Honest Food

milk powder

Our Challenge: To build a trustworthy relationship between users and

makers of food

Study

Jack loves eating fresh vegetables. He uses them to cook healthy meals for his family , but he’s weary of buying at street markets, since he doesn’t know the origin.

?

Mr. Grant has a small farm outside the city. His farm is not large enough to supply big retailers with high demands, but he would like to find an outlet for the

surplus veggies he grows each season.

Jack gets connected

Susan loves drinking rice wine and eating fresh tofu with her husband. But she’s worried about the ingredients used in the rice wines that are commercially available. She also prefers the taste of fresh, homemade tofu.

?

Susan gets connected

Mrs. Chang’s hobby is making rice wine and tofu in her home. She would like to grow her hobby into a business, but she doesn’t know how to go

about finding customers.

Domingo loves eating fresh chicken soup. But he’s worried about the treatment and health of animals used by local restaurants and shops.

?

Victor uses only free-range chickens at his local soup restaurant. He’d like to show that his food and processes are clean, safe and healthy.

Domingo gets connected

Our Idea:

Honest Food Online PlatformPeople

Social Media Style InfoFavorites, Likes, Comments, Stars, Rating, Groups FOR Potato, Grocery Store…

Grocery Store (ShangHai) Province-Wide Transportation Units ShangHai FarmerContact InfoPhotosVideosPackagingWeekly and daily procurement schedules

5-Star Hotel (JingAn) Nation-wide Transportation Units HunNan FarmerRecipe

Restaurants & Cafes (ShangHai) Transnational Transportation Units Turkish FarmerRecipe

Reg. Info for Transportation Units Reg. Info for FarmersCompany Info Contact InfoContact Info PhotosFrom where to where VideosWeekly, monthly, daily schedules of distribution Land LocationWhat type of vehicle Seed BackgroundWarehouse Info (Address, Visiting Hours…) Planting PeriodsIntegrated Tracking System Yielding Periods

GM or not Number of people working

Watering schedule (time periods, amount of water per square meter, the ways of it like direct watering, dropping, etc.) Pesticide Info (Company, ingredients, amount used…)Machinery (tractor, hand equipment, cows for pulling…)

Honest Food Online Platform

Trends on Global Information We all agree on:

Information technologies surrounds our lives all around…Information flows and advances faster than ever…

We all want to know more…

“Farmer`s Friend” ConceptBuilding trustworthy relationships between food makers and food users

through getting them closer to each other with information exchange, communication and transparency…

We do not change the people! We want to help people to change themselves!

Food UserFood Maker

FF F

V-Market

Front System

AGENT

Support System

SOLUTION

Honest Food Online PlatformPolitical & Social Change

Democratization of raw food market or

People`s PowerEveryone has their own voices.

Betterment in all levels of the food production and food distribution chain

Survival of the Fittest: Faster, refined…New Standards by the food user

New businesses and networking

Support for grassroot food production

Hobby becomes business.

Support for migrants and immigrants:Wherever you go in the world, you can choose the products of your men!

end