South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile

Launched in February 2017, HK Racing is a new horse racing platform providing coverage, insights and metrics on the Hong Kong horse racing scene as-well-as key international race meets.

www.scmp.com/hkracing

South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile

In early 2017, SCMP launched a brand new racing destination for Hong Kong and International racing enthusiasts alike.

HK Racing is the number one independent source for all the latest news and views that impact the Hong Kong racing industry with ‘expert analysis’ and ‘timely independent coverage’ of Hong Kong racing.

Introducing HK Racing:

• Expert analysis & racing news

• The latest direct from the track

• Distributed & Accessible across platforms

Overview

South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile

Arming race goers and enthusiasts with everything they need to understand the Hong Kong race scene with News & Opinion, Race Cards, the latest odds, tips & previews, historical results and statistical analysis.

Key Content

South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile

Accessible & Distributed

Newsletters

Desktop

Native App

Mobile Web

Accelerated Mobile

Alerts

Social Media

Comprehensive accessibility regardless of platform preference:

South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile

HK Racing provides users with historical statistics on Jockeys, Trainers and Horses

in addition to aggregated Race Card statistics, Trackwork, Reports, the latest

odds, Tipster previews and best bets and a whole lot more.

Statistical Info & Analysis

South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile

Editorial team

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South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile

Since replacing the old racing channel under SCMP.com in February 2017, HK Racing has witnessed a dramatic traffic increase; PVs up by almost 600%.

Traffic

RacingPage

Views

↑

LaunchFeb 23,

2017

*January 2017 versus March 2017

South China Morning Post – HK RACINGAdmission for INMA Global Media Awards – Best Use of Mobile

Traffic

↑ ↑185%Avg Session DurationUp from 3m 11s to 5m 55s

259%Page Views per UserUp from 2.58 to 6.69

*January 2017 versus March 2017

Metrics have increased across the board with Users and Page Views per User more than doubling whilst Average Session Duration increased by over 2 mins.

↑ 230%Unique UsersPer month increase