1. June 04, 2015 1 Content Capabilities & Case Studies
2. 2 Introductions Pricing Matrix A guide to project
types/complexities Content Who we are and why were here Categories
& Complexities A full breakdown Case Studies Beyond clients
expectations Questions Agenda
3. 3 Why H&O video 10+ years working across event capture,
editorial, animation, and broadcast production Our global
production facilities put the appropriate resources against your
projects to keep costs down We are Ogilvys global creative
extension, adaptation, localization and production arm scale
efficiencies We know
5. 5 H&O Philosophy Provide whats needed for the task
at-hand Deliverables-based pricing with timely execution Execute
and extend big ideas leveraging best practices Partner with Ogilvy
& Mather and other WPP Companies Be where our clients are -
North America (New York and Los Angeles) - Europe (London) - Asia
Pacic (Singapore and Hong Kong) creative ! production !
distribution
8. 8 H&O Philosophy Three Key Factors How we approach
Videos categories ! complexities ! volume
9. 9 VideoTypes Complexities &Each category has a video
example for every level of complexity All examples have links to
Vimeo with the password: H&O
10. 10 Global Production Editorial Animation Many cameras
capturing interviews, B-roll and events Use interviewees and
narrators to guide the story Global productions, editorial,
animation may be incorporated to achieve clients content needs.
Edit existing or original content Color correction, sound design,
music, animation and nishing Meet client objectives without lming
costs Capturing events or other key visuals Motion graphics,
special effects, editorial and animation Local and global resources
to create cost effective content B-Roll / Expert / EC Motion
graphics animation Design key frames in a storyboard deliverable
Animate in 2D, 3D, with motion graphics and special effects Meet
client objectives with or without lming and editorial costs
Categories
11. 11 SIMPLE Local crew Use local teams to capture key visuals
or work with a crew of two Two cameras simple DSLR camera, audio
and lighting Stock music usage to be negotiated based on budget and
need Simple animation titles, motion graphics and lower thirds
MODERATE Local crew Four to eight crew members Two to three cameras
DSLR camera, audio and moderate lighting Stock or licensed usage to
be negotiated based on budget and need Simple to Moderate animation
titles, motion graphics and lower thirds COMPLEX Local crew Eight
or more crew members Three to ve cameras Special cameras, audio and
complex lighting Licensed or original music usage to be negotiated
based on budget and need Moderate to complex animation Special
effects and motion graphics CategoryGlobalProduction Mexico Today
PAREXEL Brand Manifesto GSK ENO Bride Vimeo Password: H&O
12. 12 SIMPLE Editorial source les existing or original content
provided by client Stock music usage to be negotiated based on
budget and need Simple animation titles and client logos or other
assets Finishing simpleaudio mix, color correction and all other
nishing in editorial session COMPLEX Editorial source les existing
or original content provided by client Licensed or original music
usage to be negotiated based on budget and need Moderate to complex
animation titles, stock and client assets Finishing complex audio
mix, color correction and nishing with specialists MODERATE
Editorial source les existing or original content provided by
client Stock music usage to be negotiated based on budget and need
Simple to moderate animation titles, graphics and client logos or
other assets Finishing moderate audio mix, color correction and
nishing in edit or specialist CategoryEditorialWork Quantas
Melbourne Snapdragon Lumia 435 Cabela's Fathers Day Vimeo Password:
H&O
13. 13 Storyboard Create simple layout with existing assets and
some new designs Client assets provided logos, illustrations, style
guide and existing animation Stock music usage to be negotiated
based on budget and need Animation simple 2D movements with After
FX Storyboard Create complex layout with new designs Client assets
provided logos, illustrations and style guide Licensed or original
music usage to be negotiated based on budget and need Animation
complex 2D and 3D movements with various software applications
CategoryAnimation Storyboard Create moderate layout with existing
assets and new designs Client assets provided logos, illustrations
and style guide Stock or licensed music usage to be negotiated
based on budget and need Animation moderate 2D movements with After
FX and some 3D MODERATE SIMPLE COMPLEX Cisco WAAS AMEX PBS PAREXEL
Vimeo Password: H&O
14. 14 COMPLEX Locations various man on the street locations
and two moderate set ups for all interviews Cameras single to two
camera moderate to complex set up Licensed or original music usage
to be negotiated based on budget and need Moderate to complex
animation titles, original designs and client logos/assets Content
one to 4+ day schedule to capture OC and EC/B-Roll SIMPLE Location
limited man on the street locations or one simple set up for all
interviews Cameras single or two camera simple set up Stock music
usage to be negotiated based on budget and need Simple animation
titles and client logos/assets Content one day schedule to capture
OC and EC/B-Roll MODERATE Locations various man on the street
locations and one moderate set up for all interviews Cameras single
and two camera moderate set up Stock or licensed music usage to be
negotiated based on budget and need Simple to moderate animation
titles, limited original designs and client logos/assets Content
one to 3+ day schedule to capture OC and EC/B-Roll
CategoryExpert/B-Roll/EventCapture British Airways Ungrounded IBM
Cloud AMEX Pay with Points Vimeo Password: H&O
15. 15 Case Studies
16. CASE STUDY QUALCOMM SNAPDRAGON 46 creative executions 6
languages 3 OOH and Print 132 Digital (Mobile, Flash, Rich Media)
20 weeks and running ! ! ! Partnered with: Ogilvy & Mather When
Ogilvy & Mather came to H&O, they were looking to transform
their brand awareness in six key markets, with a cost effective
strategy. ! By leveraging existing creative content, we were able
to provide enough assets to produce over 45 TV spots and high
resolution assets. ! The brand awareness among their target markets
rose signicantly. Through a streamlined production process, we were
also able to deliver high resolution images for other content
needs. ! We were also able to use our global team for: Creation
& Implementation, TVC, Translation, Transcreation, and Global
Adaptation. Snapdragon OPPO R5 16 Vimeo Password: H&O
17. CASE STUDY MEXICO 12 creative executions 4 languages 10
weeks 225 Print and OOH ad 178 Digital (Mobile, Flash, Rich Media)
10 Videos 1 Book ! Partnered with: Ogilvy & Mather Mexico Today
was looking to build a more positive visual representation of the
country. O&M had already completed a print campaign and needed
to do this in video in a more cost effective way. ! H&O
translated print ads for ve different markets throughout Europe and
recommended bringing visuals to life so we created all this
content. We resized all the print assets, looked at media buy to
incorporate animated hi-res images. ! H&O was able to create
the video for four markets with different languages for a fraction
of all the other quotes. ! We were also able to use our global team
for: Creation & Implementation, Translation, Transcreation,
Global Adaptation Mexico Today 17 Vimeo Password: H&O
18. CASE STUDY BRITISH AIRWAYS 6 two-to-three minute videos 4
press release content packages 10+ hours of original footage 20
images for social media platforms 750+ images for asset library 4
days - quick turn around on ground 6 person crew in Los Angeles,
San Francisco, & London ! Partnered with: Ogilvy One Ogilvy one
came to H&O to help them put together videos and assets for a
press release for their partnership on the G8 conference in 2013. !
H&O created mobile editorial and animation stations for quick
response team of six to shoot footage of people on the ight and
participating in the Future of Innovation G8 summit. ! The team did
everything in parallel path-shooting, editing, and delivery of the
videos and press release packages of content (video and stills). !
We could tell the story as it happened, sending out video pieces
and content of what British Airways does everyday, producing on
demand press release content, and expert videos talking about what
happens at British Airways. Bristish Airways Ungrounded 18 Vimeo
Password: H&O
19. CASE STUDY GSK, ENO 10 creative executions 40 markets 6
languages 15 units ! ! ! ! Partnered with: Ogilvy & Mather When
Ogilvy & Mather came to H&O they had a big idea, but it was
poorly produced locally in each market. ! Collaboration throughout
the network allowed us to elevate the big idea and produce 10
campaigns that were distributed in over 20 countries. ! The result
A global campaign with local adaptability that could focus on the
cultural needs of our target markets. ! We were also able to use
our global team for: Creation & Implementation, TVC, Online
Content, Print, OOH, Translation, Transcreation, Global Adaptation
GSK ENO Bride 19 Vimeo Password: H&O
20. CASE STUDY PAREXEL 4 creative executions 1 language 20
weeks ! ! ! ! ! Partnered with: Ogilvy One The client wanted to
elevate their brands journey and mission, so we delivered creative
videos that visually brought their story to life. ! The network
seamlessly allowed H&O to lm and produce in ve cities
throughout three continents and we delivered four version of the
video to Ogilvy One. ! Through a streamlined production process we
were also able to deliver high-resolution images for other content
needs. ! We were also able to use our global team for: Creation
& Implementation, Online Content, Translation, Transcreation,
Global Adaptation PAREXEL Brand Menifesto 20 Vimeo Password:
H&O