Hosted and Provided by Copyright OASIS, 2001 XML.org: 2001 in Review and Changes in 2002 December 2001

Copyright OASIS, 2001

Hosted and Provided by

XML.org: 2001 in Review and Changes in 2002

December 2001



OASIS’s XML.org

– Introduced in June 1999 by OASIS to help minimize overlap and duplication in XML languages and standard initiatives by providing public access to XML information in a centralized XML repository.

– Through its evolution, XML.org has emerged as comprehensive XML in Industry portal and a valuable public resource and clearinghouse of XML-based information for the XML business community at large.



XML.org Mission

– To accelerate the global utilization and adoption of XML by providing an open and not-for-profit industry portal that brings together all members of the XML community-at-large.



Will achieve this mission by:

• Providing an open registry and repository for XML specifications, schemas, and other information consistent with our mission

• Offering resources such as XML news, information, tools, education/training, and other references

• Building an online environment to facilitate collaboration and convergence

• Maintaining a respected profile as a non-commercial, high-quality information base supported by corporate sponsors committed to the advancement of open XML standards



The Importance of open XML Standards• To enable effective and universal

interaction and communication in industry, common and open technology languages must be used. – The value of implementing and adopting

XML-based standards in industry is paramount to accelerate universal use and acceptance, especially now, as we evolve into the next-generation of e-business and dynamic interoperability.



XML.org Sponsorship Model

– Exclusively funded by corporate donations– Value-added proposition to sponsors:

• Exposed as a thought leader within the XML business community-at-large.

• Branded as a XML innovator and a next-generation technology leader.

• Recognized as an adopter of open XML-based standards.

• Identified as an advocate of XML convergence initiatives.

• Acknowledged as a supporter of XML interoperability.• Voice in molding, developing and shaping XML.org.• Networking benefits.



XML.org 2001 Summary• $537,000 of booked revenue

– +38.6% year-over-year growth

– +$149,500 year-over-year growth

• 13 sponsors and 9 new XML.org Booked Revenue

$312,500

$387,500

$537,000

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

1999 2000 2001

Year

Re

ve

nu

e



Page (impressions) views & hits

+308% Growth

+262% Growth

XML.org Page Impressions

050,000

100,000150,000200,000250,000300,000350,000400,000450,000

May-01 Jun-01 Jul-01 Aug-01 Sep-01 Oct-01 Nov-01

Month

Nu

mb

er

of

Imp

ress

ion

s (V

iew

s)

XML.org Page Hits

0

500,0001,000,000

1,500,000

2,000,000

2,500,0003,000,000

3,500,000

4,000,000


Month

Nu

mb

er

of

Hit

s



Site visitors & length of stay

+160% Growth

+24% Growth after launch

XML.org Visitors

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000


Month

Nu

mb

er

of

Vis

ito

rs

Average Visit Length at XML.org

0:00:00

0:01:26

0:02:53

0:04:19

0:05:46

0:07:12

0:08:38


Month

Tim

e



Sites global reach & subscribers

+55% Growth

+99% Growth

XML.org Global Visitors

0

0.1

0.2

0.3

0.4

0.5

0.6

May-01

Jun-01

Jul-01 Aug-01

Sep-01

Oct-01

Nov-01

Month

Pe

rce

nta

ge

(%

)

International

Unknown Origin

United States

XML.org e-mail Subscribers

0

5000

10000

15000

20000


Month

Nu

mb

er

of

Su

bsc

rib

ers



XML.org 2001 Summary• Acceptable results considering:

– Site was re-designed & re-launched in June

– Marketing sponsorship began in August

– September 11 market impact

– Significant technology downturn & layoffs

– Limited sales & marketing resources

– Reduced IT development support



Proposed Site Enhancements• Enhancements were a result of feedback we

received from XML.org users.• Overall General feedback

– Too US centric– Need more business value propositions of XML– More comprehensive search capabilities– Improve and simplify navigation and layout– Difficulty in sharing and posting content– Does not provide a means for connecting with potential

partners – Discovering many overlapping efforts and not being

able to get an expert opinion on which efforts to follow



Overall General Feedback Cont.

– More focus on practical industry issues – Real life examples of who is doing what - which

standards are organizations implementing today– Show Web Analytics– A means of contributing to the site and interacting

with other members more effectively.



XML News

• Daily XML news of industry updates and developments (ScreamingMedia partnership)

• Syndicated Daily News from Robin Cover’s The XML Cover Pages

• Weekly newsletter “XML in Practice” (IT World)• Monthly newsletter “XML.org Newsletter” provided

by XML.org user base • E-mail news feed subscriptions service for Daily

News and Newsletters• Submit News capability



XML News (recommended changes)

– Segment News Section • XML Standard News, XML Articles, Press Releases and

Announcements – Improve subscribe/unsubscribe process and better

promote by enhancing visibility/location– Add search capabilities and archive by date – Change delivery of daily news- early AM, only today’s

news abstract with each url– Change feed from ScreamingMedia to XML – Categorize XML standards news by industry– Provide “editorial” overview of articles– Seek to obtain more global news (too US Centric)– Move/remove contributing editor list– Weekly survey with dynamic presentation of results



XML Resources • XML Focus Topics

• ebXML• XML Fundamentals & Programming • XML Beginner's Guide, XML Tools• XML Parsing, Processing and Databases• XML Presentation• XML Messaging, Metadata & Web Services• XML Security, VoiceXML, ...

• XML FAQ• XML Featured Articles• XML Sites• XML White Papers (IT World)• XML Expert Panel



XML Resources (recommended changes)• Expand and update content XML Focus Topics• Add company specific case studies/showcases• Expand XML Featured Articles and add user comment

capabilities to each article• Expand links to other XML sites/resources• Add a buyers guide section with user review, rating and

feedback with product comparisons• Add an XML.org Learning Center

• Tutorials, Courses, Certification, Web Casts

• Remove XML Expert Panel• Add Web-metrics (rating/popularity) • Improve visual navigation (topic maps)



XML Marketplace

• Place where vendors and providers of XML services and solutions can connect with those who have a particular or unique requirement for these services. – A place for companies to register products and

services– Sort and search by company, product, service, or

industry sector.• Created by-the-industry for-the-industry

– companies submit and update content posted in this section



XML Marketplace (recommended changes)

– Merge as sub-section in XML in Industry– Add networking contact info to each company – Require companies to post more specific product, service

how they are using XML and contact detail. – Categorize products and services. – Move XML specs, schema … in Marketplace to Registry – Include information about what companies are aligned

with what standards– Cross link products supporting the specifications– Require submitters to describe the kind of

partners/customers they're looking for.



XML in Industry

• Promoting industry collaboration by publishing XML information within vertical industry sectors

• Listing of XML Initiatives cataloged by Industry Vertical that includes:– Related standards in XML.org Standard Guide– Related analyst commentary and reports– Related companies and organizations– Related products and services– Related submission in XML.org Registry

• Collaboration tools: Discussion Groups, Mailing Lists and Message Boards



XML in Industry (recommended changes)

– Merge XML Marketplace into this section– Improve visualization of collaboration tools (message

boards, e-mail list discussion groups) – Promote and provide transversal link collaboration tools to

Industry sectors – Establishing industry group leaders in each industry sector

with the goal of broadening content depth and promoting collaboration

– Showcase a specific company in a given industry each month & overview their XML implementation(s) / initiative(s)

– Categorized XML Technology Section– Promote OASIS TC with related links– By beginning to translate in foreign languages



XML Registry

• Cross-industry, vendor-neutral registry and repository – allows individuals, organizations, and corporations

to register their XML vocabularies, specifications, DTDs, schema… in a central location.

• Users can search and retrieve – information is openly available for use in inter- or

intra-organizational exchange.– Search by key word, industry, last update,

document type



XML Registry (recommended changes)– ebXML Registry & Repository Specs– Merge registry related content into XML Registry from

XML.org Standards Guide & Marketplace– Add Web-metrics (rating/popularity) to each standard

listed – Add content from GE Global eXchange– Increase participation by increasing promotion– Add user our comments register and customer

testimonials – Change “submit schema” to “submit content”– Gateway to other registry and repositories– Transversal links with the XML in Industry section



XML Calendar

• Showcase of various XML activities • Constantly updated Calendar of Events

• Conferences, workshops, educational seminars, training classes, regional user group meetings, and other events that are directly relevant to the XML field.

• Calendar serves the real-time needs of the XML community because users can submit listings to be included and viewed by all.



XML Calendar (recommended changes)

– Change default country field code to USA– Add a view of events in calendar format– Add a summary of each event section– Change date to universal format– Hyperlink references to events in a new window. – Add editorial summary of events past to help user

determine if they are worth attending. – More event content especially in other parts of the world– Offer a database of people's reactions and thoughts to

conferences attended.– Clearly marked who should attend or who each event is

geared towards and include pricing



My XML.org

• A personal contact profile• List of XML.org subscriptions• List of XML.org submissions

Proposed Changes– Remove section and move the left nav bar– Improve usability and navigation



Sponsor Section

• Sponsors and sponsorship levels• Sponsorship Agreements• Sponsorship benefits• Site Statistics

Proposed Changes– Remove section and move the left nav bar– Improve and enhance site statistics



Other Recommended Changes• Add Web Services Section in place of My XML

section• Add a networking Section in place of Sponsor

section• Partner with Amazon on promoting XML-based book

resources under a revenue sharing arrangement• Partner with eLance on promoting a XML-based

development marketplace under a revenue sharing arrangement

• Partner with e-learning and XML certification firms under a revenue sharing arrangement



Sponsorship Opportunities

• XML.org Sponsorship Levels:– Premier Sponsor: $100,000 /yr– Gold Sponsor: $50,000 /yr– Silver Sponsor: $25,000 /yr– Contributing Sponsor: $2,500 /yr

• For a limited time only, certain sponsorship are available on quarterly and semi annual basis.

• For sponsorship visit XML.org or contact [email protected]

Documents

Hosted and Provided by Copyright OASIS, 2001 XML.org: 2001 in Review and Changes in 2002 December 2001