Retailer assistant is a concept where a person support retailers to leverage the sale.

HoReCa/Event RA is a concept of Point of Sale Advertising through which the brand is promoted at the restaurants or clubs and presented in a catchy displays in vendor shops and kiosks.

8 female promoters will be working weekly 1/2 days for the brand

in some most prestigious and popular restaurants/lounge

They will be communicating the brand directly with the

customers in some innovative way

Promoters will be from such profile that the customers must listen

to her and interact

This communication might translate into some instant sales and

to create a long term equity for the brand

Promote and enhance the brand image

Make loyal customers by leveraging the Brand Equity

To make a strong positioning in consumers mind

Convert the temporary customer in to a loyal customer

Direct interaction with existing and potential customers in

some innovative way

Point-of-sale advertising provides an opportunity

for the tobacco industry to communicate with

current and potential smokers. Our objective was

to promote Marlboro through point-of-sale

advertising to all Big Restaurants, Clubs and

hangout places

Create a Platform from where the consumers can directly

associate with the brand as well as to buy the product .

Establishing direct association with consumers by deploy

smart, young, good looking and fashionable brand

promoter to attract the consumer .

Enhancing the brand image through indoor branding like

Cigarette Stand or self with product logo and tag line.

Our Focal Target Group

Demographic Profiling:

Age 18 and more

SEC A Male

Profession: Students, Corporate Executives, Businessman

Education: minimum under graduation program, English Medium Background

Family Income: 50,000 BDT monthly at least

Geographic Location: Dhaka

Psychographic Profiling: Lifestyle:

Fun lover: friend circle, party, dj shows

concerts and similar kind of gatherings

are their most preferred way of

entertainment

Café and Pool lovers

Gets less motivated with the message from media. He has his own way of verification

Words of mouth might be a very strong tool for purchase decision making.

Brand loyalty is observed

Sensitive about Price and brand image

Bike, Car, gadgets are their part of life

Internationalism is being observed in

their life style, from their food, clothing

to their role model

Psychographic Profiling: Values:

They prefer to take their decision by themselves and less sensitive about others values. Highly confident.

Highly ambitious

Less sensitive about religious issues

Less patriotic, Self centered and bit

Psychographic Profiling: Interests:

Sports, Music, Travelling is common field of interest for these people

Girls are their focal point of interests

DJ Party, Concerts are more preferred area of entertainment

Oversea travelling is more preferred than travelling own country

Internet is their most preferred source of entertainment rather than traditional media

More interested in non traditional foods

Fashion and brand conscious

Psychographic Profiling: Media Habits (Hypothetic Consideration):

TV: Musical Show, Lifestyle Programs

Radio: Mostly biased towards FM stations

Preferred Radio Programs: Bhoot FM(Radio Foorti), Amar Valobasha (Radio Amar) and other musical programs on international/local songs

Print Media:

Lifestyle Features

Sports/Sport News

Tech News

Movies:

Downloaded movies from internet

Movie theater goer (Blockbuster/Star Cineplex)

The project will run for the next 1 year

Hypothetically in FY 2015

Number of Event : 32 Units (Per Month)

Number of Ushers : 8 person

Number of Coordinator : 1 persons

Selection, Training, Coordination with RA, Supervisor/Coordinator

Managing Transportation

Providing I PAD/Tab for brand communication

Ensuring food and others logistics

BSU fitting & fixing with transport

Evaluation and rectification

Report generation

Selection of a RA Venue Permission Logistics

Arrangement

Briefing of the RA

& Coordinator BSU Setup

Product Collection Event Execution Report & Feedback

Sharing with Clients

Venue Confirmation

Selection of RA

Training and Briefing for RA/Coordinator/Supervisors

Ensuring Logistics for the event

BSU fitting & fixing with transport

Products collection from client

Ensuring Uniform for the RA

RA will be prepared according to the brief of the agency/company.

Venue decoration and setup according to the requirements.

Presence of RA and ensuring Products placement in that particular POS

Transport and Food

Sales Penetration and equity building through communication

Maintaining Clients datasheet for further communication

Ensure the maximum Products visibility through BSU and RA

Data sheet collection from the RA after every events

Data Sheet compilation for every venue

Weekly Report generation and sharing

Analyzing clients feedback and consider client’s observation for the next event

Project Plan with Timeline (Weekly plan)

Event/Acitivity will be conducted on every

Thursday and Friday night of each month following

the whole year.

6-8 am 8-10 am

10-12

pm 12-2 pm 2-4 pm 4-6 pm 6-8 pm

8-10

pm

10-12

pm 12-2 am 2-4 am 4-6 am

MONDAY

TUESDAY

WEDNESDA

Y

THURSDAY PMI Event

FRIDAY PMI Event

SATURDAY

SUNDAY

Project Timeline - Year plan December 2014 – November 2015

Thi is an example text.

Event will be conducted on the highlighted date Starting from December 2014 to November

2015

Total Number of Events is 104 Unit.

Month/Year 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31December

2014

JANUARY

2015

FEBRUARY

2015

MARCH

2015

APRIL

2015

MAY

2015

JUNE

2015

JULY

2015

AUGUST

2015

SEPTEMBER

2015

OCTOBER

2015

NOVEMBER

2015

ID Task Name Duration 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

1 Share the RA profile with clients for feedback 6

2 Selection of RA 4

3 Venue List from Client 2

4Final confirmation and permission for the

event. 5

5Logistics confirmation for the events

5

6 Briefing of the RA & Coordinator 2

7 RA sales and activity procedure demonstration 1

8BSU setup in the venue for the event day (if

needed) 4

9Product and other materials collection from

client for the event2

Nov-14

No

v-1

4

Project Prework Schedule

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M T W T F S S M T W T F S S M T W T F S S M T W T F S S T W T

1 Event Day 2

2Report Prepare and

compilation2

3 Venue List from Client 2

4

Report Sharing with Client

and Venue confirmation for

the next event

1

5

Feedback compilation and

product Collection for the

next event

1

During Project Workflow

MonthDurationTask NameSl No

De

c-1

4

Dec-14

Smart, young and fashionable

From a reputed university

Fluency in English and Bangla

Willing to work with the brand and also willing to work till late night

Willing to wear uniform provided by the Agency/Company

Estimated budget

Some conditions for execution

Ethically and by our company principle we can not promote by girls with such clothes that are still considered as taboo

This is directly against our fare business policy

Question of image and equity for both brand and agency

Smoking Kills