FOR IMMEDIATE RELEASE

HBA Announces the Launch of Illuminate: a Lighting Firm Spun from the Experts in Hospitality Design

Global design firm provides a solution for evocative, well crafted, sustainable and perfectly executed lighting installations in hotels, resorts, residences, restaurants, and commercial properties. Illuminate is fashioned by experts with backgrounds in architecture, interiors,

theater and engineering.

Singapore(June 15, 2011) -- HBA/Hirsch Bedner Associates, the leading global hospitality design firm of the world’s most anticipated hotels, resorts and spas, is bringing forty-five years of experience in creating lighting projects to the global design community through Illuminate. An independent lighting consultancy, Illuminate will provide services beyond HBA projects, reaching-out to all professional design companies and clients by offering them solutions to bring light to their projects.

Lighting plays a significant role in the design of a project; it is the integral element of drama, theater and play. A perfectly lit interior should reveal the subtle finishes, enhance the mood, and fit the environment in absolute harmony with its surroundings.

“Good lighting design should first be dictated by the emotional and creative response, and then facilitated by the mathematical and scientific knowledge,” said Simon Berry, Director of Illuminate.

Berry goes on to say, “With the correct balance of light and shadow we draw reference to the natural world. Consider light falling through the branches of a tree creating shadow and texture to the floor beneath; if you remove the shadow then it instantly loses the contrast and the perception of light is lost.”

Pool Deck @ Indigo Shanghai Lobby Details @ Indigo Shanghai

Illuminate's strength is founded on the team's ability to seamlessly collaborate with the client, design team, and art consultant to achieve the physical requirements of the project. It also acts to elicit an emotional response from an individual. This is achieved by calling upon a

lighting design team which has a broad range of experience and creative knowledge, enabling Illuminate to uniquely tailor the approach to each project.

On the Indigo Hotel Shanghai on the Bund, Illuminate created a sophisticated lighting design which injected life into this unique boutique hotel through creating a dynamic atmosphere via light. The results encapsulate the local vibe of Shanghai. In the reception area, square ceiling coffers with RGB LED strip lights were used to create a dynamic and varied experience. Depending upon the time of day and day of the week, a different color is washed onto the ceiling of the coffers. Close offset down-lights help accentuate the curved timber walls and metal hull wall, both drawing analogies back to Shanghai’s historical industrial past of ship building. The 'living green' walls are lit with full spectrum lamps for plant health during the day. They switch over to a more controllable LV source at night, allowing for greater flexibility in creating the right mood.

Illuminate believes in global responsibility. Implementing the highest standard in environmental and ecological lighting design. Each project researches the most advanced technologies in energy saving lamps and scene setting controls; ensuring artificial light is only introduced and used when required.

Visit: http://www.illuminateld.com

###

About HBAWorld-renowned as the “Number 1 Hospitality Design Firm” (Interior Design) and winner of six record-breaking awards (2010 Hospitality Design Awards), HBA/Hirsch Bedner Associates, unveils the world’s most anticipated hotels, resorts, and spas. Leading the hospitality interior design industry since 1964, HBA remains keenly attuned to the pulse of changing industry trends governed by today's sophisticated traveler. The company’s international presence, depth of experience, and detailed industry knowledge enables them to identify interior design trends at their source, make definitive predictions about new directions and innovations, and influence design standards at a global level. HBA’s ultimate objective is to add value, raise standards and enhance the brand of a project's owner and operator.

HBA creates the signature look of traditional luxury brands, independent contemporary boutiques, urban resort spas, world-class residences, restaurants, casinos, and cruise ships. From continent to continent, each HBA interior is the result of a unique and sensitive response to location, architecture, and client vision. With 500 designers around the globe in 13 offices and a recent expansion in Asia, HBA is a true global company with more than 75% of its employees now outside the United States. HBA’s international presence, combined with its extensive knowledge of the interior design industry, has facilitated the ability to rewrite the language of design with each new project.

For HBA in Los Angeles, Atlanta, San Francisco, London, Hong Kong, Shanghai, Tokyo, Singapore, Brisbane, Melbourne, New Delhi, Dubai and Manila, visit www.hba.com.

Contact:Simon Berry, DirectorE info@illuminateLD.com T +65 6337 2511