www.HOREcA-IRAN.cOm

HORECAIRAN

The International Trade Exhibition for Hotels, Restaurants & Cafes

Access Iran’s Rising Hospitality

Market

16 - 19 October 2017

Tehran International Permanent Fairground Tehran, Iran

This is essentially the start of a new era. What you have is effectively the largest country in the Middle East open for business” Faisal Durran - Head of Research at Cluttons LLP

RISIng TOuRISM IS BOOSTIng THE HOSPITaLITy SECTOR In IRan

Post-sanctions Iran offers unprecedented opportunities in

the country’s untapped hospitality and tourism sectors.

Iran has traditionally known strong internal demand for

domestic tourism, while foreign tourism has already

increased by more than 140% over the past 7 years.

The tourism market is expected to grow even more in

the years to come across all segments: business, leisure,

cultural, religious, medical, and ecotourism. Under the Iran

Vision 2025, the Iranian government has planned structural

improvements through incentives for privatization of

the tourism and hospitality sectors. It aims at attracting

20 million tourists annually by 2025 (from 5 million in

2014), and turning the tourism and hospitality sectors into

its second source of revenue after oil and gas.

These initiatives call for extensive investments into

the refurbishment and general upgrade of the existing

hospitality infrastructure and into the development

of hundreds of new hotels, restaurants, and cafes.

This requires substantial supply of equipment and

services, and the expertise of international hospitality

developers.

HORECA Iran exhibition is carefully designed, from

conception to execution, to give international firms

access to Iran’s rising hospitality market.

1 3Equipment & Supplies 2 Franchises

In the midst of a dynamic

market of developing and newly

launched hotels, restaurants,

and cafes, there is huge demand

for hospitality equipment and

supplies. These range from cost-

effective to high-quality products

and include, among others,

food and beverage, catering,

interior and design, operating,

housekeeping, back of house, and

maintenance.

Iran's hospitality market makes

a compelling case for franchises

of hotels, restaurants, and cafes:

not only is there great need for

equipment, supplies, services and

technologies, concept and design,

training and management,

but also a unique appetite for

international brands.

Horeca Iran aims to well serve this niche by dedicating a section of the exhibition to franchises, by welcoming key

Iranian stakeholders (hospitality

entrepreneurs, developers and

investors, legal counsels, etc.),

and by offering the best platform

to successfully develop franchises

in Iran.

The Iranian market recognizes the

necessity to upgrade the quality

of its services and technologies,

and to meet international

standards. Needs for hospitality-

related technology range from

hardware to software, and for

hospitality-related services such

as quality management, logistics,

professional and quality audit

and training, concept and interior

design, etc.

HORECA Iran is the country’s first and only International Trade Exhibition

specialized in Hotel, Restaurant and Cafe equipment, technologies and

services. Hosted at the Tehran International Permanent Fairground, the

exhibition combines an innovative format of showcasing, exhibiting,

networking and matchmaking. It is a unique platform for international

hospitality trade professionals to build partnerships with private and public

entities, and establish trade relations with the industry’s leading players

and decision-makers in Iran.

a PORTaL OF OPPORTUNITIES

Services & Technology

SERVIng THE 3 MOST wanTED HORECa PROFILES In IRan

MaRkET InSIgHTS

Sources: TRI Consulting 2015; The World Bank.

Currently, the tourism sector employs

476,000 Iranians, accounting for

1.9% of total employment. While

the global average is 3.6%, this

suggests that tourism can be a major

area of job creation, requiring high-level

training and international expertise.

Iran's hospitality market remains untapped:

19 unESCO world heritage sites

20 Million international visitors are expected in 2025

5.2 Million tourists who visited Iran in 2015 generated USD 9 billion

Iran has a total of 1,077 hotels of which only 10% were classified as either 4 or 5 stars:

Rating Hotels Rooms

29 83237300428

6,124 8,00612,4799,78910,539

The number of international tourists is fueling Iran's hospitality sector:

2008 2009 2010 2011 2012 2013 2014 - 20250

25 (Million)

Estimates

20

15

5

10

2014

+317%

+15%

+6%

+13%

+35%

+15%

+12%

%: Growth Rate (2008 - 2025)

> Government Officials & Administrators (Ministries, Local Authorities, Hospitals, Airports and Airlines, Military, Duty Free, etc.)

> Architects, Interior Designers & Consultants

> Hotel, Restaurant and Cafe Owners, Operators and Managers

> Catering Professionals> Contract Furnishing

Companies> Enterprise Buyers, Factories

& Banks

EXHIBITOR PROFILES

> Restaurant / Cafe Equipment and Supplies

> Corporate Services

> Hotel Design and Build

> Hotel Systems, Equipment and Supplies

VISITOR PROFILES

> Executive Chefs> Housekeeping Managers> Importers & Traders> Operations Managers> Procurement Managers> Commercial Real Estate

Developers> Resort & Spa Owners &

Operators> Specialist Food Retailers> Supermarkets & Hypermarkets> Suppliers & Distributors> Wholesalers

gEnERaL InFORMaTIOn

book yOuR SPaCE nOw!

International Sales Global Exhibitions and Conferences Co. Ltd.

Tel: +44 20 8638 0502 Email: info@gecfairs.com

Local Sales Arman Tejarat Diran Exhibitions Co. (ATD)

Tel: +98 21 22133089 / +98 21 22066167Fax: +98 21 22140678Email: info@atdexhibitions.com

Tehran Permanent FairgroundLocated in the best geographic situation in the city on Chamran

Highway, Tehran Permanent Fairground is the top exhibition venue

in Iran. Spreading over an area of more than 80,000 SQM of indoor

and 35,000 SQM of outdoor spaces, this well-established and

multifunctional venue comprises 34 highly flexible exhibition halls

that host more than 70 different exhibitions every year. Necessary

services and requirements furnished by the fairground include

customs offices, banking and insurance, 9 conference halls,

communication facilities, restaurants, trucks, lift trucks and much

more. Numerous hotels are less than five minutes away from the

fairground.

Trade Promotion Organization of Iran is an active, participation-

oriented,and knowledge-based organization which works to

expand and improve Iran’s foreign trade and to achieve higher

market share in an integrated and effective way in line with national

developmental programs. To these ends, it places high importance

on establishing constructive communication with business

partners, interested parties, and efficient human resources as well

as employing technology and making proper policies, coupled with

providing support and supervision in order to help exportation,

infrastructures, and capabilities in favor of developing foreign

commerce.

Trade Promotion Organization of Iran

THE ORGANIZER:

To book your space, visit our website

www.horeca-iran.com, or contact

us on the following: