Hospitality Management Program

HOSPITALITY MANAGEMENT IS...Today’s consumer seeks brand experiences, especially from the services industry. Hospitality management teaches you how to create experiences that are so memorable, your guests will want to return with their friends. Whether you work for a resort, restaurant or cruise ship, you’ll need a wide range of management, communication and leadership skills to capture the hearts of your customers. If you are energetic and enjoy helping others, this may be the path for you.

PROGRAM HIGHLIGHTS• Experiential Learning Programs• College of Business Minor• Industry-Experienced Faculty• Strong Alumni Relations• Active Professional Student Organizations

“The culture in the Hart School provides consistent mentoring, nurturing and coaching. The faculty and staff are committed to providing you a high-quality education while challenging you to find your passion. You are the next generation of leaders in our industry, and we look forward to being part of your journey.”

Michael O’Fallon, PhD, Director

The Hart School of Hospitality, Sport and Recreation Management was named in honor of G.J. (’84) and Heather Hart in October 2015, becoming the first named school, college or program in JMU’s history. The financial support from G.J. and Heather offers students in the Hart School numerous opportunities to participate in experiential learning activities that would otherwise not be possible.

G.J. Hart, a respected industry leader, is executive chairman and CEO for California Pizza Kitchen. Heather Hart is a philanthropic activist who is dedicated to improving the lives of others.

The Hart School prepares students to be entrepreneurial, innovative and ethical leaders in the fields of hospitality, sport and recreation management. Alumni and friends partner with the outstanding faculty, ensuring students experience a challenging and hands-on program in and outside the classroom. The Hart School’s focus on giving back to the community rounds out this exceptional education experience.

SCHOOL NAMING

HM 211: Overview of Hospitality Management (3)HM 212: Hospitality of Prowess (3)CIS 204: Computer Information Systems (3)ECON 201: Principles of Economics, Micro (3)ACTG 244: Accounting, Non-Business Majors (3)General Education (12)Quantitative Requirement (3)

• Identify skills and values• Attend career related events• Apply for internship/

externship• Build resume and references• Research employers

• Consider a minor or technical skill

• Activate Recruit-A-Duke account

• Gain career related experience

SRM/HM 201: Foundations of HSRM (3)SRM/HM 202: Foundations of Leadership (3)SRM/HM 203: Foundations of Ethics and Law (3)General Education (21)

• Explore majors• Complete self assessments• Attend department

workshops• Build rapport with faculty

• Establish excellent GPA• Join a student organization• Consider study abroad

program• Practice professional etiquette

B.S. Requirements: Traditional Pathway

HM 310: 600 Hours of Professional Work ExperienceHM 311: Hotel Operations & Hospitality Technology (3)HM 312: Culinary Arts and Menu Management (3)HM 316: Country Club Management (3)HM 317: Introduction to Event Management (3)HM 351: Cost Control and Budgeting (3)FIN 345: Finance for Non-Finance Majors (3)MGT 305: Management and Org Behavior (3)MKTG 380: Principles of Marketing (3)General Education or University Electives (6)**SUMMER HM 402: Supervisory Internship (3)

HM 421: Hospitality Ethics (3)HM 422: Hospitality Human Resource Management (3)HM 441: Revenue Management (3)HM 442: Hospitality Seminar (3)General Education or University Electives (12)

ACADEMIC PLANNING CAREER PLANNING

• Apply for an internship• Practice mock interviews• Develop job search strategy• Develop technical skills• Attend externship fair• Brand online presence

(LinkedIn)• Seek leadership roles

• Apply for full-time employment

• Use on-campus recruiting• Follow up on job leads

• Connect with Alumni Relations

• Negotiate salary

THINKING OF CHANGING YOUR MAJOR?Students considering a change of major into this program are required to attend an orientation meeting prior to obtaining a major change approval.

New major orientations are hosted periodically throughout each semester, and students may sign up for a session by visiting the Hart School Advising website: jmu.edu/hartschool/students/advising.shtml.

FRESHMAN YEAR

SOPHOMORE YEAR

JUNIOR YEAR

SENIOR YEAR

Experiential Learning

OUTSIDE THE CLASSROOMYou’ll have numerous opportunities for hands-on experiences in hospitality management. Plan a themed dinner — including everything from menu development, budget, décor and invitations to staff training, contracts, and marketing and promotions—in HM 317, Introduction to Event Management. Your team will compete to execute the plan for actual guests.

The new Hotel and Conference Center on campus will provide an excellent training ground for students in the future.

Learn about the connections between the grape, soil and vine in the Napa and Sonoma Wine and Culture course. Meet winery owners and managers while learning about sustainability and tourism and how marketing strategies work nationally.

Attend the International Hotel, Motel and Restaurant Show (IHMRS) in New York City, which is the world’s largest showcase and exchange of industry products, trends and developments, attracting every segment and facet of the industry.

Student teams have also created event proposals and presented to the board at Hershey Destination Services in Pennsylvania. Students have represented the school at the Virginia Tourism Summit where they learned about the role of destination management in marketing the Virginia Hospitality Industry and they’ve traveled to Richmond, Va to take part in the lobbying process in the state legislature for the Hospitality Industry.

Each year, eight students have the opportunity to attend the California Pizza Kitchen Annual Conference. During the week, they work with an experienced event management company, all the while attending numerous professional development sessions. The students also partake in a day long community service event called Inspired Acts.

STUDENT CO-CURRICULAR ORGANIZATIONS

• Sport and Lesiure Association of Madison (SLAM)• Club Managers Association of America (CMAA)• Hospitality Sales and Marketing Association

International (HSMAI)• National Society of Minorities in Hospitality (NSMH)• Professional Convention Management Association (PCMA)

STUDY ABROADJames Madison University has a robust study abroad program with 65 different programs available. During the 2015-2016 academic year, nearly 1,400 students studied in over 55 different destinations. On average, students who have had an international experience have higher GPAs, higher graduation rates and 25 percent higher starting salaries than their peers who didn’t study abroad. The Hart School has offered major-specific short-term study abroad trips to Australia, Ireland and Brazil and has been actively involved in the university’s semester abroad program in Florence, Italy.

Looking Forward

Graduates with this degree are employed in hotels/motels, resorts, restaurants, country clubs, cruise lines, event and wedding planning and residential property management, as well as other hospitality venues.

• Aramark• Augusta National• Caesar’s Casino• Club Managers Association of America• Disney• Four Seasons• Great American Restaurants• Hyatt• InterContinental Hotels & Resorts - IHG• Marriott• Planet Hollywood• Private Clubs around the Country• SeaWorld• Starwood• The Greenbrier Resort• The Homestead Resort• The Ritz-Carlton Club Aspen Highlands• Uncle Julio’s

PAST INTERNSHIP AND CAREER PLACEMENTS

EXPLORE CAREERSAirline Sales Manager

Bed and Breakfast Owner

Catering Sales Manager

Conference or Exhibition Planner

Country Club Manager

Cruise Ship Personnel

Event Operations Manager

Event Planner

Executive Sales Manager

Food & Beverage Manager

Hotel Guest Services Manager

Hotel/Motel Front Office Manager

Meeting, Event, or Convention Planner

Property Management

Restaurant Owner and Operator

Retail Events Representative

Revenue Management Analyst

Room or Catering Sales Manager

Special Events Director

Trade Show Promotions

“The Hart School is truly a family. The support and encouragement I received from not only the faculty and staff but from my fellow students gave me the confidence to pursue my goals. These relationships still exists today, years after graduation, and push me towards both personal and professional success.”

Natalie (Street) Beiro –‘12Sales Manager.Mandarin Oriental Hotel, DC

IN MY EXPERIENCE

Hart School of Hospitality, Sport & Recreation Management261 Bluestone Drive, MSC 2305 | Godwin Hall 355 Harrisonburg, VA 22807Colleen Jetton: jettonce@jmu.edujmu.edu/hartschool/srm

Sara Hodges | Senior Academic AdvisorGodwin Hall 220Bhodgessb@jmu.edu540-568-5539jmu.edu/hartschool/students/advising.html

CONTACT USFor General Information: For Major Advising: