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IML Midterm Project
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Presented to: Students of THH B610/17/2011Bryn Luce
Pain
?
Product/Service
This Price This Quality
Target CustomerThe average hard-working American citizen
BRAND PERSONALITY?
Class
Dedication
Passion
Hands-on
Interpersonal
ClassDedication
PassionHands-on
Interpersonal
ToursTastings
Local Restaurants
Class, Dedication,
Passion, Hands-on, Interpersonal