland Organizational Influence in Online Vocational Learning

#14 – Tunuguntla – 2511 Srinivas Tunuguntla, University of Wisconsin-Madison Paul R. Hoban, University of Wisconsin-Madison A Near Optimal Bidding Strategy for Real-Time Display Advertising Auctions

11:45 – 12:30 p.m. 45 min.

KEYNOTE TALK – Jim Sprigg, InterContinental Hotels Group 1524

12:45 – 1:30 p.m. LUNCH - 2517

1:35 –2:05 p.m. 30 min.

#15 – Ukanwa – 2505 Kalinda Ukanwa, University of Southern California Roland T. Rust, University of Maryland Discrimination in Service

#16 – Yao – 2511 Dai Yao National University of Singapore Kaiquan Xu, Nanjing University Content Monetization and Preview Design

2:10 – 2:40 p.m. 30 min.

#17 – Kushwaha – 2505 Tarun Kushwaha, University of North Carolina Chapel Hill Michael Harrison, University of North Carolina Chapel Hill Examining the Impact of Financial Literacy Training on Observed Financial Behavior: Evidence from a Large Scale Natural Experiment

#18 – Li – 2511 Alice Li, Ohio State University Abhishek Pani, Adobe From Engagement to Conversion: The Impact of Free Trial and Marketing Communication on Customer Acquisition

2:45 – 3:15 p.m. 30 min.

#19 – Huang – 2505 Ming-Hui Huang, National Taiwan University Michael Trusov, University of Maryland Customer Satisfaction Underappreciation

#20 – Qin – 2511 Marco Shaojun Qin, Temple University George John, University of Minnesota Maria Ana Vitorino, INSEAD and University of Minnesota Planes, Trains, and Co-Opetition: Evidence from China

3:20 – 3:35 p.m. BREAK - 2517

3:40 – 4:10 p.m. 30 min.

#21 – Ong – 2505 David Ong, Jinan University-University of Birmingham Joint Institute Mengxia Zhang University of Southern California Predicting Choice Averse and Choice Loving Behavior in a Quasi-field Experiment with Actual Shoppers

#22 – Ishihara – 2511 Masakazu Ishihara, NYU Baek Jung Kim, Univ of British Columbia Hiroshi Kumakura, Chuo University Social Consumption, Learning, and Product Completeness in TV Drama Live and Time-Shifted Viewing: Implications for Drama Producers and Advertisers

4:15 – 4:45 p.m. 30 min.

#23 – Zhong – 2505 Nan Chen, National University of Singapore Zemin (Zachary) Zhong University of Toronto Historical Memory and Brand Preference

#24 – Xu – 2511 Rex Du, University of Houston Linli Xu, Univ of Minnesota Kenneth Wilbur, University of California, San Diego Assessing TV Ad Spots by Immediate Online Response: Towards a Deeper Understanding

4:50 – 5:20 p.m. 30 min.

#25 – Hardt – 2505 Nino Hardt, Ohio State University Peter Kurz , BMS Marketing Research and Strategy Predicting Marketplace Demand using Volumetric Conjoint Data

#26 – Chung – 2511 Doug J. Chung Harvard University Byungyeon Kim, Harvard Byoung G. Park, University at Albany The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training

5:25 – 5:55 p.m. 30 min.

#27 – Zhu – 2505 Miremad Soleymanian Charles B. Weinberg University of British Columbia Ting Zhu, Purdue University Threats to Privacy versus Saving Money: A Multi-Period Panel Study of Consumer Choices in the Automobile Insurance Industry

#28 – Kim – 2511 Minkyung Kim Yale School of Management K. Sudhir, Yale University Kosuke Uetake, Yale University A Structural Model of a Multi-Tasking Salesforce: Job Task Allocation and Incentive Plan Design

6:00 – 6:45 p.m. 45 min.

Happy Hour Courtyard outside 1500 Atrium

6:45 – 8:00 p.m. 1.25 hours

Crab Feast Courtyard outside 1500 Atrium

SATURDAY, JUNE 8 – HALF DAY GENERAL SESSION

TIME TRACK 1 TRACK 2 9:00 – 9:30 a.m. 30 min.

#29 – Shehu – 2505 Edlira Shehu, Copenhagen Business School Daniel Zantedeschi, Ohio State University Prasad A. Naik, University of California -Davis Dynamic Effects of Ad Content on Ad Liking: A Novel Study of 100 Ad Creatives

#30 – Chen – 2511 Wei Chen, University of Arizona Zaiyan Wei, Purdue University Karen Xie, University of Denver Regulating Institutionalized Players in Peer-to-peer Markets: Evidence from Dynamic Host Exits on Airbnb

9:35 – 10:05 a.m. 30 min.

#31 – Joo – 2505 Rex Du, Houston Mingyu Joo, UC Riverside Ken Wilbur, UC San Diego Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years

#32 – Kannan – 2511 Hyungsoo Lim, HKUST Chul Kim, Baruch, CUNY P.K. Kannan, University of Maryland, College Park Investigating cross-site relationship dynamics on the path to purchase

10:10 – 10:40 a.m. 30 min.

#33 – Fang – 2505 Limin Fang, University of British Columbia The Effects of Online Review Platforms on Restaurant Revenue, Survival Rate, Consumer Learning and Welfare

#34 – Oppewal – 2511 Harmen Oppewal, Monash Business School

Ari Pramono, Monash Business School Benedict Dellaert, Erasmus University Consumer Scheduling of Location-Based Experiences: The Asymmetric Nature of Trip Order and Agglomeration Effects

10:45 - 11:00 a.m. BREAK - 2517

11:05 – 11:35 a.m. 30 min.

#35 – Wang – 2505 Yang Wang, University of Texas at El Paso Alexander Chaudhry, Texas Tech University Amit Pazgal, Rice University Do Online Reviews Improve Product Quality? Evidence from Hotel Reviews on Travel Sites

#36 – Ishihara – 2511 Masakazu Ishihara, New York University Akira Shimizu, Keio University Takashi Teramoto, Yokohama National University Understanding Changes in Purchase Behavior due to Aging for Consumer Goods: A Hierarchical Gaussian Process Approach

11:40 – 12:10 p.m. 30 min.

#37 – Xie – 2505 Wei Chen, University of Arizona Karen Xie, University of Denver Yong Liu, University of Arizona How Incumbents Adapt to Disruption: Evidence from Hotels’ Responses to Home Sharing Leveraging Quasi-experiments and Machine Learning

#38 – Nevskava – 2511 Yijun Chen, Washington University Yulia Nevskaya, Washington University in St. Louis The Company We Keep: Endogenous Network Formation and Peer Effects in Churning

12:15 – 12:45 p.m. 30 min.

#39 – Stourm – 2505 Ludovic Stourm, HEC Paris Paulo Albuquerque, INSEAD Measuring Local Network Effects In the Diffusion of a Sharing Economy Platform

#40 – Dinner – 2511 Shijie Lu, University of Houston Isaac Dinner, University of North Carolina-Chapel Hill Koushyar Rajavi, Georgia Institute of Technology The Impact of Over-The-Top Media Services on Piracy Search: Evidence from a Natural Experiment

12:50 – 1:20 p.m. 30 min.

#41 – Rao – 2505 Anita Rao, University of Chicago Deceptive Claims Using Fake News Marketing: The Impact on Consumers

#42 – Xu – 2511 Yan Xu, Hong Kong Polytechnic University Jian Ni, Johns Hopkins University Asymmetric Information and Entrepreneurial Disincentive in Crowdfunding Markets

1:20 – 2:00 p.m. LUNCH - 2517

Last Name First Name Company

Amaral Christopher Queen's University

Ameri Mina University of Pittsburgh

Aribarg Anocha University of Michigan

Boyd Eric University of Central Florida

Brei Vinicius Federal University of Rio Grande do Sul (UFRGS), Brazil

Chen Wei University of Arizona

Cheon Hayoung University of Michigan

Chung Doug Harvard University

Daljord Oeystein University of Chicago

Deer Lachlan University of Zurich

Dyachenko Tatiana Georgetown University

Dinner Isaac University of North Carolina

Fang Limin University of British Columbia

Fischer Marc University of Cologne

Galande Ashish Indian Institute of Management Udaipur

Godes David University of Maryland, College Park

Gu Xian University of Maryland, College Park

Hardt Nino Ohio State University

Holtrop Niels Maastricht University

Huang Ming-Hui National Taiwan University

Huh Jin-Hee University of Maryland, College Park

Igarashi Mirai Tohoku University

Ishihara Masakazu New York University

Jacobs Bruno University of Maryland, College Park

Joo Max University of California - Riverside

Joshi Yogesh University of Maryland, College Park

Kannan P.K. University of Maryland, College Park

Kim Baek Jung University of British Columbia

Kim Minkyung Yale University

Kim Sungjin Cornell University

Kim Min University of Maryland, College Park

Kim Dong Soo Ohio State University

Kushwaha Tarun University of North Carolina - Chapel Hill

Kwon Minjung Syracuse University

Lee Jieun University of Connecticut

Li Alice Ohio State University

Li Nan University of Rochester

Liu Zhuping Baruch College, City University of New York

Liu Yi University of Pennsylvania

Luo Xueming Temple University

Martin Andre University of North Carolina - Chapel Hill

Naik Prasad University of California - Davis

Nevskaya Yulia Washington University in St Louis

Ong David Jinan University-University of Birmingham Joint Institute

Oppewal Harmen Monash University

2019 Marketing Dynamics Conference - List of Attendees

Peters Kay University of Hamburg

Qin Marco Temple University

Rao Anita University of Chicago

Riley Breagin Syracuse University

Ringel Daniel University of North Carolina - Chapel Hill

Rust Roland University of Maryland, College Park

Sahoo Nachiketa Boston University

Shehu Edlira Copenhagen Business School

Stourm Ludovic HEC Paris

Sui Meng Fordham University

Tong Jack Temple University

Trusov Michael Bocconi/University of Maryland

Tunuguntla Srinivas University of Wisconsin - Madison

Ukanwa Kalinda University of Southern California

Unal Murat Cornell University

Wang Yajin University of Maryland, College Park

Wang Chutian University of Maryland, College Park

Wang Yang University of Texas at El Paso

Wang Britney Imperial College London

Xiao Ping Deakin University

Xie Karen University of Denver

Xiong Guiyang Syracuse University

Xu Linli University of Minnesota

Xu Yang Hong Kong Polytechnic University

Yang Xiaoli Boston University

Yao Dai National University of Singapore

Zhang Lingling University of Maryland, College Park

Zhang Peng University of Georgia

Zhao Cindy University of Maryland, College Park

Zhong Zemin Rotman School of Management

Zhou Bobby University of Maryland, College Park

Zhu Ting Purdue University

What type of food will be served?

The University of Maryland’s Good Tidings will cater all our meals and breaks. The breakfasts will vary with fresh fruit and bakery items along with yogurt parfaits and oatmeal one day, bagels with cream cheese and Nova salmon one day, and a hot and hearty breakfast on the final day. Lunches will feature sandwiches and salad on Thursday, a large salad bar and chilled soup on Friday, and grab ‘n go boxed lunches on Saturday. Our feature event – the Maryland Crab Feast on Friday evening, will feature Maryland blue crabs, snow crab legs, veggie burgers, fried chicken and ample side dishes. We even have special guests who will be available to show novice crab eaters HOW to open and enjoy a Maryland crab!

How do I get online?

We have provided guest wifi codes for everyone to use to get on the Internet while on campus. The codes run for a 24-hour period, so there will be three codes (Thursday, Friday, and Saturday). The network to use is UMD.

Username Password

Day 1 smith_guest getrisifricl Day 2 smith_guest2 umbodopeanuq

Day e smith_guest3 uenseconsmeg

If your university has Eduroam, you can log into the Eduroam network using your own university credentials.

How far away are the hotels?

College Park Marriott 3501 University Blvd., East Adelphi, MD 20783 301-985-7300

The College Park Marriott is a 10-minute walk from Van Munching Hall. You go out the North or East side entrances and walk up Mowatt Lane to Campus Drive. Walk to the left on Campus Drive, and the hotel is on the right.

Cambria Hotel 8321 Baltimore Avenue College Park, MD 20740 301-595-2600

The Cambria Hotel is about a 25-minute walk from Van Munching Hall. You walk across the entire campus, towards Baltimore Avenue, and head north on Baltimore Avenue for about 5 minutes. The Cambria is on your right, just past the College Park Fire Dept.

Thursday, June 6 – Bus Trip to the D.C. Wharf

Thursday evening, June 6, at the Marketing Dynamics Conference has been designated as the time to visit Washington D.C.'s newest and trendiest area — the waterfront, known as the DC Wharf. This area has been undergoing a revitalization for a number of years and offers dozens of new restaurants, shops and things to do.

A University of Maryland bus will transport our guests from the College Park hotels to the DC Wharf leaving at approximately 5:15–5:30 p.m. It is about a 30-minute trip (about 8-10 miles). Participants will be on their own for the evening to walk around, dine, or shop. This link https://www.wharfdc.com/restaurants/ will provide information on restaurants and things to do. If you want to dine as a group at a particular restaurant, it is suggested you make your plans and a reservation ahead of time. Re-boarding the busses to return to the hotels in College Park will start at 9:30 p.m. at the drop-off point. If you’re not done having fun in DC, you are welcome to take an Uber back to your hotel at your convenience. NOTE: It is suggested that women wear comfortable walking shoes as the sidewalks are apparently “cobblestone” and are not easy to walk on!

About the University of Maryland, College Park

The University of Maryland, College Park is the state's flagship university and one of the nation's

preeminent public research universities. A global leader in research, entrepreneurship and innovation,

the university is home to more than 41,000 students, 14,000 faculty and staff, 280 academic programs,

and 352,000 alumni all dedicated to the pursuit of Fearless Ideas. As one of the nation’s top producers

of Fulbright scholars, its faculty includes two Nobel laureates, three Pulitzer Prize winners and 59

members of the national academies. Located just outside Washington, D.C., we discover and share new

knowledge every day through our renowned research enterprise and programs in academics, the arts

and athletics. We are committed to social entrepreneurship as the nation’s first “Do Good” campus.

Learn more about the University of Maryland on their website: www.umd.edu.

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education

and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith

School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty

master's, PhD and executive education programs, as well as outreach services to the corporate

community. The school offers its degree, custom and certification programs in learning locations in

North America and Asia. Learn more about the Smith School of Business on their website:

www.rhsmith.umd.edu.

About the Marketing Dynamics Conference

The Marketing Dynamics Conference brings together academics from around the globe to present, hear,

and discuss new research within the realm of marketing dynamics. This conference has become an

established forum whose relatively small scale ensures a vibrant discussion about cutting-edge research

on managerially relevant dynamic marketing problems. In recent years the MDC has been hosted by

Hong Kong University of Science and Technology (HKUST) and last year by Southern Methodist

University. The Smith School of Business at the University of Maryland, College Park is pleased to host

the 16th Annual Marketing Dynamics Conference.