Internship Final Portfolio

By Janeé Weller

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Table of Contents

Table of Contents pg. 2

Introduction/Overview pgs. 3-4

Summary of Skills acquired pg. 5

Letters of evaluation pgs. 6-7

Work samples/Projects pgs. 8-14

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Hoopla Events Internship: www.hooplaevents.net

About the Business:

At Hoopla Events, we want you to leave the details to us. After all, everyone loves a party, but not necessarily all the planning that goes into throwing an unforgettable one.

While many people find it stressful to sift through ideas and pin down particulars, at Hoopla Events we think that’s the best part. We’ll meet with you, get to know you, and then learn what inspires you so we can help unfold your dreams for your event. We’ll make your party dream your party reality. From designing favor bags to hiring vendors, you can leave the preparation’s to us!

Hoopla Events can help you create a memorable, one-of-a-kind experience with as little or as much guidance as you prefer, whether you’re planning your child’s first birthday, your company’s annual party or your organization’s fundraising gala.

Our passion for entertaining and eye for striking details add personality, fun, and polish to any event: from elegantly understated to fabulously over-the-top.

It’s your event and the theme should reflect your personality, but you should also get to sit back and enjoy the party alongside your guests.

From the first spark of an idea to the oohs and aahs of delighted guests as they arrive, Hoopla Events brings experience, top-notch vendor contacts, and industry knowledge to each unique occasion.

So whether you want a simple, stylish wedding, a cherished birthday or anniversary party, or a show-stopping and effective fundraiser, call Hoopla Events today to schedule a meeting and unfold your own dream.

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Detailed Internship Description:

I am Krista O’Byrne and I am the planner and owner of Hoopla Events and the

President at Capital Electric. I am looking for an intern with an interest in event

planning and a background in marketing. One of my projects requires researching and

updating products on Etsy. An individual with experience in this social media outlet is

preferable, but an intern who is a quick learner is also acceptable. A majority of the

projects can be completed remotely. Therefore, the intern must be able to work

independently. The intern will also be working with inventory and must have

organizational skills. During photoshoots the intern will need skills in paying attention

to small details. I also help run an electrical business with my husband. I need some

research done to develop awareness for my electrical business via our Facebook page.

This requires the intern to have some knowledge of social media and able to interact

with it appropriately.

Tasks and Projects:

1. Research and update selected listed products on Etsy.

www.etsy.com/shop/hooplaevents

- Research/Update selected products to increase their search ability and

viewings which will increase their sales.

-create new listings

-upload photos/prices

2. Inventory Responsibilities

-repackaging products in bulk into smaller quantities

3. Research a content schedule that develops awareness for an electrical

companies Facebook page. https://www.facebook.com/Capital.Electric.Wa/

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Summary of Skills acquired:

Awareness of my own ability to work independently on specified projects

Ability to create an editorial calendar for Facebook for six months from start to

finish (including research, organizing a draft, and creating a final organized

calendar)

Developed a familiarity with Etsy which is a current growing social media

outlet

Created a systematic research method to accurately record and improve key

words to increase visibility of a product on Etsy

Participated in packaging inventory and branding products in preparation of

shipping them to customers

Researched and learned how to use Hashtags effectively on Facebook

Familiarized myself with the copyright laws of citing articles and images

properly on Social Media

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Work samples/Projects

Facebook Editorial Calendar for Capital Electric:

My first project was to create an editorial calender for Capital Electric. I started

completely from scratch. Capital Electric did have a Facebook page, but they weren’t

actively promoting themseleves and their services on their social media channel to ato

stay relevant and available to customers. I looked to the competitors in the Olympia,

Lacey, and Tumwater area, but most of the competitors merely had a website, and no

social media presence. It was only after I extended my search to the major cities

around this area like Seattle and Portland that I was able to grasp an idea of what

methods were used to have an effective presence on Facebook. I did a lot of research

and I was able to compile a simplified 2 page rough draft that I was able to send to

Krista for approval with the ideas I had seen these other companies in this feild using.

I used this research as my base as I started putting together the final editorial calender.

Rough Draft Outline for Editorial Calender:

When to Post?

Research on posting for Fridays: 1-4 pm on Fridays is the best time also Friday

afternoons people are more in a good mood because they are looking forward to the

weekend.

They recommend some light hearted posts. I was able to find multiple jokes that were

clean and light-hearted. I thought that this would be a good fit for some of the lighter

posts. We wouldn’t necessarily have to post one every week. It could even be once a

month or every other week. I am still brainstorming other light-hearted and upbeat

posts to put out there.

- Support of the Seahawks during football season might be an idea for an upbeat

post in this area . I can look up the schedule for big games.

Some other times that are good to post throughout the week include:

1pm to get more shares

3pm to get more clicks

12-1 on Sat & Sun

3-4 on Wed

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How many times to post each week?

I found that other electrical companies in the cities posted about twice a week/ three

times a week. Since Capital Electric is a small company I would lean more towards

posting twice a week. Most of the time the larger companies that post three times a

week or more have a blog or other social media cites that they link themseleves to and

since we don’t have those oppertunities its probably best to stick with posting only

twice a week.

Articles/Blog Posts:

I found different articles/blog posts that relate to electrical content. For example, I

found articles relating to tips for saving energy throughout the seasons. I was

thinking of posting possibly one of these once a week or every other week.

Informative Graphic Diagrams:

I looked for some graphic diagrams that explain this same process (of saving energy).

It would be a different way to see the information and it might help break-up the

articles. A visual graphic is more likely to be seen as opposed to article to which is an

added bonus.

The value of Images:

I still need to look up images that would work for posting during holidays. I saw that

another company had their brand in the corner of the picture. I was wondering

whether your company already had something like that easily accessible or not. It

might be another way to get your brand out there. I am not too sure if that would be

extremely complicated or whatnot so I would probably have to do some more

research.

Ideas gathered from other Electrical Companies pages:

-Images of different projects. -If there is any community events that Capital Electric sponsors. It would help draw awareness to your company to the audience that participates in the event. -Posting any awards that the company has won. -Updating the reviews on FB a lot of them are from four years ago -Creating posts that bring awareness to your company’s service. I noticed that another electrical companies post’s included a small paragraph, but there wasn’t

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anything that would grab the attention of a person scrolling through their FB feed. I thought maybe by incorporating an image it may draw more attention to the post as well as keeping posts some posts short, sweet, and to the point. -Adding images to posts to draw attention to followers

Hashtags on Facebook?

I also did some further research on Hashtags. It may be something to look into as

well. These are just the notes that I found researching hashtags on FB.

Connecting to relevant hashtags could be a way to branch out to different audiences.

Even potentially connect to people that are asking for an electrician. However, the key

isn’t to use too many in your posts.

-local business use the name of your city -Hashtagify.me - use it at the end of the paragraph -relevant keywords that are a part of your post -If sponsoring an activity use their hashtag to connect yourself to that group - to see if a hashtag has any traction is to simply do a hashtag search using Facebook graph search -#FacebookTips is a place to look at when trying to test out different hashtags - Ask the question of; What's my objective?

Good questions to ask when using Hashtags?

Is it to make my brand more searchable?

Is it to launch a product or service?

Is it to monitor my brand presence?

Is it to cross promote over other sites?

Is it to get involved in or to incite conversation?

https://www.postplanner.com/how-to-use-hashtags-on-facebook/

Tips

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Other Thoughts:

I came up with another idea after reading a lot of the articles that had self-help

electrical tips. I thought that highlighting one of these common questions/fun facts

in a post would be an easy and helpful way to give similar advice to customers as the

links to articles. I think that people would are more likely to read a two sentence post

in comparison to clicking on a link to a helpful article.

Sample of an Editorial Calendar month on an Excel Sheet:

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Etsy Shop Research:

I will be updating and researching products search ability on Etsy. I will look at the

thirteen key words that Krista has already set up for her products on her Etsy shop

and I will see when and what words are used for the products to pop up on a search. I

will also take a look at competitors that are selling the same products and what words

they are using. I will check to make sure that these competitors have a lot of sales

before I record their key words. I will also be checking to see if Krista’s shipping cost

is in alignment with other competitors shipping in the United States. Finally, I will

check to make sure that all the links her product pages work. This task is very detail

oriented and takes a lot of time to complete each product. I will include some samples

of products I did as well as the process I used to gather the information that was

needed.

Research Samples:

Ahoy There Pirate Paper Cups

-Paper & Paper Supplies (pirate cups) pops up on 1st page 8th row after competitors

same product.

-Table top décor (table decor pirate cups) pops up on 1st page on 1st row out of 6

random items.

Explanation:

I would start with the product list that are connected to this product like above.Then,

I would search using these key words. I had to keep in mind that I needed to format

my search words in a way a customer would likely search for that product.

For example, on Etsy Paper & Paper Supplies includes all party supplies and it is a

pretty broad category. If a customer were to be searching for cups that were for a

pirate party using this category, then they would have to use pretty specific search

words like pirate cups in order to get the product that they would want to pop up.

I also, included where the product popped up on the page to see if there were any

patterns. A lot of the time the same competitor’s same product would continue to

pop up before Hoopla’s product. This generally was an indicator that the competitor

had slightly better searchable key words that would continually bring up their product

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in the search or sometimes the product was slightly less expensive. It was an easy way

for me to check into this issue.

I also highlighted the key words of search results that needed attension. An example

of a search like this is Table Top Décor. Every time I would search this word

regardless of the product it was with it would always bring up the most random search

results. I highlighted these words because it would be easier for me and my employer

to see what the important issues where to change when scrolling through a 15 + page

document.

Competitors Suggestions:

Suggestions: CastlesandCupcakes Fav Shop 691/ 1490 Sales

•Party Supplies

•Tableware

•Striped paper cups

•Party cups

Explanation:

CastlesandCupcakes is an example of an Etsy Shop that had a lot of similar products

as Hooplaevents Etsy Shop. First, I would check to see if it was a good competitor

by their sales and whether or not it was customer’s favorate shop. As long as they

were higher then Hooplaevents, then I would take a look at their key words. I would

only list the words that Hoopla products didn’t include.

Then, I would underline the words that were either used multiple times with other

competitors, simple descriptive words, or words that connected to a good

category/theme. An example of simple descriptive words that were often missed by

Hooplaevents were colors. For example, I would search black cups or black and white

cups and a competitor’s product would pop up before Hoopla’s product because it

didn’t have this simple key word. I underlined those words because it would be easier

for me and my employer to see what the important words where when scrolling

through a 15 + page document.

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Research Newer Products:

I researched and listed suggestions from competitors before the product collections

were listed on Etsy. I had the product collection name and I found the key words that

competitors were already using. I compiled a list with these suggested words.

Inventory Packaging:

I packaged balloons. I had to look up how many balloons were packaged in a bag as

advertized on the Etsy Shop. I packaged the balloons and I put the brand sticker on

each bag. I was even able to package some of the newer balloons that weren’t on the

Etsy shop yet. I did help come up with the idea to packaging two of the red, pink, and

light pink heart balloons together.