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    E-Book Creations.co.uk

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    The manual contains material protected under copyrightlaws. Any unauthorized reprint or resale of this material isstrictly prohibited. e-book creations.co.uk Publishing 2008.

    No part of this report may be reproduced or transmitted inany form or by any means without permission of the Authorin accordance with the Copyright Act 1956. All rightsreserved.

    Limits of liability/Disclaimer of Warranty. The author andpublishers of this book and the accompanying materials haveused their best efforts in preparing this program. The authorand publisher make no representation or warranties withrespect to the accuracy, applicability, fitness or completenessof the contents of this program. They disclaim anywarranties (expressed or implied), merchantability or fitnessfor any particular purpose. The author & publisher shall in noevent be held liable for any loss or damages, including butnot limited to special, incidental, consequential or otherdamages. As always the advise of a competent legal, tax,accounting or other professional should be sought. Theauthor and publisher do not warrant the effectiveness, orapplicability of any sites listed in this book. All links are forinformation purposes only and are not warranted forcontent, accuracy or any other implied or explicit purpose.

    Introduction

    Many systems have claimed to make you rich in just a fewshort weeks of laying horses. Virtually every one of thesesystems, has ended up failing due to the methods not being

    properly covered. There is much more to a workable system

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    than just picking the losing horse.

    When you purchased this manual, you were probably veryskeptical about it. I had tried most of the systems available,

    on ebay as well as elsewhere, especially the ones pumpedout from South Africa and most will give you their particulartake on selecting the losing horse.

    Time and time again people are conned by purchasinguseless systems, which promise so much and deliver so little.What you are about to read and learn in this manual turnseverything that you thought you knew about laying horses,on its head. Virtually 99% of gamblers severely neglectlearning how to turn their hobby into a full time living.

    Very few give you the secret of making a consistent profitand all of them leave you feeling frustrated!

    There are virtually no e-books out there, which teach youhow to successfully lay horses!! Up until now.............

    Fortunately for you, the author is one of the mostexperienced, professional punters around, when it comes tothe art of laying horses.

    This is the purpose in writing this method, Not only to giveyou the most comprehensive system available anywhere forthe selection of losinghorses but also to give you the secret of making a consistent

    profit time after time, just as the bookmakers do. Thismethod will educate and open your eyes about laying horseswhich have never been revealed and over time will

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    consistently send your bank balance into overdrive.

    Betfair will be the betting exchange used in this manual.Most of the punters on Betfair are mug punters. With this

    manual, you will be on your way to becoming an elite punterand literally milk the "mug punters" just as the bookmakersdo day after day......

    Since the inception of betfair in 2000 it has opened up doorsfor ordinary people to become the bookmaker, theopportunities involved in laying horses provides us with ascope for an unlimited potential for wealth without doinganything except copying our friend the bookmaker and weall know he always wins in the end.........

    Ross William Turner

    A Betting Exchange

    In simple terms a betting exchange is a website that bringstogether punters who want to place a bet with people whowill accept that bet.This is called person to person betting. I

    place my money into the market and another person acceptsmy bet which is then called a matched bet. They havebecome hugely popular in recent years and vast sums ofmoney change hands each day. As much as 1m on a singlerace can be traded but on average its around the 600k

    mark. This still represents a huge opportunity for us the"bookmaker" to profit. The main exchanges is:-

    www.betfair.com

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    Betfair Introduction

    Since Betfair was launched in June 2000 it has become thelargest online betting, company in the UK and the largest betexchange in the world. Betfair currently has over 1,000,000

    punters and a turnover in excess of 50m week. A bet

    exchange allows punters to bet at odds set and requested byother punters rather than by a bookmaker. Members canmake both 'Back' bets (normal bets on a selection to win)and 'Lay' bets(bets on the opposite side of the Back, againstthe selection), thereby eliminating the traditional bookmaker.Betfair uses decimal odds, which are easier to calculate withthan fractional odds. Its bookmaking model brings togethertwo counterparties with opposing views, and thus removes

    the need for a bookmaker's markup or overround. As aresult, the odds are up to 20% better than bookmakers'odds, according to Betfair.

    Punters are able to offer odds based on their own opinionrather than on a set bookmakers' margin. Betfair charge acommission on all winning bets, which is set at 5% of thenet winnings for most markets, although according to how

    much a client wagers on the site, it is possible to reduce theamount of commission paid to as low as 2%.

    In February 2006 Betfair launched a new interface, includingcurrent live scores of in-play soccer matches, jockey silksand horse form, and an 'express view' in which only the

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    currently available back odds are viewable. Betfair launchedits own radio service, Betfair Radio, in March 2007 availablevia its website and on the telephone. Betfair Radiobroadcasts horse racing commentary, results and sports

    news seven days a week from the studios at theirheadquarters in Hammersmith.

    Betfair Userguide

    The best thing to do is to go towww.betfair.comandfamiliarise yourself with the site. Really take the time to

    familiarise yourself with the waythe site operates. It will pay dividends later on. Although wewill cover the basics in this guide. You will need to sign upfor a Betfair account and deposit funds when you are readyto start. You can use a VISA or DELTA card or PAYPAL orwire transfer. Be aware though Betfair take 1.5%commission from credit card transfers.

    Laying Horses on Betfair

    Just for this quick guide let's have a look at the 3.45pm atBangor, 29th December 2007, see the screenshot below:-

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    The first thing you will see is that the odds are expressed asdecimal points rather than fractional. It may seem confusingat first but I canassure you that it will become second nature very quickly.

    Decimal odds include both the stake and the return so, forexample, traditional fractional odds of 4/1 would beexpressed as decimal odds of 5. Similarly, 6.5 would be11/2, ie 11 divided by 2 = 5.5 plus one for the stake = 6.5.

    An important one to fix in your mind is decimal odds of 2, ieevens. That means that anything less than 2 is odds on.Now, have a look at the blue side of the market. This is theBack side and is where all the "Mug" Punters will go to back

    a horse to win. You see that Thames is available to back atodds of 5.9. The figure of 73 below the odds tells you howmuch is available to back at that price.

    The pink side of the market is the Lay side. This is whereyou need to focus and I can assure you that it is a very easy

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    mistake to make whenstarting out to back the horse instead of lay it, soBEWARE!Once you have layed a couple of horses you will soon getthe hang of it and realise

    this is where the money is!

    You will see that the odds to lay are slightly higher thanthose available to back. The figure below the lay odds is theamount of money backershave placed on the horse to win and you can lay up to that.This means that the bet is complete and cannot becancelled. To the right of the pink square are the unmatchedback bets waiting for someone to lay them.

    Now then, let's lay a bet on this race. We do that by clickingon the pink square for the horse we think is going to lose.Let's lay Killard Point at the odds currently on offer of 2.92.Click on the pink square and a new frame opens to the rightas per the screenshot below:-

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    You can see from the screen shot that we have decided tolay Killard Point for 20 at odds of 2.92. You can also see

    that our liability is 38.40, so If Killard Point went on to winwe would lose our liability, but if it went on to lose we wouldwin 20 minus our commission which in total would be 19.

    That is really the basics of laying I won't go in to too muchdeatail here as most of you are probably already familiarwith it, hence the purchase of this ebook. If you needanymore help with regards to betfair head over to there

    website and go through the userguide.

    Why Form Should Not be Used As The Only ToolPick Horses To Lose

    Let me be candid with you for a second, if form was a clear

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    guide to pick winners or losers, every man and his dogwould be doing it and all the bookmakers would be put outof business. That just isn't the case here while form is animportant factor is is definatly not the only one. Form is a

    horses past performance. As important as form is to pickinglosing horses, it is not important enough to be solely reliedon to determine the outcome of a race.

    In saying that the "Mug Punters" usually rely only on form orwhat they've seen or heard to help select winners. Very fewhorses can be relied on solely based on the consistency of itswins throughout its career. This is very good news for us asit is for the bookmaker. The Key here is to look through allaspects of what it takes for a horse to win or lose a race. Wewill be looking at everything and I mean everything. Thereare plenty of systems out there that say you can pick yourlosers in 10 minutes and then sit back and relax to count thecash. Let me ask you, if it was your money wouldnt youwant to know that you have covered every possible anglebefore committing to the final submit button not just 10 minsform work??

    Main Resource Racing Post

    The Racing Post www.racingpost.co.ukthe mostfamous horse racing form guide and paper available. This isthe form and information guide that I use and it will be the

    one that you will use. You will find various form guides aswell as selections and statistics on every race and everyhorse. The Racing Post is so much more than a form guideand is invaluable with several peices of information werequire to build an accurate picture in assesing which horseor horses we will be laying.

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    Click the sign up button to create an account which you willneed to access this information. This will only take a coupleof minutes.

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    Right once you have been signed up lets get down tobusiness......

    What we are going to do now is to work our way through

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    every race and every horse to find our ideal races to bet on.This is the most critical part of our selections and is thecornerstone on which this method is based. These are justsome of the things we will be covering :-

    Form

    Ground

    Course

    Distance

    Trainer

    Jockey

    Class

    Weight

    This is really the most comprehensive guide to laying horsesout there today.

    The Selection Process

    We will be using 12 Filters to success here and this really iscovering every aspect of laying horses and will provide uswith peace of mindand a very healthy bank balance.

    Go through the full race card for todays racing and use these12 Filters:-

    The 1st

    Filter:Ensure that the said horse lies within the top 3 in terms ofbetting forecast.Ensure the odds are less than 5/1 or 6.0 on Betfair.

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    The 2nd

    Filter:If the horse is favourite add 2 Marks.If horse is second/joint first favourite add 1 Mark.If the horse lies outside first two betting positions subtract 1

    Mark.

    The 3rd

    Filter:If the horse has ran in the last 5 days add 1 Mark.If the horse hasnt ran in the last 5 days subtract 1 Mark.

    The 4th

    Filter:If the horse has won in his last 3 runs award 2 Marks.If the horse hasn't won in his last 3 runs subtract 1 Mark.

    The 5th

    Filter:If the horse has won over this ground before (i.e.hard/soft/good) award 3 Marks.If horse has won over similar ground add 1 Mark.If horse hasnt won over same/similar ground subtract 2Marks.The 6

    thFilter:

    If the horse has won at this course before award 2 Marks.If horse has came 2

    ndat this course award 1 Mark.

    If horse has done neither, subtract 2 Marks.The 7

    thFilter:

    If the horse has won over this distance award 3 Marks.If horse has came 2ndover this distance award 1 Mark.Subtract 2 Marks if horse has done neither.The 8

    thFilter:

    If the horse has won at this class or higher award 2 Mark.

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    If the horse has came 2nd

    at this class or higher award 1Mark.Subtract 2 Marks if horse has done neither.

    The 9thFilter:If horse is Postdata Pick according to Racing Post, then add2 Marks.If not then add 0 Marks.

    The 10th

    Filter:Go to Racing Post tips section.If the horse has more than 70% of the tips in its favouraward 3 Marks.Less than 70%, but greater than 40% award 2 Marks.Less than 40%, subtract 1 Marks.Less than 30% subtract 2 Marks.

    The 11th

    Filter:Go to Racing Post Statistics sectionIf the trainer has more than 20% strike rate overall award 2Marks.If the trainer has less than 20% strike rate overall subtract 1Mark.

    The 12th

    Filter:Go to Racing Post Statistics sectionIf the jockey has more than 15% strike rate overall award 2Marks.If the jockey has less than 15% strike rate overall subtract 1Mark.

    Right we now have a very comprehensive list of whats what.We should weed the list down to a handful of selections now

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    and any horse with 3 Marks or more leave alone.

    IMPORTANT

    ***We Only Lay 1 Horse Per Day***

    This is important because we dont want to be gettinginvolved in laying lots and lots of horses. This is the othermajor benefit we have over thebookmaker, we can pick and choose which horses we lay, hehas to accept bets on every horse.

    Right lets get on with some examples so we can see exactlyhow to go about it. These are all horses I have laid and

    profited from.

    Example 1

    Wolves 19:00

    Dont be put off by the small field if you do your researchproperly you will be confident in your convictions.

    See screen shot 1:-

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    After going through the selection process I picked out twohorses A Wish For You and Bahamian Lad. After goingthrough the 12 filters I came up with this final score.........

    A Wish For You +3 Marks.......AvoidBahamian Lad -10 Marks........ Lay!!!!!

    I managed to lay him at 5/2 which is around 3.5. Lots ofpeople ask when is the best time to place your lay, and I

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    always say wait until the very last minute, just in case ofwithdrawls. Obviously if your main rival is withdrawn at thelast minute then the chances are the horse you laid willwin......

    Thats just the nature of the business so if you wait until aslate as possible then you can avoid such problems. I will gointo this in more detail later.

    Anyway the result.................

    You can use many resources to find out the results the twomain ones arewww.gg.com/racing/latest_results.phpandhttp://horses.sportinglife.com/Results/for this I used gg butuse whichever you prefer:-

    As you can see Bahamian Lad came 2nd but only just he

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    nearly finished 3rd!!! Great news for us and especially me asI am now up to the 500a lay level. Be wary though you will not be able to getanymore than that matched due to liquidity so once you

    reach the top level stick with it and you will be giving up theday job to become a full time bookmaker!!!!!

    We can see here he was easily beaten by a length and a halfand only just managed to hang onto second from newcomerDunmore Dodger!!!Right lets have a look at some comments in running......

    You can see here, that he was headed well over 1 furlong

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    out, to be honest with you I only check the results thesedays, but I do keep a record on an excel spreadsheet forevery bet I place.

    As I said this is my business and I have run it as such sinceday one there is no point in even doing this if you are notserious about it.

    Lets go through the selection process step by step withscreenshots, so if your a newbie you can see exactly whereto get the information from and how to utuilse it to the bestof your advantage.

    Example 2

    31/12/2007 1.30 pm Uttoxeter

    Right log into the Racing Post and click on todays card:-

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    You can see here that I have highlighted the 1.30 atUttoxeter open it up and you will see this :-

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    After you've opened it up you will see this. Here is all theinformation you will ever need. Get a pen and paper and letsgo through the system.

    You can see here that we have three horses to look at.Alfasonic the favourite, Negus De Beaumont and Triple Mint.

    As you look at the Racing Post interface you can see

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    Number, Form, Horse, Trainer, Age, Weight and Jockey.

    Next to the horses name on the right you can see numbers.Theses are how many days it has been since the horse last

    ran. Under the form you can see the horses pastperformance. Lets look at Alfasonic in his last race there is aP. This mean he was pulled up by the jockey. Lets lookdeeper, so we haveP-41P. I have already said P is for

    pulled up so for the last four outings he has been pulled uptwice, won and came 4th.

    To find out more you have to click on the horses name and itwill bring up a new screen like this :-

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    This page gives us an in depth inside into the horse andgives us more clues as to how he will perform and how hehas performed under certain conditions.

    Going from left to right you can see that there are 9headings. Under the first one it says video, there are fourvideos of Alfasonic in action. Then it has date, raceconditions, weight, race outcome and jockey. These are thethings that interest us and will provide us with theinformation we require.

    Lets see if Alfasonic has won over todays ground. If you lookat the earlier screenshot you will see todays ground isHEAVY this information is displayed on the right hand side ofthe time and race type. If we look under the race conditionswe can see he has won over todays conditions. See thescreen shot :-

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    In the highlighted area we can see he has won on heavy

    ground on 4/1/2007 at Lingfield. Onto the next filter. We cansee here he has only raced at uttoxeter twice and not won orcame 2nd so onto the next filter.

    Lets see if he has won or came second at this distance if welook at the earlier screenshot we can see that Alfasonic has aDnext to his name, this tells us that he has won at thisdistance. So on to the next filter.

    Class, we can see todays race is a class 4 race and we canalso see that Alfasonic has won a class 3 race which is amore competitive than todays so on to the next filter.

    Look back at the earlier shot and you will see the postdata at

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    the bottom that says postdata selection and we can see thatAlfasonic isnt the postdata selection so onto the next filter.

    Next is straightforward add the tips up of your selection in

    this case Alfasonic has 4 tips then to get the percentage justdivide 4 by the total number of tips which is 14 then multiplythat by 100 and it gives you the percentage which is 28.5%.Right onto the next filter.

    To get the Trainer and Jockey percentages go to the statsbutton on the race page and it will bring up a page like this.Obviously make a note of the trainer and jockeys names. Sofor Alfasonic the trainer is A King and the jockey is RobertThornton :-

    Right we can see that A King has 13% strike rate overall andthe jockey Robert Thornton has an 8% strike rate.

    So after going through all 12 filters I have come up with this

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    final tally:-

    Alfasonic +6 Marks .........AvoidNegus De Beaumont +12 Marks .........Avoid

    Triple Mint -2 Marks ......... Lay!!!

    Lets check out the Result :-

    As we can see Triple Mint was a well beaten 3rd 24 length'sbehind the winner. The method in this book are so powerfuland thorough we can be confident that our lay will performthe way we want it to and be well beaten. Especially as weare only laying one horse a day we can be confident 95% of

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    our lays will lose!! Great news for us and especially our bankbalance, because at the end of the day we are in it for themoney and nothing else.

    Lets look at some comments of the race :-

    In the comments it says he was outpaced 5 fences out whichis what we want to hear To be honest I dont check thisinformation anymore even when one of my lays wins I justmove on to the next one, the next day. Its best not to get to

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    hung up on the events even if you win or lose. Its best tokeep an even keel because if you enjoy your wins too muchyou will really feel it when a selection you have laid goes onto win. It will happen, so if you keep yourself level you will

    be able to enjoy the longevity of your success and take thelosses on the chin.

    Lets have a look at one more example then I will go on totalk about staking plans and the method I use. It isn't verydifficult and is a steady staking plan, like with any businessyou need to have a grip on your finances and especially asyour using your own money. Lots of other system sellershave crazy staking plans like chasing losses, which is adefinate NO!!!! Only you really appreciate your own money.I will go into this later so dont worry. Anyway anotherexample :-

    Example 3

    31/12/2007 1.40 pm Warwick

    Go to the racing post todays card:-

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    Open it up and you will once again see the informationscreen :-

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    Go through the all the horses up to 5/1 and go through thetwelve filters using the information to hand :-

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    Don't forget to use the stats as well for the trainer andjockey win % rates :-

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    After going through all the filters I came up with this...

    William Bonney +10 Marks .........AvoidOverstrand -1 Marks ......... Lay!!!Presenting Copper +3 Marks .........Avoid

    We can see quite clearly that the horse we will lay will beOverstrand at -1 Marks. We can be confident that ourselection will do as required and not win the race. He was

    priced at the tissue of 3/1 but he drifted as far out to 5/1,still its in the peramaters of our method so lets have a lookat the result :-

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    3rd......... Nice result for us and terrible for our other friendson betfair. He was easily beaten by 13 and 3/4 lengths. Letshave a look at some comments in running :-

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    Here we see that he made some costly errors and becausehe hasn't been performing the trainer decided to switch himto fences late in his carreer, which is not a good idea. Sogood news for us.

    Enough of the examples lets head onto the staking plan and

    money management. You can see here how powerful themethod is and that it will constantly perform under anycircumstances. I could go on and on with the examples butthere is no point, when you get into using it for yourselvesyou will be amazed and delighted by the results....

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    Staking Plans

    As I said before the staking plan is very simple whatever

    your starting bank is just lay each selection using 1% of it.Examples :-

    Starting Bank 10'000Each Lay will be 100

    Starting Bank 5000Each Lay will be 50

    Starting Bank 1000Each Lay will be 10

    You get the point its very easy and keeps your money safe.What I do though is at the end of every month I withdrawhalf of my profit and keep the other half in using my newtotal thus increasing my laying stake. Example :-

    Starting Bank 1000End Of Month Bank 1300

    New Month Bank 1150New Lay Stake 11.50

    Afterword

    I know this doesn't sound like a lot but let me tell you at theend of year it will add up and you will be on your way toceating the kind of wealth, you want and deserve. Im notgoing to talk about money or tell you what I'm earning offbetair. If your really interested email me and I'll let you

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    know. I beleive my money is nobody's bussiness but mineand I honestly think that when you start earning throughbetfair I suggest you keep it to yourself. I will say I am atthe top level of laying horses after 6 years and laying each

    individual selection for 500 a time. I have tried to lay formore but it is just too much aggravation trying to get 1000or 2000 matched so I capped it off at 500 and it makesmore than a healthy living. After using the system andgetting famailiar with it you will be able to pick out yourselection within 45 mins to 1hour but really the rewards faroutweigh the time. I hope you have enjoyed reading thismethod and I hope you use it to profit from laying just as Ido.

    As expected here is my rule of gambling:**NEVER BET MORE THAN YOU CAN AFFORD**

    Ross William Turner.

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